'88올림픽을 爲한 國際觀光마켓팅 戰略 : 日本市場을 中心으로 Focused on Japanese Overseas Travel Market

尹田龍 慶熙大學校 1985 論文集 Vol.14 No.-

Ⅰ. Statement of Problem The Korean International Tourism Industry, encouraged by the Tourism Promotion Law of 1961, had been developed very rapidly until the oil shock and the subsequent worldwide economic recession hit the International Travel Business unexpectedly in the late 1970s. The Korean International Tourism Industry is confronted with the urgent necessity to find new ways for some breakthrough from the present stagnation, especially for '88 World Olympic Game in Korea. Although Japan has been the major market for the Korean International Tourism Business, Korea has been struggling to break the plateau in attracting more Japanese overseas travellers without much success due to the Korean government policy of market diversification and lack of positive marketing effort of Korean tourist industry. These phenomena resulted in the fact that Japanese market previously occupied by Korea is being taken away by neighboring competing countries. Moreover, the Quota System set up for Korean International Travel Agencies has greatly influenced to bring in the lower class Japanese overseas travellers to Korea The main purpose of my study is to find out the most effective marketing strategy to tap on the Japanese overseas travel market which has unlimited market potential in market size, distance, travel cost, cultural similarities, and many other respects. It is very valuable to study the Japanese market by analyzing the structure of the market and their motivations for choosing Korea as an destination area in view of the fact that the rapidly expanding Japanese overseas travel market can contribute greatly to the growth and development of the Koeean Internatinnal Tourism Business. Ⅱ. Methods and Procedures of this Study 1. Collected materials and data through related books, periodicals, theses, and publications of both government and non-government organizations. 2. Analyzed and evaluated materials or data collected to find out any meaningful correlations and results. 3. Tried to solve the problems and barriers in inducing more Japanese overseas travellers to Korea. Ⅲ. Findings. 1. It is noticeable fact that present Japanese overseas travel trends have changed greatly since Japanese overseas travel was liberalized in 1965. While the ratio of overseas Japanese travellers in the past represented largely by male in their 30s-40s has decreased, the young generation of female in their 10s-20s and silver generation over 50 are emerging as important generations among Japanese overseas travellers. The Japanese overseas travel pattern has been gradually changing from a preference for largesize package tour of the past to preference for individual tour, small-size tour, and repeated visits to one destination. 2. In view of the fact that Japanese travellers to Asia region has occupied 50% of 4.66 million persons travelled abroad in 1984, it can be easily predictable that many countries whose markets rely heavily on Japanese market will compete acutely among themseves to attract more Japanese overseas travellers. 3. Korea received 576, 448 visitors from Japan that is equivalent to 12.4% of the total number of Japanese overseas travellers in 1984. Considering the close relations in history, culture, geography between the two countries, Korea should attract a higher percentage of Japan's overseas travellers. 4. The Japanese strong image of Korea as a pleasure-oriented destination is not always favored by Japanese travellers. 5. Most Japanese travellers are less interested in Korea despite of the close proximity due to the lack of unique attractions. 6. Although Japanese visitors to Korea occupies 44.4% of the total foreign travel market in 1984 in Korea, this percentage of market share can definitely be improved. 7. 86 and '88 Olympics are the turning point for the Korean International Travel Business to develop and prosper toward the modernization of Korean tourism industry. 8. Most of Japanese travellers make tours in Korea in October, May, September, November and August. 9. Major reasons why Japanese overseas travellers selected Korea as their destinations are that Korea is geographically near Japan and share similar cultural traits and behavioral characteristics, cheap travel expenses, and possible weekend travel. 10. In analyzing the structure of tourism market in Japan, the areas most of Japanese overseas travellers inhabit are centered around Kanto district, Kinki district, tokai district, and Kyushu district, which occupy 82.7% of all overseas travellers in Japan, and 71.1% of the whole Japanese population in the above mentioned districts. 11. The countries Japanese overseas travellers visited most in 1984 are in the following order: ⑴. United States-1,590,000 persons, ⑵. Taiwan-610,000 persons, ⑶. Korea-440,000 persons, ⑷. Hong Kong-340,000 persons, and ⑸. China-230,000 persons, 12. Total number of foreign visitor arrivals in 1984 in Korea are 1,297,318 which is an 8.6% increase compared with 1,194,551 visitors in 1983. 14. The United States of America, which marked the second largest share of 16.4% in the Korean tourism market, recorded a 20.7% growth rate, while Japan, with the largest share of 44.4% in our market, showed only an increase of 9.1%. 14. 450,623 visitors or 34.7% of the total arrived as members of group tours through international travel agencies in 1984, reflecting a 11.7% increase over 1983. 15. Male visitors comprised of 74.8% of the total, 970,958 in number, an increase of 7.5% from that of 903,160 in 1983. 16. Female visitors made up 25.2%, 326,360, an increase of 12.0% from that of 291,391 in 1983. 17. The growth rate of female visitors grows faster than that of male visitors. Ⅳ. Conclusions. To improve the Japanese market share, I have reached the following conclusions on the bases of my findings. 1. Origin Area marketing activities are essential for the development of Japanese overseas market. For the purpose of successful Origin Area marketing activities, it is necessary and desirable to build a good destination image which appeals to Japanese travellers. It is also necessary to inform these indifferent Japanese people what they can experience in Korea so as to increase the number of Japanese visitors to Korea. 2. Provide many appealing tour programs for the youth, office lady, and old-age markets to induce more of them to Korea. 3. Both Korea National Tourism Corporation and Korean Tourist Industry should carry out more sales producing activities rather than mere publicity activities. 4. Sales territories of Japanese market should be divided into A,B,C,D,F, according to past sales records, and then concentrate sales effort to produce sales in better sales producing territories. 5. Appoint local Japanese sales representatives as many as possible on commission basis and train them in major Japanese tourism markets to activate sales solicitation activities.

