TWO HEALTH CLAIM REGULATORY SYSTEMS IN JAPAN: THE IMPACTS ON CONSUMER EVALUATIONS OF FOOD PRODUCTS

Makoto Ono,Akinori Ono 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

This study investigated the impacts of two different health claim regulatory systems, FoSHU (Foods for Specified Health Uses) and FFC (Foods with Function Claims) systems, in Japan on consumer evaluations of food products in terms of healthfulness. The FoSHU system was introduced in 1991 as an individual product approval system to allow product-specific health claims, while the FFC system was introduced lately in 2015 as a notification system like NLEA (Nutrition Labeling and Education Act) in the US. The latter system seems advantageous over the former in terms of shortening the product development period. However, the FoSHU system awards brand with a symbolic logo designed for FoSHU foods, whereas the FFC system does not. Which system leads to higher consumers’ healthfulness perceptions? The results of ANOVA showed that, if the health functions of the food product are not attributed to the product category, but to a specific food product brand, health claims have a strong impact on healthfulness. In contrast, if the health functions are attributed to the entire product category, health claims do not have a strong impact on healthfulness perception. In the latter cases, the FoSHU symbolic logo helps consumers to identify functional foods. Thus, in this study, it is suggested that, in Japan, the new US style health claim regulatory system is affective in the limited product categories. Public policy makers should recognize the important role of the symbolic logo for the previous system and consider introducing another logo to the new system.

Bleeding After Gastric Endoscopic Submucosal Dissection Focused on Management of Xa Inhibitors

Ono Shoko,Ieko Masahiro,Tanaka Ikko,Shimoda Yoshihiko,Ono Masayoshi,Yamamoto Keiko,Sakamoto Naoya 대한위암학회 2022 Journal of gastric cancer Vol.22 No.1

Purpose: The use of direct oral Xa inhibitors (DXaIs) to prevent venothrombotic events is increasing. However, gastrointestinal bleeding, including that related to endoscopic resection, is a concern. In this study, we evaluated bleeding and coagulation times during the perioperative period of gastric endoscopic submucosal dissection (ESD). Materials and Methods: Patients who consecutively underwent gastric ESD from August 2016 to December 2018 were analyzed. Bleeding rates were compared among the 3 groups (antiplatelet, DXaIs, and control). DXaI administration was discontinued on the day of the procedure. Prothrombin time (PT), activated partial thromboplastin time, and the ratio of inhibited thrombin generation (RITG), which was based on dilute PT, were determined before and after ESD. Results: During the study period, 265 gastric ESDs were performed in 239 patients, where 23 and 50 patients received DXaIs and antiplatelets, respectively. Delayed bleeding occurred in 17 patients (7.4%) and 21 lesions (7.1%). The bleeding rate in the DXaI group was significantly higher than that in the other groups (30.4%, P<0.01), and the adjusted odds ratio of bleeding was 5.7 (95% confidence interval, 1.4–23.7; P=0.016). In patients using DXaIs, there was a significant (P=0.046) difference in the median RITG between bleeding cases (18.6%) and non-bleeding cases (3.8%). Conclusions: A one-day cessation of DXaIs was related to a high incidence of bleeding after gastric ESD, and monitoring of residual coagulation activity at trough levels might enable the predicted risk of delayed bleeding in patients using DXaIs.

THE IMPACT OF FOSHU (FOOD FOR SPECIFIED HEALTH USES) SYSTEM ON FOOD EVALUATIONS IN JAPAN

Makoto Ono,Akinori Ono 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.11

Informative messages on product packages-especially on packages of food products-should be credible. Otherwise, the firm might experience a serious fall in brand equity. However, because nutrition intake and health promotion are “credence attributes”, it isdifficult for consumers to evaluate them. Moreover, if nutrition message or health claims were false or puffery, consumers might suffer a serious health damage. Regarding the problems, in 1991, Japanese Government took the initiative in the world by introducing the FoSHU (Foods for Specified Health Uses) system-a license system in which the government tries to control all health claims on packages of food products launched in the country. It should be noted that there are two factors which can be appeared on packages only with the permission of Japanese Government. One is health claims, of course, and the other is the “FoSHU seal”-a symbolic mark designed for FoSHU foods. Interestingly, these two licensed factors may have different effects on perceived product value in health. In this research, we conducted two studies to examine the difference of the effects on product value in health. The results showed that consumer evaluations of food products are affected by the FoSHU seal. The FoSHU seal has a strong signaling effects on evaluations of the particular food products for specified health uses. On the other hand, unlike the FoSHU seal, approved health claims themselves have no main effects on evaluations of the FoSHU products. This implies that health claims have positive external effects on evaluations of non-FoSHU products in the same category. The results showed that the external effects can be inhabited by product differentiation through the FoSHU seal and./or packaging.

