몽골 소비자의 외국제품이미지에 대한 인식이 제품의 신뢰, 태도 및 구매의도에 미치는 영향에 대한 분석

MUNKHTSETSEG,강만수(Man-Su Kang),박상규(Sang-Kyu Park) 한국관세학회 2013 관세학회지 Vol.14 No.3

The aim of this study is to examine the influence of Mongolian customer’s perception of Korean and Chinese Product Images on product trust, product attitude and purchasing intention based on Country of Origin Effect. For the empirical analysis, 280 Mongolian customers who are living in Ulaanbaatar area and have an experience using the Korean and Chinese product were set up as a sample and five hypotheses have been proposed through literature review. Research findings suggest that Korean and Chinese product image factor influences positively on Mongolian customer’s product trust and product attitude. Also, Mongolian customer’s product trust and product attitude have positive impacts on purchasing intention as well. But Mongolian customer’s perception of Korean and Chinese product image have no direct influences on Mongolian customer’s purchasing intentions. At last, this research provides practical implications, limitations, and future directions of the research.

Analyzing causes of desertification in Bayankhangai soum, Tuv province, central Mongolia

Munkhtsetseg Garchinbyamba,강호덕 한국산림과학회 2013 Forest Science And Technology Vol.9 No.2

The aim of this paper was to develop a simple assessment for precisely appraising the status and trends of desertification in Bayankhangai soum. The Bayankhangai soum is in central Mongolia, which is a part of the Hustai National Park, and this soum (administrative subdivision) belongs to the Orhon and Tuul river basins of the Khangai mountain region, encompassing 100,733 ha, and 7170 ha that is specially protected. The current study is more focused on methods for assessing climate change, pastureland change by herders and land degradation assessment. The degradation of pastureland has occurred rapidly as a consequence of herding controls being replaced by open access during the transition from socialism to a market economy. Therefore, range carrying capacity status which includes available herb biomass and predicted livestock consumption. In recent years land degradation, as measured by the decline of soil fertility and desertification as grasslands decrease, has increased with more grassland becoming sandy.

Xiongnu Carpeting Traditions and Pattern Designs

Munkhtsetseg Bayanzul 계명대학교 실크로드 중앙아시아연구원 2023 Acta Via Serica Vol.8 No.1

This article aims to reveal the history of traditional Mongolian carpeting techniques and their development and application based on archeological findings as well as related research from field researchers. Furthermore, the article highlights some of the ancient traditions in modern carpet decorative motifs and pattern designs. The paper focuses on traditional carpeting techniques, decoration motifs, pattern designs, and representations of embroidered felt carpets from Xiongnu Dynasty (209 BCE – 48 CE) elite burials. Main themes for this research are: 1. Traditional materials and techniques for making Xiongnu carpets. 2. Xiongnu embroidered felt carpet pattern designs, decoration motifs, and representations. 3. The development of modern Mongolian carpet decoration motifs and pattern designs. This research considers archeological evidence and socio-cultural factors together to hypothesize that traditional Xiongnu embroidered felt carpet techniques, main featured motifs, and pattern designs are widely used in modern Mongolian carpet design and have a significant influence on its development.

Trends and aid agencies of desertification projects in Mongolia

( Munkhtsetseg Garchinbyamba ),( Hoduck Kang ) 한국임학회 2009 한국임학회 학술발표논문집 Vol.2009 No.-

The Possibilities to use the Non- Destructive Testing on Diagnosing Wears of Wagon Chassis

Munkhtsetseg, T. The Korean Society for Railway 2012 International Journal of Railway Vol.5 No.1

This report is devoted to the problems of Mongolian Railway Transportation Safety such as high length of wagon service life, defects due to the more factors of exploitation, idle time, increase of faults, poor condition of repairing shops and more hand and mechanical operations and these conditions are quite difficult to meet the safety and reliability of increasing transportation from day to day. The paper discusses that the most optimum solution is diagnosing before occurring wear, breakdown, and defects on the basis of studying characteristics of structural material breakdown, residual methods of voltage, effects of material hardness and linear defects of a crystal net and the reform of machines is very important to implement it. It focuses the structures, characteristics of the material transportation and tests and analyses of the wagon cart which has to meet the traffic safety of wagons and slow and soft movement. The study is done on the wagon chassis which has to meet the traffic safety of luggage wagons.

