항공사 외부환경 변화에 따른 객실승무원의 고용불안정성과 조직몰입, 이직의도 간 구조적 관계

조희수 ( Cho¸ Hee Soo ) 한국이벤트컨벤션학회 2021 이벤트 컨벤션 연구 Vol.17 No.3

Purpose - The purpose of this study is to understand the structural relationship of cabin crew's Job Insecurity, organizational commitment, turnover intention due to changes in the Airline’s External Environment. Design, data, and methodology -This study was conducted on airline cabin crew working for domestic FSC(Full Service Carrier) airlines. And a total of 300 respondents were used for the final analysis. The data from the survey were analyses using SPSS 20.0 and AMOS 22.0 statistics package. Frequency analysis was performed to examine the general characteristics of sample, Structural equation model was implemented for confirmatory factor analysis, Cronbach's alpha calculation, correlation analysis, and mediating effect test. Result - As a result of study first, Hypothesis 1 of “the job insecurity according to the airline's environment will have a significant effect on organization commitment” was adopted. second. Hypothesis 2 for “cabin crew's organization commitment will have a significant effect on turnover intention” was adopted. As a result of study third, Hypothesis 3 of “the job insecurity according to the airline's environment will have a significant effect on turnover intention” was adopted. Conclusions - The implication of this study is to derive the roles and tasks of airlines that can minimize the employment instability of airline cabin crew.

Identifying Temporal Pattern Clusters to Predict Events in Time Series

Heesoo Hwang 대한전기학회 2002 KIEE International Transactions on systems and Con Vol.12D No.2

Walt Whitman in Commercials

Heesoo Yoon 한국언어과학회 2020 한국언어과학회 학술대회 Vol.2020 No.10

Some scholars say that poetry is “no longer part of the mainstream of artistic and intellectual life,” and poets only “command a certain residual prestige like priests in a town of agnostics” (Dana Gioia, Can Poetry Matter 2). They even fear that it will not take long before they will witness the construction of museums in which poetry-related materials are exhibited as rare collections like extinct dinosaurs. In contrast to this dismal skepticism about the fate of poetry in contemporary society, there exists an optimistic view that “masses of people listen to poems, buy them, read them, consume them, and seem to enjoy them to the full.” According to Mike Chasar in his Everyday Reading, in a modern America fueled by consumer capitalism and new media and communication formats, poetry has tens of millions of readers (6). The reason why these contrasting views on poetry exist together is obvious. When we focus on only how poetry is circulated in academic fields or through literary journals, poetry is undeniably endangered. Canonical and ideal poetry is read only by a few well-trained experts in college and new collections by poets are reviewed by closed circles of other poets and critics or never reviewed at all. However, if we extend the scope of poetry to include popular poems consumed and circulated outside academic circles as Chasar suggests, we cannot say that we live in a world where poetry is dead. We meet many poems every day in lyrics of popular songs, greeting cards, and even advertising copies. In recent years, the use of poetry in advertising has been on the rise. McDonald's uses rhymed lines for advertising, and Waitrose, a chain of British supermarkets, quotes “To Autumn” by John Keats in its TV commercial. W. H. Davies’ “Leisure” is used for advertising Centre Park, a European network of holiday villages, and there are commercials using the poems of Dylan Thomas, Amelia Barr, Charles Bukowski, e. e. cummings, and William Blake, to take a few examples. Considering a popular belief that poetry is not compatible with money, the increasing use of poetry in the advertising industry which is an integral cog in the machine of consumer capitalism can be puzzling to poets as well as readers, because poverty has always been a repeating motif for poets throughout the ages. According to David Blackburn, an editor of a creative editorial company named PS260, viewers “are now seeing poetry used in commercial storytelling because they are wise to conventional advertising and are bombarded by it, so they have developed ways to filter it out.” He also adds, “poetry is more entertaining than most ad copy, and viewers are inclined to respond to a lifestyle or feeling rather than a hard sell”(https://www.adweek.com/ brand-marketing/why-brands-are-using-poetry-to-cut-through-the-noise-and-grab-viewers-attention/) . To sum up, poetry is a more effective means of advertising than typical ad copies since it appeals to feelings of consumers. Among various cases of commercials using poems, this study will examine how Walt Whitman’s canonical poems are appropriated by Apple, Levi's, and Volvo, and what advertising effects these brands probably expect from his poems.

