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Emotional branding speaks to consumers’ heart: the case of fashion brands
Youn‑Kyung Kim,Pauline Sullivan 한국의류학회 2019 Fashion and Textiles Vol.6 No.1
In this highly competitive market, fashion brands struggle to distinguish themselves to increasingly apathetic consumers. To become more competitive, fashion retailers employ emotional branding as a way to engage their customers, addressing the growing trend of consumers’ seeking emotional relationships with a brand. Although brand technicalities such as product attributes, features, and facts may be unmemorable, personal feelings and experiences better shape consumers’ evaluations of brands. This study illustrates why emotional branding is essential, especially to fashion brands, when developing brand strategies in a volatile marketplace. Trends that support a need for these strategies include consumers’ desires for positive experiences, expressing authentic self, achieving warm glow from helping others, and co-creating design or ideas with the brand. We propose a model for emotional branding strategies that focuses on sensory branding, storytelling, cause branding, and empowerment. The case studies we provide for each strategy describe how fashion brands can engage customers through emotional branding.
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지상윤(Jee, Sang-Youn),김경수(Kim, Kyung-Soo) 한국국제회계학회 2020 국제회계연구 Vol.0 No.90
본 논문은 일반화 분산분해방법을 사용하고 신속하게 이용가능한 다변량 Markov 국면전환모형(MS)을 벡터자기회귀모형(VAR)과 결합하여 글로벌 금융시장 간의 변동성 전이지수를 분석하고자 하였다. 결과로 첫째, 단일 국면모형의 변동성 전이지수에 따르면, 유럽 금융시장은 타시장으로부터 영향을 받는 것보다는 더 영향을 미치는 시장이었고 한국과 일본은 타시장에 영향을 미치지 못하고 타시장으로부터 영향을 받는 시장으로 나타났다. 둘째, MS-VAR 모형에서 금융위기 동안 한국시장은 최대의 변동성을 보여주었고 한국은 선진국과의 통합이 강화되어 타국가 간의 평균 및 분산이 현저히 급등하였고 한국, 미국 및 유럽 간의 강력한 선도-지연 상호작용이 존재하였다. 셋째, MS-VAR 모형하의 변동성 전이지수에 따르면, 혼란기(2-국면)에서 한국, 프랑스 및 일본은 타시장의 변동성 충격에 의해 더 크게 영향을 받는 정도가 단일 국면모형의 결과와 거의 동일하였으나, 미국의 경우, 변동성 충격을 통해 파급된 총전이지수는 가장 높아 타시장의 금융 어려움에 현저하게 영향을 미쳤다. 넷째, 평활화 국면확률에서 금융위기 동안 글로벌 금융시장간의 국제적 통합과 이와 연계된 구조적 변화를 보여주었다. 따라서 MS-VAR 모형을 통해 한국을 포함한 8개의 금융시장의 변동성 전이지수와 이를 바탕으로 혼란기 동안의 강력한 전이효과와 안정기 동안의 완화된 전이효과를 파악할 수 있는 글로벌 금융시장 간의 변동성 전달 메커니즘을 이해할 수 있었다. This paper aims to incorporate the multivariate Markov regime switching model (MS) with the vector autoregressive model (VAR), and analyzing the volatility spillovers index between global financial markets. As a result, first, according to the spillovers index of the single regime model, European financial markets were more affected than other markets, and Korea and Japan had no influence on other markets but were affected by other markets. Second, in the MS-VAR model, the Korean market showed the highest volatility during the financial crisis, Korea strengthened its integration with developed countries, significantly increased the mean and variances among other countries, and strong lead-lag interactions between Korea, the United States, and Europe. Third, in the spillovers index under the MS-VAR model, Korea, France, and Japan were more affected by volatility shocks in other markets, which was almost the same as that of the single regime model in the turbulent period (2-regime). Specifically, in the United States, the total spillovers index through the volatility shocks had the greatest impact on the financial difficulties of other markets. Fourth, the probability of smoothing regime showed the integration and structural changes linked to global financial markets during the financial crisis. Therefore, the MS-VAR model has helped us understand the volatility spillovers index and the mechanisms of volatility spillovers to detect the strong spillovers effect among global financial markets including Korea during the chaotic period.