モンゴル知識人の東アジアに対する現在の認識

Munkhtsetseg Tangaa 동아시아일본학회 2010 일본문화연구 Vol.36 No.-

본고에서는 1990년대부터 몽골의 지식인들에게 ‘동아시아’ 라고 하는 인식이 새롭게 정착하게 된 외적·내적 요인과 몽골의 지식인들의 동아시아에 대한 인식에 대해 고찰해보았다. 글로벌적인 경제의 교류가 세계발전의 경향이 되고 있는 지금, 몽골의 지식인들은 동아시아 제국들과의 교류에 대한 중요성을 강조하게 되었다. 그 주된 이유는, 1990년대 초에 몽골은 중앙집권적인 정치·경제의 시스템으로부터 민주주의·시장경제로 이행하였고, 그로 인해 발생된 경제적·사회적 위기를 단기간에 극복해 가야했다. 이러한 상황에서 나라의 재건을 위해 세계 각국들의 성공사례들, 특히, ‘동아시아’에 주목하게 되었던 것이다. 이를 위해 몽골은 ‘몽골개발연구지원센터’, ‘동아아시아협회’ 등의 비정부기관을 통해 많은 동아시아 국가들과의 적극적인 교류를 위해 노력해가고 있으며, 현재 경제적으로 글로벌화된 나라들이 어떻게 지역화 되고 있는지에 대한 경향과 국익 차원에서 북동아시아의 제국과 협력의 필요성 등을 논하였다. 반면, 북동 아시아 지역과의 공동 활동을 소극적으로 보는 연구자도 있다. 그 이유는 참가하는 나라들의 자본력에는 격차가 있어, 계획을 실행하는데 있어서의 재정적인 능력과 정부 레벨에서 지도하기 위한 종합적인 메카니즘 부족 등의 요인이 있기 때문이라는 것이다. 지금까지 몽골의 지식인들은 동아시아를 지리적인 위치에서만 이해해 왔다. 그러나 정치, 경제, 외교관계가 구체적으로 결합됨으로써 ‘동아시아’에 대한 새로운 인식이 생기게 된 것이다.

Preliminary study on the Late Cretaceous nonmarine ostracod fauna from the Hampyeong Basin in Korea and the Bayanshiree Formation in Mongolia

Munkhtsetseg Jugdernamjil,Huh Min,Khand Yondon 한국고생물학회 2009 정기총회 및 학술발표회 Vol.2009 No.-

Anti-Proliferative Activity of OD78 Is Mediated through Cell Cycle Progression by Upregulation p27kip1 in Rat Aortic Vascular Smooth Muscle Cells

( Munkhtsetseg Tudev ),( Yong Lim ),( Eun Seok Park ),( Won Sik Kim ),( Il Ho Lim ),( Jae Hwan Kwak ),( Jae Kyung Jung ),( Jin Tae Hong ),( Hwan Soo Yoo ),( Mi Yea Lee ),( Myoung Yun Pyo ),( Yeo Pyo Y 한국응용약물학회 2011 Biomolecules & Therapeutics(구 응용약물학회지) Vol.19 No.2

Atherosclerosis and post-angiography restenosis are associated with intimal thickening and concomitant vascular smooth muscle cell (VSMC) proliferation. Obovatol, a major biphenolic component isolated from the Magnolia obovata leaf, is known to have anti-inflammatory and anti-tumor activities. The goal of the present study was to enhance the inhibitory effects of obovatol to improve its potential as a preventive or therapeutic agent in atherosclerosis and restenosis. Platelet-derived growth factor (PDGF)-BB-induced proliferation of rat aortic smooth muscle cells (RASMCs) was examined in the presence or absence of a newly synthesized obovatol derivative, OD78. The observed anti-proliferative effect of OD78 was further investigated by cell counting and [3H]-thymi-dine incorporation assays. Treatment with 1-4 μM OD78 dose-dependently inhibited the proliferation and DNA synthesis of 25 ng/ ml PDGF-BB-stimulated RASMCs. Accordingly, OD78 blocked PDGF-BB-induced progression from the G0/G1 to S phase of the cell cycle in synchronized cells. OD78 decreased the expression levels of CDK4, cyclin E, and cyclin D1 proteins, as well as the phosphorylation of retinoblastoma protein and proliferating cell nuclear antigen; however, it did not change the CDK2 expression level. In addition, OD78 inhibited downregulation of the cyclin-dependent kinase inhibitor (CKI) p27kip1. However, OD78 did not affect the CKI p21cip1 or phosphorylation of early PDGF signaling pathway. These results suggest that OD78 may inhibit PDGF-BB-induced RASMC proliferation by perturbing cell cycle progression, potentially through p27kip1 pathway activation. Consequently, OD78 may be developed as a potential anti-proliferative agent for the treatment of atherosclerosis and angioplasty restenosis.

The Possibilities to use the Non- Destructive Testing on Diagnosing Wears of Wagon Chassis

T. Munkhtsetseg 한국철도학회 2012 International Journal of Railway Vol.5 No.1

This report is devoted to the problems of Mongolian Railway Transportation Safety such as high length of wagon service life, defects due to the more factors of exploitation, idle time, increase of faults, poor condition of repairing shops and more hand and mechanical operations and these conditions are quite difficult to meet the safety and reliability of increasing transportation from day to day. The paper discusses that the most optimum solution is diagnosing before occurring wear, breakdown, and defects on the basis of studying characteristics of structural material breakdown, residual methods of voltage, effects of material hardness and linear defects of a crystal net and the reform of machines is very important to implement it. It focuses the structures, characteristics of the material transportation and tests and analyses of the wagon cart which has to meet the traffic safety of wagons and slow and soft movement. The study is done on the wagon chassis which has to meet the traffic safety of luggage wagons.

モンゴルにおける韓流の現と史的背景

T.Munkhtsetseg 동아시아일본학회 2006 일본문화연구 Vol.20 No.-