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      • 광고를 통한 상표 이미지 인지에 관한 연구 : 여성 내의 상표를 중심으로 In Terms of Female's Underwear Brand

        유태순,허소영 대구효성카돌릭대학교사회과학연구소 1998 사회과학연구 Vol.5 No.-

        The female consumer whose ages are between 20 and 29 is segmented according to benefit, similarity table is composed of the brand image in consumer perceptual dimension and the advertising image of that brand, and the purpose of this study is to make positive brand image, to require efficient advertising expression approaching brand perception, brand preference, brand loyalty. This study is a purpose like this ; First The female consumer whose ages are between 20 and 29 is segmented according to benefit. Second, Similarity table is composed of underwear brand image and advertising image by the perception of consumers. Third, Segmentation group is composed, analyzed according to composing of brand image and avdertising image, it is to require avdertising expression. The subject of this study wear gathered into 202 female in 20’s As measurement - implement, questionaire written by investigator wear designed for literature and precedence study. The analysis of data used fator analysis, principal component analysis, cluster analysis, ANOVA, T-test, F-test by using SAS. The result are as follows ; 1. Benefit sought by consumer wear found to included three different factor - brand value, fashionability and practicality on underwear. As a result of subdividing the consumers, three distinctive groups wear found on the basis of benefit factor - fashion oriented group, brand value oriented group, practicality oriented group. 2 Similarity table of brand image and advertising image by the perception of consumers was shown the distinction as each segmented group.

      • 대중사회의 안티패션 수용에 관한 연구

        兪泰順,洪鍾大 대구효성카돌릭대학교사회과학연구소 1993 사회과학연구 Vol.2 No.-

        Anti-fashion that is an avant-garde expression under the spirit of dadaism has affected the high fashion as appearing to teddy boys, mods, hippies, skin heads, and punk which are the deviant behaviors of subcultural group formed by urbanization. High fashion showed forms to shoulder, to engirdle, and to slip on in accordance with a variety and unconstructive silhouette, in disregard of an existing form of clothes and use of new mate-rials such as paper, vinyl, plastic, and metal. The reason why such and anti-fashion style has come into vogue in these days is what anti-fashion could most express a characteristic of mass society. In such a viewpoint, this study was carried out to seek after a formation and change of fashion in mass culture to adopt a structure of mass society. An individual has become to accept a culture to stimulate a primitive instinct of human begins who have been mentally suppressed due to individual dehumanization and standardization in mass society formed through the indusrialization, urbanization, and bureaucratization. In such a society, fashion is expressed not only to anti-fashion with self-assertion and strong individuality which seeks to be different from the others, but to mix look of expression unfitted for a coordinate concept, because the more decisions should be reached at once under the plurality, multi-relationality, and homelessness. Anti-fashion style is expressed to surface and sensual fancy beauty as an over-dressing of over-design under the phenomenon of goal displacement. Also, a primitive thing which freed from any given bondage of clothes is expressed in fashion, because what the human has been isolated from the nature appears its own heart and liberty that hope to be back to the nature.

      • 신우황청심원액의 심혈관계에 관한 약효연구

        조태순,이선미,김낙두,허인회,안형수,권광일,박석기,심상호,신대희,박대규 충남대학교 약학대학 의약품개발연구소 1997 藥學論文集 Vol.13 No.-

        In order to investigate the pharmacological properties of New Woohwangchungsimwon Liquid (NCL), efects of Woohwangchungsimwon Liquid (CL) and NCL were compared. In isolated rat aorta, NCL and CL showed the relaxation of blood vessels in maximum contractile response to phenylephrine (10^6M) without regard to intact endothelium or denuded rings of the rat aorta. Furthemore, the presences of the inhibitor of NO synthase and guanylate cyclase did not affect the relaxation of NCL and CL. NCL and CL inhibited the vascular contractions induced by acetylcholine, prostaglandin endoperoxide or peroxide in a dosedependent manner. In conscious spontaneously hypertensive rats (SHRs), NCL and CL significantly decreased heart rate. NCL and CL, at high doses, had a negative inotropic effect that was a decrease of LVDP and (-dp/dt)/(+dp/dt) in the isolated perfused rat hearts, and also decreased the contractile force and heart rate in the isolated rat right atria. In excised guinea-pig papillary muscle, NCL and CL had no efects on parameters of action potential at low doses, whereas inhibited the cardiac contractility at high doses. These results suggested that NCL and CL have weak cardiovascular effects with relaxation of blood vessels and decrease of heart rate, and that this effect is no significant differences between two preparations.

