중소기업에서의 내부마케팅, 직무만족, 자기효능감, 기업성과 간 관계 규명에 대한 연구

권혁삼(Kwon, Hyeok-Sam),한용희(Han, Yong-Hee) 한국경영교육학회 2020 경영교육연구 Vol.35 No.6

[연구목적] 본 연구의 목적은 중소기업에서의 내부마케팅, 직무만족, 자기효능감, 기업성과 간의 관계를 규명하여 중소기업의 기업성과를 높이기 위한 효과적인 인적관리와 조직운영 방안을 도출하는 것을 목적으로 하였다. [연구방법] 국내 중소기업에 근무하는 구성원들을 대상으로 수집한 410매의 설문자료를 SPSS와 AMOS 프로그램을 이용하여 구조방정식 모형을 분석하였다. [연구결과] 내부마케팅의 구성요소인 권한위임, 복리후생, 보상은 기업성과에, 교육훈련과 복리후생, 보상, 내부커뮤니케이션은 직무만족에, 권한위임과 내부커뮤니케이션은 자기효능감에, 직무만족과 자기효능감은 기업성과에 각각 긍정적 영향을 미치는 것을 확인하였다. [연구의 시사점] 중소기업의 인적, 제도적 측면에서 내부마케팅과 자기효능감, 직무만족 간의 구조적 관계를 분석하여 중소기업이 지속적으로 성장 발전할 수 있는 주요 변인을 탐색하고 그 대안을 제시하였다. [Purpose] This paper aims to derive effective human management and organizational management plans to enhance the firm performance of SMEs by examining the relationship among internal marketing, job satisfaction, self-efficacy, and firm performance in SMEs(small and medium-sized enterprises). [Methodology] 410 surveys have been collected from members working in SMEs in Korea. For hypothesis testing, a structural equation model has been analyzed using SPSS and AMOS programs. [Findings] Empowerment, welfare benefits, and reward system which are the components of internal marketing affects firm performance. Education and training, welfare benefits, reward system, and internal communication affects job satisfaction. Empowerment and internal communication affects self-efficacy. Finally, job satisfaction and self-efficacy affects firm performance. [Implications] By analyzing the structural relationship among internal marketing, self-efficacy, and job satisfaction in the human and institutional aspects of SMEs, we searched the main variables for the company’s continuous growth and suggested alternatives.

브랜드 계층 구조에 따른 커뮤니케이션 전략 연구

권삼주 한국패키지디자인학회 2000 상품문화디자인학연구 Vol.9 No.-

As it is given much more weight daily in modern marketing, now a brand is located in the center of marketing paradigm. This is because, in the circulating environment that many goods compete one another, only well-known and good-imaged brand can secure brand loyalty and stable profit. Like this, even though it is intangible, a brand is tuought to be more important than any tangible features of products, recognized as the assets of a company beyond the dimension of method for simply identifting the producer and many marketing resources are being put into the construction of the image with the generalization of the term, 'brand equity'. With such assets, each enterprise retains numerous brands and have, according to the hierarchical structure of the brand, the brand system divided into corporate brand, family brand, individual brand and brand modifier. And they communicate with consumers at market establishing the strategy of individual brand, of family brand and of mixed brand according to whether they can utilize such brands or not. The enterprise setting up the strategy of mixed brand among them as basic strategy of brand requires cautious and systematic access to the strategy of communication with consumers as companions. It's because, in order to get maximum effect as a result of putting minimum marketing resources, many enterprises want to communicate as already favorably-constructed enterprises or as systems guaranteeing individual products that newly display the image of family brand, but, at the same time, the problem is also accompanied whether they can connect to favorable purchasing action, including entirely several aspects of images such as individual characteristics of products and consumers on the condition of limited wrapping design. This is because consumers tend to evade excessive quantity of information to convey and, the more characteristic visual elements which should be highlighted, the weaker the intensity and the aesthetic sense of information conveyance which is the communication function of design. This is, moreover, true in the circulating environment that many goods compete one another. And it can be also described as anti-function of design in the aspects that they strengthen the power of brand by constructing good images and that they should be connected directly with sale by being chosen by consumers. Therefore, at the time of carrying out the strategy of mixed brand, there is no choice but for it to be realistically impossible to communicate strongly at the purchasing time the brands like individual brand, family brand and corporate brand located on the hierarchy. Consequently, an enterprise should select driver brand that can be linked directly with sale and establish the structure of ranks on communication according to it. Today, provided wrapping design is the enterprise's positive expression of intention for getting the response of purchase through the two-way communication with consumers at the purchasing time, to convey correctly the message for an enterprise to intend by removing physical and semantic noise will be an important target of wrapping design. Thus, the purpose of this thesis is in grasping the characteristics of brand strategy through the theoretical investigation about the hierarchy of brand, the important means of marketing communication for today's enterprises, seeking through the medium of wrapping design the solution for the communication problems of endorser brand and driver brand related directly with the purchasing behavior of consumers and presenting strategic plans.

