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        법률ㆍ가이드라인ㆍ의료

        마치노 사쿠(Machino, Saku)(町野朔) 가톨릭생명윤리연구소 2014 인격주의 생명윤리 Vol.4 No.2

        The Japanese society has considered terminal care fundamentally as a medical matter, which should be settled among a patient, his/her family and medical staffs. Criminal justice has also been reluctant to intervene there as a bed-side medical case. Certainly, there should be transparency or visibility of terminal care and a patient's right there must be protected. But these problems can be solved by some guidelines and we legislation is not necessary. These situations are contrasting with the American society which starts from the Karen Ann Quinlan case (1976) and the California Natural Death Act (1976), and has moved forward hard and hard. I thought the situations in Korean are similar to the Japanese and negative attitude concerning legalization is also dominant there. However, an excellent article by Cho Sung-Yung has told us that Korean people are discussing legislation of terminal care law, and that the two legal cases (a criminal case and a treatment injunction case) were turning points. We should understand terminal care issue against the background of each society: culture, jurisprudence, medicine, and economics.

      • STUDY ON THE CAPABILITY TO MEASURE STAKEHOLDERS’ BRAND EXPERIENCES WITH A CONSUMER-CENTRIC MEASUREMENT FRAMEWORK

        Ulla A. Saari,Saku J. Mäkinen 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

        The target of this paper is to introduce a general brand experience measurement scale that can be used to measure brand experiences of the stakeholders of a company. It is proposed that also stakeholders’ brand experiences can be measured with a measurement scale developed for consumer marketing research. In literature, there are various different kinds of individual brand constructs and measurement frameworks that have been developed for tracking consumers’ brand perceptions; however, these models have not been frequently used to measure brandrelated aspects outside consumer-centric situations. The tracking of stakeholders’ brand experiences can help companies to position their brands better in the tightening global competition where also stakeholders have a critical role and can influence the performance of the company (Hult, Mena, Ferrell, & Ferrell, 2011). Brands are experienced via stimuli that can be either controlled by the company, including, for example, advertisements, logos, sales environments, sales packages, and services, or then they are out of their control, for example, brand related information can spread freely on the social media or by word-of-mouth (Brakus, Schmitt, & Zarantonello, 2009; Keller, 2013). Thus, it can be said that the measurement of brand experiences can give valuable information to the company on what is the status and reputation of the brand. However, it is not only the customers or consumers that have brand experiences, also stakeholders encounter brands and the way they experience them on the personal level can have a major impact on how they interact and promote the brand in other contexts. Some B2B marketing theories have brought up the importance of understanding long-term relationships between buyers and sellers, including experiences associated with the relationship (Hadjikhani & LaPlaca, 2013) as well as purchase risks (Brown, Zablah, Bellenger, & Johnston, 2011). Brands are experienced via stimuli that can be either controlled by the company, including, for example, advertisements, logos, sales environments, sales packages, and services, or then they are out of their control, for example, brand related information can spread freely on the social media or by word-of-mouth (Brakus, Schmitt, & Zarantonello, 2009; Keller, 2013). Thus, it can be said that the measurement of brand experiences can give valuable information to the company on what is the status and reputation of the brand. However, it is not only the customers or consumers that have brand experiences, also stakeholders encounter brands and the way they experience them on the personal level can have a major impact on how they interact and promote the brand in other contexts. Some B2B marketing theories have brought up the importance of understanding long-term relationships between buyers and sellers, including experiences associated with the relationship (Hadjikhani & LaPlaca, 2013) as well as purchase risks (Brown, Zablah, Bellenger, & Johnston, 2011). Brand experiences can be measured, for example, with a measurement scale (Brakus et al., 2009) that has been extended with an eco-friendliness dimension (Saari, 2016). This model has been tested with consumers, and this paper argues that the same scale can be useful for monitoring the brand experiences of other stakeholders as well. The extended brand experience scale can be used to monitor whether consumers and stakeholders experience a certain brand to be ecofriendly, and how positively or negatively they are inclined towards the eco-friendliness of the brand experiences. With the raising focus on stakeholders’ important role in solving environmental problems, the role of stakeholder marketing becomes more critical for a company (Homburg, Stierl, & Bornemann, 2013). And in this situation it becomes also more crucial to follow up what are the brand experiences of stakeholders. The stakeholders’ brand experiences can give a strong indication is the company implementing its strategy correctly and are all the essential elements transparently and authentically communicated to the stakeholders, especially with regard to the environmental development activities that are reflected in the eco-friendliness dimension of brand experiences.

      • Collision-Avoidance Algorithm for Human-Symbiotic Robot

        Yuji Hosoda,Kenjirou Yamamoto,Ryouko Ichinose,Saku Egawa,Junichi Tamamoto,Kouji Tsubouchi,Shinichi Yuta 제어로봇시스템학회 2010 제어로봇시스템학회 국제학술대회 논문집 Vol.2010 No.10

        A real-time collision-avoidance algorithm for human-symbiotic robots that are required to avoid multiple pedestrians was developed. An algorithm to predict the likelihood of a collision with obstacles was based on the relative velocities between a moving robot and multiple obstacles. An algorithm that can generate the optimum path sequence to a goal in real time was also developed. The collision-avoidance path is generated by repeating an operation to select two tangent paths that connect a via-point on a path to a collision circle of each obstacle that exists in the relative space. A robot-called EMIEW”-using these algorithms with a system for avoiding collisions with many obstacles moves at a speed of 0.8 m/s in a cluster of five people walking at 1.2 m/s. The repeat period for generating a new avoidance path is 0.5s, and the processing time for the developed algorithm in the each period is a maximum of 4 ms.

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        Phase evolutions, microstructure and physico-mechanical properties of ceramics from Meiganga kaolin: effect of Na/K2O and CaO addition

        Alarba Albertine Sam-Tunsa,Kassem Nourhan Nabil,Nana Achile,Taypondou Japhet Darman,Sakue Eric Ngankam,Moctar Iyamni Bintou,Nchare Mominou,Kumar Sanjay 한국자원공학회 2023 Geosystem engineering Vol.26 No.6

        This paper examines the potential use of pegmatite and marble as additives in amalgamation with Meiganga kaolin to produce stoneware products capable to resist high temperatures as well as enhancement the mechanical characteristics. Two series of ceramic products were formulated by partly replacing kaolin with 0, 3, 5 and 7 wt% of both pegmatite and marble wastes. The specimens were sintered at 1000°C, 1050°C and 1100°C. Fired ceramic samples were characterized by X-ray diffraction, Fourier transform infrared spectroscopy and the microstructure of the products was determined using an environmental scanning electron microscope and energy-dispersive X-ray spectroscopy. Also, the physico-mechanical properties were evaluated. Results divulged that, the addition of pegmatite or marble to kaolin enhances the strength of the ceramic body and act as a fluxing agent by promoting vitrification and glassy phase in clay after firing. The highest flexural strength results were observed with 7 wt% of pegmatite added at 1100 °C, with an increase ~ 35% compared to the control sample. High silica and alumina contents in pegmatite fill in voids, providing densification matrices. The incorporation of pegmatite allows to obtain a ceramic with better mechanical properties and energy saving as compared by the conventional ceramic.

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