      • 流行意見先導力에 따른 衣服選擇行動과 流行情報源 使用의 差異

        兪泰順,申媛惠 대구효성가톨릭대학교 1994 연구논문집 Vol.49 No.1

        The main purpose of this study is to investigate differences in fashion information source and clothing selection behavior of fashion opinion leaders and followers. The subjects participated this study were three hundred and fifty(350) career women living in Taegu. They were classified into fashion opinion leaders and followers by Fashion Opinion Leadership Inventory (FOLI). In order to assess clothing selection behavior of fashion opinion leaders and followers, Clothing Selection Behavior Inventory (CSBI) was used and Fashion Information Source Use Inventory(FISUI) was adapted to assess fashion information source use. The CSBI has 6 subscales (modesty, Individuality, conformity, asthetic, exhibition, economy) and the FISUI consisted in 2 subscales(person source, non-person source ). Using SPSS package, in order to examine CSBI scores and FISUI scores of fashion opinion leaders and followers, analysis of variance(MANOVA) were executed. In order to investigate fashion information source on demographic variances(marital statue, education, occupation, income) was executed analysis of variance (MNOVA), Tukey test, a kind of post-hoc multiple comparisons methods was adapted to compare CSBI scores and FISUI scores between fashion opinion leaders and followers. Also tukey test was adapted to compare FISUI scores according to demographic variances. Conclusions reached in this study are as follows. 1. Fashion opinion leaders and followers had differences in clothing selection behavior. Fashion opinion leaders tend to choose clothes on the basis of individuality, aesthetics, exhibition and followers tend to choose clothes on the basis of modesty, conformity. 2. Fashion opinion leaders and followers had differences in fashion information source use. Fashion opinion leader had more high scores in both person source and non-person source than followers. Both fashion opinion leaders and followers used more non-person source than person source.

      • 파스칼 삼각형의 대화식 시각화

        송태성,이순주 부산대학교 사범대학 과학교육연구소 2006 科學敎育硏究報 Vol.33 No.-

        Pascal's triangle is a number triangle with numbers arranged in staggered rows such that the elements of nth row are the binomial coefficients ◁수식 삽입▷ (원문을 참조하세요) , where κ=0, 1, …, n. The rows and columns that make up the Pascal's triangle contain many number patterns. In this paper, we construct various interactive Pascal Triangle Movies using Adobe Flash drawing API. The interactive Pascal Triangle Movies provide the opportunity for students to easily investigate various number patterns contained in the Pascal's triangle.

