AUTOMATED DRIVING – CREATING GAIN OR REDUCING PAIN? AN EMPIRICAL STUDY OF DIRECT AND MEDIATED EFFECTS ON WELLBEING

Tim Senn,Mareike Falter,Philipp Ruster,Karsten Hadwich 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

Background Our usage of technology and the continuous adoption of technological innovations has implications for our lives that go beyond traditional marketing questions such as product quality, customer satisfaction, and customer loyalty. The psychological consequences of new technology affect our lives and our well-being as individuals. A current technological advancement is the ongoing development of automated driving capabilities. The recent advances have led to the diffusion of semi-autonomous driving systems, such as Teslas autopilot or Daimlers DISTRONIC PLUS. These commercially available technologies correspond to the second level of SAE international’s J3016 standard for automated driving, which ranges from 0 (“No Automation”) to 5 (“Full Automation”, no human needed). SAE level 2 (“Partial Automation”) is defined as “the driving mode-specific execution by one or more driver assistance systems of both steering and acceleration/deceleration using information about the driving environment and with the expectation that the human driver performs all remaining aspects of the dynamic driving.” (SEA On-Road Automated Driving (ORAD) committee, 2014). First of all, qualities of mobility such as safety and comfort influence well-being directly and autonomous driving has a potential impact on these qualities. Furthermore, advances in autonomous driving have particularly social but also ecological and economic benefits. On the one hand, social benefits result from increased social participation by improving mobility of the non-driving, elderly or people with travel-restrictive medical conditions (Harper, Hendrickson, Mangones, & Samaras, 2016; Wadud, MacKenzie, & Leiby, 2016). On the other hand, social benefits result from increasing road safety, less congestions as well as from a reduced number of accidents (Fagnant & Kockelman, 2015). Individual social or personal benefits such as improved safety and comfort or reduced stress levels are also widely perceived by potential users (Bansal, Kockelman, & Singh, 2016; Karlsson & Pettersson, 2015). Additionally, ecological benefits can be realized due to more efficient driving of vehicles and a smoother traffic flow (Wadud et al., 2016). Economic benefits are mainly a result of decreased travel times and of the fact that at high automation levels driving time could be used more productively. Accordingly, this research tends to answer the following research questions: • How does automated driving impact consumers’ well-being? • What qualities of mobility (e.g. safety) mediate the impact of automated driving on consumers’ well-being? Conceptual Model As argued above, automated driving potentially has both a direct and an indirect (mediated) impact on well-being. Subjective well-being (SWB) describes one’s well-being through the global evaluation of life satisfaction (LS), positive affect (PA), and negative affect (NA) (Diener, 1984). This tripartite concept of well-being has been widely adopted by researchers, even though the relationship of the three aspects remains in question (Busseri & Sadava, 2011). Busseri and Sadava (2011) provide an overview of five prominent conceptualizations: As three separate components, as a hierarchical construct, as a causal system, as a composite, and as configurations of components. We adhere to Diener’s original model that describes LS, PA, and NA as three separate components. Accordingly, the correlations among the three components are not of primary interest in this model. Therefore, the impact of automated driving on LS, PA, and NA is assessed separately in order to provide a full image of SWB. This leads to the following hypotheses: H1a. Semi-autonomous driving has a positive impact on the level of SWB by increasing positive affect. H1a. Semi-autonomous driving has a positive impact on the level of SWB by decreasing negative affect. H1c. Semi-autonomous driving has a positive impact on the level of SWB by increasing life satisfaction. Driving influences subjective well-being through different mediators. One potential mediating factor, discussed quite controversially in literature, is fun. While non-automated driving shows a higher level of fun than automated driving, still a large majority is fascinated by automated driving (Kyriakidis, Happee, & Winter, 2015) and also a discharge from the actual driving could be perceived as fun. The most relevant perceived benefit of automated driving studied in literature is safety, followed by stress (e.g. Bansal et al., 2016; Karlsson & Pettersson, 2015; Kyriakidis et al., 2015). Therefore, we formulate the following hypotheses: H2a. The