Exploring Curriculum Ideology and Politics of “Patriotic Sentiments”: A Case Study of “Introduction to Three-Su Culture”

Sha Sha HONG KONG ACADEMY OF SOCIAL SCIENCES 2023 Journal of Social Science Development Research Vol.1 No.1

Curriculum Ideology and Politics, as a new educational concept, is a new requirement, measure, and direction for strengthening talent cultivation and ideological and political education in higher education in the new era. In recent years, Curriculum Ideology and Politics has been gradually implemented and implemented in higher education institutions, with “Patriotic Sentiments” being one of the key components of Curriculum Ideology and Politics in universities. “Introduction to Three-Su Culture” is a compulsory public course offered by Sichuan Technology and Business University. It has a limited number of class hours but covers a wide range of content and involves diverse student backgrounds. Therefore, when planning the course, teachers should incorporate ideological and political education throughout the curriculum. They should adhere to a student-centered approach and design various activities during and after class to inspire students' learning, aiming to enhance their cultural literacy.

3-D Deformation Behavior Simulation of Cable Stitch Based on Particle System in Weft Knitted Fabrics

Sha Sha,Lei Luo,Zhongmin Deng,Dapeng Yuan,Bin Li,Xuewei Jiang,Hui Tao,Qufu Wei 한국섬유공학회 2018 Fibers and polymers Vol.19 No.9

The static simulation of weft knitting can be efficiently realized by graphics simulation techniques, but there still remains a challenge for mechanical models. The lack of practical mechanical models significantly limit the realistic deformation behaviors of complex cable stitches, which lead to a great different between the simulation effect and the actual fabric. In order to obtain the deformation behavior and volumetric performance of cable stitch, loop models were built based on an improved particle system in this work. Compared with plain weft knitted, the offset value of bonding points of cable stitches were measured. By analyzing the relationship between the deformation of loops and the displacement of the particles, the deformation behavior of cable stitch was simulated. Velocity-Verlet integration was introduced to simulate cable stitches and the stable results were obtained. The results show that these models and algorithm displayed the accurate deformation behavior of cable stitches, as demonstrated by qualitative comparisons to measure the deformations of actual samples.

WHERE REGIONAL DESTINATION IMAGE POSITIONING STARTS IN CHINA

Shasha Lin,Andreas H. Zins 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.2

