청소년 금연광고 켐페인 제작을 위한 성격유형, 스트레스 강도, 및 흡연행동간 인과관계에 관한 연구

권중록,김진우 대구대학교 사회과학연구소 2004 社會科學硏究 Vol.12 No.1

본 연구는 중도·중복 장애아를 위한 교육권 확보와 교육의 적절성 보장이란 시대적 가치를 실현하는데 목표를 둔 재택·순회 교육의 최근 동향을 분석하고, 주본 연구는 첫째, 대구시에 거주하는 인문계/실업계 남자고등학생들의 일반적인 흡연실태를 파악하고, 둘째 신뢰성과 타당성이 검증된 한국판 Eysenck 성격검사 측정도구를 적용해 흡연·비흡연 집단간 성격유형의 차이를 살펴보고, 셋째 스트레스 점수를 이용해 일반적 흡연실태와 심리적 요인인 스트레스와 관련성을 규명하고, 넷째 흡연과 심리적 요인인 스트레스와 성격유형이 어떤 관련성이 있는 가를 종합적으로 분석하고자 한다. 이를 토대로 청소년의 흡연예방을 위한 공익광고 제작시 기초 자료로 활용하며, 나아가 효율적인 청소년 보건교육을 위한 방안을 마련하는 것이 본 연구의 목적이다. This study is aimed at finding options for more efficient adolescent health education to discourage the younger generation's smoking and for more effective messages in advertising message production. To implement this purpose, the present high smoking levels of teenagers residing in a large city like Daegu has been surveyed. Personal characteristics of the young smokers and nonsmokers have been identified by using the Korean type called Eyseneck. Any relationship between smoking and stress which is a psychological factor and a type of personality has been researched.

纖維强化 나이론의 機械的 性質

權重錄,李東鎬 경북대학교 공과대학 1987 工大硏究誌 Vol.16 No.-

Nylon resin reinforced with glass fiber or carbon fiber (which were surface-treated with silane as coupling agents to improve adhesion with polymer) was made according to weight percentage of glass or carbon fiber from 10 to 50 or 10 to 40 respectively. And the fiber reinforced composites were molded into three kinds of specimen for the purpose of the measurement of mechanical properties. The items of the measured properties were melt index, impact strength, flexural strength, hardness, tensile strength, elongation and heat deflection temperatures. The comparison of the mechanical properties of glass fiber reinforced composites with carbon fiber reforced ones was performed in order to clarify the differences between their respective mechanical properties. As the viscosity of the nylon and the amount of fiber increased, melt index decreased. In the most of the mechanical properties, carbon fiber-reinforced composites revealed better results than glass fiber-reinforced ones except melt index.

A Study of North Koreans' Communication Behavior Toward the External Information : An Exploratory Study Among North Korean Refugees

Joong-rok Kwon 한국언론학회 2009 Asian Communication Research Vol.6 No.1,2

The purpose of the present study is to explore the underground interpersonal communication networks in the lives of North Koreans. In a survey of North Korean refugees, the study examines which among the independent variables (problem recognition, constraint recognition, and involvement) of the situational theory are more influential than others on the dependent variables (information process and information seeking). Involvement is an influential predictor of North Koreans' communication behavior in conjunction with outside world issues. The traits of involvement found in this study are somewhat different from those of the traditional concept of involvement. Involvement here is a criteria to select a type of medium between mass media and interpersonal networks, which reveals its alternative medium selection function. Implications from the results for a possible projective campaign in North Korea are suggested.

