http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
Kolesnik Nadezda,Tretyak Olga 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
The paper presents the longitude study of Internet technologies introduction into business model. Rapid spread of Internet technologies has a significant impact on the business models transformation. Today, information technology has become an integral part of communication with customers. In 2017 the penetration rate of the Internet in Russia reached 73%. Thus, almost 3/4 of the population is currently Internet users and be reached online. On the one hand, Internet communication speeds up and simplifies the processes; on the other hand, the key competitive advantage of direct selling business model is blurred. For ages business model was based on direct interpersonal contacts between the distributor and the customer. In this business model relationship creates more value than the product itself [Luk, Fullgrabe, Yi, 1996] and face-to-face meeting is the key descriptor [Sanan, 1997]. Direct selling is cultivated through relationships and provides customer-centric marketing opportunities [Harrison, Hair, 2017]. The question of this study is whether introduction of innovative Internet technologies into communication with customers is beneficial for traditional direct selling business model. Empirical research is based on comparative analysis of data from three survey waves (6380 respondents in 2011, 5638 respondents in 2014 and 6800 respondents in 2017). Effectiveness of Internet usage the for communicate with customers was analized in dynamics over the three waves of 2011, 2014, 2017. Using the one-way analysis of variance (ANOVA) method 15 (fifteen) hypotheses were checked. Nine (9) out of 15 (fifteen) hypotheses were confirmed. Research revealed that personalization determines the effectiveness of communication with customers via internet-based tools (e-mail, web site, social networks, professional social networks, video channels, blogs, microblogs, videoconferences and webinars, messaging applications and files). Nevertheless, face-to-face communication remains significant communication channel for success in direct-selling
IMPACT OF E-COMMUNICATION ON VALUE CREATION IN BUSINESS MODEL OF DIRECT SELLING
Nadezhda Kolesnik,Olga Tretyak 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
Business model of direct selling is the dynamic and complex multi-level structure. Interpersonal face-to-face communication is the key value creation aspect of direct selling business model. Nowadays more and more sellers employ virtual communication channels instead of face-to-face, thus hindering a traditional relational element. The study explores whether usage of Internet technologies for communication with customers brings benefits or extinguish the direct selling industry. The research is based on the quantitative analysis of all-country paper based survey from 5694 respondents. The statistical analysis of total sample revealed that usage of Internet in general does not give advantages for distributors. However, usage of person-to-person internet communication tool, such as e-mail, allows achieving better performance as measured by earnings per hour worked. Surprising is the fact that the most successful young distributors (at the age under 35 years) do not use internet for communication with customers at all. For distributors over 35 years old neither internet nor e-mail usages have got impact on performance. In rural areas users of internet communication tools show lower performance results. In big cities usage of e-mail provides significantly higher performance, but general usage of internet does not. Consequently, the effects from usage of internet technologies for communication with customers are achieved in case of person-to-person communication. Moreover the most productive sellers give priority to the live communication.
Features of the Discussion Method in the Training of Students in the Context of Distance Learning
Irina Gladilina,Svetlana Sergeeva,Lyudmila Pankova,Vladimir Kolesnik,Ekaterina Svishcheva International Journal of Computer ScienceNetwork S 2023 International journal of computer science and netw Vol.23 No.11
The article considers online discussion as an interactive learning method in the conditions of distance learning. The essence of discussion and the stages of its organization are described. The main objective of discussion in distance learning is defined as the stimulation of interest in learning and the involvement of various viewpoints in an active discussion of the stated problems. The key role in ensuring the efficiency of a discussion is identified. The article develops a model for organizing asynchronous online discussions on the Moodle platform, highlighting the sequence of stages and their content. An experimental study of the use of the discussion method in the training of students in distance learning conditions is carried out. Based on the results of the methodological experiment, conclusions are drawn about student interest in online discussions. The authors conclude that the interest of students of different specialties in asynchronous online discussions varies, and the greatest interest is demonstrated by linguistics students. Nevertheless, the differences in student interest in online discussions by groups (specialties) are more likely attributable to subjective factors, which do not affect the overall picture in a major way.
Valence and spin states, and the metal-insulator transition in ferromagneticLa2−xSrxMnNiO6(x=0,0.2)
Kang, J.-S.,Lee, H. J.,Kim, D. H.,Kolesnik, S.,Dabrowski, B.,Ś,wierczek, K.,Lee, Jieun,Kim, Bongjae,Min, B. I. American Physical Society 2009 Physical review. B, Condensed matter and materials Vol.80 No.4
Correlation between Mn and Ru valence states and magnetic phases inSrMn1−xRuxO3
Kim, D. H.,Lee, Eunsook,Kim, Hyun Woo,Kolesnik, S.,Dabrowski, B.,Kang, Chang-Jong,Kim, Minjae,Min, B. I.,Lee, Han-Koo,Kim, J.-Y.,Kang, J.-S. American Physical Society 2015 Physical review. B, Condensed matter and materials Vol.91 No.7
Sergushina Elena Sergeevna,Kabanov Oleg Vladimirovich,Valentina Sergeevna Kolesnik,Yakovlev Alexander,Kozhukalova Oxana Yurievna,Gurkin Andrey Borisovich,Garankina Rimma Yuiryevna 대한산업공학회 2021 Industrial Engineeering & Management Systems Vol.20 No.2
The aim of this work is to find suitable solutions for the financial activity with various kind of uncertainty. For this purpose, two methods are proposed based on the security and optimal efficacy. In the first method, the rule base uncertainty is considered and a math model is proposed. In the second one, the random function is employed to find the optimal finance options. The article is devoted to the analysis of financial and economic activities of organizations in modern conditions; its essence, main goal and methods are revealed; recommendations for its use in the activities of organizations. In addition, the rule base mathematical model can determine the finance rate of return. The results of experimental calculations also confirmed that the results obtained are acceptable for shares of various issuers and organizations of various fields of activity.