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Zong-Yi Zhu,김현철 한국데이터전략학회 2019 Journal of information technology applications & m Vol.26 No.6
This study is intended for demonstrating the impacts of different factors on the formation of online consumer engagement behavior of young Chinese moviegoer in Korea. Based on Value-Exchange Model [Itani et al., 2019], we build research model to reveal the relationships among perceived enjoyment, perceived movie information value, multiplex-audience relationship quality, multiplex usage satisfaction, and online consumer engagement through experiments on valid data we collected from 186 participants who had lived in Korea and experienced the multiplex pages of top 3 movie theaters, where Smart PLS 3.0 is the tool used for statistical analysis. The experimental results show that both perceived enjoyment and perceived movie information value positively correlate to multiplex-audience relationship quality, and multiplex audience relationship quality significantly influences multiplex usage satisfaction and online consumer engagement. In addition, it is found that relationship quality plays the role of mediator between perceived enjoyment and satisfaction. The findings from this study offer both academic and managerial implications for movie distributors who are interested in developing potential Chinese consumer market in Korea.
Field Emission Properties of -C:N Films Deposited on Diamond Substrates
Zong-Yi Qin,Pei-Nan Wang,Hong hen,Xuan-Tong Ying 한국물리학회 2005 THE JOURNAL OF THE KOREAN PHYSICAL SOCIETY Vol.46 No.2
Amorphous carbon-nitride films were grown on the nitridated diamond substrates by pulsed discharge of nitrogen gas by using graphite rods as the electrodes. The deposition parameters were optimized by monitoring the discharge plasma by optical-emission spectroscopy. It is demonstrated that the films were mainly a mixture of sp2 C-N, sp3 C-N and graphite nanocrystallites. Preliminary results show that deposited films have a cold-cathode-emission property. The threshold field for field emission is about 4.0 V/μm. The linear Fowler-Nordheim characteristic reveals that the fieldemission process is based on the tunneling mechanism.
Zong-yi Zhu,Hyeon-Cheol Kim 한국인터넷방송통신학회 2020 Journal of Advanced Smart Convergence Vol.9 No.1
This study aims to understand the antecedents and consequences of flow experience in online movie information sharing behavior of young Chinese moviegoers residing in Korea to explore a potential market. We followed the Stimulus-Organism-Response (S-O-R) theory and flow theory approaches for developing measures of constructs and investigated previous related studies. This study collected 186 data from Chinses students who attend Korean university. Statistical analysis revealed that information seeking behavior and telepresence are related to online flow experience. In addition, the online flow experience affected consumer satisfaction and information sharing behavior. Flow experience also has been predicted the mediation effect between stimulus information seeking behavior, telepresence and satisfaction and information sharing behavior. Our research findings offer insights for marketers in the movie distribution business who are interested in a better understanding of the behaviors of Chinese moviegoers residing in Korea
Determinants of SNS Photo Sharing Behavior of Teenagers at an Outdoor Music Festival in China
Zong-yi Zhu,Hyeon-Cheol Kim 한국인터넷방송통신학회 2020 Journal of Advanced Smart Convergence Vol.9 No.2
This study aims to understand the determinants and effects of SNS photo sharing on festival satisfaction among teenage festivalgoers, to derive strategies that festival organizers could employ to maintain long-term relationships with their audience. In this paper, we followed the festival attribute and SNS photo sharing behavior approaches for developing measurement constructs, by investigating previous related studies. Statistical analyses revealed that festival attributes positively impact consumer perceptions of festival value, which in turn influences SNS photo sharing behavior and festival satisfaction. In addition, SNS photo sharing behavior has a significant mediation effect on the process. Moreover, the differing intensities of SNS usage among the festivalgoers resulted in consumers presenting significantly different SNS photo sharing behavior. Our findings offer insights for marketers in the festival business who are interested in gaining a better understanding of the behavior of teenage festivalgoers.