太陽熱 消毒에 의한 양배추 시들음병 防除 效果

張田益,秦石天,文英仁,姜榮吉 제주대학교 아열대농업연구소 2000 亞熱帶農業硏究 Vol.17 No.-

This study was conducted to evaluate the efficacy of soil solarization, alone and combined with various treatments for the control of soil-borne diseases of cabbage at Cheju from 1988∼ 1999. The results obtained are summarized as follows ; 1.The average of maximum soil temperature at the l0cm depth under soil sruface from Aug. 4 to Sept. 3, 1998 were 6.5℃ higher under polyethylene(P.E.) film mulch compared with 35.4℃ of control. The maximum soil temperatures of above 40℃ at the 10cm depth were recorded for 23 days in the P.E. film mulch. 2.The infection rate of F. oxysporum wilt of cabbages grown after the treatment of disinfector dazomet+P.E. film mulch, was lowest, followed by manure+P.E. film mulch, and alone P.E. film mulch. 3.The leaf length of cabbages grown after P.E. film mulch were greater compared with untreated control but head weight showed no difference between P.E. film mulch and control.

가을감자 재배법 확립에 관한 연구

張田益 제주대학교 1972 논문집 Vol.4 No.-

1. In this study, I found that 75cm×18cm (7,200pieces/10a) was the best planting distance of fall-potato between 75cm×18cm (7,200pieces/10a), 75cm×24cm (5,400pieces/10a) and 75cm×30cm (4,320pieces/10a). The species of fall-potato that I examined were Irish Cobbler, Tachibana and Shimabara. 2. In my view for the fall-planting potato, there's no need to fertilize more than N, 14.4kg, P₂O??, 16.8kg and K₂O, 8.8kg per 10a. (for this study I used Tachibana only) 3. The better seed-time of Tachbana and Shimabara for the fall-planting was from 20 to 30 of August. (about August 25).

上海早生 마늘의 生育特性에 關한 硏究 : 2. Effests of storage of Seed Bulb and Light Break on Seasonal Change of Endogenous ABA and GA Like Substances 2. 種球의 低溫處理와 光中斷이 內生 ABA 및 GA 類似物質의 消長에 미치는 영향

張田益 제주대학교 1988 논문집 Vol.27 No.-

This study was conducted to evaluste effects of cold storage of seed bulbs and light break on secondary growth and seasonal changes of endogenous ABA and GA like substances in "Sanghai Early" garlic. Before witering, cold storage increasecd activities of GA like substances in garlic. At the middle of April, the growth in bulb diameter, activities of GA like substance were higher but percentage of secondary growth was lower under normal temperature storage than under cold storage plots. Activities of ABA like substances were higher under cold strorage plots than under normal temperature storage plots.