impact of semi-autonomous driving well-being is mediated by fun. H2b. The impact of semi-autonomous driving well-being is mediated by stress. H2c. The impact of semi-autonomous driving well-being is mediated by security. Design/methodology/approach Our sample comprises of two groups with a total of 259 respondents. Group 1 contains 111 respondents using automated driving while group 2 contains 148 respondents not using automated driving. In a first step, to test hypotheses H1a to H1c, we use ANOVA to analyse the group’s differences regarding positive affect, negative effect, and life satisfaction. We analyse both the aggregated values and the single items for all three aspects of subjective well-being. ANOVA was conducted using SPSS version 25. In a second step, to test hypotheses H2a to H2c, three multiple parallel mediation models were estimated with ordinary least squares path analysis. Each model consisted of one of the aspects of SWB as the dependent variable as well as the three mediators. The models were estimated using PROCESS version 3.0 (Hayes, 2013) and SPSS version 25. Findings ANOVA shows a highly significant interaction between semi-automated driving and well-being for negative affect, but not for positive affect and life satisfaction. Looking at the items that amount to positive affect, we see that drivers with the new technology have more excitement, pride and interest. But these effects are counterweighted by significantly less activity, determination and attention. In the context of semi-autonomous driving, being less active, attentive and determined can be interpreted as a positive thing (driving more relaxed). Therefore, we adjust the positive affect scale and remove these three items to from the scale for further analysis. Cronbach’s alpha for all three aspects of subjective well-being is 0.73 or above, thus indicating adequate convergence. Mediation analysis (process model 4) on positive affect reveals a significant indirect effect of semi-automated driving moderated by fun. There is no significant mediation effect for safety and stress as well as no significant direct effect of semi-automated driving on positive affect. The parallel mediation model using negative affect as the dependent variable, shows a significant direct effect of semi-automated driving as well as significant indirect effects mediated by safety and stress. Semi-automated driving reduces negative affect directly as well as by increasing safety, which reduces negative affect. It also reduces negative affect by decreasing stress, which is positively linked to negative affect. Fun, however, has no significant effect on negative affect. Last, life satisfaction shows a combination of the effects mentioned above: Automated-driving has a significant positive direct effect on life satisfaction. Furthermore, life satisfaction is influenced positively through increased fun, safety, and decreased stress. Implications ANOVA and mediation analysis show a positive impact of semi-automated driving on subjective well-being, thus contributing to the investigation of new technologies on consumers’ well-being. Using Diener’s tripartite model of subjective well-being, analyses revealed that the positive effect is especially driven by reducing negative affect. Further research is needed to investigate the transformative impact of (semi-) autonomous driving more deeply and broadly. Especially investigations differentiating between target groups of the new technology might be an interesting path to follow, since the impact on the different aspects of SWB might differ (e.g. increase of positive affect for early adopters vs. decrease of negative affect for people with reduced mobility). Furthermore, our investigation contributes to the conceptual discussion about the structure of the tripartite model of subjective well-being. The fact that life satisfaction as a dependent variable, to some extent, combines the effects observed for positive and negative affect indicates that the three aspects are causally linked instead of being separate. Researchers have promoted a system where positive affect and negative affect are conceptualized as inputs to life satisfaction before (Busseri & Sadava, 2011). Last, our findings give directions to marketing executives for marketing new technologies in general and (semi-)automated driving specifically. First, practitioners need to think about the well-being impact of their technology, i.e. evaluate if it increases well-being by increasing positive affect or by decreasing negative affect. The two paths lead to different marketing measures and ways to promote the technology. More specifically, for semi-autonomous driving a mixed strategy commends itself. It is essential to demonstrate that the new technology reduces the pains of driving while being fun at the same time.

