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Hyoungkoo Khang,Eyun-Jung Ki,Irkwon Jeong 한국외국어대학교 국제커뮤니케이션연구소 2021 東西言路 Vol.50 No.-
팬더믹 상황에서 사람들의 루머 전파 행위는 더욱 뚜렷하게 나타나는 경향이 있다. 불안이나 불확실성을 진정시키기 위한 노력의 일환으로 허위 혹은 잘못된 정보를 쉽게 믿기 때문이다. 이러한 루머가 사회에 끼치는 부정적인 결과를 인지하며 본 연구는 루머 전파 동기에 영향을 줄 수 있는 잠재적 변인들을 측정해 보았다. 변인을 세 가지 큰 부류로 자아 특성 변인, 뉴스에 대한 신뢰, 그리고 행동적 특징으로 나누었다. 연구 결과, 자아 통제와 소셜 미디어 뉴스에 대한 신뢰가 루 머 전파 동기와 유의미한 상관관계를 갖고 있는 것으로 나타났다. 구체적으로 자아 통제 수준이 낮은 사람일 수록, 소셜 미디어를 통해 정보를 얻는 사람일 수록 루머 전파 동기가 높게 나타나는 것으로 밝혀졌다. Rumormongering tends to be more conspicuous in an epidemic or a pandemic when people are prone to follow false or misleading information in an endeavor to assuage the anxiety or uncertainty. In light of rumor’s detrimental consequences for society, the current study examined potential predictors of rumoring motivations, including self-traits, institutional trust and behavioral characteristics. This study found that self-control and social media news trust were significantly associated with all individual motivations of rumormongering. The finding indicates that a failure of self-control can lead to greater rumoring motivations. Implications of the linkage between variables are further discussed.
Hyoungkoo Khang 한국외국어대학교 국제커뮤니케이션연구소 2020 東西言路 Vol.47 No.-
본 연구는 2012년 미국 대통령 선거 맥락에서 정치광고의 유발성(valence)와 지향성(orientation)이 후 보자 평가와 투표 참여 의도에 미치는 효과를 측정했다. 더불어 개인이 지니는 인지욕구와 감정욕구 의 개별 변인에 대한 매개 효과도 탐색했다. 연구 결과, 광고 유발성, 인지욕구와 감정욕구 등 세 변인 의 상호작용 효과가 투표참여 의사에 대해 통계적으로 유의미한 것으로 드러났다. 특히, 정치광고의 상대후보 공격이 개인의 인지욕구와 감정욕구가 결합됐을 때 투표참여 의도가 강해지는 것으로 나타 났다. 하지만 광고 유발성, 지향성의 종속변인에 대한 개별적 주효과는 유의미하지 않았다. 본 연구의 결과는 대통령 선거에서의 부정적 캠페인과 정치광고가 전달하는 설득 메시지의 인지 과정에 대한 함 의를 던져주고 있다. In the context of the 2012 U.S. presidential election, this study examined the differing or combining effects of ad valence or orientation on voting intentions and candidate evaluation. This study also employed individual motives including NFC and NFE to examine their moderating effects on the associations with ad characteristics (e.g. ad valence and orientation) and voting intention or candidate evaluation. Overall, this study’s findings revealed a statistically significant three-way interaction effect of ad valence, NFC and NFE on voting intention, while neither ad valence nor ad orientation was found to have a primary effect on voting intention and candidate evaluation. In particular, people exposed to negative ads demonstrated stronger voting intention when their individual motives diverge (e.g. high NFC and low NFE, or low NFC and high NFE) in comparison with other moderating combinations, such as low in both NFC and NFE or high in both NFC and NFE. The findings of the study provide some insights regarding negativity in presidential campaigns and voters’ cognitive processing of persuasive messages in political advertising.
Irkwon Jeong,Hyoungkoo Khang 한국학술연구원 2019 Korea Observer Vol.50 No.4
The current study examined cognitive and behavioral factors of online discussion as antecedents of attitudes toward opposing views and two aspects of social norms, perceived importance of public deliberation and social tolerance. Employing surveys in South Korea, United Kingdom and United States, this study found that adjustment motive and discussion heterogeneity are positively associated with perceived importance of public deliberation and social tolerance in all three countries. As compared to their American and British counterparts, Koreans tend to participate in an online discussion to strengthen their preexisting political views rather than to seek facts or to scan varied opinions surrounding those issues. Thus, in South Korea, polarization between groups having differing opinions on an issue could be more conspicuous among those who are frequently involved in the online discussion activities such as reading comments and posting their thoughts in the public sphere. Further implications from the results are discussed.
Irkwon Jeong,Hyoungkoo Khang 한국학술연구원 2023 Korea Observer Vol.54 No.3
This study examines the formation of adolescents' norms toward non-normative behaviors using a two-wave survey of middle school students in South Korea over a one-year period. The study focuses on four modes of non-normative behavior, namely, verbal aggression, Internet slang, digital piracy, and self-exposure, and investigates the impact of exposure to descriptive and injunctive norms on social media on adolescents' actions, attitudes, and perceptions of non-normative behavior. The results reveal that exposure to injunctive norms on social media is positively associated with adolescents' engagement in deterring non-normative behavior. This suggests that when adolescents witness others taking action against non-normative behavior on social media, they are more likely to engage in similar actions to prevent such behavior. However, the effect of exposure to descriptive norms on actions against non-normative behavior is not supported in this study. The study provides insights into the influence of personal relationships and social networks on young people's perceptions of social media use in South Korea, with important implications for developing interventions to promote responsible and respectful digital behavior among young people.
Profiles of Problematic Smartphone Users : A Comparison of South Korean and U.S. College Students
Elliot Panek,Hyoungkoo Khang,Yiben Liu,Young-Gil Chae 한국학술연구원 2018 Korea Observer Vol.49 No.3
There is increasing public concern in Asian countries over the effects of increased mobile media use on individuals and society. Chief among these concerns is the fear that young people are becoming addicted to internet-enabled “smartphones.” The current research seeks to determine the antecedents and consequences of smartphone addiction (i.e., problematic smartphone use), using samples from South Korea (N = 241) and the U.S. (N = 222). In both samples, we find that lower levels of self-control and higher levels of need for belonging are both uniquely associated with problematic smartphone use and that checking social media is the type of phone use exhibiting the strongest association with problematic use. This suggests that problematic smartphone use is not culturally specific, and that self-regulatory and social components both contribute to its development.