몇가지 Na화합물이 난지형 마늘의 인편비대에 미치는 영향

장전익 제주대학교 1984 논문집 Vol.17 No.-

This study was conducted to investigate the influence of Na compounds-such as NaCl, sea water, NaNo_(3), atonic, and borax on the growth of Cheju native garlic (a kind of Southern garlic, short stem) which was grown on Cheju Island. The results of this study were as follows: 1. No influence of Na compounds on the growth and the emergence of Cheju Native garlic after seeding was observed. 2. In the latter part of the growth period, the garlic which had been treated with Na compounds showed the tendency to grow earlier than those which had not been so treated. 3. The results of the analysis of garlic's inorganic substances showed the tendency that the garlic which had been treated with Na compounds contained more salts than those which had not been so treated. Therefore, the writer of this paper could confirm the fact that garlic is one of the crops which needs Na. 4. A more minute investigation and experimentation on the physiological influence of Na on garlic's growth is expected to be conducted in the future.

「大同別曲」의 作者 論議

姜銓燮 충남대학교 문리과대학 어문연구회 1999 語文硏究 Vol.31 No.-

濟州道 菜蔬·花卉園藝의 生産實態 育成方案 및 流通構造改善에 관한 硏究

張田益,李宗錫,蘇寅燮,姜志勇,吳現道 濟州大學校 亞熱帶農業硏究所 1986 亞熱帶農業硏究 Vol.3 No.-

The increasement of products and the technological development in Cheju's floriculture can be easily derived from the appropriate climate to the cultivation and the high level of farmer's education. And the economical and social condition around the floriculture have come to maturity. Therefore, if the questions that confronts us are solved and the reasonable supporting method to floriculture rearing is established, the cultivation of flowers will be florished. The rearing methods of Cheju's floriculture are as follows. Fist, the creation of production complex Second, the increasement of modern production facilities Third, the establishment of production and diffusion system of excellent seeds Fourth, the reinforcement of research institutes Fifth, the improvement of flowers distribution structure Sixth, the reinforcement of supporting policy of Cheju provincial administration

마늘의 養液栽培에 관한 硏究 1. 養液中 K와 Na 比率이 마늘의 發根 및 初期生長에 미치는 영향

張田益 濟州大學校 亞熱帶農業硏究所 1991 亞熱帶農業硏究 Vol.8 No.-

마늘에 대한 KCl과 NaCl의 效果를 究明하여 施肥方法의 基礎資料를 얻고저 寒地型 靑森마늘을 가지고 Tsukuba 大學 農林쎈타에서 養液栽培方案을 이용한 試驗結果는 다음과 같았다. 1.根數는 處理間에 差가 없었고 根長은 15mM 以下의 KCL區와 20mM 以下의 NaCl區에서 많았다. 2. 葉數는 處理間에 差가 없었으나 葉長은 15mM 以下의 KCl區와 20mM 以下의 NaCl區에서 길게 伸長하였다. 3. 地下部와 地上部의 生長은 EC値로 볼 때 4.0mmho 以下에서 良好하였다. 4. 生體重과 乾物重 모두 KCl과 NaCl의 濃度가 낮은 水準에서 增加되었으며, 乾物率에는 差異가 없었다. 5. 마늘의 地上部 生育에는 KCl과 NaCl이 없는 條件에서도 지장이 없었다. 本試驗は養液栽培方法を利用して二ソ二ク の施肥法改善の基礎資料を得るたぬ寒地型靑森二ソ二クを使用, KClとNaCl組成比率の差異影響に對して, 日本のTsukuba大學農 林セソタ一で1989年7月かち1990年1月まで遂行したものである.試驗遂行にあたり直接設計して下さいました Tsukuba大學農林學係の池田英男先生 ならびいろいろ測定と分析を擔當協力をした留學生池性韓氏 に厚かく感謝を表します. The effects of KCl and NaCl levels on early growth of 'Aomori' garlic plants grown in nutrient solution at the Agricuture and Forestry Center, Tsukuba University were determined to obtain basic information for fertilization method. The results obtained are summarized as follows. 1. The levels of KCl and NaCl did not significantly affect the number of roots and leaves. 2. Length of roots and leaves was greater in plants grown in the nutrient solutions of less than 15mM KCl and 20mM NaCl. 3. Growth of roots and shoot was greater in plants grown in the nutrient solutions with less than 4.0 mmho concerning the EC value. 4. Fresh and dry weights were greater in plants grown in nutrient solution with lower levels of KCl and NaCl. There was no difference among treatments for the dry matter ratio. 5. Shoot growth of garlic was harmless without application of KCl and NaCl in nutrient solution.

