HERA, Reducing Sexual Harassment in Nightclubs and Bars

Sophie Bowers,Youngok Choi 한국디자인학회 2018 한국디자인학회 국제초대전도록 Vol.2018 No.6

THE ROLE OF BRICK AND MORTAR RETAIL DESIGN IN THE LUXURY INDUSTRY

Sophie Schüller,Lorenz Spielmann,Karin Glanzmann,Benjamin Berghaus 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07

With consumption increasingly shifting to online and mobile, the physical retail environment has been called into question. However, not all facets of a physical experience can be substituted virtually (Anderson & Eckstein, 2013; Johnson, Kim, Mun & Lee, 2014, Piotrowicz & Cuthbertson 2014, Verhoef, Kannan, & Inman, 2015). The enduring quest for real, tangible experiences with real people and in real environments is one reason for the acknowledgement of the importance of architectural branding 1 , enabling memorable experiences (Raffelt, 2012). Here, architectural branding plays a key role at the intersection of consumer behavior, marketing management, and design. Furthermore, one can also observe the trend of forward brand verticalization in retail: with brands increasingly strive towards direct distribution, they open and manage more retail stores themselves (Kahn, Inman & Verhoef, 2016, Nierobisch et al. 2017, Teufel & Zimmermann, 2015, Tischer, 2014). This is especially true for the luxury industry, where brands are looking for ways to attain more control over the brand in order to steer highend customer experiences (Wiedmann & Hennings, 2013, Deloitte Touche Tohmatsu, 2015). Therefore, demand to develop good architectural branding in retail and to improve retail design strategies for current and future challenges is crucial. During the last five years, marketing scholars, renowned management consulting firms, and the popular press have examined the role of brick and mortar as one aspect of an omnichannel strategy in a world of increasing digitalization (Anderson & Eckstein, 2013; Bauer, Beil, & Wege, 2014; Piotrowicz & Cuthbertson 2014; Worden, 2013; Verhoef, Kannan, & Inman, 2015). The importance of architecture in general and retail design as a specialization thereof in marketing strategy has been broadly acknowledged (e.g. Kotler, 1973; Kotler & Rath, 1984; Martineau, 1958; Münster & Haug, 2017). Although, there is only little research focused on architectural branding (Raffelt, Littich & Meyer, 2011; Raffelt, Schmitt & Meyer, 2013). This is likely caused by its position at the intersection of the research fields on retail stores (e.g Kent & Stone, 2007; Kirby & Kent, 2010; Borghini, Diamand, Kazinets, Mccrath, Muiz, JR., & Sherry, JR., 2009; Hiss; 1987; Kozinets, Sherry, DeBerry-Spence, Duhachek, Nuttavuthisit, & Storm, 2002), brand experience (e.g. Brakus, Schmitt & Zarantonello, 2009; Pine & Gilmore, 1998; Schmitt 1999), and atmospherics (e.g. Kotler, 1973; Donovan & Rossiter, 1982; Rayburn & Voss, 2013; Spence, Puccinelli, Grewal, & Roggeveen, 2014). Here, articles primarily focused on store design in general (e.g; Kent & Sone, 2007; Kirby & Kent, 2010; Meyers-Levy & Zhu, 2008),flagship store design (e.g. Borghini et al., 2009; Hiss; 1987; Kozinets et al., 2002), or were primarily published in retail management journals. However, in marketing and management research, there are limited journal publications about the role of physical stores in the luxury industry in times of digitalization. Dion & Borraz (2015) stated that luxury brands recently followed the strategy to build very costly and unique boutiques with star architects, which have become sacred places. The role of store design in the luxury industry is even scarcer. In two case studies, Jiang, Nagasawa, & Watada (2014) investigated the role of store design for the brands Bally and Tod's in Japan. Thus, this research project aims to fill this research gap and extend the research in the field of architectural branding in the luxury industry, investigating role of physical stores in an omnichannel construct and to gain a deeper knowledge on how to sustainably tangibilize brands in modern and future luxury retail environments, answering the following question: What is the role of store design for luxury monobrand stores in a digital economy? This research project will apply an inductive and exploratory research method, implying a qualitative research design. It will build upon existing literature in the mass market and draw from two studies using in-depth interviews with academics and practitioners from the field of marketing and retail primarily working in the luxury industry to gain more insights about the role of physical stores in this specific industry. One study will focus on ways to make brands tangible in store. The other study will lay its focus on how a omnichannel strategy supports luxury brands in offering a superior in-store experience. Furthermore, results from a workshop with executives from brands with high-end positioning will be taken into account as well as expert interviews about the role of store design in general. These four studies will be presented in an aggregated manner during the conference. The overall contribution of this project is to provide insights about the role of brick and mortar retail design in the luxury industry and thereby extend research in the field or architectural branding in retail.