급성 주정 중독 흰쥐에서 간의 Aryl sulfotransferase and UDP-Glucuronosyltransferase 활성에 미치는 총담관 결찰의 영향

권삼옥,김여희 啓明大學校 醫科大學 1997 계명의대학술지 Vol.16 No.2

The activities of aryl sulfotransferase (AST) isozymes Ⅰ-Ⅱand Ⅲ-Ⅳand UDP-glucuronosyltransferase (UDP-GT) were measured in rats with acute ethanol intoxication after common bile duct(CBD) ligation to investigate the adverse effects of alcohol ingestion to the liver under the hepatobiliary disease. Serum AST Ⅰ-Ⅱ and AST Ⅲ-Ⅳ activities in CBD ligated rats combined with acute ethanol intoxication showed greater increases than that in CBD ligation alone. These results indicate that the leak of hepatic AST isozymes into blood is facilitated in CBD ligated rats combined with acute ethanol intoxication than in CBD ligation alone due to aggravated hepatic membrane damage. Liver mitochondrial AST Ⅰ-Ⅱ and AST Ⅲ-Ⅳ activities in CBD ligated rats combined with acute ethanol intoxication showed less increases than that in CBD ligation alone. However, liver microsomal UDP-GT activity in CBD ligated rats combined with acute ethanol intoxication showed a more decrease than that in CBD ligation alone. On the other hand, when acute ethanol intoxication was combined with CBD ligation, the values of Vmax of the liver mitochondrial AST Ⅰ-Ⅱ, AST Ⅲ-Ⅳ and liver microsomal UDP-GT decreased significantly than that in CBD ligation alone. However, the values of Km of above hepatic enzymes did not change. Viewed from these results, when acute ethanol intoxication was combined with cholestasis, these enzymes in the liver seem to be decreases their biosynthesis than that in cholestasis. According to all of the results, if ethanol intoxication is combined with cholestasis, the hepatic damage is aggravated.

道場 跆拳道 指導者의 價値指向에 關한 調査 分析

權赫東,池三業 釜山水産大學校 1984 論文集 Vol.33 No.-

Much concerns have been paid for the instructors' value-oriented problems in the private Taekwondo field about its present situation and their way of thinking to present a basic data for the developing methods in the Korean Taekwondo. The investigation period is from feb. 10 to Sep. 20 in 1984 and the results are as follows : 1. In the area of administration, facilities and removal of dangerous factors mark the highest degree as 81.6%, uniform and hygiene 76.8%, intermission 68.0%, and fiually difference in physical strength 37.6%. 2. In the realm of Teaching Aims, cultivation of knighthood is the most positive part marking 67.2%, formation of character marks 64%, improvement of health 57.6%, and development of self-sacrificing spirit 54.4% at last. 3. In the field of Teaching Objects, high technique recorded the highest rate as 52.8%, physical strength 42.4% secondly, spiritual strength 41.6%, etiquette and modesty 33.6%, and finally defensive strength 22.4%. 4. In Teaching contents for beginners, flexible movement and self-confidence was registered the most important point as 57.6%, posture 53.6%, pumse 52.8%, eye tiaining 52.8%, single attack 47.2%, promised kerugi 45.6%, and maintaining the equilibrium marked the lowest rate. 5. In the classification of trainers teaching the students every instructors show 51.2%, grade holder 22.4%, advanced trainee 14.4% high-grade player 12%. But the undesirable fact was found that advanced trainees teaching beginners showed 14.4%. 6. In the degree of respect and belief from outsiders, ordinary concern is registered 43.2%, a little concern 25.6%, little concern 21.6% and high concern 9.6%. 7. As for the time introducing kerugi, after three or four monthk is recorded 47.2%, five or six months 19.2%, one or two month 14.4%, nine or ten months 10.4%, and seven or eight months 8.8%. Accordingly, the liking for introducing kerugi early seems to be caused by putting much weight on matches. 8. As for the observation of training program, none concern marks the greatest rate as 33.6% ordinary and a little concern 24% each, much concern 18.4%. So it shows that biased self-reliance is deep-rooted, morbid propensity. 9. In the need for inventing mask-protectors, none concern showed 32.8%, much concern 24.0%, ordinary concern 23.2%, and a little concern 20%. Especially, compared with positive view 44%, negative one is disappointedly recorded 56.0%. 10. With regard to the desirable game model, comprehensive forms such as kerugi. pumse and breaking is recorded 39.2%, evaluation of all factors as Kerugi, Pumse, breaking and self-defense marks 29.6%, Kerugi as usual 16.0%, Kerugi and Pumse 12%, and others 3.2%. Especially, it is noted that 81.0% among subjects claims that a certain change is needed in game model. 11. As for the current problems in Korean Taekwondo field, establishment of institutions for reeducation holds the highest importance as 36.0% academic establishment 20.8%. world-wide expansion 17.6%, conflict among instructors 16.0%, and others 9.6%. Therefore, it shows that professional leadership and training materials are short. In addition, it is noted that conflict among instructors marks 16.0%