THE IMPACT OF FOSHU (FOOD FOR SPECIFIED HEALTH USES) SYSTEM ON FOOD EVALUATIONS IN JAPAN

Makoto Ono,Akinori Ono 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

Informative messages on product packages—especially on packages of food products—should be credible. Otherwise, the firm might experience a serious fall in brand equity. However, because nutrition intake and health promotion are “credence attributes”, it isdifficult for consumers to evaluate them. Moreover, if nutrition message or health claims were false or puffery, consumers might suffer a serious health damage. Regarding the problems, in 1991, Japanese Government took the initiative in the world by introducing the FoSHU (Foods for Specified Health Uses) system—a license system in which the government tries to control all health claims on packages of food products launched in the country. It should be noted that there are two factors which can be appeared on packages only with the permission of Japanese Government. One is health claims, of course, and the other is the “FoSHU seal”—a symbolic mark designed for FoSHU foods. Interestingly, these two licensed factors may have different effects on perceived product value in health. In this research, we conducted two studies to examine the difference of the effects on product value in health. The results showed that consumer evaluations of food products are affected by the FoSHU seal. The FoSHU seal has a strong signaling effects on evaluations of the particular food products for specified health uses. On the other hand, unlike the FoSHU seal, approved health claims themselves have no main effects on evaluations of the FoSHU products. This implies that health claims have positive external effects on evaluations of non-FoSHU products in the same category. The results showed that the external effects can be inhabited by product differentiation through the FoSHU seal and./or packaging.

Synthesis and Study of Redox-Active Acyclic Triazenes: Toward Electrochromic Applications

Ono, Robert J.,Suzuki, Yasuo,Khramov, Dimitri M.,Ueda, Mitsuru,Sessler, Jonathan L.,Bielawski, Christopher W. American Chemical Society 2011 Journal of organic chemistry Vol.76 No.9

<P>Coupling of various 4-substituted phenyl azides with two distinct quinone-containing N-heterocyclic carbenes (NHCs) afforded the respective mono- and ditopic 1,3-disubstituted acyclic triazenes in moderate to excellent yields (38−92%). Depending on their pendant substituents (derived from the azides), the acyclic triazenes exhibited intense absorptions in the visible spectrum (359−428 nm), which were bathochromically shifted by up to Δλ = 68 nm upon reduction of the quinone moiety on the component derived from the NHC. Cyclic voltammetry confirmed that the aforementioned redox processes were reversible, and a related set of UV−vis spectroelectrochemical experiments revealed that bulk electrolysis may also be used to switch reversibly the colors exhibited by these triazenes.</P><P><B>Graphic Abstract</B> <IMG SRC='http://pubs.acs.org/appl/literatum/publisher/achs/journals/content/joceah/2011/joceah.2011.76.issue-9/jo200139f/production/images/medium/jo-2011-00139f_0008.gif'></P><P><A href='http://pubs.acs.org/doi/suppl/10.1021/jo200139f'>ACS Electronic Supporting Info</A></P>

Development of complete Culture System for Quail Embryos and Its Application for Embryo Manipulation

Ono, T. The Korean Society of Poultry Science 2001 韓國家禽學會誌 Vol.28 No.2

Gene and cell transfer technique will serve as a powerful tool for the genetic improvement of the poultry and to yield useful products. For avian transgenesis, Japanese quail may serve as an excellent animal model because of its small body size and fast growth rate. Recent progress was described on the manipulation of quail embryos such as the introduction of foreign genes and cells, and the subsequent culturing of the manipulated embryos yielding hatchlings. Intraspecific donor-derived offspring have been available in quail, however, further investigation will be required to obtain interspecific offspring with the aim of rescuing endangered species. Trans genesis will also be useful for improving the profitability and quality of poultry stocks and for developing stocks with novel uses. Considerable progress should soon be made toward the production of transgenic poultry. The key feature of the procedure described here is that embryos are initially taken out from the shell for ease of manipulation and then placed back in culture in addition to various operations midway during culture.

Large eddy simulation using a curvilinear coordinate system for the flow around a square cylinder

Ono, Yoshiyuki,Tamura, Tetsuro Techno-Press 2002 Wind and Structures, An International Journal (WAS Vol.5 No.2

The application of Large Eddy Simulation (LES) in a curvilinear coordinate system to the flow around a square cylinder is presented. In order to obtain sufficient resolution near the side of the cylinder, we use an O-type grid. Even with a curvilinear coordinate system, it is difficult to avoid the numerical oscillation arising in high-Reynolds-number flows past a bluff body, without using an extremely fine grid used. An upwind scheme has the effect of removing the numerical oscillations, but, it is accompanied by numerical dissipation that is a kind of an additional sub-grid scale effect. Firstly, we investigate the effect of numerical dissipation on the computational results in a case where turbulent dissipation is removed in order to clarify the differences between the effect of numerical dissipation. Next, the applicability and the limitations of the present method, which combine the dynamic SGS model with acceptable numerical dissipation, are discussed.

Balancing Full-Time Work and Child-Rearing

ONO Satoko 아시아아동지원학회 2016 아시아아동지원연구 Vol.7 No.-

The Victimhood of Trafficking in Persons

ONO Sera 이화여자대학교 아시아여성학센터 2006 이화여자대학교 아시아여성학센터 학술대회자료집 Vol.2006 No.6

Precise Geometric Correction of NOAA Satellite Imagery Considering Elevation Effects

Ono, Toshiki,Takagi, Mikio 대한원격탐사학회 2001 International Symposium on Remote Sensing Vol.17 No.1

For using the NOAA/AVHRR images effectively, the geometric correction that transforms the AVHRR images from the image coordinate system into the map coordinate system is necessary. In this paper, we decide to improve the conventional systematic geometric correction methods. These methods did not take the geometric distortion by the elevation into consideration. Then, the result shows high positioning error in the area like Plateau of Tibet, where the elevation is 4000m or more. And so, the geometric distortion by the elevation effects is discussed; and the method of searching for the areas affected by the elevation in AVHRR imagery is proposed. Besides, the residual error acquisition method in the image coordinate system for the precise geometric correction is investigated. Finally, high precise correct processing is done by the Affine transformation by calculating the Affine coefficient based on measured residual errors.