Les relations numériques amoureuses et/ou sexuelles : vers une disparition du corps?

Sophie Demonceaux 고려대학교 응용문화연구소 2012 에피스테메 Vol.0 No.8

Does the development of digital communication imply the disappearance of the body? After questioning the concept of "virtual", this article is based on the analysis of romantic encounter in the Internet age, and of cybersexuality, to show how ICTs are changing the status of the body. Far from disappearing, the body is more than ever staged on the web. Allowing the extension of the body, ICTs are opening a new era for this latter. Le développement de la communication numérique marque-t-il la disparition du corps? Après avoir interrogé le concept de « virtuel », cet article s’appuie sur l’analyse de la rencontre amoureuse à l’heure d’Internet et sur la cybersexualité pour montrer de quelle manière les TIC modifient le statut du corps. Loin de disparaître, le corps est plus que jamais mis en scène sur la Toile. En permettant son prolongement, les TIC ouvrent une nouvelle ère du corps.

Modelling Pedogenesis in the Anthropocene

Sophie Leguedois,Geoffroy Sere,Jerome Cortet,Stephanie Ouvrard,Francoise Watteau,Christophe Schwartz,Jean Louis Morel 한국토양비료학회 2014 한국토양비료학회 학술발표회 초록집 Vol.2014 No.6

Benefits of Preventive Administration of Chlorella sp. on Visceral Pain and Cystitis Induced by a Single Administration of Cyclophosphamide in Female Wistar Rat

Sophie Hidalgo-Lucas,Pascale Rozan,Laetitia Guerin-Deremaux,Blandine Baert,Nicolas Violle,Marie-Helene Saniez-Degrave,Jean-Francois Bisson 한국식품영양과학회 2016 Journal of medicinal food Vol.19 No.5

Chlorella sp. is a green microalgae containing nutrients, vitamins, minerals, and chlorophyll. In some communities, Chlorella sp. is a traditional medicinal plant used for the management of inflammation-related diseases. In a rat model, ROQUETTE Chlorella sp. (RCs) benefits were investigated on visceral pain and associated inflammatory parameters related to cystitis both induced by cyclophosphamide (CYP). RCs was orally administered every day from day 1–16 (250 and 500 mg/kg body weight). Six hours after an intraperitoneal injection of 200 mg/kg body weight of CYP, body temperature, general behavior, food intake, and body weight were recorded. Twenty-four hours after CYP injection, rats were tested in two behavioral tests, an open field and the aversive light stimulus avoidance conditioning test, to evaluate the influence of pain on general activity and learning ability of rats. After euthanasia, bladders were weighed, their thickness was scored, and the urinary hemoglobin was measured. RCs orally administered at the two dosages significantly reduced visceral pain and associated inflammatory parameters related to cystitis both induced by CYP injection, and improved rat behavior. To conclude, RCs demonstrated beneficial effects against visceral pain and cystitis.