고등학교의 시설 및 교원조직 운영 실태: 공학과 별학 간의 비교

권오남,곽삼근,임 형,허라금 이화여자대학교 사범대학 교과교육연구소 2001 교과교육학연구 Vol.5 No.2

남녀공학 교육형태가 세계적으로 확산되는 추세 속에서 우리 나라 공학 교육은 실질적인 양성 평등교육에 대한 충분한 사전 준비 없이 확대·시행되고 있다. 이러한 상황에서 공학교육의 실태와 문제점을 양성평등의 실현이라는 차원에서 분석해 보고자 한다. 성별 학교 유형에 따른 학교 운영상의 차이점을 파악하기 위해 남녀공학, 여학교, 남학교의 학교 운영 실태 및 시설현황을 분석해 본다. 연구 방법은 서울, 대구, 경기, 전북, 제주의 일반계 고등학교를 대상으로 1·2차의 수정작업을 거쳐 개발된 설문지를 사용하여 연구를 수행하였다. 연구 결과에 따르면, 의사결정직의 구조에서 상위직의 여성의 비율이 남녀 공학과 남학교에 비해 여학교의 경우에 상대적으로 높게 나타나고 있으며, 계열별 주요 교과 교사의 성별 분포에서는 인문계 교과에서 여교사 비율이 높게 나타나고 있음을 알 수 있었다. 이러한 인문계 영역의 여성의 편중 현상은 인문계 계통의 대학에 여학생의 진학 비율이 높게 나타나고 있는 데에서도 보여지고 있다. 또한 연구결과를 살펴보면, 교복 착용이나 교훈 등에서 여학생의 활동을 제약하는 요소들을 내재하고 있는 것으로 밝혀졌고, 시설물도 부족하게 제공받고 있음을 볼 수 있었다. 학교의 운영체계는 학생들에게 역학 모델로서 큰 영향이 미칠 수 있다. This study attempted to compare co-educational and single-sex Korean high schools in terms of their facilities for each gender and organization of teachers for decision-making processes. The subjects of this study were 43 high schools in Seoul, Daegu, Kyonggi, Chonbuck, and Cheju areas. Data were collected by the questionnaire which includes questions on gender distribution of teachers for decision making processes, educational golas, school facilities for each gender, and others. The percentage of male teachers involving decision-making processes was higher than that of females teachers in both co-educational high schools and single-sex high schools. Further, this study revealed that girls were lacking for school facilities such as playground, toilets. This study suggested that teachers, educators, policy makers should aware of these facts in order to achieve gender equity and equality in high schools.

Emedastine Difumarate(레미코트)의 통년성 알레르기 비염환자에 대한 임상 : 이중맹검 군간 비교시험

권삼현 中央醫學社 1997 中央醫學 Vol.62 No.11

Emedastine difumarate has anti allergic effect and stabilizing effect on mast cell in animal experiment. A double-blind placebo-controlled study was carried out in 52 patients with perennial allergic rhinitis to assess the effectiveness, safety and usefulness of emedastine difumarate. Emedastine difumarate(2 mg per single dose, twice a day) was given for two weeks. Patients were randomly allocated into two groups, one active ingredient(E group, 34 patients) and the other placebo(P group, 18 patients). Most symptoms and physical findings were more improved in the second week compared with the first week. The subjective symptomatic improvement was statistically significant(P<0.05) in sneezing and rhino rhea. With respect to the global safety rate, 93.4 % of the E group was assessed as <safe>, and there was no significant differences between E and P group. The clinical usefulness (excluding no change) was 88.3 % for the E group, significant differences being noted between the two groups(p<0.01) In conclusion, Emedastine difumarate is an effective drug for management of perennial allergic rhinitis.

