중국 금융구조 변화의 실태분석

이종수,신동완,장재우 한국국제농업개발학회 2004 韓國國際農業開發學會誌 Vol.16 No.3

This study aims at analysing China's financial structure change concerning financial instruments, financial institutes and its affecting factors. Since early 1980's, China has entered into 4 stages of reforming financial system coping with market-oriented economic deregulation and liberalization. As results of adiusting the chinese finance system, some features can be summarized as follows; First, banking system of Central Bank of China and other national commercial banks has been extended to various non-banking finance system such as investment trust companies after 1983. Second China's financial assets and installment deposits has increased rapidly to RMB 15,222 billion yuan in 1996 from RMB 3,417billion yuan in 1978 with the growth of the national economy and change of national income structure. Third, there has been increasing finance activities throuth developing various financial commodities and loan systems. Such successful innovation of finance structure seems resulted from the changing financial resource distribution system, ownership structure, profit redistribution, macroeconomic arrangements, and governments' tacit supports.

Investigating the Determinants of Online Consumer Engagement on Multiplex Social Network Sites: A Value Exchange Perspective

Zong-Yi Zhu,김현철 한국데이터전략학회 2019 Journal of information technology applications & m Vol.26 No.6

This study is intended for demonstrating the impacts of different factors on the formation of online consumer engagement behavior of young Chinese moviegoer in Korea. Based on Value-Exchange Model [Itani et al., 2019], we build research model to reveal the relationships among perceived enjoyment, perceived movie information value, multiplex-audience relationship quality, multiplex usage satisfaction, and online consumer engagement through experiments on valid data we collected from 186 participants who had lived in Korea and experienced the multiplex pages of top 3 movie theaters, where Smart PLS 3.0 is the tool used for statistical analysis. The experimental results show that both perceived enjoyment and perceived movie information value positively correlate to multiplex-audience relationship quality, and multiplex audience relationship quality significantly influences multiplex usage satisfaction and online consumer engagement. In addition, it is found that relationship quality plays the role of mediator between perceived enjoyment and satisfaction. The findings from this study offer both academic and managerial implications for movie distributors who are interested in developing potential Chinese consumer market in Korea.

Antecedents and Consequences of Flow Experience in Online Movie Information Sharing Behavior : An Empirical Study of Young Chinese Moviegoers Living in Korea

Zong-yi Zhu,Hyeon-Cheol Kim 한국인터넷방송통신학회 2020 Journal of Advanced Smart Convergence Vol.9 No.1

This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea

Investigating the Determinants of Online Consumer Engagement on Multiplex Social Network Sites: A Value Exchange Perspective

Zhu, Zong-Yi,Kim, Hyeon-Cheol Korea Data Strategy Society 2019 Journal of information technology applications & m Vol.26 No.6

This study is intended for demonstrating the impacts of different factors on the formation of online consumer engagement behavior of young Chinese moviegoer in Korea. Based on Value-Exchange Model [Itani et al., 2019], we build research model to reveal the relationships among perceived enjoyment, perceived movie information value, multiplex-audience relationship quality, multiplex usage satisfaction, and online consumer engagement through experiments on valid data we collected from 186 participants who had lived in Korea and experienced the multiplex pages of top 3 movie theaters, where Smart PLS 3.0 is the tool used for statistical analysis. The experimental results show that both perceived enjoyment and perceived movie information value positively correlate to multiplex-audience relationship quality, and multiplex audience relationship quality significantly influences multiplex usage satisfaction and online consumer engagement. In addition, it is found that relationship quality plays the role of mediator between perceived enjoyment and satisfaction. The findings from this study offer both academic and managerial implications for movie distributors who are interested in developing potential Chinese consumer market in Korea.