[< 전시-P-51 >] Manufacturing of Microcapsules Using Polymeric Isocyanates

( Heesoo Eun ),( Byung-dae Park ),( Sang-min Lee ) 韓國木材工學會 2017 한국목재공학회 학술발표논문집 Vol.2017 No.1

Current status and prospects of Positive List System (PLS) of Japan

Heesoo Eun 한국농약과학회 2018 한국농약과학회 학술발표대회 논문집 Vol.2018 No.10

Appropriation or Misappropriation? : On Pound’s Adaptation of Chinese Poetry

Heesoo Yoon(윤희수) 새한영어영문학회 2009 새한영어영문학회 학술발표회 논문집 Vol.2009 No.10

A Perspective on the In-between Identity in Cathy Park Hong’s Poetry

Heesoo Yoon(윤희수) 새한영어영문학회 2021 새한영어영문학회 학술발표회 논문집 Vol.2021 No.10

This paper explores the perspective on the in-between identity of Cathy Park Hong, a second generation Korean-American poet, on the basis of her three poetry collections and one book of essays. In “Translating Mo’um,” the title poem of her first collection, Hong defines Korean as the language closely associated with physical experiences caused by pain. In “Zoo, the Korean language equivalent to the foreign body is compared to an unintelligible animal language which discriminates and alienates its speakers from the dominant group. On the contrary, in “All Aphrodisiacs,” Hong attempts to subvert the conventional hierarchical order of major language and minor language by showing the white male lover dominated by the female speaker who turns him on with untranslated Korean words. The “Desert Creole” spoken by the Guide in Dance Dance Revolution is a rhizomatic combination of multiple languages including English and Korean. Crossing the borderlines of various deterritorialized languages, the poet carries out a revolution by which she challenges and subverts the dominancy of the major language. Praising the “beige population” reproduced by miscegenating couples in the Desert, Hong not only presents the image of genuine ethnic diversity, but also suggests the potentiality of racial hybridity which is embodied by Jim as the in-between identity in “Ballad of Our Jim,” the first part of Engine Empire. The poems in this part reveal discrimination which victimizes racial others such as native Americans and the Chinese. By contrast, Jim, the only survivor of the gang, is presented as a potent symbol of racial hybridity holding the indigenous elements that cannot be assimilated by the dominant colonial forces, even though his fate is uncertain. The in-betweenness, however, provides him with the freedom from the sense of belonging, and in turn the poet herself with the creative impulse which enables her to keep up her poetic pursuits.

Various applications of active species from wearable plasma fabrics

Heesoo Jung 한국진공학회 2019 한국진공학회 학술발표회초록집 Vol.2019 No.2

Fabrication of MOS - Transistor Containing Nanocrystalline Silicon and Investigation of the Electrical Properties.

Heesoo Han,Chan Park,Chulyoung Ham,Changhun Ko,Moonsup Han,Kyoungwan Park 한국진공학회 2004 한국진공학회 학술발표회초록집 Vol.- No.-

Daily Electric Load Forecasting Based on RBF Neural Network Models

Heesoo Hwang 한국지능시스템학회 2013 INTERNATIONAL JOURNAL of FUZZY LOGIC and INTELLIGE Vol.13 No.1

This paper presents a method of improving the performance of a day-ahead 24-h load curve and peak load forecasting. The next-day load curve is forecasted using radial basis function (RBF) neural network models built using the best design parameters. To improve the forecasting accuracy, the load curve forecasted using the RBF network models is corrected by the weighted sum of both the error of the current prediction and the change in the errors between the current and the previous prediction. The optimal weights (called “gains” in the error correction) are identified by differential evolution. The peak load forecasted by the RBF network models is also corrected by combining the load curve outputs of the RBF models by linear addition with 24 coefficients. The optimal coefficients for reducing both the forecasting mean absolute percent error (MAPE) and the sum of errors are also identified using differential evolution. The proposed models are trained and tested using four years of hourly load data obtained from the Korea Power Exchange. Simulation results reveal satisfactory forecasts: 1.230% MAPE for daily peak load and 1.128% MAPE for daily load curve.