During the past 40 years a huge number of studies investigated destination positioning and images from the tourists’ perspective, but by far fewer studies have been conducted from the destination managers’ perspective. In addition, few articles benchmark image positions between multiple destinations and their projections on marketing material. In order to generalize the results to larger geo-scopes, it is important to include a substantial number of destinations for analysis and take the influences of geography into consideration. The current study focuses on exploring positions of intended (planned) destination images. The primary aim is to compare the intended tourism image that is originally developed by destination managers of the sub-provincial districts in China and identify patterns of similarity and uniqueness behind. The research findings are expected to: (1) inform local destination managers in China about the current status of their destination tourism image positions compared with other destinations; and (2) give suggestions to the tourism administrations of both sub-provincial level and higher levels on how to better understand and coordinate the districts under their authorities and how to develop effective image positioning and projection strategies. In China, substitutability among tourism destinations like cities is growing, which is more obvious among those having same regional contexts, source markets and similar tourism products (Han & Tao, 2005). One remedy against this tendency is the development of strong image positions that are distinctive from other competing destinations. However, Chinese destination managers are facing several problems regarding positioning and marketing their destination images. First, the existing image positions of many destinations are unclear (Chen, 2008). Han and Tao (2005) point out that tourism images of many city destinations- in particular the mid-sized and small cities- are still on the organic stage and lack of systematic planning. What is more important is that many destination managers have not recognized the importance of image positioning and the benefits of induced image (Chen, 2008; Han & Tao, 2005). Second, some destinations have unrealistic image positions because they neglected market research opportunities and carried out positioning in a blind way (Chen, 2008). For instance, many destination managers think that destination image is the same as creative initiatives or slogans rather than the rational result from a systematic positioning process (Han & Tao, 2005). In China, DMOs are government departments traditionally. In other words, China National Tourism Administration (CNTA) is the DMO for whole China; Provincial Tourism Administrations (PTAs) manage provincial-level destinations and Municipal or County Tourism Administrations (RTAs) are the DMOs for sub-provincial districts (Feng, Morrison & Ismail, 2003; Li & Wang, 2010). In this study, when talking about China, “DMO” is exchangeable with “tourism administration”; and “destination manager” refers to the “senior officer working in the tourism administration”. District, province and region are three spatial levels frequently and consistently used in this study. In terms of the size, region is the largest whereas district is the smallest. A region contains one or several provinces. A province has several districts under its authority. In this research, the unit of analysis is sub-provincial districts that belong to provinces. The provinces are sorted into different geographical regions that are characterized by different categories of endowed tourism resources. This study adopts the most recent scheme developed by Song (1994). He classifies the tourism destinations in China into 10 TRG Regions and 77 sub-TRG Regions. TRG Regions consist of complete provinces. While the sub-TRG Regions focusing on market appeal may contain districts across provinces. Table 1 summarizes the features of the 10 TRG Regions and their included provinces; the regions names are the abbreviations of their included provinces. This research investigates intended image positions from the destination managers’ perspectives for sub-provincial districts in China. There are 27 provinces1 and 365 sub-provincial districts (SP Districts) in China. The 365 SP Districts are classified into 9 groups according to the scheme of tourism resources geographical regions (TRG Regions) reviewed before. Due to the different administration systems, the 10th region including Hong Kong, Taiwan and Macau is excluded from this research. 122 out of 365 SP Districts are selected. The sampling method combines multistage sampling, stratified sampling and simple random sampling. For only 83 districts (68%) relevant documents could be retrieved online. 48 documents represent the “Tourism Development Master Plans” and 35 documents the “12th Twelve-Five Year Tourism Development Plans”. Six districts did not mention any type of intended image positions in their development plans. The content about intended destination image position(s) - i.e. the most essential image position(s) for a district as a whole destination to differentiate itself from others - are identified from the tourism plans. The extracted content about image positions often appears in the formats of short sentences or phrases that contain more than one concept. Thus, the original extracted content is processed to identify all included image concepts that are distinct from each other. The content analysis yielded a spread of 164 different image items with only 189 occurrences for a total of 77 districts. So, on average, there are not more than about 2.5 image positions that can be identified in the tourism master plans or development plans of the sub-provincial districts. 20% of these plans use only one image concept; 38% two items, 26% three different items, 12% four and only 5% are using five items. To make this list more comprehe

The Establishment of the E-commerce Logistics Service Evaluation System Based on Regression-AHP

Shasha Yu 보안공학연구지원센터 2015 International Journal of Hybrid Information Techno Vol.8 No.6

With the development of economy and the progress of science and technology, E- commerce is rapidly penetrating into all fields of people's life. On the one hand, e-commerce plays a more and more prominent role in the consumption of the circulation. On the other hand, E-commerce distribution has become an important force pulling the express service increasing. But, express logistics service level in China is poor and it constrains the development problem. Therefore, establishing a scientific evaluation system is very necessary. In this paper, we propose Regression-AHP (RAHP) method. This new method can reduce the influence of subjectivity on the assessment result. The instance analysis shows that this method can evaluate the target equitable, objective and effective.

Optimizing the field emission performance of SiNWs-based heterostructures

Shasha LV,Zhengcao LI 한국진공학회 2016 한국진공학회 학술발표회초록집 Vol.2016 No.8

The Antifatigue Mechanism of Buyang-huanwu Decoction as Revealed by Serum Metabolomics in an Endurance Swimming Rat Model

Shasha Li,Min Zhan,Shikai Yan,Xue Xiao 한국식품영양과학회 2022 Journal of medicinal food Vol.25 No.11

Buyang-huanwu decoction (BHD) is a classic prescription that has great potential to be developed into antifatigue functional food. It may activate blood circulation to relieve fatigue in some clinical cases by unclear mechanisms. In this study, a metabolomics approach was conducted to investigate the antifatigue mechanism of BHD. The murine fatigue model was established in rats by endurance swimming, and hemorheology, blood biochemistry, and ultraperformance liquid chromatography-mass spectrometry-based metabolomics were conducted on serum samples. The rate of weight gain, hemorheological parameters, and serum creatine kinase activities were significantly altered in model rats and they returned to a normal level after BHD administration. Pattern recognition screened 18 potential biomarkers, which are mainly involved in glycerophospholipid, arachidonic acid, and cholesterol metabolisms. The results demonstrate that the antifatigue mechanism of BHD is mainly related to the function of enhancing nerve conduction, relieving inflammation and regulating cholesterol metabolism and energy metabolism.

