소아 간질환자에서 혈중 Carbamazepine-epoxide 농도 및 이에 영향을 미치는 요인

정인숙,백정미,장인진,신상구 大韓臨床藥理學會 1998 臨床藥理學會誌 Vol.6 No.2

Silymarin 함유제형, 레가론 캅셀 140^R 및 타 실리마린 제제의 약동학적 특성에 관한 비교 연구

조주연,배균섭,정인숙,유경상,장인진,신상구 大韓臨床藥理學會 1998 臨床藥理學會誌 Vol.6 No.2

무인점포 선택요인이 재방문의도에 미치는 영향 : 지각된 가치의 매개효과를 중심으로

이인구(Ihn-Goo Lee) 한국무역연구원 2021 무역연구 Vol.17 No.6

Purpose The purpose of this study is to investigate empirically the effects of unmanned store selection factors on perceived value and revisit intention. The mediating effect of perceived value in a structural relationship among variables is also tested. Design/Methodology/Approach Data were gathered from 216 consumers with shopping experience in unmanned stores. In order to test the suggested hypotheses in this research model, SPSS 20.0 and AMOS 20.0 were used for statistical analysis. Findings Results of this empirical research showed that the variable of payment convenience had positive impacts on perceived value and revisit intention. Physical environment had positive effects on perceived value and revisit intention as well. All direct paths designed in research model were significantly tested. Finally, a core variable of perceived value was confirmed to mediate between unmanned store selection factors and revisit intention. In this study, a mediator variable of perceived value played in a key role. Research Implications In unmanned store research, this study is the first attempt at empirical research on the value provided from a cost-benefit perspective. Meaningful results were derived from newly found the causal paths among payment convenience, physical environment, and perceived value. The reason why consumers that use unmanned stores revisit is that economic value in terms of the cost-benefit is more important than any other value. Managerial efforts for unmanned stores should be focused on increasing economic value, such as value for money, product assortment, and free service for consumers. Some theoretical and practical recommendations are suggested

A Study on the Role of Locomotion Orientation as an Antecedent of Salespeople' Selling Behavior

Lee, Ihn Goo,Ji, Seong Goo Korean Marketing Association 2013 ASIA MARKETING JOURNAL Vol.15 No.2

The purpose of this study is to investigate the effects of the locomotion orientation on salespeople' sales performance with the mediating effect of selling behavior(adaptive selling behavior, SOCO). And we figure out the relationship between customer-oriented selling behavior and adaptive selling behavior because those relationships are not clear. The authors infer research hypotheses based on literature review. We have confirmed the reliability and validity test and those results can be acceptable. Hypotheses test were conducted with structural equation modeling, AMOS. All paths in the research model reasoned by authors have been supported statistically at the significant level. This study with the theoretical implications is as follows. First, this study is the first attempt to investigate the path between locomotion orientation and adaptive selling behavior and SOCO. Secondly, there is an empirical conflict between our study and Franke and Park(2006)'s study. Our study was contradictory to Franke and Park(2006)'s consequences. And so, figuring out clearly those causal paths remains. This study with practical implications are as follows. First of all, the salespeople' selling performance was affected by adaptive selling behavior, customer-oriented selling behavior, and sales-oriented activities, such as the importance of selling behavior once again proven. It is necessary to enhance the capabilities that can be transformed into action appropriate to the needs of customers each sales step-by-step in the process of salespeople for various system through education and incentives, and to interact with customers and understand their customers relative to salespeople will. In order to enhance adaptive selling behavior, the company needs to do educational program and monitoring system with the positional promotion when salespeople get the high adaptive selling behavior. Secondly, the locomotion orientation of the salespeople is to cause this selling behavior. Management style to increase locomotion orientation is needed, which means, salespeople' superior about something should be conducted. In order to stimulate the selling behavior of the salespeople, most supervisors should use some managerial tools such as feedback, engagement, and rewards.