국가브랜드에 관한 사회마케팅적 연구: 탐색적 조사

권중록 ( Joong Rok Kwon ) 한국지역언론학회 2013 언론과학연구 Vol.13 No.4

본 연구는 국가 브랜드로서 대한민국에 대하여 사회마케팅을 구성하는 제품, 비용(price), 유통(접촉점), 프로모션의 네 요소를 한국의 국가브랜드를 평가하는 핵심요인으로 정하고 이 네 요소의 평가에서 선진국 국민과 비선진국 국민 간 차이는 어떤지를 알아보았다. 이를 위해 2009년 구성된 정부의 국가브랜드 위원회가 주관하고 월드리서치가 서베이를 시행한 "국가브랜드 관련 주한 외국인 조사"의 데이터를 활용하여 2차 분석을 실시했다. 그 결과, 제품 요인과 비용(가격)요인에서 비선진국 국민들은 한국을 경제적 수준이나 경제와 관련된 분야 중심으로, 그리고 선진국 국민들은 비경제적 요인 중심으로 국가브랜드로서 위치를 인식하는 것으로 나타났다. 유통(제품접촉)과 프로모션 요인에서는 선진국과 비선진국 국민들 자국의 경제수준과 연관된 라이프 스타일과 매체 이용 행태에 따라 한국을 다르게 위치설정 하는 것으로 드러났다. 본 연구의 결과는 국가를 국제 환경에서 마케팅이나 국가브랜드 차원의 관리가 필요한 경우 시장 세분화나 목표 소비자 설정을 위한 자료로 활용할 수 있다는 점, 사회마케팅 믹스의 네 요소인 제품, 비용(가격), 유통(접촉통로), 프로모션 등을 전략적 차원에서 국가 마케팅 환경에서 지역별로 나누어 알아볼 필요가 있다는 점에서 그 의미를 찾을 수 있다. 또한 선진국 대 비선진국 구도로 국가브랜드의 마케팅 믹스를 알아봄으로써 향후 국가 브랜드 관리가 표준화와 현지화를 지역별로 선별할 수 있다는 시사점을 주기도 한다. Korea as a nation brand has been analyzed by the perspective of social marketing mix to find any difference between developed countries vs non developed countries. The perspective of social marketing mix refers to product, price(cost), place and promotion. The research questions applied in this study are followings: 1) Is there any difference in product level between developed countries and non developed countries? 2) Is there any difference in price between developed countries and non developed countries to identify Korea as a nation brand? 3) Is there any difference in access channels(place) to Korea between developed countries and non developed countries? 4) Is there any difference in promotion of Korea between developed countries and non developed countries? In the elements of product and price(cost), people from non developed countries perceived Korea as a nation brand with the concept of economic level and the economy associated area while those from developed countries positioned Korea with non econom-Korea as a nation brand has been analyzed by the perspective of social marketing mix to find any difference between developed countries vs non developed countries. The perspective of social marketing mix refers to product, price(cost), place and promotion. The research questions applied in this study are followings: 1) Is there any difference in product level between developed countries and non developed countries? 2) Is there any difference in price between developed countries and non developed countries to identify Korea as a nation brand? 3) Is there any difference in access channels(place) to Korea between developed countries and non developed countries? 4) Is there any difference in promotion of Korea between developed countries and non developed countries? In the elements of product and price(cost), people from non developed countries perceived Korea as a nation brand with the concept of economic level and the economy associated area whilethose from developed countries positioned Korea with non economic elements. In place(access channels to product) and promotion elements, both people from developed and non developed countries differently positioned Korea as a nation brand according to their life style based on their country`s economic level and media consumption behaviors. This study has been performed in the form of secondary analysis by using the data from the Nation Brand Committee.

공익광고캠페인 주제와 수용자 비용 및 유익성과의 관계 : 인구통계학 변수 중심으로 From the Perspectives of Demographic Varlables

권중록 ( Joong Rok Kwon ) 한국지역언론학연합회 2005 언론과학연구 Vol.5 No.1

인구학적 요인과 디자인 요소가 옥외광고 효과에 미치는 영향 : 대구시내 현수막을 중심으로

권중록(Joong-Rok Kwon) 한국옥외광고학회 2010 OOH광고학연구 Vol.7 No.3

본 연구는 도시 현수막광고에 수용자에 대한 인구학적 요인과 현수막 광고의 메시지 속성 요인이 현수막 광고효과에 어떤 영향을 미치는 알아보고자 하였다. 수용자의 인구학적 요인가운데 연령, 학력, 소득, 교육수준 등이 광고메시지에 대한 관여도, 호감도, 그리고 구매의도에 어떤 영향을 미치는 지 알아보고자 하였다. 또한 현수막 광고메시지에 대한 관여도와 호감도가 구매의도에는 어떤 영향을 미치는지, 마지막으로 현수막 광고메시지 속성요인(색깔, 서체, 크기, 그림)과 노출횟수가 수용자에게 어떤 영향을 미치는지 알아보고자 하였다. 인구학적 요인 가운데서 여성이 남성보다 현수막 형태의 옥외광고 메시지에 더 높은 정보처리 수준을 보이며, 소득 수준이 높을수록 현수막 광고메시지에 실린 내용에 대한 호감도와 구매의도가 높게 나타났다. 수용자의 현수막 광고메시지에 대한 관여도와 호감도가 높을수록 구매의도에 높은 영향을 미치는 것으로 나타났다. 디자인 요소(색깔, 서체, 크기, 그림)의 영향에서는 이 네 요소 모두 수용자의 광고메시지에 대한 관여도, 호감도, 구매의도에 영향을 미치지만, 개별 요인으로는 색깔이 유의미한 영향력을 미치는 것으로 조사되었다. This study aimed to identify how the effects of demographic variables (gender, age, income & educational level) of audiences and message attributes (letter size, letter types, color of placard and pictures in placard) of urban placards work on the audiences. Among the demographic variables, female was more likely to affect the involvement on the placard messages than the male. The higher the income of the audiences, the more likely to show even more favor and intentional purchase. As the level of involvement and liking gets higher, the degree of intentional purchase is more likely to be stronger. Elements of design (such as color, letter size & type, and pictures) as a whole have the effects on the audiences' involvement, liking, and intentional purchase.

