MB 정부의 문화정책 평가와 박근혜 정부의 정책 과제

김평수(Kim, Pyung-soo) 글로컬창의산업연구센터 2013 글로컬창의문화연구 Vol.- No.2

정권의 교체기다. 지난 정부의 정책이 평가받고 새로운 정부의 정책이 새롭게 선보인다. 박근혜 정부가 공식적으로 어떤 문화정책을 펼칠 것인지에 앞서, 지난 MB 정부에서의 문화정책에 대해 어떻게 평가할지에 대한 의문이 든다. 대부분의 정부는 지난 정부의 정책을 엄격하게 분석한 후, 성과 과로 나눈다. 성은 발전계승하고 과는 개선한다. 이런 관례를 깨고 MB정권은 노무현 정부의 문화정책 대부분을 폐기하고, MB 정부만의 정책을 입안할 것임을 선언했다. 문화정책에 있어서도 MB 정부는 문화산업은 물론이거니와 기초 문화예술 부문에 대해서도 "선택과 집중"이라는 구호아래, 결과적으로 양극화를 조장했다. 국민의 정부시절을 거쳐 노무현 정부까지 이어오던 문화예술의 지원방식인 "팔길이 원칙"도 MB 정부에서 본격적으로 깨졌다. 이러한 과정은 문화정책에 대한 준비된 철학에 따른 것이 아니라 지난 정부의 정책의 흔적을 걷어내야 한다는 강박에서 생겨났다. 그러나 MB 정부의 국정 어젠다가 지난 정부와 실제로 얼마나 차이가 있었나? 아무런 철학적 관점과 정책적 전망이 없는 정권은 관료사회의 아이디어에 의지해 정책을 추진할 수밖에 없다. 결국 요란한 레토릭에도 불구하고 해묵은 정책을 구호만 바꿔 계속 되풀이 하는 셈이다. 박근혜 정부의 문화정책의 방향은 MB 정부의 실패를 반면교사로 삼아야한다. 박근혜 정부의 “문화융성의 시대”라는 구호가 말뿐인 구호가 되지 않으려면 문화계를 좌우로 갈라서 이념투쟁을 조장하던 MB 정부의 악습을 반복하지 말고 문화다양성과 문화공공성을 중심철학으로 삼아 문화예술과 문화산업을 소생시킬 수 있는 실질적인 ‘문화뉴딜’ 정책을 펼쳐야 할 것이다. Another regime change is in progress. The previous government"s policies are being evaluated while the current administration presents new policies. Most administrations analyze their predecessors" policies rigorously and divide their outcomes into successes and failures, so as to develop and inherit the former and to improve the latter. MB administration broke such a conventional practice by abolishing most cultural policies implemented by Roh administration and declaring that it would draw up its own policies anew. In the same vein, MB administration chose a slogan of "Selection and Concentration" for its cultural policy, which resulted in a divide, or polarization, in cultural industry and fundamental art. The "Arms Length Principle" upheld throughout the people"s government and Roh administration to support the culture and art sector was completely overturned by MB administration. Such a move stemmed from not any philosophical ground toward cultural policy but some obsessive compulsions to eliminate all remaining vestiges of the previous regime. Still, it is questionable to what extent the agenda of state affairs adopted by MB administration made a substantial difference from its predecessor. A regime, which is not fitted with philosophical perspectives and policy-based visions, cannot but depend on the ideas put forth by bureaucratic society to proceed with its policies. In the end, despite the bombastic rhetoric, such a regime repeats the same old policies with different slogans. GH regime"s cultural policy should avert the failures committed by MB administration. GH administration should not revert to the vicious practices of MB administration to divide the cultural world into the left and right wings for the purpose of facilitating the ideological duel so that its slogan of “An Era of Cultural Prosperity” will go beyond a glib slogan. Differently put, GH administration should employ cultural diversity and publicness as its central philosophy and develop a substantial and practical "Cultural New Deal" policy to reinvigorate fundamental art and cultural industry.

