기업의 경쟁력 제고를 위한 지식경영실천 방안에 관한 연구

강준의,김종필 남서울대학교 경영연구센터 2002 경영연구 Vol.4 No.-

The purpose of this study is to propose the methods of knowledge Management(KM) in pursuit of effective management and to analyze the contribution to creating a new value-added by the employees of the Korean Mint Corporation who actively participated in KM. The conclusion of the study in purpose of contributing to rooting KM in a company effectively is as follows: First, CEOs continuous interest and strong will toward KM is vital. Second, A vision though knowledge sharing should be proposed. Third, Positive public information activities should be accompanied. Fourth, KM can be successful under active participation by the employees and their masters spirit. Lastly, Business strategies should be established based on knowledge. If different KMs exist between departments, they can be integrated because the activities utilizing knowledge are integrated with business affairs. In particular, it should be very important that the employees taking advantage of knowledge are known to self-satisfaction or self-compensation such as promotion and bonuses by contributing to KM, thus participating voluntarily in KM.

휴대폰 3사 TV-CM 광고효과 측정 : CLT방식으로

유승엽 남서울대학교 경영연구센타 2000 경영연구 Vol.2 No.-

This study examined the effect of TV-CM advertising using central location test. The subjects who participated in this experiment were 107 undergraduate management students(49men and 58 women) at the University of Namseoul, most of whom were between 18 and 21 years old. Subjects received course credits in return for their participation. The subjects were selected convenience sampling. The research design consisted of two between subjects factor assembled in a 2×2 design. Two age groups were selected for study, age low thru 20, age 21 thru hi. T-test were performed to evaluated the significance of differences between the mean rating given to the advertising by the subjects. Subjects' recall and recognition of the eight advertisements were assessed with the following measures: (a) Free recall-subjects were asked to write down all they could remember about all brand name, product types, and advertisements; (b) Recognition of product types including the three associated with the target advertisements, was shown to the subjects; (c) Recognition of advertisements. The experimental stimulus were three TV CM advertisement. Conducting research using typical stimuli under as realistic conditions as possible.

한국중소기업의 현황과 발전 방안

황규일 남서울대학교 경영연구센타 2003 경영연구 Vol.5 No.-

중소기업은 국가경쟁력의 원천으로서 국가경제에 미치는 영향력이 매우 크다. 그러나 우리나라 중소기업은 내 ·외적인 환경이 매우 어려운 실정에 처해있다. 내적으로는 양적인 기술투자의 미비, 재무구조 취약 그리고 인력의 부족으로 경쟁에서 매우 불리한 상황에 놓여 있다. 외적으로는 급속한 정보화의발전, 경기변동에 대응력 부족 아울러, 지리적으로 가까운 중국의 급부상으로 인하여 수출경쟁에서 경쟁력을 잃어 가고 있는 안타까운 현실에 직면에 있다. 본 연구는 우리나라의 중소기업의 현황을 알아보고. 중소기업의 당면과제와 문제점이 무엇인지 조사하여보려고 한다. 또한 중소기업이 앉고있는 당면과제를 해결할 발전방안을 어떠한 것이 있는지 제시하여 보고자 한다. Small and medium sized enterprises have leading role as a national competitiveness. eut Korean small and medium sized companies are placed on bad surroundings to have business activity. Those are placed in invest a low amount, bad condition of finance and insufficiency of manpower. In addition, those can't cope with the economic fluctuation and can't satisfy rapid growth E-Business situation. The emergence of China has a results that Korean small businesses are results in inferior state of export competitiveness in price. This paper is intended as an investigation of the present state and issue of Korean small sized companies and is to show implication of development

잡지광고 게재면, 게재위치, 게재형태 및 심리적 특성이 광고 재인 및 효올성에 미치는 영향

유승엽 남서울대학교 경영연구센타 2003 경영연구 Vol.5 No.-

The purpose of this study was to examine the audience psychological effects on the advertising effectiveness in women magazines. For this study,one(feel) in women magazines were selected. A resea.ch was made on women who live in seoul. The subjects who participated in this experiment were 90 women. Subjects received credits in return for their participation. The subjects were randomly assigned to treatment conditions associated with different age group. Data collection used face to face interview method and recognition method to measure the advertising attention rate by the amount of advertising. The statistical package for social science(SPSS/PC+)was used for data analysis. T-test, oneway anova and frequency analysis were performed to evaluated the significances between the mean rating given to the magazine's advertising by the subjects. The results show that audience psychological characteristics effects on the advertising recognition. This study can provide the data for efficient media planning to women magazines advertisers and help women magazines advertisers select advertising size or placement as well as media vehicles.

변혁적 리더쉽과 직무스트레스 및 이직의도와의 관계에 관한 연구

강희정 남서울대학교 경영연구센타 2002 경영연구 Vol.4 No.-

The objective of this study the transformational leadership as a new paradigm differs from the established leadership, show on how subordinate tries the best to be remained as a member of organization to obtain the value, confidence and promotion from them. This is three factors for the transformational leadership, that is charisma, intellectual stimulation, and individual consideration. From this ideological assumption the school community tend to do the most for the competitiveness and work efficiency and reduces the stress of subordinate and turnover intention. By this study the general school organization shows strongly the characteristic of the transformational leadership enhance the commitment of employees in university and reduce their stress and turnover intention. This is for basic data for management strategy for the leadership.

