Explaining the adoption of Internet stock trading in Malaysia: comparing models

T. Ramayah,Pedro Soto-Acosta,Ricardo Colomo-Palacios,M. Gopi,Simona Popa 기술경영경제학회 2014 ASIAN JOURNAL OF TECHNOLOGY INNOVATION Vol.22 No.1

Internet stock trading is a technological service innovation that is rapidly revolutionizing the financial services sector. This study investigated the factors influencing the behavioural intention to adopt Internet stock trading in Malaysia using the Integrated Decomposed Theory of Planned Behaviour (IDTPB) model. The study also compared the explanatory power of other intention-based models, specifically the technology acceptance model (TAM), the Theory of Planned Behaviour (TPB), the Decomposed Theory of Planned Behaviour and the Integrated Theory of Planned Behaviour with the IDTPB model. Data analysis on a sample consisting of 144 respondents indicated that the IDTPB model has better explanatory power than the other considered models. In addition, results suggest that, despite the importance of facilitating conditions and social norms, as indicated by the Diffusion of Innovations Theory, qualities of a technological innovation remain a constant determinant of successful innovation adoption.

GENDER HETEROGENEITY IN THE EVALUATIONS OF STORE ENVIRONMENTAL CUES, STORE LOVE AND LOYALTY

Jasmine A.L. Yeap,T. Ramayah 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

Numerous studies have tested the impact of store environmental stimuli on store loyalty via some form of attachment and found that the environmental cues of a store do influence repatronage behaviours such as intentions to visit a store. However, different groups of consumers such as men and women could respond differently to environmental stimuli and develop distinct emotions or attachment towards a store brand (i.e. store love) which eventually results in different store repatronage behaviour (i.e. store loyalty). This study sought to determine whether male and female shoppers evaluated the (1) impact of store environmental cues (ambient, design, merchandise and social) on store love, as well as (2) effect of store love on store loyalty differently from each other. Studies comparing male and female shoppers are crucial as it would help retailers formulate and implement more effective gender-related marketing strategies. The framework and measures of this study were adapted from Koo and Kim (2003). Data was solicited from 863 Millennial shoppers of fast fashion retail stores in Malaysia using a survey method. The focus was on fast fashion stores given their significance as a disrupter in the retail industry and their strong popularity among clothing shoppers. Partial least squares multigroup analysis (PLS-MGA) was used to determine the differences between path coefficients in the structural model as well as compare the loadings of the indicators in the measurement model between both male and female respondents. Results showed that the indicator loadings do not differ significantly between male and female subsamples thereby establishing measurement model invariance. Results from the PLS-MGA showed that male and female shoppers do not evaluate the impact of store environmental cues (ambient, design, merchandise and social) on store love differently. Both groups shared the same perception that all four environmental cues examined in this study were important in cultivating positive feelings and attachment towards a store brand. However, the impact of store love on store loyalty differed significantly among males and females. Interestingly, the effect of store love on store loyalty was higher for the males than the females, contrasting the conventional view of females as the more emotionally-attached and loyal group of consumers.Numerous studies have tested the impact of store environmental stimuli on store loyalty via some form of attachment and found that the environmental cues of a store do influence repatronage behaviours such as intentions to visit a store. However, different groups of consumers such as men and women could respond differently to environmental stimuli and develop distinct emotions or attachment towards a store brand (i.e. store love) which eventually results in different store repatronage behaviour (i.e. store loyalty). This study sought to determine whether male and female shoppers evaluated the (1) impact of store environmental cues (ambient, design, merchandise and social) on store love, as well as (2) effect of store love on store loyalty differently from each other. Studies comparing male and female shoppers are crucial as it would help retailers formulate and implement more effective gender-related marketing strategies. The framework and measures of this study were adapted from Koo and Kim (2003). Data was solicited from 863 Millennial shoppers of fast fashion retail stores in Malaysia using a survey method. The focus was on fast fashion stores given their significance as a disrupter in the retail industry and their strong popularity among clothing shoppers. Partial least squares multigroup analysis (PLS-MGA) was used to determine the differences between path coefficients in the structural model as well as compare the loadings of the indicators in the measurement model between both male and female respondents. Results showed that the indicator loadings do not differ significantly between male and female subsamples thereby establishing measurement model invariance. Results from the PLS-MGA showed that male and female shoppers do not evaluate the impact of store environmental cues (ambient, design, merchandise and social) on store love differently. Both groups shared the same perception that all four environmental cues examined in this study were important in cultivating positive feelings and attachment towards a store brand. However, the impact of store love on store loyalty differed significantly among males and females. Interestingly, the effect of store love on store loyalty was higher for the males than the females, contrasting the conventional view of females as the more emotionally-attached and loyal group of consumers.The findings imply that retailers need to be more astute in creating strong emotional bonds with customers that translate to repatronage behaviours particularly among female shoppers. Male shoppers, as discovered, tend to be less finicky in expressing their love and repatronage intentions for a store once they are contented with the store’s ambience, design, merchandise and service. Alternatively, retailers can seize the opportunity of reaching out to the Millennial male shopper cohort given their potential in market size, characteristic as the less fastidious lot compared to their female counterparts, penchant for recreational shopping and being market mavens when it comes to the latest products, trends and happenings.

