http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
지적 심상 관점에서 애니메이션 브랜드 로고 표현 요소가 인지, 감정 및 행동의도에 미치는 영향 -박물관과 미술관 브랜드 로고 중심으로-
왕가기 ( Wang¸ Jiaqi ),이현주 ( Lee¸ Hyunju ) 커뮤니케이션디자인학회 2021 커뮤니케이션 디자인학연구 Vol.76 No.-
브랜드의 성장과 확장은 고정적이고 스태틱 로고에서 역동적인 애니메이션 브랜드 아이덴티티로의 전환을 이끌어냈다. 본 연구에서는 박물관ㆍ미술관의 브랜드로고가 스태틱 로고와 애니메이션 로고의 형태로 브랜드 로고의 표현 요소가 지적 심상에 미치는 영향, 소비자들에게 긍정적인 감점에 대한 일으킬 방응, 행동의도에 미치는 영향에 대해 실증적으로 검증하는 것을 목적으로 한다. 본 연구는 문헌연구를 통해 애니메이션 로고의 디자인 및 움직임 요소, 지적 심상, 소비자 감정 및 행동 의도에 대한 개념 및 이론을 살펴본다. 또한 박물관 애니메이션 브랜드 로고 사례를 수집하고 디자인요소 및 움직임요소를 도출하여 샘플을 제작하여 설문조사를 통해서 스태틱 및 애니메이션 로고 표현 요소가 소비자 지적 심상, 긍정적인 감정, 행동의도에 대해 미치는 영향을 비교 분석하고자 한다. 결과적으로 소비자가 static로고보다 animated로고에 대한 지적 심상(정교함, 품질) 요소별 더 많다는 결과가 나온다. 모든 박물관 브랜드 스태틱 및 animated 로고가 지적 심상의 품질이 긍정적인 감정 및 행동 의도에 대한 유의미한 영향을 미친다. 또한 모두 static로고보다 animated logo가 긍정적인 감정은 행동의 의도에 대한 미치는 영향력이 더 많음을 알 수 있다. 본 연구는 결과의 토대로 스태틱과 animated 브랜드 아이덴티티의 표현 특성을 통해 박물관ㆍ미술관 animated 브랜드 로고 디자인의 전략을 제안하는 데 도움이 될 것이라 판단된다. The growth and expansion of the brand has led to a transition from a static logo to animated brand identity. The purpose of this study is to empirically verify the effect of the design elements of museums and art galleries’ animated and static brand logos on mental imagery, responses to positive emotions for consumers, and effects on behavioral intentions. Through literature research, we explore the definitions and theories about the design and movement elements of animated logos, mental imagery, consumer emotions, and behavioral intentions. In addition, we collect examples of museum animated brand logo cases, derive design elements and motion elements, produce samples to compare and analyze the impact of static and animated logo expression elements on consumer mental imagery, positive emotions, and behavioral intentions. The result is that consumers have more mental imagery (Elaboration, quality) for animated logos than static logos. For all museum brand static and animated logos, the quality of mental imagery has a significant influence on positive emotions and behavioral intentions. In addition, it can be seen that the positive emotion of the animated logo has more influence on the behavioral intention than the static logo. Based on the results, this study is considered to be helpful in proposing a strategy for designing animated brand logos for museums and art galleries through the expressive characteristics of static and animated brand identity.
Jia Qi,Gangui Yan,Liu Kan,Hu Wenbo,Wang Junxi 대한전기학회 2021 Journal of Electrical Engineering & Technology Vol.16 No.2
Subsynchronous oscillations (SSOs) induced during the generation of wind power constitute an important problem that aff ects the safety and the stability of power systems. It is useful to study the impact of wind turbines on the damping of the SSOs of a synchronous generator (SG). On the one hand, the relevant studies have been based mainly on eigenvalue analysis, which is insuffi cient, and on the other, an examination of the general mechanism of the SSO is still lacking. Based on the net electrical damping analysis method, this paper examines the dynamic interaction between the SG and doubly fed induction generator-based wind turbines (DFIGs). The self-stabilizing damping coeffi cient and the mutually stabilizing damping coeffi cient are proposed from the perspective of the SG, and the eff ects of diff erent numbers and current loop control parameters of the DFIGs on torsional modes of the SG are analyzed using diff erent grid structures. A time-domain simulation model of DFIGs connected to a power grid is built in EMTDC/PSCAD to verify the correctness of the theoretical analysis.
Jiaqi Zhang,이숙향 한국음성학회 2019 말소리와 음성과학 Vol.11 No.4
This study aims to investigate the rhythmic patterns in the English speech produced by Chinese learners of English who learn English as a foreign language (EFL learners). Utilizing interval-based rhythm metrics, namely, VarcoC, VarcoV, nPVI-C, nPVI-V, and %V, the study compared the rhythmic differences in English speech between ten native speakers from the United States and forty Chinese EFL learners from mainland China. A sentence elicitation task consisting of thirty picture prompts and corresponding thirty stimuli sentences with at least five vocalic and four consonantal intervals was conducted. Statistical results reveal that both Chinese advanced learners and beginners had significantly lower degree of stress-timed in their English speech, indicating that the acquisition of the L2 speech rhythm was influenced by the learners’ L1 rhythmic pattern. In addition, the results also show that the Chinese advanced learners had significantly higher degree of stress-timed in their English speech than beginners and showed no significant difference with native speakers in VarcoC and nPVI-C. These results indicate that the direction of L2 speech rhythm development was from more syllable-timed to more stress-timed.
Study on electromechanical performance of steering of the electric articulated tracked vehicles
Jiaqi Wu,Guoqiang Wang,Huanyu Zhao,Kangkang Sun 대한기계학회 2019 JOURNAL OF MECHANICAL SCIENCE AND TECHNOLOGY Vol.33 No.7
Articulated tracked vehicles (ATVs) usually use hydraulic drive or mechanical drive modes. Electrically driven tracked vehicles have become a promising development direction for saving energy and meeting the environment requirements. In this study, based on the mechanical motion equation and the dynamic ATV equation, the electromechanical coupling model of the track vehicles is established by coupling the motor equation. The typical mechanical and electrical parameters in the ATV steering process are measured and compared with the numerical results to verify the correctness of the electromechanical coupling model. Experimental results indicate the main mechanical and electrical parameters of the ATV electro-mechanical system are changed at different articulated point deflection angles. The characteristic parameters of ATV include the change in current and voltage, the size of trajectory radius and the change of power under different deflection angles (10°, 15°, 20°, 25° and 30°), all of which are of great significance for the control of ATV. The current and voltage signals of ATV under specific trajectory can be calculated in reverse by the model, thereby providing a theoretical basis for the trajectory control of articulated vehicles. Therefore, this study provides a reference for the theoretical analysis of electromechanical performance, road driving performance and vehicle design of the electric ATV.
Localization of the vorticity direction conditions for the 3D shear thickening fluids
Jiaqi Yang 대한수학회 2020 대한수학회보 Vol.57 No.6
It is obtained that a localization of the vorticity direction coherence conditions for the regularity of the 3D shear thickening fluids to an arbitrarily small space-time cylinder. It implies the regularity of any geometrically constrained weak solution of the system considered independently of the type of the spatial domain or the boundary conditions.