http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Saari (검색결과 15 건)
- 무료
- 기관 내 무료
- 유료
-
Ulla A. Saari,Saku J. Mäkinen 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
The target of this paper is to introduce a general brand experience measurement scale that can be used to measure brand experiences of the stakeholders of a company. It is proposed that also stakeholders’ brand experiences can be measured with a measurement scale developed for consumer marketing research. In literature, there are various different kinds of individual brand constructs and measurement frameworks that have been developed for tracking consumers’ brand perceptions; however, these models have not been frequently used to measure brandrelated aspects outside consumer-centric situations. The tracking of stakeholders’ brand experiences can help companies to position their brands better in the tightening global competition where also stakeholders have a critical role and can influence the performance of the company (Hult, Mena, Ferrell, & Ferrell, 2011). Brands are experienced via stimuli that can be either controlled by the company, including, for example, advertisements, logos, sales environments, sales packages, and services, or then they are out of their control, for example, brand related information can spread freely on the social media or by word-of-mouth (Brakus, Schmitt, & Zarantonello, 2009; Keller, 2013). Thus, it can be said that the measurement of brand experiences can give valuable information to the company on what is the status and reputation of the brand. However, it is not only the customers or consumers that have brand experiences, also stakeholders encounter brands and the way they experience them on the personal level can have a major impact on how they interact and promote the brand in other contexts. Some B2B marketing theories have brought up the importance of understanding long-term relationships between buyers and sellers, including experiences associated with the relationship (Hadjikhani & LaPlaca, 2013) as well as purchase risks (Brown, Zablah, Bellenger, & Johnston, 2011). Brands are experienced via stimuli that can be either controlled by the company, including, for example, advertisements, logos, sales environments, sales packages, and services, or then they are out of their control, for example, brand related information can spread freely on the social media or by word-of-mouth (Brakus, Schmitt, & Zarantonello, 2009; Keller, 2013). Thus, it can be said that the measurement of brand experiences can give valuable information to the company on what is the status and reputation of the brand. However, it is not only the customers or consumers that have brand experiences, also stakeholders encounter brands and the way they experience them on the personal level can have a major impact on how they interact and promote the brand in other contexts. Some B2B marketing theories have brought up the importance of understanding long-term relationships between buyers and sellers, including experiences associated with the relationship (Hadjikhani & LaPlaca, 2013) as well as purchase risks (Brown, Zablah, Bellenger, & Johnston, 2011). Brand experiences can be measured, for example, with a measurement scale (Brakus et al., 2009) that has been extended with an eco-friendliness dimension (Saari, 2016). This model has been tested with consumers, and this paper argues that the same scale can be useful for monitoring the brand experiences of other stakeholders as well. The extended brand experience scale can be used to monitor whether consumers and stakeholders experience a certain brand to be ecofriendly, and how positively or negatively they are inclined towards the eco-friendliness of the brand experiences. With the raising focus on stakeholders’ important role in solving environmental problems, the role of stakeholder marketing becomes more critical for a company (Homburg, Stierl, & Bornemann, 2013). And in this situation it becomes also more crucial to follow up what are the brand experiences of stakeholders. The stakeholders’ brand experiences can give a strong indication is the company implementing its strategy correctly and are all the essential elements transparently and authentically communicated to the stakeholders, especially with regard to the environmental development activities that are reflected in the eco-friendliness dimension of brand experiences.