The Verwey Phase of Magnetite - a Long-running Mystery in Magnetism

Mark S. Senn,Jon P. Wright,J. Paul Attfield 한국물리학회 2013 THE JOURNAL OF THE KOREAN PHYSICAL SOCIETY Vol.62 No.10

Magnetite (Fe3O4) is the original magnetic material and the parent of ferrite magnets, with modern applications ranging from spintronics to MRI contrast agents. At ambient temperatures magnetite has a cubic spinel-type crystal structure, but it undergoes a complex structural distortion and becomes electrically insulating below the 125 K Verwey transition. The electronic ground state of the Verwey phase has been unclear for over 70 years as the low temperature structure was unknown, but the full superstructure was recently determined by high energy microcrystal x-ray diffraction. An analysis of 168 frozen phonon modes in the acentric (and hence multiferroic)low temperature magnetite structure is presented here. Differences between the amplitudes of centric and acentric branches of , X and W modes all contribute to the significant off-center atomic distortions in the low temperature structure.

FEEDING BEHAVIOR OF PYGMY GOATS DURING WATER DEPRIVATION

Langhans, W.,Senn, M.,Meyer, A.H.,Scharrer, E. Asian Australasian Association of Animal Productio 1989 Animal Bioscience Vol.2 No.3

HLA-C*17, DQB1*03:01, DQA1*01:03 and DQA1*05:05 Alleles Associated to Bullous Pemphigoid in Brazilian Population

( Azis Arruda Chagury ),( Luiz Ubirajara Sennes ),( Julio Miranda Gil ),( Jorge Kalil ),( Helcio Rodrigues ),( Claudia B. Rosales ),( Ivan Dieb Miziara ) 대한피부과학회 2018 Annals of Dermatology Vol.30 No.1

Background: Bullous pemphigoid (BP) is an autoimmune disease with bullous vesicles and an incidence of 0.2 to 1.4 per 100,000 inhabitants. Many studies have been published demonstrating the association of pemphigoid with HLA class II system alleles in different populations, however there are no data on the BP, one of the most heterogeneous in the world. Objective: To typify HLA alleles in Brazilians with Bullous pemphigoid. Methods: The study group included 17 Brazilian patients with a confirmed diagnosis of BP from a hospital in Sao Paulo city, southeast Brazil. DNA was extracted from peripheral blood using Qiagen kits and HLA A, B, C, DR and DQ typing was performed using polymerase chain reaction. The control group was composed of a database of 297 deceased donors from the city of Sao Paulo. The statistical significance level was adjusted using the Bonferroni correction depending on the phenotypic frequencies evaluated for HLA class I (A, B and C) and class II (DRB1, DQB1 and DQA1). Results: Our findings show that alleles HLA C*17, DQB1*03:01, DQA1*01:03 and DQA1*05:05 are associated with the onset of the disease in the Brazilian pop- lation, with relative risks of 8.31 (2.46 to 28.16), 3.76 (1.81 to 7.79), 3.57 (1.53 to 8.33), and 4.02 (1.87 to 8.64), respectively (p<0.005). Conclusion: Our data indicate that Brazilian patients with BP present the same genetic predisposition linked to HLA-DQB1*03:01 previously reported in Caucasian and Iranian individuals and our study introduces three new alleles (C*17, DQA1*01:03 and DQA1*05:05) involved in the pathophysiology of BP. (Ann Dermatol 30(1) 8∼12, 2018)

Genotoxic and Antigenotoxic Potential of Momordica charantia Linn (Cucurbitaceae) in the Wing Spot Test of Drosophila melanogaster

Zaira Rosa Guterres,Thalita Alves Zanetti,Tiago Felipe Sennes-Lopes,Ana Francisca Gomes da Silva 한국식품영양과학회 2015 Journal of medicinal food Vol.18 No.10

Momordica charantia, popularly known as bitter melon, is a plant widely used in ethnobotanical medicine. It has antibacterial, antifungal, anthelmintic, antidiabetic, antiviral, and antimalarial activities, among others. The goal of this study was to evaluate the genotoxic and/or antigenotoxic activity of the aqueous extracts obtained from the aerial parts and fruit of this plant by means of the Drosophila melanogaster wing spot test. Third-stage larvae that obtained standard (ST) cross and high bioactivation (HB) cross were treated with aqueous extracts of the aerial parts (IQA) and fruit (IQF) of M. charantia, following two protocols (genotoxicity and antigenotoxicity). The aqueous extracts are not genotoxic in lower concentrations. The frequencies of mutant spots observed in the descendants of the ST and HB crosses treated with doxorubicin (DXR) alone were 8.65 and 9.25, respectively, whereas in those cotreated with IQA and DXR, the frequencies ranged from 15.90 to 29 in the ST cross and from 15.05 to 24.78 in the HB cross. In cotreatment with IQF, the frequencies ranged from 30.10 to 30.65 in the ST cross and from 13.60 to 14.50 in the HB cross, whereas the frequencies obtained with DXR were 32.50 in the ST cross and 26.00 in the HB cross. In conclusion, the IQA has a synergistic effect, enhancing the genotoxicity of DXR in the ST cross and the HB cross, whereas the IQF has antigenotoxic effects in the HB cross.