Investigating the Impact of Security Factors In E-business and Internet Banking Usage Intention among Malaysians

M.K. Normalini,T. Ramayah,Muhammad Salman Shabbir 대한산업공학회 2019 Industrial Engineeering & Management Systems Vol.18 No.3

The purpose of the present study is to identify the security factors that influence customer intention to continue using Internet banking in Malaysia. Data was collected through self-administered questionnaires distributed using the drop-off and pick-up (DOPU) technique to private and public sector companies who then passed the questionnaires to their staffs. A total of 163 usable respondents completed the questionnaires. The SPSS statistical analysis software package and Structural Equation Modeling (AMOS) method were used for data analysis and hypothesis testing. The results show that perceived authentication, perceived confidentiality and perceived data integrity are significant factors that influence customer intention to continue using Internet banking. However, Perceived Non-Repudiation was not significant in influencing the intention to continue using Internet banking in Malaysia. An understanding of the factors identified in this study will enable Internet banking providers to effectively and efficiently enhance the security of services and thereby promote continued usage of Internet banking among customers. This is the study to examine possible security factors as multidimensional construct effects towards intention to continue using Internet banking using structural equation modelling AMOS.

Factors affecting adoption of Internet Banking: A case study from India

Malhotra, Pooja,Kassim, Normalini Md,Ramayah, T. KNU The Institute of Management Economy Research 2014 Asia-Pacific Journal of Business Vol.5 No.2

The objective of this research is to find out the factors affecting adoption of Internet banking in India. The data is based upon a survey of 150 bank customers using a convenience sampling technique with the aid of a structured self-administered questionnaire. The research model was analyzed using Partial Least Squares (PLS) analysis. The recommended procedures have been tested which is measurement model and structural model. Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Image, Results Demonstrability, Perceived Behavioral Control and Subjective Norm were influence intention to use Internet banking. However, Perceived Ease of Use, Perceived Credibility and Computer Self Efficacy were not influence intention to use Internet banking. The findings of this study are expected to be of great use to the bank marketers. An understanding of the factors identified in this study allows bank managers to direct efforts and resources in the most effective and efficient way to increase bank business in the long run and encourage their bank customer's to adopt Internet banking. Moreover, this paper contributes to the empirical literature of diffusion of financial innovations, particularly Internet banking in a developing country, such as India.

Factors affecting adoption of Internet Banking: A case study from India

Pooja Malhotra,Normalini Md Kassim,T. Ramayah 강원대학교 경영연구소 2014 Asia-Pacific Journal of Business Vol.5 No.2

The objective of this research is to find out the factors affecting adoption of Internet banking in India. The data is based upon a survey of 150 bank customers using a convenience sampling technique with the aid of a structured self-administered questionnaire. The research model was analyzed using Partial Least Squares (PLS) analysis. The recommended procedures have been tested which is measurement model and structural model. Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Image, Results Demonstrability, Perceived Behavioral Control and Subjective Norm were influence intention to use Internet banking. However, Perceived Ease of Use, Perceived Credibility and Computer Self Efficacy were not influence intention to use Internet banking. The findings of this study are expected to be of great use to the bank marketers. An understanding of the factors identified in this study allows bank managers to direct efforts and resources in the most effective and efficient way to increase bank business in the long run and encourage their bank customer’s to adopt Internet banking. Moreover, this paper contributes to the empirical literature of diffusion of financial innovations, particularly Internet banking in a developing country, such as India.

Drivers for the Adoption of Sustainable Manufacturing Practices: A Malaysia Perspective

Salwa Hanim Abdul Rashid,Novita Sakundarini,Raja Ariffin Raja Ghazilla,T. Ramayah 한국정밀공학회 2017 International Journal of Precision Engineering and Vol.18 No.11

Sustainable manufacturing aims to reduce environmental impacts during manufacturing activities by implementing strategies such as waste minimization, resource efficiency, pollution prevention, energy efficient manufacturing processes, and end of life management. Although sustainable manufacturing is being practiced and widely studied in developed countries, its advocation and implementation is still in its infancy in developing nations. This research aims to provide an insight into drivers to the adoption of sustainable practices in developing nations, specifically in Malaysia. A cross sectional survey was conducted among various manufacturing company in Malaysia and the data collected was analysed using structural equation modelling (SEM). The results show that competitiveness, company culture and public awareness has positive impact on sustainable manufacturing practices. Furthermore, the supply chain management was identified as the most importance practice in the implementation of sustainable manufacturing. The findings and recommendations from this research can facilitate manufacturing companies in Malaysia in their decision making processes on the possible changes in policies and operational process for the implementation of sustainable manufacturing practices in their organization.

Research on the Usage and Satisfaction of Smart Community Initiatives in Malaysia

Normalini Md Kassim,Nor Hazlina Hashim,Jasmine Ai Leen Yeap,Saravanan Nathan,T. Ramayah 강원대학교 경영경제연구소 2018 Asia-Pacific Journal of Business Vol.9 No.4

This study aims to explore and identify factors of respondent’s on the definition of ‘smartcommunity facilities’, their usage and satisfaction in Malaysia. Study carried out in four siteswhich were Kota Belud, Kemaman, Lundu and Putrajaya. Data was collected throughqualitative method where interviews was carried out with several smart community membersin answering factors that drives the usage/participation, satisfaction and continuance intentionfrom using the ‘smart community facilities’. Interpretation from the qualitative approachreveals that community thinks infrastructure, content and digital services will help to generateand build up ‘smart community’. This will give the benefit for the whole community as wellas improve individual efficiency, lifestyles and well-being. Findings demonstrated that theadvance of Internet will enhance people usage on being ‘smart’ and efficient and it should befurther improved with better infrastructures, systematic development with sophisticated digitaltechnology services, facilities and structured content, and also safety-security measures inplace.