경쟁압력과 이해관계자 압력이 중소기업의 환경경영활동에 미치는 영향

오주환 충북대학교 경영대학원 2013 국내석사

The purpose of this study is to identify external factors to make small and medium companies(SMEs) implement environmental management, and to examine characteristics and performances of their environmental management activities. For this objective, this study built a research model on environment management that is appropriate for SMEs, regarding the relationship of competitive challenges and stakeholder’s pressure -> willingness of chief executive officer of SMEs -> spreading environmental awareness, constructing internal environment system, and collaborating with external networks -> environmental performance -> firm’s performance. Based on this research, this study proposed 11 hypotheses. The empirical result of this study suggest the following implications. First, both competitive challenges and stakeholders' pressure are statistically important external factors that make CEOs of SMEs adopt environmental management activities. Second, it is revealed that spreading environmental awareness about environmental protection should be a priority rather than reorganizing internal systems or using external networks in SMEs. Finally, it is found that environmental performance of SMEs is closely linked to enhancing their corporate performance.

중소제조기업 구성원의 기업윤리인식이 직무태도에 미치는 영향 : 자긍심과 기업이미지의 매개효과를 중심으로

신은정 충북대학교 경영대학원 2016 국내석사

오랫동안 존속하고 성장하는 것은 모든 기업들의 바람이지만 급변하는 현대사회 속에서 이를 유지하는 것은 더욱 어려운 일이 되었다. 기업의 장수를 위한 방법으로는 여러 가지가 있겠지만 많은 사람들이 공감하고 언급하는 것 중 하나는 윤리경영을 실천하라는 것이다. 이윤을 추구하는 기업의 특성상 당장 눈에 보이지 않는 이익을 위해 투자 한다는 것은 쉽지 않다. 특히 기업의 규모가 작을수록 기업윤리에 대한 인식과 실천은 떨어질 수밖에 없을 것이다. 하지만 분명한 것은 기업윤리를 통해 경영성과를 이뤄냄으로써 지속적으로 성장하는 기업이 존재한다는 점이다. 많은 사람들이 윤리경영에 대한 필요성은 인식하지만 실제 실천에 있어서는 미흡한 현실에서 기업윤리를 인식하는 것으로도 직무태도에 영향을 미칠 수 있다는 가설을 설정하고 연구를 진행하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 기업윤리인식은 구성원의 자긍심과 기업이미지를 통해 직무태도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 기업윤리인식이 직접적으로 직무태도에는 영향을 미치지 않는 것으로 나타났다. 즉 기업윤리인식과 직무태도와의 관계에서 자긍심과 기업이미지가 완전매개역할을 한다. 많은 선행연구에서 기업윤리와 직무만족, 조직몰입 간의 유의한 정(+)의 영향을 증명하였으나, 중소제조기업을 대상으로 한 본 연구에서는 직접적인 영향이 없는 것으로 나타났다. 기업윤리를 인식한다고 하더라도 다른 이유 때문에 직무만족과 조직몰입은 낮아질 수 있다. 인적자원관리가 그 무엇보다 중요한 중소제조기업을 대상으로 한 본 연구는 구성원들의 직무만족과 조직몰입을 높이기 위한 하나의 방법으로 윤리경영을 실천하라는 시사점을 제시하고 있다. 현실적 제약이 많이 따른다 할지라도 구성원들이 기업윤리를 인식하게 하는 것만으로도 중소기업의 경쟁력을 강화시킬 수 있다. 따라서 중소기업은 구성원의 자긍심과 기업이미지를 높일 수 있는 윤리경영 방법을 다양하게 개발하고 실천하여야 할 것이다. 또한 중소기업은 구성원의 자긍심과 그들이 느끼는 기업이미지에 관심을 기울일 필요가 있다. 그러한 자긍심과 기업이미지를 높이는 방향으로 윤리경영을 실천하는 것은 구성원의 직무태도에 긍정적 영향을 미치기 때문이다. It is a strong desire for enterprises to develop and last forever. But it is very hard to survive because of its rapid circumstances change. There are many ways to maintain enterprise work for a long time. Many people believe that one of them is 'ethical management'. However, enterprises would not want in invest to the invisible and abstract benefit because of its nature of pursuing profit. In small scale enterprises it becomes more hard work. Every CEO perceives to the necessity for ethical management but we hardly find the real case of 'ethical management'. In this study, it was hypothesized that employees' perceived business ethics affects their job attitude. The results of the study are as follows. First, perceived business ethics was found to affect positively the corporate image and self-esteem through the attitude of the members. Second, it showed that perceived business ethics does not affect the job attitude directly. That is, self-esteem and corporate image play a full mediating role in the relationship between perceived business ethics and job attitude. Many previous studies proved that perceived business ethics affected job attitude (job satisfaction and organizational commitment) positively. But in this study, it was not found. In spite of perceived business ethics, job satisfaction and organizational commitment can be lowered for other reasons. Human resource management is important to small and medium manufacturing enterprises. This study suggests that ethical management is needed to heighten job satisfaction and organizational commitment. Employees' perceived business ethics can enhance the competitiveness of small and medium enterprises. Therefore, small and medium enterprises should develop and practice the ways of ethics management variously to boost employees' self-esteem and corporate image. Also, small and medium enterprises need to pay attention to employees' self-esteem and corporate image felt by them. Ethical management implementation for heightening self-esteem and corporate image affects employees' job attitude positively.