Vertical Handoff Decision Algorithm combined Improved Entropy Weighting with GRA for Heterogeneous Wireless Networks

( Shasha Zhao ),( Fei Wang ),( Yueqiang Ning ),( Yi Xiao ),( Dengying Zhang ) 한국인터넷정보학회 2020 KSII Transactions on Internet and Information Syst Vol.14 No.11

Future network scenario will be a heterogeneous wireless network environment composed of multiple networks and multimode terminals (MMT). Seamless switching and optimal connectivity for MMT among different networks and different services become extremely important. Here, a vertical handoff algorithm combined an improved entropy weighting method based on grey relational analysis (GRA) is proposed. In which, the improved entropy weight method is used to obtain the objective weights of the network attributes, and GRA is done to rank the candidate networks in order to choose the best network. Through simulation and comparing the results with other vertical handoff decision algorithms, the number of handoffs and reversal phenomenon are reduced with the proposed algorithm, which shows a better performance.

East Asian Trade Flows of Cultural Goods: A Gravity Model Approach

Shasha Yu,Eui Burm Park 강원대학교 경영연구소 2011 Asia-Pacific Journal of Business Vol.2 No.1

With the market evaluation of economic globalization exchanges between different cultures, cultural trade has been developing at an accelerated speed, and also playing an important role in East Asian intra-regional trade. In this research the author used gravity trade model to explain the causal relationship between dependent variable trade flows and several independent variables applying with five categories cultural goods which classified in HS codes. Firstly for cultural heritage trade flow, the results indicated that economic masses of bilateral countries have no significant influences on it; GDP per capita of host country and adjacency factor with partner country have significant negative influences on it; Internet coverage ratio has improved cultural heritages exchanges in East Asian regions. Secondly for printed matter cultural goods trade flow, the distance factor has significant negative influence but common language has significant positive influence on it. Thirdly for recorded media cultural goods, only economic masses and GDP per capita of bilateral countries can improved their trade flows. Fourthly for visual arts cultural products trade flows, almost all variables we tested have significant influences on it. Fifthly for cinema photography cultural goods trade flow, the influenced factor are same with cultural heritage products except they have strong positive interaction relationship with economic masses and common language. At last, the paper figured out some important and potential sectors for cultural goods trade in East Asia and gave some suggestions to government and cultural goods product enterprises.

A FORMATIVE MEASURE OF VERY YOUNG CHILDREN’S PERSUASION KNOWLEDGE

Shasha Wang,Dick Mizerski,Fang Liu,Doina Olaru,Victoria Mallinckrodt 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