濟州地方에 있어서 마늘栽培法 改善에 관한 硏究 : 3. 濟州地方 마늘의 栽培時期에 따른 鱗片特性 3. The clove Characteristics of Cheju Local Garlic on Planting Time

張田益,朴庸奉 제주대학교 1980 논문집 Vol.12 No.-

The present experiment was conducted during the period from August 27, 1979 to June 5, 1980, in order to examine the suitable planting time in Jeju Island. The results are as follows : 1. Top part growth increased continuously into the middle of May. After that, it decreased. The earlier the garlic was planted, the higher the plant height, leaf height and leaf width in each plant. 2. In the underground part growth, the earlier the garlic was planted the higher the plant weight, bulb weight, bulb diameter and neck diameter. However, bulb height and neck diameter also showed good growth by 30, October. 3. Because the bulb index was below 0.5 in the bulb formation, no difference showed during the seeding period. 4. The number of primary cloves per bulb (out layer+inner layer) appeared to be similar until 30, Oct, but in the number of secondary cloves there was little difference during the seeding period. 5. The plot of cut seedstalks more than uncut seedstalks increased bulb height, bulb diameter and neck diameter. Both of them appeared similar in bulb formation ratio.

방울토마토의 揷木苗를 利用한 송이培地 養液裁培에 있어서 收良에 미치는 湛液 水立의 영향

張田益,金龍湖 濟州大學校 亞熱帶農業硏究所 1992 亞熱帶農業硏究 Vol.9 No.-

재배면적의 증가될 것으로 예상되는 방울토마토에 있어서 그 종자구입의 어려움을 덜고, 또 육묘기간의 단축을 위하여 揷木苗의 이용이 중요과제라 생각되어 Pepe, Pico, Yellow Pico 및 Petit 4품종의 측지를 삽목육모하고, 火山礫인 송이를 培地로 한 養液栽培方法으로 실시한 시험결과를 요약하면 다음과 같다. 1. 養液의 給液水位에 따른 방울토마토의 收量, 形質에는 영향을 주지 않았고 특히 糖度(Brix)도 水位에 따른 差異가 인정되지 않았다. 2. 방울토마토 品種은 Pepe와 Pico가 早熱이면서 多收性이었고 Yellow Pico와 Petit는 다소 늦게 收穫期에 이르렀으며 收量도 적은 편이었다. 3. 糖度 (Brix)는 Pepe와 Picod에서 높은 數値를 보였고 Yellow Pico와 Petit는 낮은 경향이었다. 4. 당도를 높이기 위해서는 송이 培地의 理化學的 特性을 면밀히 조사 분석하고 이를 고려하여 養液의 排液間隔을 조절한다면 可能할 것으로 思料된다. The cuttage seedlings could be used for production of cherry tomato whose acreage was expected to increase. Considering seed cost and reduction of nusery period, evaluated the effects of flooding height of nutrient solution in Scoria medium culture on yield and the other characteristics of cherry tomatoes grown using cuttage seedlings. The results obtained are summarized as follows; 1. The fruit yield and sugar concentration (Brix Scale) including the other characteristics were not by the flooding height of nutrient solution. 2. Compared to "Yellow pico" and "Petit", "Pepe" and "pico" matured earlier and high yielding cultivars. 3. Sugar concentration in "Pepe" and "Pico" was higher than in "Yellow pico" and "Petit". 4. Sugar concentration of fruit juice could be increased by controlling drainage interval of nutrient solution considering physical and chemical characteristics of Scoria