Polyester 신합섬 직물의 농색염색 및 대전방지가공에 관한 연구 (Ⅰ)

김동권,이주형,이난형,김삼수,조환 영남대학교 지역발전연구소 1996 새마을지역개발연구 Vol.18 No.-

The Dyeing processing, which can be a low-cost and easily application to production field was investigated by using some bathochromic agent and dyestuffs. The Δ L values and dye up-takes of threated several fabrics were investigated according to the dye concentration and pH of dyebath. The results were as follows : 1. The selection of bathochromic agent acts as important factor for improvment of bathochromic property of fabrics. 2. The pH of dyebath has a little effect on bathochromic effect. 3. In case of one bath treatment, the bathochromic agent has little effect on the improving bathochromic property of treated fabric. 4. The efficiency order of bathochromic effect is DTY + fila.> CVY > DTY and fabric structure is also effect on the bathochromic property of the polyester fabric.

혈액투석환자 배우자의 스트레스와 대응에 관한 연구

원삼순,권혜진 중앙대학교 의과대학 의과학연구소 1992 中央醫大誌 Vol.17 No.4

This descriptive study designed to identify stress factors and level and helpful coping methods of hemodialysis patient's spouse. Data were collected from 60 subjects who were spouses of hemodialysis patient of conveniently selected 4 Hemodialysis Units in the city of Seoul. The Collection of data it was carried out by the researcher from the 7th of Octobor to 20th of October, 1992. Two instruments were used to collect the data ; 1. Stress questionaire was developed by researcher which was combined review of literature and the result of interviewer, consisted 30 stress factor items and measured by five point Likert scale. The items were categorized physical, psychological and socioeconomic area. 2. Helpful coping questionaire developed by investigator through literature review and result of interviewer, included 50 items and measured by five point Likert scale. Helpful coping items were classified into two categories, the problem oriented and the affective oriented. Data was analyzed by S.A.S. computer porgram using percentile, means and standard deviation, t-test and Pearson correlation coefficient. The results of this study are summerized as follows 1. The spouses of hemodialysis patient were found to be stressful in general and the items with high stress were "To be treated indefinite period of time", "Uneasiness of trevel", "To be say with their spouse who suffer pain", "To ingest medication continuously", "Financial burden", "No treatment except kidney transplantation", "Anxious about disease transmission due to transfusion" and the highest stress category was physical. 2. The spouses of hemodialysis patient were shown to be helpful by the coping methods and the most helpful coping items "To accept as a fate" and "Self condolence comparing others who were in a more serious rather than thier sitution" and the higher helpful coping method was affective oriented. 3. The result of the analysis of the relationship between scores of stress categories and general characteristics was as follows : Spouse's sex, house shape, and occupational status before the patient got illness showed a statistically significant difference in score of stress categories(P<0.05) 4. The result of the analysis of the relationship of the relationship between helpful coping methods and general characteristics was as follows : The number of family, the state of medical insurrance, spouse's disease, the number of hemodialysis, and having or not having complication related with hemodialysis showed a statistically significant differance in helpful coping methods(P<0.05) 5. There was significant differance among stress categories and coping methods.(P<0.01)

일부 자동차 공장 근로자들의 職業的 特性과 社會 心理的 Stress의 相關性 硏究

김성삼,홍지우,한현정,최희석,권소희,정해경,김삼태,송용선,이기남 한국전통의학연구소 2004 한국전통의학지 Vol.14 No.1

〈Objective〉 This study were carried out to study to assess the relationship between job characteristics, general characteristics, health behaviors, and psychosocial distress and suggested the preventive oriental medicine approaches in occupational health area. 〈Methods〉 We measured job characteristics(job demand, job control, jop insecurity) by The Karasek's Job Content Questionnaire, health behaviors(smoking, drinking, exercise, coffee), general characteristics at work by a self-administered questionnaire. Psycho social distress was measured by PWI(Psychosocial Well-being Index), a 18-item self- administered instrument. 370 data for research were collected through the process of oriental health examination with questionnaire in workplace. Statistical analysis was done by t test, oneway ANOVA, and hierarchical multiple regression analysis with SPSSWIN (version 10.0) 〈Results〉 Among the 152 respondents, the prevalence of high job strain was 27%(41 persons). The Odds ratio of high job strain was 3.11(95 2.12~4.11), and those of passive group and active group were 2.01(95 0.83~2.76) and 1.80(95 0.83~2.76), respectively. Our results supported the association between psychosocial distress and job strain. 〈Conclusion〉 The odds ratio of high strain isolated group(high strain group+low social support) was 3.59(95 2.05 5.13), but the odds ratio of high strain collective group was 1.32(95 0.23 2.41). Social support at work was modifing factor of the association between psycho social distress and job strain. Therefore we reviewed the evidence that economic depression was associated with psycho social distress in this study, and that the strength of the social support was important in maintain health.