Zong-yi Xing,Xue-miao Pang,Hai-yan Ji,Yong Qin,Li-min Jia 제어·로봇·시스템학회 2011 International Journal of Control, Automation, and Vol.9 No.4
The paper presents an approach to model nonlinear dynamic behaviors of the Automatic Depth Control Electrohydraulic System (ADCES) of a certain minesweeping weapon with Radial Basis Function (RBF) neural networks trained by hierarchical genetic algorithm. In the proposed hierarchical genetic algorithm, the control genes are used to determine the number of hidden units, and the parameter genes are used to identify center parameters of hidden units. In order to speed up conver-gence of the proposed algorithm, width and weight parameters of RBF neural network are calculated by linear algebra methods. The proposed approach is applied to the modelling of the ADCES, and ex-perimental results clearly indicate that the obtained RBF neural network can emulate complex dynamic characteristics of the ADCES satisfactorily. The comparison results also show that the proposed approach performs better than the traditional clustering-based method.
On Generating Fuzzy Systems based on Pareto Multi-objective Cooperative Coevolutionary Algorithm
Zong-Yi Xing,Yong Zhang,Yuan-Long Hou,Li-Min Jia 대한전기학회 2007 International Journal of Control, Automation, and Vol.5 No.4
An approach to construct multiple interpretable and precise fuzzy systems based on the Pareto Multi-objective Cooperative Coevolutionary Algorithm (PMOCCA) is proposed in this paper. First, a modified fuzzy clustering algorithm is used to construct antecedents of fuzzy system, and consequents are identified separately to reduce computational burden. Then, the PMOCCA and the interpretability-driven simplification techniques are executed to optimize the initial fuzzy system with three objectives: the precision performance, the number of fuzzy rules and the number of fuzzy sets; thus both the precision and the interpretability of the fuzzy systems are improved. In order to select the best individuals from each species, we generalize the NSGA-Ⅱ algorithm from one species to multi-species, and propose a new non-dominated sorting technique and collaboration mechanism for cooperative coevolutionary algorithm. Finally, the proposed approach is applied to two benchmark problems, and the results show its validity.
Zong-Yi Zhu,Hyeon-Cheol Kim The Institute of Internet 2023 International journal of advanced smart convergenc Vol.12 No.2
Existing studies on this topic have focused on the effect of online content quality on consumer attitudes and behavior, with very few illustrating the effect of influencer image on consumer attitudes and behavior. The purpose of this study intents to reveal how influencer image affect consumer behavior. We have developed an image transfer theory-based research model to reveal how influencers transfer their image to endorsed products to influence consumer behavior. The results show that influencer image positively affects satisfaction, which in turn affects the product's cognitive and affective images in the vlog. Moreover, it was found that a product's cognitive image and affective image influence consumer behavior intention. Furthermore, purchase experience exhibits significant differences in its path. Based on these results, the social media-related research theoretical implication will be offered, and managerial implications will be provided for foreign brand promotion strategies
Zong-Yi Zhu,김현철 한국무역연구원 2022 무역연구 Vol.18 No.6
Purpose – This study investigated the antecedent of Chinese consumer self-preventive behavior by extending the TPB model after the global pandemic period. This study investigated whether Chinese consumer’s health consciousness significantly impacted consumer’s perceived severity of COVID-19 and perceived risk. Design/Methodology/Approach – This study revised the extended TPB model to determine the relationship to Chinese consumer self-preventive behavior after the global pandemic period. 237 valid respondents’ data were used to finish the statistical analysis. SPSS and Smart PLS were used for data analysis. Findings – The results revealed that the perceived severity of COVID-19 positively impacted Chinese consumer perceived risk, and perceived risk significantly influenced consumer attitude, subjective norm and perceived behavioral control. But only consumer attitude and subjective norm was significantly related to consumer self-preventive behavior after the global pandemic. Research Implications – The theoretical implication will be offered for Chinese consumer self-preventive behaviour related to global pandemic research, and it will also give insight for disease control centers to effectively manage consumer self-preventive behavior.