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Micro : A View from the Practitioners
Khairil Wahidin Awang,Yuhanis Abdul Aziz,Zaiton Samdin 세계문화관광학회 2011 Conference Proceedings Vol.12 No.-
The tourism sector has been depicted with active participation of large business establishments as well as multinational corporations. Nevertheless there is still place for smaller businesses. The sector as a matter of fact is dominated by a huge number of small businesses for which their contributions to the local economies cannot simply be ignored. This paper therefore aims to elucidate the factors that shape the development of these small businesses. Data from in-depth interviews with owner-managers of micro small and medium-sized hotels formed the bulk of the arguments. Findings suggest that although the sector is has low entry level but still many operators faced major obstacles in sustaining their operations. This deprives the opportunities to further grow the sector.
Exploration of power take off in wave energy converters with two-body interaction
Wang, Hao,Sitanggang, Khairil,Falzarano, Jeffrey Techno-Press 2017 Ocean systems engineering Vol.7 No.2
The study explores a novel design of wave energy converter (WEC) that utilizes the interaction between an inside heaving vertical cylinder with an outside fixed hollow cylinder. This design originates from the oscillating water column (OWC) type WEC but replaces the pneumatic power take off (PTO) through the Wells turbine with the hydrodynamic PTO through the inside heaving cylinder. To effectively evaluate the maximum power output, the system has been modeled in the hydrodynamic software AQWA (developed by ANSYS Inc) that has accumulated extensive offshore industry users. Ranges of the PTO parameters have been examined to make sure that proper linear damping can be implemented to simulate the PTO force. Comparing the efficiency of the pneumatic PTO with the hydrodynamic PTO, it appears that the hydrodynamic PTO is more promising than the traditional Wells turbine for an OWC system.
Muhammad TABISH,Muhammad Adnan BASHIR,Muhammad Mansoor ALAM,Zalizah Awang LONG,Mohd. Khairil RAHMAT 한국유통과학회 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.3
The purpose of this study is to examine the role of virtual community participation and engagement in the brand decision by building community and brand trust. In this study, two theories (Social Capital Theory and Theory of Collective Action) were tested. Both theories were linked based on existing literature, and empirical evidence was obtained through testing hypotheses. Students from five prestigious Pakistani business schools provided a total of 849 replies. The measurement model and structural model were both analyzed using the partial least square (PLS) method. The findings show that virtual community engagement and participation have a positive and significant impact on virtual community trust. Although virtual community engagement has a positive effect on brand trust, we found no evidence of a link between virtual community participation and brand trust. Later, these trusts positively influence brand choice. This study has several managerial implications. The suggested model of this study helps managers to get customers’ insight, choose the right target market, and set integrated marketing communication strategies besides social media marketing strategies. The study represents a new perspective of consumer behavior that helps to understand how a customer behaves in virtual communities to trust and take the final decision to purchase.