수주생산체제의 품질경영 과제와 대응방안 : K사 사례

김영진 충북대학교 경영대학원 2010 국내석사

일반적으로 수주생산방식(MTO : Make-To-Order)을 통해 생산되는 제품은 계획생산방식(MTS : Make-To-Stock)과는 다르게 고객이 요구하는 제품의 종류가 다양하고 양은 많지 않은 다품종 소량생산으로 제품의 반복성이 상대적으로 낮은 개별 프로젝트 성격을 지니고 있다. 경우에 따라서 수주생산 프로젝트의 진행과정에 사양변경이 일어나기도 하므로 표준화의 정도가 낮은 특성을 지니고 있다. 이와 같이 MTO체제에서는 기술적인 측면에서 다양한 고객 요구사양을 충족시킬 수 있어야 하므로 높은 수준의 품질경영이 전략적으로 중요시 되며, 실무차원에서도 여러 가지 과제들이 대두된다. 본 연구에서는 MTO환경에서 표출되는 품질경영 과제와 그 대응방안에 대한 검토를 위해 문헌연구방법과 병행하여, 실무담당자면접 및 사례연구방법을 활용하였다. 실무담당자들이 제기한 품질경영관련 주요 과제는 크게 3가지 사항으로 요약되었다. 첫째, 고객들이 주문한 제품에 대해 요구하는 신규 규격정보가 많고, 관련 기술문서도 다양하다는 점이 지적되었다. 둘째, 고객이 주문한 제품의 생산과정 또는 성능평가 과정을 확인하기 위하여 입회 및 참여하는 경우가 많다는 점이 강조되었다. 마지막으로, 제품 제작공정의 일부가 아웃소싱으로 충당되는 경우, 품질확보를 위하여 다수 외주 협력업체들을 효과적으로 관리하는 방안을 모색하는 과제가 중요시된다고 확인되었다. 이러한 실무적 품질경영 과제들에 대해 사례기업 K사에서 적용되고 있는 대응방안은 다음과 같다. 우선, 품질분임조 활동, 자주보전 활동 및 5S 활동과 같은 자주적인 개선 및 예방활동을 실시하여 조직구성원들의 품질에 대한 의식고취뿐만 아니라, 고객의 입회 및 참여 시 신뢰를 줄 수 있도록 현장관리체제를 유지하고 있다. 둘째, 다양한 규격정보 및 기술문서 관리를 위하여 ERP시스템과 같은 통합시스템을 구축하여 운용함으로써 정보의 일관성을 유지하고 관련 부서 간 정보공유의 원활화로 업무 효율성을 향상시키고 있다. 셋째, 품질경영시스템을 도입하여 품질관리 업무 프로세스 및 조직의 체계화를 이룰 수 있도록 한다. 넷째, 효과적인 아웃소싱 협력업체 관리를 통해 비용절감, 납기준수는 물론 우수한 품질 확보를 위해 노력을 경주하고 있다. 마지막으로 품질 패트롤 제도를 운영하여 지속적인 모니터링을 수행함으로써 협력업체 및 고객과의 원활한 유대관계를 형성하여 상생경영을 하고 있다. 이와 같은 방안들을 도입, 적용하여 K사는 수주생산 환경에서 효과적인 품질경영을 전개하여 가시적인 성과를 얻고 있다. 본 사례연구에서 서술한 사항들은 유사한 환경에서 경영활동을 수행하는 타 기업의 관리자들에게 유용한 실무적 지침으로 활용될 수 있을 것이다.