Introduction An individual’s Persuasion Knowledge is his or her knowledge of the persuasive nature of messages (Freisted and Wright 1994). Most adults are assumed to have this knowledge that enables them to be sceptical of persuasive messages, and to incorporate this information in their decision-making about promoted products. Children are viewed as vulnerable to persuasive messages (Nelson 2016) because they have not developed the appropriate knowledge base to be sceptical of messages (Mallinckrodt and Mizerski 2007) and thus unable to discount the claims made by marketers. This lack of ability to be sceptical is argued to lead to “…the vulnerability of young audiences to the negative effects of advertising” (Nelson 2016, p. 169) like obesity, materialism, poor quality of life and higher rates of mortality. Because of the wide acceptance that young children are particularly vulnerable to persuasive messages, advertising targeting children has been banned in several countries and proposed for others (Mizerski et al. 2016; Wang 2016). Many studies about Persuasion Knowledge or Advertising Knowledge (communication research) have been published over the 40 plus years since Ward (1972) first discussed the concept. However, few studies have tested whether Persuasion Knowledge is an antecedent to children’s sceptical responses to persuasive messages. The 11 studies that have tested the link (see Mizerski et al. (2016) for a review) used a wide variety of single item or reflective measures (measures that reflect the construct). They provide inconsistent findings except that the child’s age is positively associated with acquiring knowledge about persuasive messages like advertising or playing advergames. For example, while most researchers assumed or argued a positive link between young children’s persuasion knowledge and their scepticism, Buijzen (2007) and Christenson (1982) failed to find this link. Robertson and Rossiter (1974) reported children’s understanding of persuasive intent (commercials persuade one to buy things) was positively related with young children’s scepticism, but assistive intent (commercials tell one about things) was negatively related. The inconsistent findings of children’s responses to commercial messages may be due to more than the lack of consistent measures. The use of reflective rather than formative measure of young children’s persuasion knowledge may be another reason for inconsistent findings. “Young” children are those under eight years old (Mizerski 1) shashaatperth@gmail.com et al. 2016), but a lack of sufficient persuasion knowledge has been found with children over 16 years old (Carter et al. 2011). Most recent studies have adopted the Freisted and Wright (1994) Persuasion Knowledge Model that is based on the information processing of an adult buyer. Adults tend to have obtained Persuasion Knowledge so their knowledge may be captured with measures that reflect the construct. Young children are in the process of obtaining Persuasion Knowledge. The ability to understand the source of the message and the persuasive intent of the source are often cited as antecedents to having Persuasion Knowledge. These constructs form over time and cause persuasion knowledge (Nelson 2016). Therefore, it should be a formative measure. Measuring social class is a classical formative measure because causal elements like where you live and your profession can’t be accurately calculated for children. Social class forms over time. The use of a reflective measure when a formative measure should be used leads to several problems (Diamantopoulos and Siguaw 2006; Diamantopoulos and Winklhofer 2001), particularly an increase in Type II errors-“false negatives” (MacKenzie, Podsakoff and Jarvis 2005). For example, this means ruling out a causal element of persuasion knowledge when it is causal. This paper will compare existing single item or multi-item reflective measures used with young children, with a formative measure of the Persuasive Knowledge construct. The best way to validate a construct is to test it with external variables empirically and theoretically linked to the construct, including both antecedents and consequences (Diamantopoulos and Winklhofer 2001). Three variables, theoretically and/or empirically linked with young children’s Persuasion Knowledge, are tested in a baseline model to assess the external validity of the construct. These variables are age (Ward 1972), responses toward persuasive marketing messages (such as scepticism) and affect toward the persuasive messages (Mizerski et al. 2016; Wang 2016). Therefore, it is expected that the goodness-of-fit measures for the model using the formative measure of young children’s Persuasion Knowledge will provide a better fit to the data than the reflective measures. To further test the formative nature of young children’s Persuasion Knowledge, two additional models are tested. Researchers are responsible to set the weights of indicators of a formative construct, so a formative model with expert knowledge weights is developed (Figure 1). The indicators or elements of a formative construct should be able to reveal different facets so another model with different facets is developed. Consistent findings of the two models and the proposed baseline model will further support the formative nature of this construct. Apart from content validity and external validity, we also test the measures of the construct with another data set (Mallinckrodt and Mizerski 2007) to test the models’ generalisability. The Mallinckrodt and Mizerski study used children from a different cultural background (Australian vs. Chinese young children), but have similar ages and measures of Persuasion Knowledge and external variables. Further confirmation of the structure of the measurement model is provided if the same relationships are found with the second data set. Methodology Sample The population to be sampled are young Chinese children. China was selected because it has the largest population of