TourCon: Development of a Tour Convenience Scale

Seong-goo Ji,Ihn-goo Lee 한국콘텐츠학회 2011 한국콘텐츠학회 ICCC 논문집 Vol.- No.-

긍정적 환상이 적응적 판매행동에 미치는 영향

이인구(Ihn Goo Lee),지성구(Seong Goo Ji) 한국유통학회 2015 流通硏究 Vol.20 No.4

판매원들의 적응적 판매행동은 영업 조직의 성과에 큰 영향을 미친다. 판매관리 분야의 많은 연구들이 적응적 판매행동의 선행 요인이 무엇인지에 대하여 초점을 맞추어 왔고 연구결과들이 누적되었다. 그러나 적응적 판매 행동을 불러일으키는 판매원 각각의 개인적 특질이라 할 수 있는 동기적, 정서적 요인에 대한 연구는 드문 편이다. 본 연구에서는 최근 화두가 되고 있는 긍정심리학의 관점에서 적응적 판매행동을 촉진하는 개인적 특질은 무엇이며, 어떠한 경로를 통해서 영향을 주는지에 관한 인과관계 연구를 시도하였다. 긍정심리학의 주요 변수인 긍정적 환상(positive illusion)을 판매관리 분야에 도입하여 적응적 판매행동과 어떠한 관계를 가지고 있는지를 실증하는 것이 본 연구의 목적이다. 본 연구에서는 긍정적 환상이 목표지향성 및 고객지향성을 매개로 하여 적응적 판매행동에 영향을 주는지를 실증하였다. 연구 결과, 개인적 특질 변수인 긍정적 환상이 목표지향성 및 고객지향성 모두에게 긍정적인 영향을 주는 것으로 밝혀졌고, 목표지향성은 기존의 연구 결과와 같이 적응적 판매 행동에 긍정적인 영향을 주었고, 고객 지향성 또한 적응적 판매행동에 긍정적인 영향을 미치는 것으로 나타났다. 마지막으로 적응적 판매 행동이 본 연구모형의 최종 결과 변수인 영업성과에 긍정적인 영향을 주는 것으로 나타나서 기존의 연구 결과들과 일치하였다. 연구자들은 본 연구 결과를 바탕으로하여 이론적, 실무적 시사점을 제시하였다.

내부마케팅이 자기효능감;서비스지향성;맥락수행에 미치는 영향

이인구(Ihn-Goo Lee) 한국무역연구원 2021 무역연구 Vol.17 No.1

Purpose The purpose of this research is to empirically investigate the effects of internal marketing on self-efficacy;service orientation and contextual performance relative to the hotel industry in Korea. Design/Methodology/Approach Data used for this study were gathered with face to face interview from 212 hotel service employees in Korea. The data were statistically analyzed using SPSS 20.0 and AMOS 20.0 programs. Hypotheses that were formulated in the research model were tested using path analysis in the process of structural equation modeling. Findings Results of this study showed that both education training and internal communication factors had a positive effect on self-efficacy. The hypothesis stating that a variable of reward system would have a positive impact on self-efficacy was not supported. Moreover;the variable of self-efficacy in the research model had positive effects on both service orientation and contextual performance. Research Implications In a study of hotel service employees;this research can offer robust arguments that internal marketing activities can handle change management within an organization by encouraging employees’ self-efficacy. In addition;any CEO who wants to make organizational change and encourage a collaborative atmosphere should consider using internal marketing strategies.

통제유형이 적응적 판매행동과 영업성과에 미치는 영향

이인구 ( Ihn Goo Lee ),지성구 ( Seong Goo Ji ) 한국유통경영학회(구 한국유통정보학회) 2014 유통정보학회지 Vol.17 No.3

영업사원의 영업행동은 영업사원의 개인성과뿐만 아니라 조직성과에도 영향을 준다. 본 연구에서는 전통적인 통제이론에 근거한 행위통제 및 결과통제가 영업사원들의 적응적 판매 행동과 영업성과에 어떠한 영향을 주는지를 실증하였다.본 연구의 분석대상은 서비스, 도소매업, 제조업에서 판매를 담당하고 있는 영업사원들이고, 300개의 자료를 이용하여 AMOS분석을 실시하였다. 연구 결과, 본 연구에서 제시된 통제유형인 행위통제 및 결과통제 모두 영업사원의 적응적 판매행동에 유의미한 영향을 주는 것으로 나타났다. 특히, 결과통제보다 행위통제가 적응적 판매 행동에 더욱 많은 영향을 미치는 것으로 나타났다. 그리고 적응적 판매행동이 개인의 영업성과에 긍정적인 영향을 주는 것으로 확인되었는데, 이는 기존의 연구결과들과 일치하는 것이다. 이러한 연구결과를 바탕으로 본 연구가 가지고 있는 이론 및 실무적 시사점을 도출하여 제시하였다. Salespeople` selling behavior has an impact on both individual performance and organizational performance. In this study, the authors had an empirical test of behavior and output control`s effects on salespeople`s selling behavior and performance based a traditional control theory. Sampling frame of this study are salespeople in the field of service, retailing, and manufactures. With 300 panel data set, the authors implemented AMOS analysis. As results, this research showed that the relationships between all types of control tool and salespeople`s adaptive selling behavior were very significant. Especially, behavior control had a more effect on adaptive selling behavior than output control. And it is confirmed that adaptive selling behavior had a positive effective on individual performance. These findings are congruent with established research results. Based on these findings, the authors induced theoretical and practical implications.