프로세스 접근방법을 활용한 품질, 환경 및 안전경영에 대한 통합경영시스템 구축사례 연구 : H사의 사례를 중심으로

김운우 충북대학교 경영대학원 2006 국내석사

The purpose of this thesis is to present an approach for successfully leading an integrated management system which encompasses the quality, environment and health & safety management system. These are cornerstone systems in many of the most successful domestic companies in Korea today. In particular, this thesis intended to present an integrated management system based on the process approach method to solve problems from implementing quality, environment and health & safety management system. This thesis deals with a case study on the establishment of an integrated system for quality, environment and health & safety by utilizing a process approach of H company and presents an approach to establish such a system of integrated management by utilizing a process approach method as below. First, the establishment of integrated management system for quality, environment and health & safety. Second, detailed clarification of process objectives by utilizing a process approach method when such an integrated management system is established. Third, a methodology for continuous improvement through process monitoring. Of course, there are several ways to achieve a company's goals and objectives but we must strive for such an integrated management system as described herein. This process approach methodology must be imbedded into our company culture in order to sustain a consistent long term competitive advantage in today's most competitive international marketplace.

충청북도와 대덕밸리 소프트웨어산업 클러스터 비교 연구

이재숙 충북대학교 경영대학원 2006 국내석사

Since motivated in large part by Michael Porter's "Competitive Advantage of Nations," cluster-based economic development has become an increasingly popular topic for both researchers and policy-makers. In line with this trend local governments as well as central government of Korea have strarted building industry clusters appropriate for their environmental settings. Chungbuk Province in particular, recently attempts to create environment to foster SW industry. However, this objective is hardly to be achieved unless systematic approach with strong intention is developed and introduced. This is not only because the infrastructure of SW industry in the region still remains at toddler stage but because Daeduk Valley with higher edge in terms of the SW industry ecology is located in the vicinity. This study thus aims to compare the growth portentials of SW industry of the two regions in terms of the critical factors such as localization, networking, embedded institutional thickness, collective learning, and innovative synergy for industry clustering. To achieve this goal an empirical study was conducted for the status quo of software industry in Chungbuk Province and Daeduk valley, and some implications were drawn.

병원의 환자만족 경영에 관한 사례연구

박인규 충북대학교 경영대학원 1999 국내석사

SNS 메시지 유형이 감성소구 유형에 따라 점포 재방문 의도에 미치는 영향 : 커피전문점을 중심으로

정진아 忠北大學校 經營大學院 2013 국내석사

Recently, Social Network Service(SNS) has been increasingly recognized as not only animportant part of indivisuals' lives and our society but also one of major business areas in today's internet environment. Many companies use the SNS to communicate with their customers to counter the marketing is conducted SNS and enhance the image of the brand and the store is trying to encourage repeat visits. This study focused on coffee shops SNS message type stores also affecting revisit? And the emotional appeal of these types of messages, depending on the type of store that encourage repeat visits by verifying empirically effective SNS Marketing messages in order to take advantage of features and aims to find ways to take advantage of. Type a message in the message type SNS publicity, customer communication type messages, customer participation was measured inductive characteristics of the message, the type of emotional appeal for storytelling and impromptu events were measured, SNS messages revisit influence on the type of store Learn how to saw, SNS messages, depending on the type of emotional appeal type stores Revisit Intention was to verify the role of the control. To this end, previous studies SNS message type and the type of emotional appeal to the review of the theory was based on the research model and hypotheses, then set the SNS users Internet survey conducted by targeting a total of 199 valid questionnaires wealth used for statistical verification were SPSS 19.0 statistical program was used to measure the reliability and validity for items controlled regression analysis after reviewing the results of the analysis, the following conclusions were drawn. Promotion of SNS-type messages, customer communication type messages, and customer engagement inductive revisit it stores all messages had significant influence on. Engage the customer according to type messages Storytelling affected stores contact us for returning it, and to promote communication and customer type message-type message, according to the story telling to contact us for returning it to the store, there was no difference. In addition, an instant message, depending on the event type to promote the store to contact us for returning it, but actually showed a significant impact on customer communication customer engagement inductive type messages and instant messages, depending on the event also revisit the store was found not to affect. These results, rather than using indiscriminate messages through Facebook sustainable corporate communications and corporate information on new products and product offers and promotions that may be closer to their customers and to induce participation and to focus, such further promote and events associated with the implementation, and the customer in order to engage the center of emotional storytelling suggests that the message you want to configure. This study using the SNS companies and local governments, public authorities, etc. SNS-effective marketing strategy can be a useful data to look forward.