young children, is the largest market for toys and a children’s toy is the stimulus product in the experimental study. The sample frame is day care schools in a Northern Chinese city of approximately eight million people. Procedure This is an experiment-based study with a control group. After individual exposure to a toy TV advertisement for a “magic ruler” that can be made into many different shapes with a Dinosaur shape shown in the ad, participants were each asked to answer questions. Cartoon pictures of the question options accompanied by verbal statements were used to reduce the possibility of misunderstanding young children’s responses on Persuasion Knowledge related questions. To reduce any effects of young children choosing the first option they see, pictures or options were shown in a random order. Children were told that there is no right or wrong answer, and they could withdraw at any point. Measures Persuasion knowledge was measured three ways; including a single-item measure, a summated-items measure, and a formative measure. Through an analysis and coding of 20 studies that tested the effect of young children’s persuasion knowledge (Mizerski et al. 2016), six items were found to measure the Persuasion Knowledge construct. The single-item measure used is the children’s understanding of the advertisers’ intention to make them ask their parents to buy (parent-buying intent). This was treated as the most important aspect of persuasion knowledge by several researchers (Carter et al. 2011; Mallinckrodt and Mizerski 2007). A summated-items measure included six items, frequently used in prior scholarly work. The formative measurement model was built using the same six items but by changing the direction of influence, with the causal flow from measures to the construct. Other variables include the children’s scepticism, their belief of false claims made in the ad and affect toward the toy TV advertisement (see Figure). After a CFA analysis with five questions, the scepticism factor score was derived as a standardised measure that followed a normal distribution. Scepticism ranged from -0.59 to 1.35, with an average of 0.07 and SD of 0.68. Belief of false claims (named as “false beliefs”) shown in the TV advertisement indicated that most children did not believe the two false claims included in the ad (84% and 69% respectively). Affect towards the toy TV ad was measured using one question: “Do you like this video?” to which most children (88%) indicated yes. Results, Discussion And Implication Fifty-four different patterns or combinations of the six persuasion knowledge items were found. This pattern show substantial heterogeneity in children’s Persuasion Knowledge, and further illustrates that young children are accumulating or forming their Persuasion Knowledge (Friestad and Wright 1994). In addition, these items have low correlations to one another that are typical of a formative measure. These findings of variability of knowledge levels and weak association between them indicate the potential multiple-dimension, formative nature of the construct of persuasion knowledge for young children. This may apply specifically to young children who are at the stage of increasing their learning abilities and developing or forming their knowledge. No relationship was found in the structural models using the reflective single-item measure and summated-items measure of persuasion knowledge, and the models showed a poor fit. However, relationships were found in the structural model that applied the formative measure of persuasion knowledge, with good model fit (see Table 1). Because a formative measure is supported, we tested the formative nature of Persuasion Knowledge on a previous study’s data (Mallinckrodt and Mizerski 2007). A formative model using that study’s data showed the same relationships between Persuasion Knowledge and its external variables. This consistency supports a formative measure of young children’s persuasion knowledge. Any review of future or past research should note the possible impact of using reflective measures of young children’s Persuasive Knowledge. To generalise the findings more research needs to be done for different product categories and age groups. More product categories, such as food and movies, and age groups could be taken into consideration. While few studies have tested the association of young children’s Persuasion Knowledge to scepticism toward the message, even fewer have tested the link of scepticism to young children’s responses to the advertised product (e.g. like, prefer, choose). Most of these studies do not find a link. If having Persuasion Knowledge doesn’t influence a young child’s desire for the brand, why teach it (e.g. Nelson 2016) or ban advertising because the children don’t have Persuasion Knowledge? Perhaps using a formative measure the link will be found.

Key Trends in Supertall Buildings - A Review of the World's 100 Tallest Buildings in the Last 30 Years

Shasha Wang,Daniel Safarik,Zhendong Wang Council on Tall Building and Urban Habitat Korea 2023 International journal of high-rise buildings Vol.12 No.1

The last 30 years have seen a rapid growth in the number of supertall buildings across the world, with newly completed buildings continuing to rank among the tallest 100 every year. Chinese projects notably play a pivotal role in these constant updates. It is caused by the interweaving of population and urbanization, economic considerations, and further, a series of accompanying urban problems. This paper focuses on the world's 100 tallest buildings in the last 30 years, and compares this collection of projects across five years via the dimensions of height, distribution, function and structural material. The intention is to discuss and interpret the influence factors and developing trends, some of which have been apparent over a dozen years, while others are just beginning to take shape, thus to provide an opportunity to preview the types of supertall buildings in the future.