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Navigating person-branding in the fashion blogosphere
Marie-Pier Delisle,Marie-Agnès Parmentier 한국마케팅과학회 2016 Journal of Global Fashion Marketing Vol.7 No.3
Fashion blogs have received much attention since their emergence in 2002. Yet, little is known about how fashion bloggers succeed or fail to build their brand in the fashion industry. This article examines how fashion bloggers navigate person-brand building by focusing on how fashion bloggers accumulate - or fail to accumulate – status and audience, on the basis of a new form of capital and construct: person-brand capital. Based on an 18-month netnography in the fashion blogosphere and a Bourdieuian theoretical approach, we find that to build a strong person-brand, fashion bloggers must engage in at least two sets of practices that help fuel person-brand capital. Fashion bloggers must signal that they belong to and play a valuable role in the field and in the subfield of blogging. Our findings also demonstrate that engaging in practices rooted in either a lack of cultural capital in the field of fashion or weak social capital in the subfield of blogging can hinder person-brand capital development. Overall, our research provides insight into successful person-brand building in the fashion blogosphere and offers implications for fashion brands that want to benefit from the unique showcase that they can offer.
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Marina di Mauro,Giorgio Ivan Russo,Pier Andrea Della Camera,Fabrizio di Maida,Gianmartin Cito,Nicola Mondaini,Marco Capece,Marco Falcone,Francesco Sessa,Andrea Mari,Riccardo Campi,Carlotta Sabini,Serg 대한남성과학회 2019 The World Journal of Men's Health Vol.37 No.3
ItalyPurpose: In this study, we aimed to determine the role of extracorporeal shockwave therapy (ESWT) in the management of Peyronie’s disease (PD). Materials and Methods: A total of 325 patients suffering from PD were enrolled in this single-arm clinical study. All patients were received ESWT using a schedule of 1 treatment/wk. Penile curvature was measured by a goniometer after intracavernosal drug-induced erection using Alprostadil. Plaque size was measured with a ruler and sexual function assessed by the international index of erectile function (IIEF)-15 score. Severity of erectile dysfunction was classified as severe (IIEF-15 ≤10), moderate (IIEF-15 between 11 and 16), or mild (IIEF-15 between 17 and 25). Results were evaluated at baseline and 3 months after the treatment.Results: All the patients completed the study protocol. Median age was 59.0 years (55.0–64.0 years). After treatment, the median (interquartile range, IQR) plaque size reduced from 1.78 cm2 (1.43–2.17 cm2) to 1.53 cm2 (1.31–1.96 cm2) (p<0.001); the median (IQR) penile length in erection increased from 13.0 cm (12.0–14.0 cm) to 14 cm (13.0–15.0 cm) (p<0.001) and the median (IQR) penile curvature from 30.4° (22.2°–35.4°) to 25.0° (20.2°–30.4°) (p<0.001). We also observed a decrease in pain assessed by visual analogue scale (7 vs. 3; p<0.001), an improvement in each of the IIEF sub-domains (p<0.001) and an improvement in all three PD questionnaire domains (p<0.001). Conclusions: Based on our findings, ESWT could be considered a safe and efficient minimally invasive option for the management of the patients suffering from PD.
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