-
-
Fuentes, Catalina,Saari, Hisfazilah,Choi, Jaeyeong,Lee, Seungho,Sjö,ö,, Malin,Wahlgren, Marie,Nilsson, Lars Applied Science Publishers 2019 Carbohydrate polymers Vol.206 No.-
<P><B>Abstract</B></P> <P>Non-solvent precipitated starch (non-SPS) is a novel component for starch-based emulsions. Herein, three non-SPS materials were prepared using ethanol as a precipitant of waxy maize starch granules (WMs). The WMs were either untreated (SP) or pre-treated via acid-hydrolysis (AHSP). In addition, SP was modified using n-octenyl succinic anhydride (OSA), yielding OSASP. This study aimed to investigate the influence of the non-SPS preparation method on the size, molar mass (M), and apparent density (ρ<SUB>app</SUB>) of the materials when subjected to different dissolution/dispersion procedures using asymmetrical flow field-flow fractionation (AF4). The results showed that the molar mass, size, and apparent density depended on the type of non-SPS with a decrease in M<SUB>w</SUB> (1.8–9.4 g/mol) and r<SUB>rms</SUB> (60–148 nm) upon re-dispersion in different media in the order: SP > OSASP > AHSP. Moreover, different types of non-SPS materials displayed different conformational properties and were stable in aqueous solution at room temperature in the investigated time (24 h).</P> <P><B>Highlights</B></P> <P> <UL> <LI> Non-solvent precipitated starch (non-SPS) is obtained from waxy maize starch. </LI> <LI> Precipitated starch properties after re-dispersion depend on the preparation method. </LI> <LI> Precipitated starch has an amorphous structure. </LI> <LI> Re-dispersion at room temperature can lead to dissolution of starch precipitates. </LI> <LI> Size, molar mass, apparent density, and conformational properties are determined. </LI> </UL> </P>
-
Ibrahim Ali,Henry Saari 대한기계학회 2022 JOURNAL OF MECHANICAL SCIENCE AND TECHNOLOGY Vol.36 No.9
Following decades of laboratory research and nearly zero carbon emissions, supercritical carbon dioxide (S-CO 2 ) gas turbine power plants are poised to replace steam power plants. A S-CO 2 gas turbine power plant can provide sustainable power generation systems for higher plant operations’ efficiency. However, the purity of the working fluid is one of the power plant’s most crucial sustainability factors, and it must be analyzed and fully understood. This work aims to investigate the effect of common impurities on the 10 MW S-CO 2 gas turbine performance, using the software program reference fluid thermodynamic and transport database version 10 to calculate pure and mixed CO 2 and determine the fluid density at the main compressor inlet. The analysis reveals that non-condensable impurities in N 2 , O 2 , Ar, CH 4 , and He have a negative effect on the cycle performance. The presence of 1 % impurity in O 2 , CH 4 , Ar, N 2 , and He in 99 % rich CO 2 decreases the cycle efficiency from 48.25 % to 47.27 %, 44.86 %, 44.12 %, 35.71 %, and 23.95 %, respectively. The results show that the presence of 1 % He raises the turbine and recompressor inlet temperatures from 973.15 K to 1774.9 K and 361.37 K to approximately 801.52 K, respectively. Impurities such as CH 4 and O 2 must have limited tolerance, whereas N 2 and He must have a zero-tolerance level. The condensable impurities in H 2 O, H 2 S, and SO 2 have a positive effect on the cycle efficiency. The presence of 1 % in H 2 O, H 2 S, and SO 2 in 99 % CO 2 increases the cycle efficiency by 2.3 %, 1.7 %, and 1.2 %, respectively, and can corrode turbine blades and materials. Continued work is necessary to fully understand the effects of impurities in the working fluid of an S-CO 2 gas turbine power plant performance over time so as to ensure quality construction and safe and efficient operations.
-
-
A Typology of Modern Housing in Malaysia
Ju, Seo-Ryeung,Omar, Saari Bin The Korean Home Economics Association 2010 International Journal of Human Ecology Vol.11 No.1
Modernization of cities and housing in Malaysia is a reflection of the history of the establishment of colonial trading ports for worldwide maritime trade and exchange. In cosmopolitan cities, new housing typology appeared from the influence of various ethnic immigrants and with the fusion of traditional Malay housing characteristics. This study is to focus on classifying the housing typologies of Malaysia which were formed through the modernization process of cities. The typologies of modern housing in Malaysia can be classified into two categories. The first category is the 'transformation of traditional housing'. The representative typology of this group is the ubiquitous shophouse. The shophouse was originally brought in by the Chinese immigrants from the south coast of China and transformed into the Malaysian urbanscape. The other typology is a detached-house known as the bungalo, which was the housing style combining the Malay traditional timber house and European palazzo. The second category is the 'modern urban housing typology'. Modern urbanization after the independence from the British in 1957 required the maximum utilization of land. To accommodate new social and economic needs, the new typologies were developed in the form of medium-density terrace houses (row houses) and high-density apartment. In the suburban areas, the British terrace house was adopted and developed into unique Malaysian terrace house and semi-detached house based on the British system of land sub division. In premium area of the city, luxurious housing type in the form of high-end condominium is one of the popular housing for upper middle-class and high-class society.