부산국제영화제의 마케팅과 활성화를 위한 축제의 현재와 미래적 방향에 관한 연구

정성아,주동완 글로컬창의산업연구센터 2015 글로컬창의문화연구 Vol.4 No.2

Today, culture is being recognized as a new form of industry beyond the simple concept of leisure through the arts. In fact, culture is being spotlighted as a leading industry of the 21st century and has been developed in various types of fields through the development of computer technology. In particular, among other cultural industries, the video production industry produces the most attractive and comprehensive contents. Within the many facets of the video production industry, film, the original and largest type of video contents, is one of the most vital industries. The film industry has made significant contributions to the video production world through activating the local economies in a variety of other industries and expanding its range to form effects beyond economic interests, such as enhancing the perceived images of cities and countries. Among the international film festivals held in Korea, the Busan International Film Festival (BIFF) is a prime example of a regional Global Film Festival that has seen international success. Since 1996, when BIFF started, Busan has been reconfigured with the image of a film city. In 2013, the Korean Film Council and many film studios, including enterprise key agencies and film-related sectors of the film industry, moved to Busan. Since then, the local economy of Busan has noticeably been enhanced due to BIFF. BIFF has now become an important, intangible asset that is not just a regional event, but also a factor of the significant impact on the economy of the entire region. It has effectively established Busan s cultural image and heightened its self-esteem and identity. Therefore, a sober assessment of the success of the Busan International Film Festival is imperative. Through this assessment, this study will evaluate BIFF as a local festival for the marketing and activation and examine the future possibilities. In doing so, reviewing the former studies is crucial and will allow BIFF to be analyzed from a different perspective.

편집자의 글

편집부(편집자) 글로컬창의산업연구센터 2014 글로컬창의문화연구 Vol.- No.4

도시재생 관점에서 본 이천시의 문화정책과 전망

정민채 글로컬창의산업연구센터 2015 글로컬창의문화연구 Vol.4 No.2

For successful urban regeneration, the excavation of city identity should be preceded. It’s going to induce citizens’ active participation that based on the excavated city identity and need to establish regeneration strategies and policies. Today, medium-and-small cities around the world have adopted strategy to be creative city. As a result, ‘The Creative Cities Network’ of UNESCO s cultural program was launched on October 2004. This program’s goal is to promote cooperation between the cities that adopted creativity as one of the strategic elements for sustainable urban development. Through the program, It can increase worldwide cultural diversity. Also, it aims to cooperate common goals to develop local creative industries, sustainable urban development and worldwide conspiration. Ichoen was selected as creative city of ‘craft and folkart’ at first in Korea on 2010, getting the credit of cultural events’ contribution to cultral developments being ‘city of ceramics’. This city had experieces to held the events related pottery industires; ‘Gyeonggi International Ceramic Biennale’, ‘International Sculpture Symposium Icheon’, and ‘Icheon Ceramic Festival’. In this paper, we want to conduct ciritical study whether Icheon established its position as creative city with cultural policies that are consistent to the urban identity. Especially, we want to compare with Icheon and Kanazawa, which is global craft creative city. It is focused on certain points that attempt to recover their energy and increase incoming population in small-and-medium local cities.

경제와 문화의 이분법 극복을 위한 글로컬적 도시재생

김기홍 글로컬창의산업연구센터 2015 글로컬창의문화연구 Vol.4 No.2

인문콘텐츠 학회의 현재와 미래

박경하(토론자),임대근(사회자) 글로컬창의산업연구센터 2013 글로컬창의문화연구 Vol.- No.2

스마트 미디어를 활용한 광고에서의 관계망에 관한 연구

송준민 글로컬창의산업연구센터 2015 글로컬창의문화연구 Vol.4 No.1

Smart phone advertising utilizes music, graphics, sound, text, and movie mainly. This ad is not subject to the constraints of time and space. And it focuses businesses, organizations, and individuals’ needs well. Therefore, the smart phone ad is tailored advertising. And it is also the next generation of marketing communications tools. Smart phone advertising is causing a paradigm shift in the advertising industry. Change is not affecting only advertisement producer. We abuts a tremendous amount of advertising per day. Changes in commercial production are also affected inmates. The ad’s past inmates had a passive stance. However, today’s ads have interactivity. Therefore, ad prisoners should respond actively to the ad. And a recent advertisement has a personality that complements the role of the traditional mass media.

