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패스트푸드 프랜차이즈 중국진출의 경영전략에 관한 연구 : 대만 “용허두장(永和豆漿)” 사례 중심으로
우덕호 동아대학교 동아시아연구원 2007 동아시아 : 비교와 전망 Vol.6 No.1
기업의 세계화(globalization)는 현재 범세계적인 추세이다. 세계화 현상은 외식산업의 판도를 완전히 바꾸어 놓았다. 소위 선진국의 대자본 프랜차이즈 산업이 세계 구석구석 전파되고 있는 것이다. 자국문화와 음식에 대한 자부심이 매우 강한 중국에서조차 선진국의 프랜차이즈 외식업체들은 그 위용을 발휘하고 있다. 미국의 맥도널드, KFC, 피자헛 등 선진국 프랜차이즈 외식업체들은 막대한 자금력, 축적된 노하우(know-how), 그리고 동시성 (simultaneity)을 갈망하는 중국인의 소비욕구를 이용하여 중국외식 프랜차이즈 산업에 급속도로 점점 확대되고 있다. 그동안 선진국 기업의 독점영역이라고 여겨왔던 프랜차이즈 산업에 “용허두장”이라는 대만의 작은 식품 기업이 새로운 변화를 불러일으키고 있다. 원래 중국인은 노점에서 콩국과 油條(기름에 튀긴 빵)등 아침식사를 포장하여 집에서 식사했던 풍속이 있었다. “용허두장”은 1995년 중국 상해에 진출하여 맥도널드처럼 깨끗한 식당분위기 및 배달서비스 등을 통해서 노점에서 판매하던 중국식 아침 식사를 패스트푸드(Fast Food)로 개발하여 현재 중국각지에서 160여개 이상의 가맹점을 운영하며 상해의 아침식사 문화를 바꾸어 놓았다. 본 연구는 이런 선진국이 독점하던 중국의 패스트푸드 외식산업에 “용허두장”이라는 대만의 중급 브랜드가 성공할 수 있었던 요인에 대해 분석을 시도한다. The trend for companies to pursue globalization is a world-wide one. This globalization phenomenon has completely changed the landscape of the food service industry as large-capital franchises of developed countries have been spread all over the world. Even in China where people are very proud of their own culture and food, franchised food service businesses of advanced nations are wielding their power. McDonald's, KFC Corporation and Pizza Hut with abundant funding capacity and accumulated knowhow have rapidly had a hold over Chinese food service franchise industry as they use the desire for consumption of the Chinese who long for simultaneity. A small-sized Taiwanese food company initiates a change in the franchised food industry in China thought to be a field almost entirely monopolized by advanced nations' businesses. A small soy-bean milk manufacturer named Yonho Doujiang which was founded in 1985 in Yonho city, Taiwan, advanced into Shanghai, China in 1995 and has changed the breakfast culture in the city. Originally, Chinese people have a custom to eat at home breakfast delivered from traditional roadside food stands. Yonho Doujiang developed these Chinese breakfast of soy-bean milk and youtiao(fried bread stick) sold in street food stalls into fast food and has sensationally caught on in China with clean interior atmosphere, prompt delivery service and premium-offering events similar to those of McDonald's. And now it is operating over 160 affiliated restaurants around the country. This study aims at analysing the factors that make Yonho Doujiang, a Taiwanese brand, achieve success in Chinese food service business that has long been monopolized by the companies of developed nations.
Wolbachia in field populations of Forcipomyia taiwana (Diptera: Ceratopogonidae) in Taiwan
Yu-Der Wen,Wei-Lung Wang,Chung-Chi Lin,Wei-Ming Liou 한국응용곤충학회 2011 Journal of Asia-Pacific Entomology Vol.14 No.3
Wolbachia pipientis is an endosymbiotic alpha-proteobacterium that is found in numerous insects and arthropods. Only a few studies have been made on Wolbachia in blood-sucking midges. In this study, we identified and determined the molecular characteristics of Wolbachia strains in Forcipomyia taiwana (Shiraki),a blood-suckingmidge found in Taiwan and southern China. Our results indicate that all F. taiwana individuals captured in Nantou County, Taiwan were infected with Wolbachia strains closely related to the A-supergroup wAlbA. Moreover, 2 individuals captured at low-abundance locations were also infected with a B-supergroup Wolbachia strain. We observed that 63% F. taiwana individuals captured at the low-abundance locations harbored the wAlbA-like strain which has a particular substitution pattern (D51G, T84A, and A85V) in the Wolbachia surface protein. Taken together, our results indicate that distinct Wolbachia strains exist in F. taiwana populations in the field.