Le couple contemporain à l’heure du nomadisme communicationnel

Sophie Demonceaux 고려대학교 응용문화연구소 2013 에피스테메 Vol.0 No.9

Les TIC mobiles ont un impact sur les différentes sphères de la société. Du fait de leur miniaturisation et de leur portabilité, ces appareils ont entraîné de nouveaux comportements, de nouveaux usages, de nouveaux phénomènes : relation fusionnelle avec l’objet, développement du multi-tasking, interpénétration des sphères privées, publiques et professionnelles… Ainsi les angles d’étude possibles sont nombreux. Dans cet article, ce qui va nous intéresser c’est de comprendre comment les TIC mobiles, en tant qu’objets-médiateurs entre les acteurs sociauxréinterrogent les relations sociales et participent à leur dynamique. Pour ce faire, nous allons croiser un type d’objet (les TIC mobiles) et un type de relation (le couple) le tout dans un contexte communicationnel. Cette approche microsociologique devrait nous permettre de répondre à la question suivante : en quoi l’utilisation des TIC mobiles au sein du couple permet-elle d’interroger le processus interactionnel notamment en donnant une place nouvelle à l’écrit ? ICT/mobile phone technology has an impact on the various spheres of society. Because these devices have become smaller and smaller and therefore easy to carry, new utilizations as well as new comportments have cropped up, such as a symbiotic relationship with the object, the development of multi-tasking, the interpenetration process that takes place between public, private and professional spheres ... Thus these phenomena can be studied from different perspectives. In this article, we will try to understand how ICT mobile phones-acting as object-mediators between social actors-question social relationships and participate in their dynamics. To do this, we will cross an object type (ICT mobile) and one type of relationship (the couple) all in a communicative context. This microsociological approach should allow us to answer the following question: how can the use of ICT mobile phones within the couple help us to examine the interactional process especially as it provides a new place to writing?

Using the Past to Shape the Future: The Mobilities of Objects and Narratives in the Commemoration of British Railway’s East Coast Main Line

Sophie Vohra Academy of Mobility Humanities 2022 Mobility Humanities Vol.1 No.2

Since the early 19th century, developments in the British railway industry have been, and continue to be, regularly celebrated through commemorative practices. These acts of remembrance for different elements of the industry’s history are presented through a series of “components” (Papadakis) including celebratory events, material culture, and literature. Crucially, these components are drawn together to create a linear narrative of “progress” that concertinas time between the historic event being remembered and the commemorative event itself. This paper will demonstrate the role of “mobilities” in the context of commemorations of British railways from the mid-19th century to the present. Focusing primarily on elements of the industry’s history connected to Britain’s East Coast Main Line, this paper will demonstrate how the coalescence of the static, the moving, and the metaphorical contribute to the pervasiveness of the mobility of linear narratives of progress over time and space, ultimately erasing the spiderweb trajectories of technological development from popular culture and memory. In doing so, it will consider the deeper relationship between vehicles of mobility and the pathways —or punctuation points—of memory they help stimulate and cement in the public consciousness.

A Sound Measurement of Splash Detachment Rates for Erosion and Eluviation Modelling

Sophie Leguedois,Frederic Darboux,Cedric Legout,Carine Lucas,Eric Michel,Olivier Planchon,Yves Le Bissonnais 한국토양비료학회 2014 한국토양비료학회 학술발표회 초록집 Vol.2014 No.6

Enabling the digital fashion consumer through fi t and sizing technology

Sophie Miell,Simeon Gill,Delia Vazquez 한국마케팅과학회 2018 Journal of Global Fashion Marketing Vol.9 No.1

Online fashion retailing is a major growth area. Innovative online fi t and sizing technologies that facilitate purchase continue to develop and launch, however, problems associated with digital expectations of fi t and size in consumer decision-making remain unresolved. This research focuses on 20 prominent fi t and size technologies from a sample of 30 and uses content analysis to examine website design and operation. Content analysis, combined with an extended literature review, enables the linking of academic theory and practice. The research provides the basis for a discussion of best practice utilisation of fi t and sizing technology through the Omni-fi t model, which accounts for the combination of technological approaches and the emerging infl uence of augmented and virtual reality fashion technology. The results include the need for improvements to 3D visualisation, user experience, and online customer relationship management of existing websites, aligned with Omni-channel retailing practice.

Impact of Tillage and Crop Residues Restitution on Phosphorus Distribution within Topsoil in Loamy Soils of Wallonia (belgium)

Sophie Barbieux,Malorie Renneson,Florian Cobert,Bernard Bodson,Gilles Colinet 한국토양비료학회 2014 한국토양비료학회 학술발표회 초록집 Vol.2014 No.6