기업연구소에서 대학으로의 이직선호에 관한 연구

이재하 남서울대학교 경영연구센타 2003 경영연구 Vol.5 No.-

This paper investigates empirically the reasons for changing their job from enterprise research institute to University. This paper is focused on the finding motivations to absorb their effort in their job. Through the analysis of 34 mail questionnaires and individual free interview, data was collected from professors who had worked in electronic R&D laboratory as key member of research & development division. This study obtains the practical informations on the turnover reasons and their understandings of past research organization. The result shows that the major reasons for turnover are to improve job stability and develop their career. And the result indicates that many of them haven't find their visions and future model in their past research organization.

ERP시스템 도입의 특성에 관한 연구

한영희 남서울대학교 경영연구센타 2003 경영연구 Vol.5 No.-

I studied on ERP system for the korean small & medium sized industries. Summarizing the results of analysis as following; First hypothesis, the degree of CEO support, is that the classified by industry differs on p<.01 significant level. Second hypothesis, the usefulness of accounting information system, is that the classified by industry differs on p<.01 significant level. In addition, the additional analysis of hypotheses was analyzed using Duncan's Multiple Range Tests statistical analysis technique. First hypothesis, the degree of CEO support, is that tile classified by industry differs on p<.05 significant level, Second hypothesis, the usefulness of accounting information system, is that the classified by industry differs on p<.05 significant level

교통광고에 관한 연구 : Focused on Subway Advertisements

이종은 남서울대학교 경영연구센타 2003 경영연구 Vol.5 No.-

This research has covered outdoor advertisements being diversitied and updated with industrial development and focused on subway advertisements which are going up as representative advertisements This research has covered general examination on transportation advertisements and present situations of transportation advertisements in Korea, also, investigated history, types, specificify and present status of transportation advertisements Questionnaire survey was made and carried out to find out general problems and to correct them for sponsors Transportation advertisements are widening their fields with development of various media and subway advertisement also is expected to develop, is a core in transportation advertisements with openning of the second subway However, the study in this field is too deficient to cope with fast-changing trend, therefore, the academic study is supposed to be carried out to meet development of various medias With this view, It goes without saying that transportations advertisements has it's own significance I will very appreciate your general understanding of subway advertisements and grouping the direction of development through this insufficient survey also really expect that consecutive academic study will be made by the others

통화위기의 잠정적 선행지표

김애영 남서울대학교 경영연구센타 1999 경영연구 Vol.1 No.-

Abstract This paper examines the existing empirical evidences on potential leading indicators of currency crisis. During the second half of 1997, most East Asian countries faced so severe currency crashes that their fast growing economies have suffered a lot of losses. Furthermore, the world economy has been Increasingly integrated through the financial transactions as well as trade. This tends to result in spillover or contagion effect of the crises. So the countries whose economic fundamentals are potentially weak are more likely to be vulnerable to the external crises. Therefore, many researches have been done to identify possible leading indicators and then warn a country's crisis. To do this, the section 2 explains the causes of currency crises that have been presented in the theoretical literatures. Crises are likely to be caused by weak economic fundamentals, changes in world market conditions and instability of international financial market. From the possible causes of currency crises, section 3 summarizes the potential variables which carl be used as leading indicators. Unfortunately, this paper does not provide its own empirical results. Instead, comparing with the existing empirical evidences tested by some economists, the paper conclude by identifying the potential leading indicators such as changes in real exchange rate, export growth and M 2/international reserves. And increases in both short-term debts denoted in foreign currencies, especially dollar, and the level of banks' nonperforming loans can be used as supporting early warning indicators. On the other hand, fiscal deficit/GDP, current account/GDP and external debt/GDP are not statistically significant. Contrary to one's expectation, however, changes in world interest rates do not seem to be proper leading indicators because they show a tendency to warn an impending crisis.

의료서비스품질 측정에 관한 연구

강도원 남서울대학교 경영연구센터 2002 경영연구 Vol.4 No.-

The purpose of this study was to introduce concept of hospital services and determine the relationships among quality, satisfaction, and repurchase intention in hospital service. The data were gathered from out-patients who had used women's hospital services. They were asked to assess service quality, customer satisfaction, service value, and repurchase intention. A total of 348 usable questionnaires were gathered. These hypothesized relationships concerning service quality, customer satisfaction, and repurchase intention were verified by covariance modeling, using SPSS 10.0 and AMOS 4.0 program. The analytic methods for the study were confirmatory analysis and covariance structural analysis. The results of the study were as follows: First, The concept of hospital services theoremed. Second, Service quality had a significant effect on customer satisfaction and total service quality. Third, total service quality had a significant effect on customer satisfaction and service value. Fourth, Customer satisfaction and service value had a significant effect on repurchase intention.