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- 저자 : Petr Štumpf (검색결과 3 건)
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Satisfaction of European Tourists – Benchmarking of EU Countries
Petr Š,tumpf,Viktor Vojtko,Barbora Valtrová People&Global Business Association 2018 Global Business and Finance Review Vol.23 No.1
High level of satisfaction of tourists is one of the most common goals of sustainable tourism destinations. The general assumption is that higher level of tourists satisfaction leads to a higher tourists loyalty to destinations. This research looks on this relationship from macro level of European Union (EU) countries. We have used data from Eurobarometer – Preferences of Europeans towards Tourism between 2013 and 2016 – to statistically compare and analyse several satisfaction indicators of European tourists incoming the chosen EU countries. The results show significant differences amongst countries as destinations and could be used to identify strengths and weaknesses of EU countries as tourism destinations. The robust data set enables the benchmarking of EU countries as tourism destinations from the tourists satisfaction point of view. This study shows the ranking of the EU countries in several dimensions of tourists satisfaction.
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Satisfaction of European Tourists – Benchmarking of EU Countries
Petr Štumpf,Viktor Vojtko,Barbora Valtrová 사람과세계경영학회 2018 Global Business and Finance Review Vol.23 No.1
High level of satisfaction of tourists is one of the most common goals of sustainable tourism destinations. The general assumption is that higher level of tourists' satisfaction leads to a higher tourists' loyalty to destinations. This research looks on this relationship from macro level of European Union (EU) countries. We have used data from Eurobarometer – Preferences of Europeans towards Tourism between 2013 and 2016 – to statistically compare and analyse several satisfaction indicators of European tourists incoming the chosen EU countries. The results show significant differences amongst countries as destinations and could be used to identify strengths and weak- nesses of EU countries as tourism destinations. The robust data set enables the benchmarking of EU countries as tourism destinations from the tourists' satisfaction point of view. This study shows the ranking of the EU coun- tries in several dimensions of tourists' satisfaction.
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Geomarketing - Tool for Consumer Spending Estimation in the Czech Tourism & Hospitality Market
Radim Dušek,Petr Štumpf,Viktor Vojtko 사람과세계경영학회 2019 Global Business and Finance Review Vol.24 No.1
This paper deals with a source market size estimation tool that is based on a combination of geomarketing information and consumer spending datasets. We have decided to apply a proposed estimation method on three consumption expenditure groups that are related to the tourism and hospitality industry in the Czech Republic. The geographic and consumer spending data sets for the period 2011 - 2016 were drawn from publicly available sources. With the use of GIS software, this method allowed us to estimate and graphically display consumer spending on recreation and culture; restaurants and hotels; and transport in 2016 at the level of Czech districts, as well as the average annual growth rate during the period 2011 – 2016. This paper describes the Czech tourism and hospitality market from its size and growth point of view. It shows the trends in expenditures for hospitality and tourism services, explain the purchasing power in Czech regions and districts and predict the development for next few years. The results obtained by this low-cost method can be easily used by enterprises from the Czech Republic within domestic tourism, as well as by the foreign companies wanting to attract Czech visitors.
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