-
A Typology of Modern Housing in Malaysia
( Seo Ryeung Ju ),( Saari Bin Omar ) 대한가정학회 2010 International Journal of Human Ecology Vol.11 No.1
Modernization of cities and housing in Malaysia is a reflection of the history of the establishment of colonial trading ports for worldwide maritime trade and exchange. In cosmopolitan cities, new housing typology appeared from the influence of various ethnic immigrants and with the fusion of traditional Malay housing characteristics. This study is to focus on classifying the housing typologies of Malaysia which were formed through the modernization process of cities. The typologies of modern housing in Malaysia can be classified into two categories. The first category is the ``transformation of traditional housing``. The representative typology of this group is the ubiquitous shophouse. The shophouse was originally brought in by the Chinese immigrants from the south coast of China and transformed into the Malaysian urbanscape. The other typology is a detached-house known as the bungalow, which was the housing style combining the Malay traditional timber house and European palazzo. The second category is the ``modern urban housing typology``. Modern urbanization after the independence from the British in 1957 required the maximum utilization of land. To accommodate new social and economic needs, the new typologies were developed in the form of medium-density terrace houses (row houses) and high-density apartment. In the suburban areas, the British terrace house was adopted and developed into unique Malaysian terrace house and semi-detached house based on the British system of land sub division. In premium area of the city, luxurious housing type in the form of high-end condominium is one of the popular housing for upper middle-class and high-class society.
-
Progress in the modification of reverse osmosis (RO) membranes for enhanced performance
T.A. Otitoju,R.A. Saari,A.L. Ahmad 한국공업화학회 2018 Journal of Industrial and Engineering Chemistry Vol.67 No.-
RO membranes, the core elements for RO process formed using polyamide, have found prominent space in membrane technology. RO membranes with better application perspective could be achieved by precise controlling the kinetics of IP reaction and surface modification strategy. Despite huge progresses, great challenges still exist in trade-off between flux, rejections and fouling. More works are necessary to enhance the performance and stability of RO membranes via surface modification. Further insights into the use of natural monomers are necessary. It is anticipated that this article can provide clues for further in-depth evaluation and research in exploring more advanced RO membranes.
-
-
The effect of microstructure on creep behavior of a powder metallurgy (PM) beta gamma alloy
D. Y. Seo,T. Sawatzky,H. Saari,김대진,P. Au,석창성 대한기계학회 2012 JOURNAL OF MECHANICAL SCIENCE AND TECHNOLOGY Vol.26 No.7
Pre-alloyed beta gamma titanium aluminide powder with a nominal composition of TiAl- 2Nb-2Mo (G2) is consolidated by hot isostatic pressing. After consolidation, a step cooled heat treatment is performed to homogenize the material and produce a fully lamellar microstructure. Various aging heat treatments are then performed to form interfacial beta phase precipitates along lamellar interfaces. The step cooled heat treatment produces a relatively fine microstructure with an average lamellar grain size of 40 μm. The aging heat treatments generate beta phase precipitates along lamellar grain boundaries as well as along lamellar interfaces, and result in limited lamellar degradation and grain growth. However, coarse intergranular grains consisting of beta and gamma grains form during aging. Constant load tensile creep tests are performed on step cooled heat treated and aged specimens. Primary creep resistance, generally, improves with aging time, even with interfacial precipitation, and the limited lamellar degradation occurs with aging. However, total creep life of aged samples decreases with aging time. The microstructures of the tested specimens are characterized and related to the creep behaviour of the TiAl-2Nb-2Mo alloy in the un-aged and aged conditions.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