A CAN-Based Design for the Control of Electric Vehicle
Der-Cherng Liaw,Cheng-Yu Yu,Kuo-Chen Wu 제어로봇시스템학회 2014 제어로봇시스템학회 국제학술대회 논문집 Vol.2014 No.10
Due to the development of the advanced technologies, in the recent years, electronic devices for the communication and computer engineering have been considered to implement the so-called “X-by-Wire” scheme for steering control and braking control of the vehicles. It is known that the weight reduction of vehicle systems can decrease the power consumption when the traditional mechanical components can be replaced by electronic devices. Thus, X-by-wire system will be a trend in the automotive industry for saving energy. An event trigger design for vehicle control is proposed in this paper for vehicle control by using the protocol of Controller Area Network (CAN). The proposed design covers the development of CAN communication node, which is developed by using microprocessor chip Microchip PIC18F4585 and MCP2551 CAN transceiver. In addition, an interactive GUI-based utility program developer is also built up for user to easily develop the required function call to cope with the design specification. A wireless electric-driven control vehicle is served as a platform to verify the design of drive-by-wire and brake-by-wire operations. Experimental results demonstrate the success of the proposed design.
Shih-Hao Yu,Fu-Der Mai,Wei-Yu Kao,Hui-Yen Tsai,Yu-Chuan Liu 한국공업화학회 2023 Journal of Industrial and Engineering Chemistry Vol.127 No.-
Water is the most common solvent in our daily lives. This solvent has advantages of green environmentalprotection and low cost. Water is conventionally considered to be an inert solvent, yet it is relatively polarand can form a large number of hydrogen bonds (HBs). But this property also inhibits the dissolution ofmany non-polar gases, causing many important electrocatalytic reactions performed in it to have lowefficiencies. In this work, we propose an innovative application of solar energy-generated active purewater (APW) with reduced HBs to enhance chemical reactions and physical procedures. Compared toconventional deionized water (DIW), the generated APW possessed a lower specific heat of ca. 0.96. The swelling degree of artificial skin in APW significantly increased by ca. 29%. Moreover, the densityof an ethanol/APW solution significantly increased by 0.21% due to more free water molecules beingavailable in APW to form stronger HBs with ethanol. Encouragingly, efficiencies of hydrogen evolutionreactions performed in an APW-based acidic solution and oxygen evolution reactions performed in anAPW-based basic solution significantly increased by 42% and 17%, respectively, compared to DIWbasedsolutions. The developed APW based on utilizing solar energy can create a more-effective greenprocess.
On The Security of RFID-based Monitoring Mechanism for Retail Inventory Management
( Yu Yi Chen ),( Jinn Ke Jan ),( Meng Lin Tsai ),( Chun Ching Ku ),( Der Chen Huang ) 한국인터넷정보학회 2012 KSII Transactions on Internet and Information Syst Vol.6 No.2
The aim of this article is to provide a study on the issue of inventory inaccuracy and to show the manner in which RFID technology can improve the inventory management performance. The objective of inventory control is to monitor the stock flow of merchandises in order to understand the operating profit and loss. A proper mechanism of inventory control could be made to help the profitability. As RFID is applied to inventory control, it can improve efficiency, enhance accuracy and achieve security. In this paper, we introduce the evolution of different mechanisms of inventory control with RFID system - counting method, collect-all method, and continuous monitoring method. As for improving the accuracy of inventory check during business hours, continuous monitoring is the solution. We introduce the infrastructure of the RFID inventory management system based on M2M architecture can make the inventory be efficiently monitored with instant warnings.