http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Analysis of Indonesia’s Digital Industry and the Case of Gojek
Namjae Cho,Firti January Anindya 한국데이터전략학회 2021 Journal of information technology applications & m Vol.28 No.5
Indonesia’s industrial application of digital technology is growing fast, especially in the application of mobile technology. About 1,700 digital startups are sprouting. PT Aplikasi Karya Anak Bangsa is one of those digital startups founded in 2010. This company is widely known, especially in Southeast Asia, for its products and services called ‘Gojek’ which was launched initially in 2015. Gojek began as a ride-hailing mobile-based application that later evolved into a Super App providing more than 20 different services in one single mobile application. After becoming Indonesian first unicorn company in 2016, Gojek now has become the first decacorn company in Indonesia, worth more than USD 10 billion since 2019. This paper aims to analyzes the technology industry in Indonesia and analyzes Gojek’s background and history, its competitive status, and critical success factors. As a conclusion, we provide some advices for future development of Gojek in Indonesia and other countries in Southeast Asia’s market. The advices include rebranding its overseas presence and the use of consistent brand identity across countries.
A Social Network Analysis of the Ecosystem Transformation Caused by Technological Innovation
Namjae Cho,SeungHee Oh 한국데이타베이스학회 2014 Journal of information technology applications & m Vol.21 No.4
As the complexity of business environment increases rapidly the use advanced information technology start to affect not only the business processes of individual companies but also the fundamental nature of business and industrial ecosystem. The changes observed at the level of business and industrial ecosystem encompasses a broad range of transformation. This unit of analysis is not sufficiently dealt with by existing information system research. This research attempted to analyze the changes in business ecosystem caused by digital transformation using Social Network Analysis. We studied structural change of the Korea film industry ecosystem chronologically divided by critical events. The film industry is chosen because it is an industry very sensitive to the changes in technology and has gone through massive transformation during the last three decade by way of using modern information technology.
The Influence of Product-brand Web Sites on Attitudes toward Brand Image
Namjae Cho,Seunghee Oh 한국데이타베이스학회 2012 Journal of information technology applications & m Vol.19 No.3
A web site focused on a specific product brand so called product-brand web site has become one major marketing tool as such product-brand web site provides chances for customers to experience the detailed information of the specific brand as well as emphatic the image of the brand. The purpose of this research is to examine the influence of the product-brand web site on the formation of attitude toward the product brand. Subjects of this study are users of two web sites of leading sanitary product brands. The result shows that not only emotion, playfulness and convenience perceived from the web site but also existing attitude toward the brand influence the attitude toward the web site. Further, the attitude toward the web site in turn affects attitude toward the image of the brand. The importance of this study is in its conceptualization and empirical verification of the relationship between the product-brand web site and the reputation of a brand.
Major Criteria for Channel Selection in Banking Transaction
Namjae Cho,Kiho Park 한국데이타베이스학회 2009 Journal of information technology applications & m Vol.16 No.1
The purpose of this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank windows and ATMs (automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.
Analysis of User Satisfaction with Collegiate E-Learning and its Determinants
Namjae Cho,Jungwon Keum,Sungwook Baik,Sanghee Park 한국데이타베이스학회 2009 Journal of information technology applications & m Vol.16 No.1
The benefits of an e-learning system will not be maximized unless learners use the system. This study proposed and tested models that seek to explain students’ satisfaction withe-learning systems. A survey was performed at a women’s college in Korea, where students experimentally could choose to register one same course either through e-learning or class-room learning. The questionnaire was filled up by students who took e-learning option. Independent variables include expected benefits, familiarity with technology, social influence, and accessibility. Dependent variables include the level of satisfaction, academic achievement, and the amount of the use of systems.
Technology-based Procurement Innovation in SME F&B Service : An Evolutionary Case Study
Namjae Cho,Yeonkyoung Gu 한국데이타베이스학회 2010 Journal of information technology applications & m Vol.17 No.3
F&B(food and beverage) in accommodation industry is a key service that determine the satisfaction of customers in tourism industry. As the importance of the management of quality gets increasingly highlighted in service industry, the innovation in the management of service quality and satisfaction in tourism industry is gaining high attention. In this research, we focused on the improvement and innovation of the management of procurement process for F&B service based on the smart use of information technology. A case and scenario analysis of the improvements in the management of procurement process is performed focusing on a medium-size accommodation business. Future opportunities and potential of further IT-based innovation is discussed.