http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Regressopn Analysis of Customer Perception on Automobilie Consumption Decison Making Model
Yun Liu,Wenjing,Ruixiz Gao,Zhiqiang Luan 인하대학교 정석물류통상연구원 2009 인하대학교 정석물류통상연구원 학술대회 Vol.2009 No.10
With China’s economic development, the automobile market gradually moves towards a mature and highly competitive situation; therefore, business must turn to customer approach rather than product approach. Accordingly it is very necessary to study the customer perceptions in the decision-making process, which can help manufactures and dealers to meet the needs of target market with more suitable strategies and effective services. In this paper, the study use automobile Consumption Decision Model as basic study structure, also contacts Chinese customer psychology characteristics to conduct the regression analysis of customer perception. At last, this paper provides certain advices and guidance about guidance about risk management and data mining by analyzing customer perception