공익광고와 사회통제 요인이 청소년의 마약에 대한 태도와 행동에 미치는 영향

권중록 ( Joong Rok Kwon ) 한국PR학회 2009 PR연구 Vol.13 No.1

The purpose of the present study is to test the comprehensive model that is composed of PSA(Public Service Advertising) related variables and the variables of social control theory. Using the survey data from the campaign, the Partnership for the Drug-Free America(PDFA), this secondary analysis has confirmed that both the variables of PSAs and social control theory have direct effects on adolescents` attitudes toward drug, behavioral intention and drug use behavior. At the same time, the results has shown that their attitudes toward drug and behavioral intention are the significant variables as mediator for drug use behavior. Application for a prospective public information campaign for Korean adolescents has been discussed.

공익광고에 나타난 문화적 가치와 표현기법에 관한 연구

권중록(Kwon, Joong-Rok) 한국광고홍보학회 2002 광고연구 Vol.0 No.56

Nicotinamide phosphoribosyltransferase regulates the cell differentiation and mineralization in cultured odontoblasts

Kyeong-Rok Kang,Jae-Sung Kim,Jeong-Yeon Seo,HyangI Lim,Tae-Hyeon Kim,Sun-Kyoung Yu,Heung-Joong Kim,Chun Sung Kim,Hong Sung Chun,Joo-Cheol Park,Do Kyung Kim 대한생리학회-대한약리학회 2022 The Korean Journal of Physiology & Pharmacology Vol.26 No.1

The aim of the present study was to investigate the physiological role of nicotinamide phosphoribosyltransferase (NAMPT) associated with odontogenic differentiation during tooth development in mice. Mouse dental papilla cell-23 (MDPC- 23) cells cultured in differentiation media were stimulated with the specific NAMPT inhibitor, FK866, and Visfatin (NAMPT) for up to 10 days. The cells were evaluated after 0, 4, 7, and 10 days. Cell viability was measured using the 3-(4,5-dimethylthiazol- 2-yl)-2,5-diphenyltetrazolium bromide assay. The mineralization assay was performed by staining MDPC-23 cells with Alizarin Red S solution. After cultivation, MDPC-23 cells were harvested for quantitative PCR or Western blotting. Analysis of variance was performed using StatView 5.0 software (SAS Institute Inc., Cary, NC, USA). Statistical significance was set at p < 0.05. The expression of NAMPT increased during the differentiation of murine odontoblast-like MDPC-23 cells. Furthermore, the up-regulation of NAMPT promoted odontogenic differentiation and accelerated mineralization through an increase in representative odontoblastic biomarkers, such as dentin sialophosphoprotein, dentin matrix protein-1, and alkaline phosphatase in MDPC-23 cells. However, treatment of the cells with the NAMPT inhibitor, FK866, attenuated odontogenic differentiation, as evidenced by the suppression of odontoblastic biomarkers. These data indicate that NAMPT regulated odontoblastic differentiation through the regulation of odontoblastic biomarkers. The increase in NAMPT expression in odontoblasts was closely related to the formation of the extracellular matrix and dentin via the Runx signaling pathway. Therefore, these data suggest that NAMPT is a critical regulator of odontoblast differentiation during tooth development.

Original Articles : Immune response induced by the TAT-conjugated influenza M2e in mice

( Hyoung Rok Bak ),( Joong Bok Lee ),( Seung Yong Park ),( Chang Seon Song ),( Sang Won Lee ),( In Soo Choi ) 한국예방수의학회 2013 예방수의학회지 Vol.37 No.4

Matrix 2 protein ectodomain (M2e) of influenza virus appears to be a promising vaccine candidate because its sequence is highly conserved among virus strains. However, M2e is too meager to induce a strong immune response by itself. Several approaches are being used to increase the antigenicity of M2e. In an effort to enhance the M2e-specific immune response, we generated a TAT-conjugated M2e recombinant protein. Seven-week-old BALB/c mice were divided into three groups and transcutaneously immunized with 100 μg TAT-8×M2e (TAT conjugated with eight copies of M2e) and 8×M2e (eight copies of M2e) proteins on days 1, 15 and 29. The control mice were injected with PBS on the same days. Antibody titers specific for M2e were measured using indirect ELISA. Mice immunized with the TAT-8×M2e and 8×M2e proteins developed almost the same levels of M2e-specific total IgG and IgG1 antibodies. However, a higher level of M2e-specific IgG2a was observed in mice immunized with TAT-8×M2e than in those immunized with 8×M2e. These results suggest that TAT has an adjuvant effect that induces a Th1-type immune response. Therefore, the TAT-M2e vaccine can be applied to animals as a new influenza vaccine for enhancement of Th1-type immune responses.