柔道試合에서의 體級別 使用 技術 頻度에 關한 比較硏究

崔鍾三,金官鉉 龍仁大學校 1990 용인대학교 논문집 Vol.6 No.-

The frequency of technical application by weight class towards 370 athletes participated in the 1st Selection Match of the National Representatiues in 1989, Concurrenthy the 28th National Judo Championships by weght class, the frequency of technical application by weight class towards 265 athletes participated in the 1st Selection Match of the National Representation in 1990 and the National judo Champion for the 27th Presidential cup are studiet and avalyzed. The Hand Technique was mush used in the light weight, while the foot technique was mairly applied in the heawy weight auording to the presious srudy. As noted above this diferent from the previous research, both the Hand and Foot Technique were applied in the heavey and light weight in all the compplied in the heavey and light weight in all the competitions of 1989 and 1990. In the case of the application of the Foot Technique showed constauihy a high propation in all heavy weights, while in the heavy weight was much depended on GATAME in the defeat. 1) Extra Light Class Prior to the 1989s athletic match, it was applied in sequence of the Hand Technique (SEOI-NAGE), the Foot Technique (UCHI-MATA) and CATAME (KAMI-SHIHO-GATAME). As the result, it was turned out in the sequence of the Hand Technique, the Foot Technique, an GATAME (UDE-HISHIGI-JUJI-GATAME). 2) Half Light Class In the athletic match of 1989, the sequence was turned out to be the Foot Technique (KO-UCHI-GARI), the Hand Technique (SEOI-NAGE) and GATAME (HON-KESA-GATAME). According to the Athletic Comptition in 1990, the order was stood in sequence of the Foot Technique (O-SOTO-GARI), the Hand Technique (SEOI-NAGE) and GATAME (KAMI-SHIHO-GATAME). 3) Light Class While it showed an order of the Foot Technique (KO-UCHI-GARI), the Hand Technique (SEOI-NAGE) and GATAME in the Athletic mach in 1989. Also the Foot Technique, the Hand Technique and Nurugi were shown as its sequence in 1990. 4) Half Middle Class The sequence stood in order of the Foot Technique and the Hand Technique in terms of the Athlitic match of 1989 Also in the Athetic match was in sequence of the Foot Technique and the Hand Technique. 5) Middle Class The athletic competition has indicated its order as the Foot Technique the Hand Technique and NURUGI in 1989. Also in terms of its order the athletic meeting was the Foot Technique, the Hand Technique in 1990. 6) Half Heavy Class The sequence of the Foot Technique, the Hand Technique and the Waist Technique was applied the athletic competition in 1989. The athlitic completion in sequence was in order of the Foot Technique, the Hand Technique and the Waist Technique in 1990 7) Heavy Class It was used in the sequence of the Foot Technique, NURUGI(KOYT-NURUGI) and the Hand Technique (HOBOKTARI-KOLKI) in the athletic competition in 1990. Meanwhile, the sequence of on application in the 1990. athletic competition was in order of the Foot Technique (HOBOKTARI-KOLKI), the Hand Technique (BIT-DANGKY-O-CHIKI) and NURUGI (KYOT-NURUGI). Recommendations for Further Research There are several directions in which future research in this area could be pursued. Several proposals are conduction for on improvement of our internal Judo. 1) The contest in most cosets was determened either by the hand or the Foot Technique both in 1989 and 1990. Therefore, a variety of techniques are necessarily required to learn other than these techniques in the future. In addition, KUD-CHIKI will be able to exercise a great influence for ocitory. Further, the technique of KUD -CHIKI has to he more often applied. 2) Such technique as may be applied by other athletes shall be researched and improved, also individual player has to do its best in the development of the Korean Style Judo Technique is quite similor to KAWI -CHIKI. 3) A numver of investigators recommended in the foreyuing study, but the Judo player will be able to play more intensive style talon aim at the gaining of points. 4) It is even more desirous that the Judo players of may country have to concentrate extorts in the physical training in order to cope with the changing situation of the international Judo from the technical Judo to the Judo of strength. 5) Currently, the Juo Uniform had a narrow to take hold of during the contests, but the international Judo Federation has taken necessary measures to broaden the uniform's width in order to the athletes, therefore it is helieved argenthy necessary that Judo players are able to egage in the whole hearted devotion to an assault hased on the technique than to a struggle to take hold of its oppaonent.