청소년 동아리를 활용한 축제 현황과 개선 방안 연구

장은화(Chang Eun-Wha) 글로컬창의산업연구센터 2014 글로컬창의문화연구 Vol.- No.4

국내에서 연희되고 있는 축제는 1990년 중·후반부터 급속도로 증가하여 현재는 약 1,000여개가 지역 곳곳에서 열리고 있다. 하지만 그 대부분은 성인들이 중심이 되는 축제이다. 그 과정에서 청소년들은 어른들 틈에 낀 소외 대상이 되며, 음주 등 성인문화에 그대로 노출되기도 한다. 이에 본 논문은 청소년 축제의 필요성을 강조하며, 특히 ‘청소년 동아리’를 활용한 축제의 활성화를 제안하고자 한다. 본고는 1장 서론에 이어 이론적 배경을 위해 2장에서 기존 연구와 문헌을 토대로 청소년 여가와 동아리의 개념, 활동 현황을 정리했다. 3장에서는 국내에서 개최되고 있는 청소년 동아리를 활용한 축제 사례 및 문제점을 분석했다. 이를 위해 <2012 인천 청소년 문화 대축제>, <2012 관악 책잔치-평생학습 마을축제>, <2012 서울시 청소년 문화존 페스티벌>을 현장 모니터링 하였고, 참여자에게 메일 인터뷰를 시행하였다. 4장에서는 청소년 동아리를 활용한 축제의 필요성 및 개선방안을 모색해 보았다. 본 논문의 목적은 ‘청소년 동아리를 활용한 축제 활성화’로 인해 청소년들에게 보다 건강한 여가 및 문화생활을 제공하는데 보탬이 되고자 함에 있다. This paper emphasizes the needs and an activation of the youth festival held throughout Korea. And the activation of the festival utilizing youth club is proposed especially. In chapter 2, a concept and a current status of activity of youth club and leisure was defined. In chapter 3, the cases and issues of a youth club festival held in domestic were analyzed. For this study, the festivals utilizing youth club, ‘2012 Incheon Youth Culture Festival’, ‘2012 Gwan-Ak the Book and Lifelong Learning Festival’ and ‘2012 Seoul Youth Culture Zone Festival’, had been performed the on-site monitoring and e-mail interviews of participants. In chapter 4, the need and improvement plan for the festival using the youth club are sought. The purpose of this paper is to support how to offer healthier leisure time and cultural life by ‘The Vitalization of the festival using youth club’.

<춘향전>에 나타난 대중성 연구

강준수 글로컬창의산업연구센터 2015 글로컬창의문화연구 Vol.4 No.2

The purpose of this paper is to examine the popularity of "Chunhyangjeon" by investigating the popular factors in it. "Chunhyangjeon" is a Pansori-novel which has been recreated as a wide variety of genres. However various it is in genres, "Chunhyangjeon" basically tries to seek for ways to reach out and interact with the public. In the course of dealing with the adversity of main character and overcoming it, "Chunhyangjeon" acquires the popular appeal. Because of the artistic quality and popularity, "Chunhyangjeon" is also developed in the an artistic form familiar to the common people. In addition, it is performed as various genres like TV dramas, movies, operas, musicals, and plays. Universally, the popular culture has commonly been treated as being lower in quality not enough to be seriously discussed for their qualities. However, such condemnation is not proper recently. As the public in modern society are becoming more economically abundant, their interests are headed towards participation in culture activity. Therefore, performing arts become the center of the cultural activities which meet the public s demands.

등대의 등록문화재 등록과 미래가치 창조 방안에 관한 연구

신창희(Shin Chang-hee) 글로컬창의산업연구센터 2014 글로컬창의문화연구 Vol.- No.4

이 글은 자연적인 요인과 문화재의 경계 확장에 대한 이해 부족으로 훼손 및 멸실될 위기에 있는 등대를 등록문화재로 등록함으로서 법제도적 틀 안에서 보존될 수 있도록 기반을 마련함과 동시에 등대를 중심으로 한 공간이 고유의 시대적 상징성과 경관적 가치와 연계되어 해양문화공간과 친수공간으로서 미래가치를 창조할 수 있는 방안을 제시하고자 한다. This research aims to establish basement for preserving ligthouse as designated it within legal frame because most people do not recognize importance of the architectual heritage as well as provide methods to create future value as marine cultural areas and waterfront areas, including scenic value and symbols of the times of the lighthouse focused.