      • KCI등재후보

        뉴질랜드 양록 산업의 실태와 시사점

        곽영태,이순석 한국국제농업개발학회 2004 韓國國際農業開發學會誌 Vol.16 No.2

        본 연구는 현재 국내 양록 농가의 어려운 현실에도 불구하고 외국산 절편녹용의 수입이 금년(2004) 4월로 확정된 상황에서 세계 최대의 녹용 생산국이자 수출국인 뉴질랜드의 전반적인 양록 산업 실태와 관련조직을 살펴보았다. 아울러 이러한 연구를 통해 뉴질랜드 녹용의 최대 수입국인 우리나라 양록업 발전에 시사점을 얻고자 하였으며, 그 내용을 요약·정리하면 다음과 같다. 첫째, 1970년에 처음 시작된 사슴목장은 최근 들어 사슴고기가 녹용의 수출증가로 인행 사육 두수의 계속적인 증가 및 전업규모의 사슴목장이 늘어나고 있다. 둘째, 뉴질랜드 사슴 사육은 다른 가축들과 마찬가지로 방목에 의해서 사육되고 있으며, 계절의 순환 주기에 의한 사슴의 생리적 현상과 목초의 성장 과정을 연계시켜 저비용 생산을 가능케 한다. 즉, 목초의 생육이 가장 왕성하고 영양가가 최고조에 달하는 늦봄에서 초여름 동안 최대한 분만을 유도하여 어미사슴과 새끼사슴이 필요로 하는 영양소를 목초로부터 섭취 하도록 한다. 셋째. 양록업계는 소비자들이 선호하는 더 좋은 사슴고기와 녹용을 생산하기 위하여 캐나다, 유럽 등지로부터 우수한 종록을 수입하여 품종개량에 심혈을 기울여 오고 있다. 넷째, 뉴질랜드에서 매년 생산되는 사슴고기와 녹용의 90% 이상이 해외로 누출되는 수출산업이다. 따라서 정부와 앙록업계는 기존 거래선 유지와 신규 해외시장 확대를 위해서 단순 가공 처리된 녹용수출에서 탈피하여 녹용을 이용한 건강식품 등 녹용관련 제품 개발에도 최선을 다하고 있다. 다섯째. 뉴질랜드 양록위원회를 주축으로 하는 관련조직의 체계적 구축으로 양록 산업의 발전뿐만 아니라 제반 문제점들을 순조롭게 해결하고 있다. 짧은 양록 산업 역사에도 불구하고 뉴질랜드가 세계 최대의 양록 산업 강국이 된 것은 위에서 살펴본 바와 같이 천혜의 자연환경을 최대한 이용한 저비용 생산구조 확립 , 뉴질랜드 양록위원회를 중심으로 한 끊임없는 연구와 품종개량 및 해외시장 개척의 결과로 해석될 수 있다. 또한 뉴질랜드 양록 산업의 강한 국제경쟁력을 고려해볼 때, 무역자유화시대와 더불어 점점 유리하게 작용하는 수출 환경은 상당기간 뉴질랜드 양록 산업의 성장 가능성을 예견할 수 있다. 특히, 금년(2004) 4월부터 절편녹용의 시장개방이 허용됨에 따라 오래전부터 철저한 마케팅 활동으로 우리나라 녹용시장의 약 70%를 점유하고 있는 뉴질랜드의 시장 점유율은 더욱 높아질 것으로 예상된다. 국내 사슴농가의 경영 여건은 무역자유화의 진전에 따라 어려움이 더해지고 있다. 따라서 업계와 학계 및 정부는 혼연일체가 되어 품종개량 및 사양관리 체계의 개선 등을 통한 생산 성 향상과 품질 고급화를 위해 노력해야 할 것이다. 아울러 생산뿐만 아니라 생산물 이력제나 유통구조 개선 등 국산 녹용의 유통, 가공 및 소비의 전 부문에서 외국산 녹용과 차별화된 경쟁력 강화 방안을 서둘러 마련해야 할 것으로 사료된다. The objectives of this study are to understand the actual condition of New Zealand deer industry and to make a few suggestions to strengthen the competitive power of korean deer industry against the import of a sliced deer velvet. The main results are as follows : First, deer number is increasing continuously since 1970s and deers are raised in a low production cost by grass. Second, all concerned in deer industry try to improve breeds. Third, over 90% of venison and deer velvet produced is exported overseas. Fourth, Deer Industry New Zealand plays a key role for the growth of deer industry. Also this study suggests that all the deer farmers, scientific researchers and the government have to make an effort for the reduction of production cost through the improvement of feeding system, the elevation of productivity and the products of high quality by the improvement of breed, cooperation among organizations concerned in deer industry and the improvement of marketing structure.

