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인도네시아의 한국 전자상거래 플랫폼 이용 요인에 관한 연구
최혁준(Hyuk Jun Choi) 조선대학교 지식경영연구원 2018 기업과 혁신연구 Vol.41 No.4
최근 스마트폰 사용 인구 증가에 따라 인도네시아의 전자상거래 시장이 급속도로 성장하고 있다. 대표적인 전자상거래 서비스를 이용하는 고객의 대부분이 모바일 문화에 익숙한 젊은 층이며, 이들은 잠재적 중산층으로 성장 할 가능성이 높다는 점에 주목할 필요가 있다. 인도네시아의 온라인 쇼핑몰 시장은 젊은인구를 바탕으로 최근 급속하게 성장하고 있다. 인도네시아의 전자상거래 시장은 2016년 250억 달러, 2017년 1,300억 달러에 달할 것으로 예상되어 신흥 아시아국가 중 중국, 인도에 이어 3번째로 큰 시장으로 성장할 전망이다. 본 연구는 한-인도네시아 경제협력 및 교역이 증가하고 있으며, 특히 인도네시아 전자상거래 시장은 인터넷 보급 및 스마트폰 확대, 온라인 유통시장이 급성장함에 따라 인도네시아 소비자들의 한국 전자상거래 플랫폼 이용에 따른 중요도와 만족도에 관한 분석을 실시하였다. 분석 결과, 거래 측면에서는 다국어 홈페이지 및 상품의 설명, 구매 선택의 편의성에 대한 개선의 필요성이 제시되었으며, 제도 측면에서는 C/S 전문상담사의 미비가 중요도 대비 만족도가 낮게 나타났다. 또한 물류적 측면에서 효율적인 반품 교환 및 절차와 빠르고 정확한 배송시간이 요구되었으며, 결제 측면에서는 간편하고 안전한 결제 시스템이 주요 개선사항으로 제시되었다. Recently, the e-commerce market in Indonesia is growing rapidly due to the increase in smartphone usage population. It should be noted that most of the customers who use typical e-commerce services are young people who are familiar with mobile culture and that they are likely to grow into a potential middle class. Indonesia"s online shopping mall market is growing rapidly in recent years based on its young population. The e-commerce market in Indonesia is expected to reach US $ 25 billion by 2016 and US $ 130 billion by 2017, making it the third largest market in emerging Asia, following China and India. This study analyzed the importance and satisfaction of Indonesian consumers using e-commerce platform in Korea. As a result of the analysis, the necessity of improvement of the convenience of explanation and purchase choice of multilingual website and product was suggested. In terms of institutional aspect, the lack of C / S professional counselors showed less satisfaction than the importance. In addition, efficient return and exchange procedures and fast and accurate delivery times were required from the logistics point of view. In terms of settlement, a simple and secure settlement system was proposed as a major improvement.
최혁준(Hyuk-Jun Choi),최창열(Chang-Yeoul Choi) 한국무역연구원 2012 무역연구 Vol.8 No.1
North-Africa Maghreb area has ample natural resources, vast territory, abundant labor forces, and a geographical merit that connects Europe with Africa. This study aimed at learning how to secure ample natural resources and devising the strategy of how the South Korean business can push into the market of Maghreb. The strategies with the development of natural resources are as follows; First, it is necessary to push into the market under the pan governmental economic cooperation and strategical resource diplomacy. Second, it is required to increase the amount of ODA, and to put into the market under the public-private cooperation scheme. Third, energy resources should be secured by participating in the development of energy and gas resources. Forth, it is required to employ a strategy of the package type business model that links the development of petroleum resources with the plant business. Finally, it should be strengthened the economic cooperation between the two countries through the Korean style economic development model.
최혁준 ( Hyuk Jun Choi ) 한국창업정보학회 2006 창업정보학회지 Vol.9 No.3
Looking at the current stream of global economy development in which the regionalism as well as the globalization expands, we need the economic cooperation of Northeast Asia where Korea, China and Japan become the main shafts. Three countries, Korea, China and Japan, are given the mid-10% of weight on world trade, which ranks 3rd of the world. In the trade structure inside the zone, the relative importance of three countries, Korea, China and Japan, in Northeast Asia economy, including ASEAN, dominates 90% of the total GDP in the zone, and it reaches the level 70% of the total trade. This study is to review the Korean`s role in the Northeast Asia and the countermeasures after FTA agreement by viewing the prospect for FTA agreement and its related assignments of Three countries, Korea, China and Japan among Northeast Asia regions.