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네이티브 광고의 브랜드 및 제품 노출이 수용자의 광고 인지와 태도, 공유 의도에 미치는 영향
이수범(Lee, Soo?Bum),송민호(Song, Min?Ho),문원기(Moon, Won?Ki),신명희(Shin, Myoung?Hee) 한국광고홍보학회 2016 광고연구 Vol.0 No.111
본 연구는 60명을 대상으로 아이트래킹과 실험연구를 병행하여 네이티브 광고의 효과를 파악하기 위해 네이티브 광고에 대한 인지, 수용자 태도, 공유 의도를 검증하였다. 구체적으로 네이티브 광고를 콘텐츠와 브랜드 및 제품의 노출 형태(직접 노출/간접 노출)를 고려하여 두 유형의 네이티브 광고에 대한 시각적 주의가 피험자들의 광고 인지에 미치는 영향을 비교하였다. 또한 두 유형의 네이티브 광고에 대한 태도(콘텐츠 태도, 브랜드 태도, 공유 의도)를 측정하여 각 유형에 따른 차이를 비교하였다. 분석결과, 직접 노출 형태의 네이티브 광고의 구성 요소 중 콘텐츠 본문에 브랜드 관련 문구를 포함하였을 때 피험자들의 광고 인지에 긍정적인 영향을 미치는 것으로 나타났다. 또한 각 노출 유형별 콘텐츠 태도의 차이는 유의미하지 않았으나, 직접 노출일 때 브랜드 태도가 더 호의적인 것으로 나타났다. 마지막으로 직접 노출일 때 네이티브 광고의 공유 의도는 상대적으로 높게 나타났다. 이러한 결과를 종합하여 네이티브 광고 제작을 위한 실무적 제언을 담았다. This study explored the effects of native advertising on readers’ recognition, attitude, and sharing intention. This study used both quasiᐨexperiment and eyeᐨtracking for 60 participants to analyze advertising effectiveness (Attitudes toward contents/brands, and sharing intention) of two types native advertisements such as brand exposure (direct/indirect). According to the result of this study, direct exposure type ads had a high advertisement recognition that included brand wording in ad contents. In addition, there was no significant difference of attitudes toward contents among each ad types but direct exposure type ads had more favorable brand attitude than indirect type ads. Finally, this study also showed that the sharing intention of direct exposure type ads were higher than indirect type ads. Based on the findings, this study provided a practical implication for the production of native advertising.
바이오피드백 훈련이 만성 두통 환자의 임상 증상 및 스트레스 반응에 미치는 효과
장명선,하양숙,정진상,유범희 大韓神經精神醫學會 2004 신경정신의학 Vol.43 No.6
Objectives : This study aimed to examine the effect of biofeedback treatment on the clinical symptoms and stress responses in chronic headache patients. Methods : We recruited 18 chronic headache patients who were treated with 8 sessions of biofeedback treatment and 18 age and sex-matched control headache patients. All subjects consisted of patients with chronic tension headache and migraine hea-dache. Stress responses were measured using Symptoms of stress (SOS) inventory and all subjects performed Beck depression inventory (BDI), Spielberger state anxiety inventory (STAIS), and visual analogue scale (VAS). Biofeedback physiological vaiiables including frontal and forearm EMG, electrodermal response (EDR) and skin temperature at pre-and post-treatment were also measured in all subjects. Results : Compared with control patients, patients on biofeedback treatment showed significant reduction in scores of STAIS(t=3.705,P<.001),andVAS (t=3.392, p=.001) as well as SOS subscales ; peripheral manifestations (t= 1.788, P=.042), habitual pattems (t=2.008, P=.027), depression (t=2.081, P=.023), anxiety (t= 1.990, P=.028), and total score (t=2.045, p=.025). There was a significant increase of skin temperature (t= -1.835, P=.038) only in the biofeedback treatment group. Conclusion : These results suggest that biofeedback treatment may be effective in relieving chronic headache by reducing psychological and physiological stress responses.
2단 간헐폭기 시스템에서 aeration cycle이 질소 및 인 제거에 미치는 영향
정명선,이준호,서광범,김영관 江原大學校 附設 環境硏究所 2003 環境硏究 Vol.20 No.-
This bench-scale research investigated the aeration cycle(on/off) as the controlling factors for nitrogen and phosphorus removal in a 2-stage, intermittent aeration process. At this experiment, the aeration cycle time(air-on/air-offJ was 30min/30min, 60min/60min, 90min/90min. Organic matter removal was observed more than 90% regardless of the aeration cycle and phosphorus removal was relatively high when the aeration cycle time was 60min/GOmin. On the other hand, For all of the aeration cycle, TN removal was appeared less than 55%. This result was probably due to the limitation of the external substrate for heterotrophic nitrification and aerobic denitrification.
2단 간헐폭기 시스템에서 aeration cycle이 질소 및 인 제거에 미치는 영향
정명선,이준호,서광범,김영관 강원대학교 산업기술연구소 2003 産業技術硏究 Vol.23 No.A
This bench-scale research investigated the aeration cycle(on/off) as the controlling factors for nitrogen and phosphorus removal in a 2-stage. intermittent aeration process. At this experiment, the aeration cycle time(air-on/air-off) was 30min/30min. 60min/60min, 90min/90min. Organic matter removal was obserred more than 90% regardless of the aeration cycle and phosphorus removal was relatively high when the aeration cycle time was 60min/60min On the other hand. For all of the aeration cycle, TN removal was appeared less than 53% This result was probably due to the limitation of the external substrate for heterotrophic nitrification and aerobic denitrification
노영태,서국웅,김명철,박승범 부산대학교 체육과학연구소 2000 體育科學硏究所 論文集 Vol.16 No.-
This study analyzed subjects of this study are one high school player, one business team player, and one national team player. M. deltoideus, M. trapezius, M pectoralis major, M. latissimus in upper part of the body muscles, M. flexor carpi radialis, M. brachioradialis, M. bireps brachii, M. triceps brachii upper arms muscles to analyzed work load, muscle activity of change in time they play with inverted cross of rings. The conclusions of this study are as follows. 1. The order of high work load in upper body muscle is as follows: M. deltoideus 41.00%, M. trapezius 36.67%, M. pectoralis 12.33%, M. latissimus 10.00%. 2. The order of high work load in upper arms muscles is as follows: M. biceps brachii 56.67%, M. brachioradialis 21.00%. M flexor carpi radialis 17.67%, M. triceps brachii 5.33%. 3. In the analysis of muscle activity by time phase when they stopped inverted cross of rings, M. deltoindeus, M. biceps brachii showed high muscle activity, so I found that they are the main muscular system.
초음파법을 이용한 콘크리트 역타시공 이음부 공극의 화상검출특성
박석균,백운찬,이한범,김명모 한국비파괴검사학회 2000 한국비파괴검사학회지 Vol.20 No.4
최근 역타시공법 등에 의한 콘크리트 구조물의 시공이 증가 추세에 있다. 이 경우, 자주 발생되는 신ㆍ구타설 콘크리트 시공이음부의 공극은 향후 구조물의 구조적인 특성과 내구성 등에 큰 영향을 미치게 된다. 그러나 현재 제안되고 있는 비파괴 검사법으로는 효과적으로 이음부 공극을 평가하기에 많은 한계가 있다. 본 연구에서는 시공이음부의 콘크리트 충전상태를 평가하기 위해 철골철근 콘크리트와 무근 콘크리트 시험체내에 공극을 모의제작한 후, 초음파속도 측정을 실시하고, 화상처리기법을 이용하여 비교적 용이하게 해석 가능한 방법에 대해 검토하였다.