      • 영화의상이 대중패션에 미친 영향

        兪泰順,趙恩英 대구효성카돌릭대학교사회과학연구소 1998 사회과학연구 Vol.5 No.-

        Movie is one of the most popular culture activities in modern society, and the composite art of science and art born in the 20th century. Movie became the great source of setting the fashion. Especially movie costume brought into relief and was accepted by the mass. As a stimulates imitation psychology and identification of the general public in fashion. The purpose of this study is to analyze the effects of the movies from the to a modern mass fashion. The time was defined the movies form the early silent ear to the modern Hollywood movies form the late of 1910 to 1990. The summary of result is as follows· 1) Movie costume affected the dress and the fashion of women in silent era. That fashion was accelerated by actors costumes in the mode of 1920. 2) Hollywood movies in the Classics show the essence of the fashion. Movie costme played a role of a fashion leader and commanded the trend of mass fashion. 3) Practical style was shown because of the war in the Neo-classics. 4) Couture designer costume had an effect on the mass fashion in the early of New-look. But it was behind the fashion for the rise of young fashion. 5) The tastes of the fashion were diversified in Modern times. So the movie fashion was not imitated or popular. The times, fashion, and movie interacted each other. Movie costume is playing a role of a fashion leader guiding the mass fashion.

      • 측정방법에 따른 콩 성분의 항산화효과 비교

        문갑순,권태완,류승희 한국콩연구회 2003 韓國콩硏究會誌 Vol.20 No.1

        콩 성분의 항산화효과를 측정을 위해 DPPH법, FRAP법, TEAC법을 이용하여 이들 방법간의차이를 비교하고, 콩의 항산화효과를 측정하는데 가장 적합한 실험방법을 확립하고자 하였다. 콩의 유효 성분 중 항산화효과와 관련있는 isoflavone 및 phenolic acid의 표준품을 이용하여 항산화효과를 측정하였고, 항산화효과의 비교를 위해 Trolox, ascorbic acid, glutathione의 활성을 측정하였다. DPPH법, FRAP법, TEAC법의 3가지 항산화효과 측정방법에 따른 genistein의 효과가 가장 높았고 DPPH나 FRAP의 경우는 gentisic acid, syringic acid, ferulic acid 등의 phenolic acids의 활성이 높게 나타났고 isoflavones의 효과는 매우 낮게 나타났다. 항산화효과를 측정하기 위해 다양하게 이용되고 있는 방법들간에는 차이가 있음을 알 수 있었으며 TEAC법의 경우 glutathione 및 콩의 주요 성분인 isoflavones과 대부분의 phenolic acids의 활성을 평가할 수 있어 유용한 방법으로 여겨진다. To establish the proper assay for measurement of antioxidative activities in soybean, the main components relating to their antioxidative effects were measured by DPPH (α, α-diphenyl-β-pycryl-hydrazyl radical), FRAP (ferric reducing/antioxidant power), and TEAC (Trolox equivalent antioxidant capacity) assay. The antioxidative activities of commercial isoflavones (genistein, daidzein, and glycitein) and phenolic acids, which were well known as main antioxidative ingredients in soybean, were measured by three methods and compared the activities with Trolox, ascorbic acid, and glutathione as reference antioxidnats. By the FRAP and DPPH assay, gentisic acid, syringic acid and ferulic acid showed the strong antioxidative activities, while isoflavones and glutathione showed very low or undetectable activities . In contrast genistein, p-coumaric acid, and ferulic acid showed remarkable antioxidative activities by the TEAC assay. Therefore. it is proposed that TEAC assay is suitable for detecting antioxidative activity of soybean.

      • 장·차관 인사정책에 관한 연구 : 김영상 정부를 중심으로

        정순관,최진태 順天大學校 1998 論文集 人文社會科學篇 Vol.17 No.-

        ABSTRACT The attention on the various relevant values should be paid to understand the personnel affair policy, which is a political process and its product. This study is aimed at reviewing the personnel affair policy of ministers and vice ministers under the Kim Young-Sam's government. To examine the Kim Young-Sam's policy in personnel affair, spoils system, professionalism, representation system and reliability are considered with major factors. Personnel affair policy of Kim Young-sam's government have disclosed some problems such as high percentage of appointment in political officials, lack of professionalism and inappropriate representativeness. In addition, the consistency of policy and the efficiency of national administration have been impeded due to the short period in term of office. This study shows that it is very important to improve the distorted representativeness and to guarantee the proper period to enhance the stability and efficiency of personnel affair policy. in this respect, spoils system should be minimized and officials who are fully qualified should be recruited through a reasonable procedure. In addition, proper tenure of appointed to minister or vice minister should be given to design and implement the national policy.

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