Patients’ and General Practitioners’ Views About Preventive Care in Family Medicine in Switzerland: A Cross-sectional Study

Christine Cohidon,Fabienne Imhof,Laure Bovy,Priska Birrer,Jacques Cornuz,Nicolas Senn 대한예방의학회 2019 Journal of Preventive Medicine and Public Health Vol.52 No.5

Objectives: The aim of this study was to describe general practitioners (GPs)’ opinions and practices of preventive care and patients’ opinions, attitudes, and behaviors towards prevention. Methods: The data stemmed from a cross-sectional national survey on prevention conducted in Switzerland from 2015 to 2016. In total, 170 randomly drawn GPs and 1154 of their patients participated. The GPs answered an online questionnaire and the patients answered a questionnaire administrated by fieldworkers present at their practices. Results: Both patients and GPs agreed that delivering preventive care is the dedicated role of a GP. It appeared that beyond classical topics of prevention such as cardiovascular risk factors, other prevention areas (e.g., cannabis consumption, immunization, occupational risks) were scarcely covered by GPs and reported as little-known by patients. In addition, GPs seemed to use a selective approach to prevention, responding to the clinical context, rather than a systematic approach to health promotion. The results also highlight possibilities to improve prevention in family medicine through options such as more supportive tools and public advertising, more time and more delegated tasks and, finally, a more recognized role. Conclusions: Despite an unfavorable context of prevention within the healthcare system, preventive care in family medicine is reasonably good in Switzerland. However, some limitations appear regarding the topics and the circumstances of preventive care delivery. A global effort is needed to implement necessary changes, and the responsibility should be broadened to other stakeholders.

Habitat suitability mapping for sand cat (Felis margarita) in Central Iran using remote sensing techniques

Shiva Torabian,Alireza Soffianian,Sima Fakheran,Ali Asgarian,Hossein Akbari Feizabad,Josef Senn 대한공간정보학회 2018 Spatial Information Research Vol.26 No.1

One of the primary reason of species extinction especially rare species with very specific requirements, is habitat destruction. To protect these species, habitat suitability evaluation plays a central role. Hence, an attempt is made in this study to evaluate the suitability of sand cat’s habitat in a sand dune-dominated landscape in Iran. Four Landsat-derived indices including Normalized Difference Vegetation Index (NDVI), Weighted Difference Vegetation Index, Brightness Index (BI) and Salinity Index were combined to characterize sand cat’s habitat requirements through a land use land cover (LULC) map. Furthermore, a set of landscape metrics were employed to explore the spatial pattern LULC classes. Sand cat’s habitat suitability map was generated by linear combination of the standardized and relatively weighted NDVI and BI indices and then categorized into five classes of most suitable, highly suitable, moderately suitable, least suitable and not suitable. The results showed that about 75% of the total area is suitable for sand cat. Although this region is rich in biodiversity, it has not yet been subject to any conservation planning and should be granted more conservation attentions.

신장이식 환자에서 발생한 횡문근 융해증 2예 : 증례 보고 Two cases report

김도일,오창권,김유선,박기일 大韓移植學會 1994 Korean Journal of Transplantation Vol.8 No.1

Patients' and General Practitioners' Views About Preventive Care in Family Medicine in Switzerland: A Cross-sectional Study

Cohidon, Christine,Imhof, Fabienne,Bovy, Laure,Birrer, Priska,Cornuz, Jacques,Senn, Nicolas The Korean Society for Preventive Medicine 2019 예방의학회지 Vol.52 No.5

Objectives: The aim of this study was to describe general practitioners (GPs)' opinions and practices of preventive care and patients' opinions, attitudes, and behaviors towards prevention. Methods: The data stemmed from a cross-sectional national survey on prevention conducted in Switzerland from 2015 to 2016. In total, 170 randomly drawn GPs and 1154 of their patients participated. The GPs answered an online questionnaire and the patients answered a questionnaire administrated by fieldworkers present at their practices. Results: Both patients and GPs agreed that delivering preventive care is the dedicated role of a GP. It appeared that beyond classical topics of prevention such as cardiovascular risk factors, other prevention areas (e.g., cannabis consumption, immunization, occupational risks) were scarcely covered by GPs and reported as little-known by patients. In addition, GPs seemed to use a selective approach to prevention, responding to the clinical context, rather than a systematic approach to health promotion. The results also highlight possibilities to improve prevention in family medicine through options such as more supportive tools and public advertising, more time and more delegated tasks and, finally, a more recognized role. Conclusions: Despite an unfavorable context of prevention within the healthcare system, preventive care in family medicine is reasonably good in Switzerland. However, some limitations appear regarding the topics and the circumstances of preventive care delivery. A global effort is needed to implement necessary changes, and the responsibility should be broadened to other stakeholders.

신장이식 1,200예에서 발생한 수술적 합병증 및 치료

김용일,오창권,이삼열,홍성준,양승철,김유선,박기일 大韓移植學會 1994 Korean Journal of Transplantation Vol.8 No.1