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Practical Views on the Selection Criteria for Athlete Endorsement
Wool-Yeul Baek 남서울대학교 2011 남서울대학교 논문집 Vol.17 No.2
The purpose of the current study was to identify those crucial factors used by Korean marketers as well as advertising practitioners to select athlete celebrity endorsers. In order to accomplish the research objectives, five advertising practitioners who had present or past experiences with both celebrity and athlete endorsement campaigns, using judgemental and snowball sampling methods. Semi-structured depth interviews were performed. The interview transcripts were analyzed by using a content analysis. The study has proven that adversing practitioners well acknowledge that athlete celebrity endorsement to be valuable as well as successful marketing message carrier even though there is potential risks including negative publicity and multiple endorsements, As consumers perceive positive images of athlete endorsers through their attractiveness and credibility, the positive attitudes toward the athlete endorsers can be transferred to the promoted product, and, in turn, induce consumption behavior. It is also found that the practitioners considered the cost of hiring the athlete celebrity followed by the reputation, celebrity-product match-up, celebrity-target audience match-up, attractiveness, credibility and multiple endorsements in an orderly manner. It is speculated that the findings reflects the fact that Korean athlete celebrity endorsement industry is relatively small compared to that of western countries.
Gastrogastric intussusception secondary to a gastric carcinoma: Report of a case.
Eom, Bang Wool,Ryu, Keun Won,Lee, Jun Ho,Lee, Jong Yeul,Lee, Jong Seok,Kook, Myeong Cherl,Kim, Young-Woo Springer International 2011 Surgery today Vol.41 No.10
<P>Intussusception is uncommon in the proximal gastrointestinal tract, although a few case reports have been published on gastroduodenal intussusception associated with an anatomical abnormality or intussusceptions at a site of gastrojejunostomy after gastric surgery. We herein present a case of gastrogastric intussusception secondary to a gastric cancer, which presented as vomiting and poor oral intake. A 73-year-old woman was diagnosed with gastric cancer during a cancer screening by esophagogastroduodenoscopy and biopsy. Twenty days later, she presented with acute vomiting, a high fever, an increased heart rate, and severe anemia. Esophagogastroduodenoscopy demonstrated that the mass had been intussuscepted into the gastric lumen and distorted the distal antrum of the stomach. Standard distal subtotal gastrectomy was performed without reduction. Her postoperative course was uneventful.</P>
Predictors of Timing and Patterns of Recurrence after Curative Resection for Gastric Cancer
Eom, Bang Wool,Yoon, Hongman,Ryu, Keun Won,Lee, Jun Ho,Cho, Soo Jeong,Lee, Jong Yeul,Kim, Chan Gyoo,Choi, Il Ju,Lee, Jong Seok,Kook, Myung Cherl,Park, Sook Ryun,Nam, Byung-Ho,Kim, Young-Woo S. Karger AG 2011 Digestive surgery Vol.27 No.6
<P><I>Aims:</I> The aim of the study was to characterize recurrence patterns and identify predictors of recurrence after curative resection. <I>Methods:</I> Of 2,786 patients that underwent curative resection for gastric cancer from 2001 to 2006 at the Korean National Cancer Center, 439 (15.8%) experienced recurrence. Patterns of recurrence, clinicopathological characteristics, and therapeutic modalities were compared between 251 patients who had recurrence within 1 year (the early recurrence group) and 188 patients who had recurrence after more than a year (the late recurrence group). Multivariate analysis was performed to identify independent factors associated with the timing of recurrence. <I>Results:</I> In the early recurrence group, the most common pattern was hematogenous metastasis, and in the late recurrence group, the most common pattern was locoregional and peritoneal recurrence. The early recurrence group was characterized by a larger tumor, frequent lymph node (LN) metastasis, and venous, and perineural invasion. Multivariate analysis showed that LN metastasis and venous invasion were independent predictors of early recurrence. Median survival after recurrence was significantly shorter in the early recurrence group (p < 0.001). <I>Conclusion:</I> Hematogeneous metastasis was more common in the early recurrence group and LN metastasis and venous invasion were independent predictors of the timing of recurrence.</P><P>Copyright © 2010 S. Karger AG, Basel</P>