새로운 검란 모니터링 개발 및 사업화 제안

장재식 충북대학교 의생명과학경영융합대학원 2016 국내석사

Egg candling is necessary for influenza vaccine manufacturing and poultry. Candling is a method used in embryology to study the growth and development of an embryo inside an egg. The methods use a bright light source behind the egg to show details through the shell and use automated candling machine. Domestic egg blood inspection technology using *VIS/NIR is Neo-eggriser developed by RDA(Rural Development Administration). Wavelength analysis using near-infrared through egg is nondestructive evaluation system for blood in egg and freshness. Furthermore, many companies are manufacturing egg candling machine. For example, E-CAT(Egg Chick Automated Technology), Rame-Hart etc. Devices using NIR for human vein are developed by EVENA MEDICAL and Viewtek etc.. That principal is that hemoglobin absorb NIR. In this study, I developed method that determines live or dead eggs for vaccine manufacturing by using hyperspectral image device and suggested commercialization.

ICT 기술 융합 허리밴드형 체지방 측정기 개발 및 사업화 방향 제안

김남우 충북대학교 의생명과학경영융합대학원 2016 국내석사

In these days, every people thinks that obesity is no longer personal diet matter but a kind of real disease. As a matter of facts, as obesity is becoming social issues, governmental burden for taking care for obesity is growing rapidly in every countries and people are becoming realize the importance of self-controlling weight and health as well. This research and business plan is aiming at developing new portable body fat analyzer because more and more people are using portable body fat analyzer as controlling body weight by monitoring their weight, especially for body fat rate. There are already many kinds of simple portable body fat analyzers in the market but due to incorrectness & inconsistency data caused by their measuring algorithms and measuring method, they can't get peoples attractions as much as they expected. Nevertheless, lately, those famous companies in body fat analyzer product like Inbody, Korea are developing new innovative portable body fat analyzers which can be used together with smart phone application. In that regards, this developing plan will make a difference with them by focusing our measuring method on abdominal fat which people think the most serious fat matter by designing waist band style measuring device as well as smart phone application for displaying rand monitoring the data. Also, this developing device will target to make a difference with current market simple portable items by making more correct and consistence measuring result nearing to the degree of hospital using high precision body fat measuring machine to make a business success in the market. Through this development and business, following result and synergy can be expected . - Securing different type of technology for portable body fat analyzer - Developing the platform device for adding other bio-signals - Potential success of smart phone application - Influencing financially forward and backward companies related with this business - Developing new technology for small-medium size exporting company Conclusionally, this new development with new technology can help the company's plan to be a representative healthcare based exporting company in these smart healthcare era.

산업재 시장에서 시장지향성이 고객 만족에 미치는 영향 : 내부시장 지향성을 중심으로

한창희 충북대학교 경영대학원 2010 국내석사

본 연구는 최근 학계나 실무계의 관심이 되고 있는 산업재 시장에서 내부 시장 지향성, 시장 지향성, 고객 만족사이에서 존재하는 개념 구조를 발견함으로 경영자나 마케터에게 유용한 경영의 올바른 방향에 대해 해결책을 제시하는 것을 목적으로 하고 있다. 내부고객지향성과 시장 지향성이 조직 내부적인 관점을 가지고 있음에도 불구하고 이 두 개념간 관계를 집중적으로 분석한 연구는 드물다. 따라서 본 연구는 문헌 고찰과 실증 분석을 통하여 산업재 시장에서 내부시장지향성과 시장 시향성이 활동이 내부고객과 외부고객 만족에 어떠한 영향을 미치는지 분석하였다. 분석 결과 내부시장지향성은 시장지향성 및 내부 고객만족에, 시장 지향성은 외부 고객 만족, 내부 고객만족은 외부 고객만족에 영향을 미치는 것으로 나타났다. The purpose of this paper is to investigate the effect of IMO(Internal Market Orientation), MO(Market Orientation) on Custormer satisfaction In B2B market. In order to meet this purpose, the previous studies on IMO, MO and Customer Satisfaction were reviewed . Finding through the empirical test are summarized as follows: First, IMO is likely to be the most important factor to the employee satisfaction and market orientation in B2B market. Second, MO is likely to be the most important factor to the Customer satisfaction. Third. Employee Satisfaction is likely to be the most important factor to the Customer satisfaction in B2B market. In conclusion, Intenal market orientation, Market Orientation on B2B market have mostly positive effect. Also, It is very important to increase Employee satisfaction on customer satisfaction.