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저염도 음식물 쓰레기를 이용한 퇴비시여가 배추의 생육에 미치는 영향
전윤태,박길환,조경철,김희경,지연태,정순주 全南大學校 農業科學技術硏究所 2001 農業科學技術硏究 Vol.36 No.-
This study was conducted to investigate the changes of physico-chemical properties of soil applied with compost made by food wastes and its effect on the growth and yield of Chinese cabbage. Chinese cabbage was grown in the soil treated with food waste compst(FWC) of 0, 0.625, 1.25, 2.5, 5 and 10㎏/3.3㎡. As the amount of FWC increased, number of leaves, leaf area and fresh weight increased where application of 5㎏ and 10㎏/3.3㎡ showed vigorous plant growth in the late growing period. The pH of soil by application of FWC was not raised, which was similar to the soil before treatment. Organic matter increased in soil by increasing the amount of FWC. However, concentration of Cu and Pb in the soil reduced. The concentration of available phosphate(P) was lower in the soil treated with FWC than in the soil before treatment, which means that a large amount of P may be uptaken by plant. This study suggested that FWC should be an alternative to chemical fertilizer for vegetable production.
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김정숙,윤미선,송소이,이지은,문경선,고지운,임분남,김경희,박경숙 중앙대학교 간호과학연구소 2001 중앙간호논문집 Vol.5 No.2
The objective of this study was to investigate the managing realities of EVD and provide a descriptive survey with the attempt to obtain basic data needed for the standardization of EVD management. For that purpose, 220 questionnaire copies were distributed to those nurses who were working with intensive care units at university hospitals, general hospitals, semi-general hospitals in Seoul, Kyongki-de and local areas. Of 158 returned questionnaire copies, 139 were used for analysis. Data were collected during the term of academic seminars of Neurosurgery Nursing Committee and KICA (Korea Intensive Care Association), ranging from Oct. 26 through 27. 2000. The tools utilized a structured questionnaire form consisting of 21 questions on general characteristics, the level of understanding, the level of work performance, standard management guidelines, etc. The data collected were analysed with frequency, percentage, mean vague, chi -square test using the SPSS 10.0 program Findings were revealed, as follows: For managing the prevention of EVD infection, aseptic technique was found to be of the most importance (48.9%),'the technique should be carried out at an operation room'(92.8%), but it was actually performed at intensive care units (over 51.5%). 'The term of antibiotics use should be less than 7 days' (81.8%), while it was actually executed for less than 7 days (49.5%). 'The proper time of quittance from it should be within less than 7 days'(74.1%) but actual quittance was executed only by 51.1%. 'Set exchange is needed' by 54.0% but actual exchange was implemented merely by 28.1%. 'The subject of management should be nurses' was reflected by 40% but actually 52.0% were carried out. As a result of hating analysed the understanding of the management of EVD by general characteristics, a significant difference was found in the necessity for set exchange by hospitals, in the time of quittance of a catheter, and in ablution items by work experience. The result of hating analysed the work performance levels of EVD management by general characteristics revealed that a significant difference in administration facilities of medicine by the classification of hospitals, especially the use of antibiotics and the quitting time of a catheter by the classification of intensive care units, and in the use of antibiotics and ablution items by the standard management guidelines.
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최윤이,김소이,김성은,정혜경,김태헌 이화여자대학교 의과학연구소 2015 EMJ (Ewha medical journal) Vol.38 No.1
Objectives: The prevalence of constipation is high after stroke. Multiple factors such as long-term bed-ridden status, comorbidity, medical illnesses are combined in this condition. However, the change of bowel movement during the early stage of stroke remainsuncertain. Methods: Patients with first stroke who admitted in a single institute from 2008 to 2009 were reviewed retrospectively and 36 patients were enrolled. As a control group, 47 consecutive orthopedic patients needing bed rest without surgery in the same period were enrolled. Data of stroke associated factors, frequency of BM (bowel movement) during 5 weeks, use of gastrointestinal medications, and outcomes were collected from the medical records. Results: The cumulative incidence of decreased (<3/week) and severely decreased BM (<1/week) were 80.6% and 69.4% in stroke patients and 53.2% and 14.9% in control group (P<0.05). The cumulative incidence of increased BM (>3/day) was 38.9% in stroke and 14.9% in control group. In acute stroke, 58% of patient showed severely decreased BM in first week, and the proportion was rapidly decreased below 15% from second week. However, laxative use increased with hospital days. The occurrence of severely decreased BM in stroke patients was associated with National Institutes of Health Stroke Scale (NIHSS; P=0.004). Severely decreased BM was not associated with poor outcomes including death, morbidity, and stroke recurrence. Conclusion: Decreased BM is common in acute stroke. The occurrence of severely decreased BM is associated with NIHSS. However, the severe manifestation occurred mainly in the first week, and considered to be well controlled by laxatives.
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윤경현,서태연,민용식,오삼권 호서대학교 반도체제조장비국산화연구센터 2001 반도체장비학술심포지움 Vol.2001 No.-
본 연구는 골프 수행 능력(핸디캡)을 향상시키기 위한 도구 개발로서, 자신의 스코어를 통계적인 측면에서 관리를 보다 과학적으로 하고자 하는데 도움을 주는 소프트웨어를 개발하는데 그 주된 목적이 있다.
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