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A STUDY ON ADVERTISING EFFECT OF HASHTAG IN SNS ADVERTISING: FOCUSING ON SPA BRANDS
Jiye Shin,Eunju Ko,Heeju Chae,Teona Gogichaishvili 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
The advent of Web 3.0 and mobile device is expanding the usage of SNS in terms of response rate and real-time event. SNS advertising is an effective marketing strategy that facilitates productive communication between companies and consumers. With the development of SNS channel, companies, which simultaneously manage hashtag, are increasing. Recently, there is an increase in fashion brands that use hashtag, due to the higher advertising effect, such as consumers’ electronic Word-Of-Mouth (e- WOM). However, despite the increasing importance of hashtag and SNS advertising, only few of previous studies have been conducted. There is a need for in-depth research on advertising attributes that cause the practical view of marketing strategies for fashion brands. This study aims to extract keywords of SPA brands by marketing activities, also as kwon as 4Ps (Product/Place/Promotion/Price) and examine the effects of these attributes on advertising value and advertising effect. In order to achieve objective of this study, a preliminary study and main survey were conducted respectively. In preliminary study, keywords related to marketing activities of SPA brands through social big data and in-depth interview. In main survey, the effects of hashtag and marketing activities on informativeness, enjoyment, interactivity, attitude towards advertising and e-WOM were analyzed. An experimental model of 2 (hashtag/no hashtag) x 4 (product/place/promotion/price) is designed. A total of 782 males and females in 20’s and 30’s are surveyed online and their responses are ranked on a 7-point Likert scale. These results are analyzed using SPSS 21.0, combined with a two-way ANOVA and a multiple regression. Preliminary study reveals that consumer-based keywords are mainly derived accordingly to marketing activities. Most keywords are held with the goals of reviews of products and comments of reasonable price. Eight types of SNS advertisements by SPA brands are used as a stimulus to quantitatively verify the effectiveness of SNS advertising. The results unveil the following. First, hashtag has a significant effect on advertising value and advertising effect. Second, there is an interaction between marketing activities and the hashtag. In addition, results show that the advertising value and advertising effect are significantly different according to various types of SNS fashion marketing, broadening the scope of existing research studies that merely focus on the impact of SNS in the marketing environment. Third, advertising value and interactivity affect advertising effectiveness. It is also confirmed that informativeness, enjoyment, and interactivity have a positive impact on advertising. This study provides an important resource for SNS advertising by examining the effect of hashtag and marketing activities, especially focusing on SPA brands. Moreover, it is expected to make a significant contribution to provide practical implications for companies to achieve positive brand image and effective e-WOM.
Simpson Style Caricature based on MLS
( Jiye Lee ),( Hae Won Byun ) 한국인터넷정보학회 2013 KSII Transactions on Internet and Information Syst Vol.7 No.6
We present a novel approach to producing facial caricature with Simpson cartoon style based on Moving Least Squares (MLS). We take advantage of employing the caricature stylization rule of caricature artist, Justin. Our method allows Simpson-style cartoon character similar to user`s features by using Justin`s technique, which is a set of caricature stylization rules. Our method transforms input photo image into Simpson style caricature by using MLS approximation. The unique characteristics of user in the photo can be detected by comparing to the mean face feature and the input face feature extracted by AAM(Active Appearance Model). To exaggerate the detected unique characteristics, we set up the exaggeration rules using Justin`s technique. In addition, during the cartooning process, user`s hairs and accessories are used to the deformed image to make a close resemblance. Our method preserves the reliable and stylized caricature through the exaggeration rules of the actual caricature artist`s techniques. From this study, we can easily create a Simpson-style cartoon caricature to resemble user`s features by combining a caricature with existing cartoon researches.
Jiye Yoon,Su Min Bae,Seung Hwa Gwak,Jong Youn Jeong 한국축산식품학회 2021 한국축산식품학회지 Vol.41 No.5
The impact of green tea extract powder and rosemary extract powder, alone or in combination, on the quality characteristics of naturally cured pork sausages produced with white kimchi powder as a nitrate source was evaluated. Ground pork sausages were assigned to one of seven treatments: control (0.01% sodium nitrite and 0.05% sodium ascorbate), treatment 1 (0.3% white kimchi powder and 0.05% green tea extract powder), treatment 2 (0.3% white kimchi powder and 0.1% green tea extract powder), treatment 3 (0.3% white kimchi powder and 0.05% rosemary extract powder), treatment 4 (0.3% white kimchi powder and 0.1% rosemary extract powder), treatment 5 (0.3% white kimchi powder, 0.05% green tea extract powder, and 0.05% rosemary extract powder), and treatment 6 (0.3% celery juice powder, 0.05% green tea extract powder, and 0.05% rosemary extract powder). Naturally cured products had lower (p<0.05) cooking yield and residual nitrite content than control sausages. However, compared to the control, naturally cured products with white kimchi powder (treatments 1 to 5) showed similar the pH, oxidation-reduction potential, CIE L* values, CIE a* values, nitrosyl hemochrome content, total pigment content, and curing efficiency to the control. When the amount of green tea extract powder or rosemary extract powder was increased to 0.1% (treatments 2 and 4), lipid oxidation was reduced (p<0.05). These results indicate that green tea extract powder, rosemary extract powder, and white kimchi powder may provide an effective solution to replace synthetic nitrite and ascorbate used in traditionally cured products.
Energy absorption of foam-filled lattice composite cylinders under lateral compressive loading
Jiye Chen,Yong Zhuang,Hai Fang,Weiqing Liu,Lu Zhu,Ziyan Fan 국제구조공학회 2019 Steel and Composite Structures, An International J Vol.31 No.2
This paper reports on the energy absorption characteristics of a lattice-web reinforced composite sandwich cylinder (LRCSC) which is composed of glass fiber reinforced polymer (GFRP) face sheets, GFRP lattice webs, polyurethane (PU) foam and ceramsite filler. Quasi-static compression experiments on the LRCSC manufactured by a vacuum assisted resin infusion process (VARIP) were performed to demonstrate the feasibility of the proposed cylinders. Compared with the cylinders without lattice webs, a maximum increase in the ultimate elastic load of the lattice-web reinforced cylinders of approximately 928% can be obtained. Moreover, due to the use of ceramsite filler, the energy absorption was increased by 662%. Several numerical simulations using ANSYS/LS-DYNA were conducted to parametrically investigate the effects of the number of longitudinal lattice webs, the number of transverse lattice webs, and the thickness of the transverse lattice web and GFRP face sheet. The effectiveness and feasibility of the numerical model were verified by a series of experimental results. The numerical results demonstrated that a larger number of thicker transverse lattice webs can significantly enhance the ultimate elastic load and initial stiffness. Moreover, the ultimate elastic load and initial stiffness were hardly affected by the number of longitudinal lattice webs.