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Phytochemistry and Bioassay Studies of Fijian Palaquium stehlinii Christoph (Sapotaceae)
Sotheeswaran, Subramanium,Sharif, Mirja,Ali, Sadaquat,Davies, Noel W. The Korean Society of Pharmacognosy 1997 Natural Product Sciences Vol.3 No.1
Water extract of the bark of Palaquium stehlinii has been bioassayed for antimicrobial activity and was found to inhibit the growth of Escherichia coli and Penicillium chrysogens. Phytochemical study revealed the presence of amyrin esters and 3,4',5,7-tetrahydroxyflavanone in the extract.
ONLINE SHOPPING CART ABANDONMENT - CONSUMER MOTIVES AND EFFECTIVE COUNTERMEASURES
Julian F Allendorf,Mirja Kroschke,Manfred Krafft 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Shopping cart abandonment of the online shopping process is a major challenge for firms. It describes the phenomenon that a potential customer starts a check out process for an online order but drops out of the process before completing the purchase. On average, 650 out of 1,000 customers do not convert (Baymard Institute 2017), which highlights the managerial relevance and impact of this phenomenon for online firms. Since shopping cart abandonment directly affects an online firm’s sales and revenue, researchers and practitioners likewise are interested in understanding why people leave a website without completing the shopping process and, more importantly, how to reduce online shopping cart abandonment. However, to date, research on these questions is scarce (e.g., Kukar-Kinney and Close 2010) and firms lack guidance how to deal with online shopping cart abandonment. The goal of this study is to investigate effective countermeasures that firms can use to reduce and prevent the likelihood of abandonment and thereby to increase the likelihood of a conversion. We conducted a field experiment in cooperation with a German accessories online retailer over three weeks (n = 8,467 shopping carts) and tested the effectiveness of a reminder pop-up window with a 10% discount vs. a reminder pop-up window without a discount vs. a control group. All online store visitors within the period were randomly assigned to one of three groups once they have put an item in the shopping cart. The pop-up windows appeared once they were about to click on the exit button. Our results indicate that a reminder pop-up window with a 10% discount significantly increases the conversion rate on the website compared to the control group, leading to an increase in revenue of approximately € 5,000. In contrast, a reminder pop up window a discount does not seem to reduce shopping cart abandonment. Further, we will investigate how this campaign affects the retailer’s overall profitability. In addition, using a laboratory experiment (n = 1,041) we replicated and extended our insights on effective countermeasures for shopping cart abandonment. People seem to be more likely to convert when there is a guest checkout option available. In sum, our research has important implications for researchers and online firms how to deal with online shopping cart abandonment.
Matthias May,Hans-Martin Fritsche,Christian Gilfrich,Mirja Dombrowski,Odilo Maurer,Philipp Spachmann,Manju Ganesh Kumar,Marc Bjurlin,Maximilian Burger,Sabine Brookman-May 대한비뇨의학회 2018 Investigative and Clinical Urology Vol.59 No.3
Purpose: Smoking represents a primary risk factor for the development of urothelial carcinoma (UC) and a relevant factor impacting UC-specific prognosis. Data on the accordant knowledge of UC-patients in this regard and the significance of physicians in the education of UC-patients is limited. Materials and Methods: Eighty-eight UC-patients were enrolled in a 23-items-survey-study aimed to analyse patient knowledge and awareness of their tumor disease with smoking along with physician smoking cessation counselling. Results: The median age of the study patients was 69 years; 26.1% (n=23), 46.6% (n=41), and 27.3% (n=24), respectively, were non-smokers, previous, and active smokers. Exactly 50% of active smokers reported a previous communication with a physician about the association of smoking and their tumor disease; however, only 25.0% were aware of smoking as main risk factor for UC development. Merely 33% of the active smokers had been prompted directly by their physicians to quit smoking. About 42% of active smokers had received the information that maintaining smoking could result in a tumor-specific impairment of their prognosis. Closely 29% of active and about 5% of previous smokers (during the time-period of active smoking) had been offered support from physicians for smoking cessation. No association was found between smoking anamnesis (p=0.574) and pack-years (p=0.912), respectively, and tumor stage of UC. Conclusions: The results of this study suggest that the medical conversation of physicians with UC-patients about the adverse significance of smoking is limited. Implementation of structured educational programs for smoking cessation may be an opportunity to further enhance comprehensive cancer care.