A Comprehensive and Comparative Review of Global Gastric Cancer Treatment Guidelines
Eom Sang Soo,Choi Wonyoung,Eom Bang Wool,Park Sin Hye,Kim Soo Jin,Kim Young Il,Man Yoon Hong,Lee Jong Yeul,Kim Chan Gyoo,Kim Hark Kyun,Kook Myeong-Cherl,Choi Il Ju,Kim Young-Woo,Park Young Iee,Ryu Keu 대한위암학회 2022 Journal of gastric cancer Vol.22 No.1
Countries differ in their treatment expertise and research results regarding gastric cancer; hence, treatment guidelines are diverse based on evidence and medical situations. A comprehensive and comparative review of each country’s guidelines is imperative to understand the similarities and differences among countries. We reviewed and compared five gastric cancer treatment guidelines in terms of endoscopic, surgical, perioperative, and palliative systemic treatment based on evidence levels and recommendation grades, as well as the postoperative follow-up strategies for each guideline. The Korean, Chinese, and European guidelines provided evidence and grading of the recommendations. The United States guidelines suggested categories for evidence and consensus. The Japanese guidelines suggested evidence and recommendations only for systemic treatment. The Korean and Japanese guidelines described endoscopic treatment, surgery, and lymphadenectomy in detail. The Chinese, United States, and European guidelines more intensively considered perioperative chemotherapy. In particular, the indications for chemotherapy and the regimens recommended by each guideline differed slightly. Considering their medical situations, each guideline had some diversity in terms of adopting evidence, which resulted in heterogeneous recommendations. This review will help medical personnel to comprehensively understand the diversity in gastric cancer treatment guidelines for each country in terms of evidence and recommendations.
Individual having a parent with early-onset gastric cancer may need screening at younger age.
Kwak, Hee-Won,Choi, Il Ju,Kim, Chan Gyoo,Lee, Jong Yeul,Cho, Soo-Jeong,Eom, Bang Wool,Yoon, Hong Man,Joo, Jungnam,Ryu, Keun Won,Kim, Young-Woo WJG Press 2015 WORLD JOURNAL OF GASTROENTEROLOGY Vol.21 No.15
<P>To evaluate whether individuals with gastric cancer (GC) are diagnosed earlier if they have first-degree relatives with GC.</P>
Kim, Young-Il,Kook, Myeong-Cherl,Choi, Jee Eun,Lee, Jong Yeul,Kim, Chan Gyoo,Eom, Bang Wool,Yoon, Hong Man,Ryu, Keun Won,Kim, Young-Woo,Choi, Il Ju The Korean Gastric Cancer Association 2020 Journal of gastric cancer Vol.20 No.2
Purpose: The guidelines for pathological evaluation of early gastric cancer (EGC) recommend wider section intervals for surgical specimens (5-7 mm) than those for endoscopically resected specimens (2-3 mm). Studies in surgically resected EGC specimens showed not negligible lymph node metastasis risks in EGCs meeting the expanded criteria for endoscopic submucosal dissection (ESD). Materials and Methods: This retrospective study included 401 EGC lesions with an endoscopic size of ≤ 30 mm detected in 386 patients. Pathological specimens obtained by ESD or surgery were cut into 2-mm section intervals for reference. Submucosal or lymphovascular invasion (LVI) was evaluated arbitrarily in 4- or 6-mm section intervals. McNemar's tests compared the differences between submucosal and LVI. Results: Submucosal invasion was detected in 29.2% (117/401) and LVI in 9.5% (38/401) at 2-mm interval. The submucosal invasion detection rates in 4-mm intervals decreased to 88.0% or 90.6% (both P<0.001), while the LVI detection rates decreased to 86.8% or 57.9% (P=0.025 and P<0.001, respectively). In 6-mm intervals, the submucosal and LVI detection rates decreased further to 72.7-80.3% (P<0.001 for all three sets) and 55.3-63.2% (P<0.001 for all three sets), respectively. Among 150 out-of-indication cases at 2-mm interval, 4-10 (2.7%-6.7%) at 4-mm intervals, and 10-17 (6.7%-11.3%) at 6-mm intervals were misclassified as lesions meeting the curative resection criteria due to the underestimation of submucosal or LVI. Conclusions: After ESD, the 2-mm wide section interval was suitable for the pathological evaluation of focal submucosal or LVI. Thus, if an EGC lesion meets the expanded criteria for the ESD specimen pathological evaluation, it could be safely followed up.