Antecedents and Consequences of Flow Experience in Online Movie Information Sharing Behavior: An Empirical Study of Young Chinese Moviegoers Living in Korea

Zhu, Zong-yi,Kim, Hyeon-Cheol The Institute of Internet 2020 International journal of advanced smart convergenc Vol.9 No.1

This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea

Determinants of Chinese Consumers’ Self-preventive Behavior after the Global Pandemic: An Integrated Model Approach

Zong-Yi Zhu,김현철 한국무역연구원 2022 무역연구 Vol.18 No.6

Purpose – This study investigated the antecedent of Chinese consumer self-preventive behavior by extending the TPB model after the global pandemic period. This study investigated whether Chinese consumer’s health consciousness significantly impacted consumer’s perceived severity of COVID-19 and perceived risk. Design/Methodology/Approach – This study revised the extended TPB model to determine the relationship to Chinese consumer self-preventive behavior after the global pandemic period. 237 valid respondents’ data were used to finish the statistical analysis. SPSS and Smart PLS were used for data analysis. Findings – The results revealed that the perceived severity of COVID-19 positively impacted Chinese consumer perceived risk, and perceived risk significantly influenced consumer attitude, subjective norm and perceived behavioral control. But only consumer attitude and subjective norm was significantly related to consumer self-preventive behavior after the global pandemic. Research Implications – The theoretical implication will be offered for Chinese consumer self-preventive behaviour related to global pandemic research, and it will also give insight for disease control centers to effectively manage consumer self-preventive behavior.

Determinants of SNS Photo Sharing Behavior of Teenagers at an Outdoor Music Festival in China

Zhu, Zong-yi,Kim, Hyeon-Cheol The Institute of Internet 2020 International journal of advanced smart convergenc Vol.9 No.2

This study aims to understand the determinants and effects of SNS photo sharing on festival satisfaction among teenage festivalgoers, to derive strategies that festival organizers could employ to maintain long-term relationships with their audience. In this paper, we followed the festival attribute and SNS photo sharing behavior approaches for developing measurement constructs, by investigating previous related studies. Statistical analyses revealed that festival attributes positively impact consumer perceptions of festival value, which in turn influences SNS photo sharing behavior and festival satisfaction. In addition, SNS photo sharing behavior has a significant mediation effect on the process. Moreover, the differing intensities of SNS usage among the festivalgoers resulted in consumers presenting significantly different SNS photo sharing behavior. Our findings offer insights for marketers in the festival business who are interested in gaining a better understanding of the behavior of teenage festivalgoers.

Determining How Image of Social Media Influencers Affect Korean Food Purchase Behavior in China: An Image Transfer Perspective

Zong-Yi Zhu,Hyeon-Cheol Kim The Institute of Internet 2023 International journal of advanced smart convergenc Vol.12 No.2

Existing studies on this topic have focused on the effect of online content quality on consumer attitudes and behavior, with very few illustrating the effect of influencer image on consumer attitudes and behavior. The purpose of this study intents to reveal how influencer image affect consumer behavior. We have developed an image transfer theory-based research model to reveal how influencers transfer their image to endorsed products to influence consumer behavior. The results show that influencer image positively affects satisfaction, which in turn affects the product's cognitive and affective images in the vlog. Moreover, it was found that a product's cognitive image and affective image influence consumer behavior intention. Furthermore, purchase experience exhibits significant differences in its path. Based on these results, the social media-related research theoretical implication will be offered, and managerial implications will be provided for foreign brand promotion strategies

Determinants of SNS Photo Sharing Behavior of Teenagers at an Outdoor Music Festival in China

Zong-yi Zhu,Hyeon-Cheol Kim 한국인터넷방송통신학회 2020 Journal of Advanced Smart Convergence Vol.9 No.2

This study aims to understand the determinants and effects of SNS photo sharing on festival satisfaction among teenage festivalgoers, to derive strategies that festival organizers could employ to maintain long-term relationships with their audience. In this paper, we followed the festival attribute and SNS photo sharing behavior approaches for developing measurement constructs, by investigating previous related studies. Statistical analyses revealed that festival attributes positively impact consumer perceptions of festival value, which in turn influences SNS photo sharing behavior and festival satisfaction. In addition, SNS photo sharing behavior has a significant mediation effect on the process. Moreover, the differing intensities of SNS usage among the festivalgoers resulted in consumers presenting significantly different SNS photo sharing behavior. Our findings offer insights for marketers in the festival business who are interested in gaining a better understanding of the behavior of teenage festivalgoers.

이중 코팅된 압착 펠렛으로부터 3종 영양소의 방출 제어

박종수 ( Zong Zhu Piao ),이응석 ( Eung Seok Lee ),최윤재 ( Yun Jaie Choi ),이범진 ( Beom Jin Lee ) 韓國藥劑學會 2008 Journal of Pharmaceutical Investigation Vol.38 No.3