TourCon

Seong-goo Ji,Ihn-goo Lee 한국콘텐츠학회 2011 ICCC International Digital Design Invitation Exhib Vol.2011 No.12

기업의 사회적 책임활동의 커뮤니케이션 도구로서 기업 메세나 활동의 역할

이인구(Lee, Ihn-Goo) 한국문화산업학회 2013 문화산업연구 Vol.13 No.3

최근 많은 국내 기업들이 CSR 활동의 일환으로서 문화예술 분야를 지원하는 메세나 활동을 하고 있다. 최근의 CSR 활동의 경향은 과거 반응적 CSR을 넘어서 기업의 경쟁력을 키우는 수단으로서 CSR을 강조하는 전략적 CSR이 점차 중요시 되고 있다. 이러한 CSR 활동은 소비자들의 긍정적 혹은 부정적 반응을 유발하고 있는 것이 현실이다. 많은 연구들에서 소비자들의 긍정적 혹은 부정적 반응은 기업들 CSR활동의 지속성과 진정성 여부에 달려 있다고 지적하고 있다. 전성률(2012)의 WC모형에서 진정성과 태도가 유능한 이미지보다 따뜻한 이미지에 더 영향을 미친다는 것을 보여 주었고, 이러한 관점에서 금호아시아나그룹의 메세나 활동은 평균 이상의 유능한 이미지를 확보하였고, 매우 높은 따뜻한 이미지를 지니고 있는 것으로 나타났다. 즉, 금호아시아나그룹은 오랜 메세나활동의 역사를 바탕으로 지속적으로 활동하였고, 이는 곧 진정성 및 태도 측면에서 높은 평가를 받고 있고, 이는 여타 다른 기업들의 CSR 활동의 커뮤니케이션 도구로서 메세나활동에 대한 방향성을 제시한다고 볼 수 있겠다. This study is to attempt to figure out the role of mecenat activities as a communication tool for CSR. In recent years many Korean companies have been supporting culture and art field as meconat activities for corporate CSR. It is a fact that CSR activities can bring about positive or negative consumers’ responses. Either positive or negative responses can depend on the continuity and authenticity of CSR activities from companies. In other words, consumers can perceive those companies which have been truly honesty to be a trustworthy company. Jun (2012)’s research showed that the authenticity and attitude for a company have more effects on the image of Warmth than the image of Competence in his WC model. In line with this perspective, Kumho Asiana Group has more than average points in competence image field when it’s has been doing mecenat activities. And also, Kumho Asiana Group has the highest ratings in the field of warmth image within Jun (2012)’s WC research model that was composed of both the warmth and competence image. In consequences, Kumho Asiana Group has a long history of continuous mecenat activities and these strategic and visionary management activities have been rated very highly from consumers and experts in cultures and arts field. The author think that the case of this company can be the role model for those companies which want to make mecenat activities as a communication tool for corporate CSR in Korean domestic market. 최근 많은 국내 기업들이 CSR 활동의 일환으로서 문화예술 분야를 지원하는 메세나 활동을 하고 있다. 최근의 CSR 활동의 경향은 과거 반응적 CSR을 넘어서 기업의 경쟁력을 키우는 수단으로서 CSR을 강조하는 전략적 CSR이 점차 중요시 되고 있다. 이러한 CSR 활동은 소비자들의 긍정적 혹은 부정적 반응을 유발하고 있는 것이 현실이다. 많은 연구들에서 소비자들의 긍정적 혹은 부정적 반응은 기업들 CSR활동의 지속성과 진정성 여부에 달려 있다고 지적하고 있다. 전성률(2012)의 WC모형에서 진정성과 태도가 유능한 이미지보다 따뜻한 이미지에 더 영향을 미친다는 것을 보여 주었고, 이러한 관점에서 금호아시아나그룹의 메세나 활동은 평균 이상의 유능한 이미지를 확보하였고, 매우 높은 따뜻한 이미지를 지니고 있는 것으로 나타났다. 즉, 금호아시아나그룹은 오랜 메세나활동의 역사를 바탕으로 지속적으로 활동하였고, 이는 곧 진정성 및 태도 측면에서 높은 평가를 받고 있고, 이는 여타 다른 기업들의 CSR 활동의 커뮤니케이션 도구로서 메세나활동에 대한 방향성을 제시한다고 볼 수 있겠다. This study is to attempt to figure out the role of mecenat activities as a communication tool for CSR. In recent years many Korean companies have been supporting culture and art field as meconat activities for corporate CSR. It is a fact that CSR activities can bring about positive or negative consumers’ responses. Either positive or negative responses can depend on the continuity and authenticity of CSR activities from companies. In other words, consumers can perceive those companies which have been truly honesty to be a trustworthy company. Jun (2012)’s research showed that the authenticity and attitude for a company have more effects on the image of Warmth than the image of Competence in his WC model. In line with this perspective, Kumho Asiana Group has more than average points in competence image field when it’s has been doing mecenat activities. And also, Kumho Asiana Group has the highest ratings in the field of warmth image within Jun (2012)’s WC research model that was composed of both the warmth and competence image. In consequences, Kumho Asiana Group has a long history of continuous mecenat activities and these strategic and visionary management activities have been rated very highly from consumers and experts in cultures and arts field. The author think that the case of this company can be the role model for those companies which want to make mecenat activities as a communication tool for corporate CSR in Korean domestic market.