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COUNTERFEITING, BRAND AND PRODUCT VALUE: TOWARD A METHODOLOGY FOR NPD PROCESS IN THE LUXURY MARKET
Gaetano Aiello,Romeo Bandinelli,Raffaele Donvito,Rinaldo Rinaldi 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.5
The luxury market is surely one of the most affected areas by the counterfeiting phenomenon. The presence of fake goods means very often a financial loss for companies, both in terms of reduced turnover, but also in terms of intangible losses (i.e. brand value reduction). This phenomenon has led companies, in the last years, to ask their New Product Development (NPD) division if and how it was possible to develop unique products, difficult or even impossible to replicate, and how to help customers in the identification of authentic goods versus fake ones. The authors propose a model to support fashion companies for developing anti-counterfeiting solutions since the NPD phases in order to deal with the effect of black and grey market and preserve their brand and products values.
A dynamic analysis of three-dimensional functionally graded beams by hierarchical models
Gaetano Giunta,Yao Koutsawa,Salim Belouettar,Adriano Calvi 국제구조공학회 2014 Smart Structures and Systems, An International Jou Vol.13 No.4
This paper presents a dynamic analysis of three-dimensional beams. Structures made of functionally graded materials are considered. Several higher-order as well as classical theories are derived by means of a compact notation for the a-priori expansion order of the displacement field over the beam cross-section. The governing differential equations and boundary conditions are obtained in a condensed nuclear form that does not depend on the kinematic hypotheses. The problem is, then, exactly solved in space by means of a Navier-type solution, whereas time integration is performed by means of Newmark\'s solution scheme. Slender and short simply supported beams are investigated. Results are validated towards three-dimensional FEM results obtained via the commercial software ANSYS. Numerical investigations show that good accuracy can be obtained through the proposed formulation provided that the appropriate expansion order is considered.
Entrepreneurship and the Hidden Economy: an Extended Matching Model
Gaetano Lisi,Maurizio Pugno 한국국제경제학회 2010 International Economic Journal Vol.24 No.4
This paper develops a labour market matching model in order to address the problem of the persistence of the hidden sector and of its regional concentration, as in Italy and in the enlarged Europe. The main novel features of the model are that entrepreneurial ability affects job productivity, and that regular firms receive negative externalities from the hidden sector, which may capture the pressure typically exerted by corruption and organised crime, and positive externalities from the other regular firms. At least one interior equilibrium emerges, thus providing an explanation for the so-called 'shadow puzzle', with the possibility that tougher monitoring may reduce both the hidden sector and unemployment. If externalities are non-linear, two equilibria may emerge, thus accounting for regional dualism. The 'better' equilibrium is in fact characterised by a smaller hidden sector, higher levels of overall productivity, output, entrepreneurial ability used, extra-profits, relative wages, and more favourable externalities.
Gaetano Aiello,Raffaele Donvito,Laura Grazzini,Chris Halliburton,Beverly Wagner,Juliette Wilson,Bruno Godey,Daniele Pederzoli,Iana Shokola 한국마케팅과학회 2015 Journal of Global Fashion Marketing Vol.6 No.2
The aim of this paper is to analyze how Made in Italy products are retailed in theinternational markets. The research investigates the level of coherence between Italycountry image and the image of the stores where Italian brands are sold abroad; thefocus is about the internationalization process of Italian firms producing anddistributing high value goods in the fashion, furniture, food sectors with an explicitItalian Country-of-Origin (COO). The existent literature has considered and analyzedthe relationships between Brand and COO and its effect on consumers’ perceptions andbehavior. However, less attention has been devoted in the understanding of theinteraction between COO and point of sales. On the empirical side, using anobservational methodology, the research investigates nine mono-brand and multibrandretail stores in three international markets (France, Russia and The UnitedKingdom). Main findings show various degrees of the coherence level between thepoint of sales and Italian country image. In terms of managerial implications, theauthors suggest value offer proposals with a positive Country image should emphasizenot only brand and COO explicit connections but also recall the Country image in thestore.
Gaetano Aiello,Raffaele Donvito,Laura Grazzini,Elisa Petrucci 한국마케팅과학회 2016 Journal of Global Fashion Marketing Vol.7 No.3
The aim of the paper is to analyze the relationship between fashion events and the territory where they take place, focusing on how this relationship can also affect fashion consumers’ behavior. History and culture, together with creativity and innovation, represent the distinctive traits of global fashion cities; at the same time, these characteristics are the basis of fashion industry, which combine past, present and future in a constant stage of renewal. On the empirical side, using a qualitative methodology, the research presents a case study, investigating the relationship among the city of Florence and its most important fashion events, Pitti Immagine fairs. Main findings show the distinctive elements of these events, highlighting the strong synergy and the mutual influence between Pitti Immagine fashion events and the territory of Florence. In terms of managerial implications, the authors suggest the existence of a mutual effect between the Florentine city and Pitti Immagine, both in terms of enhancement of the reputation and in terms of influence on fashion consumers’ behavior, acting in this territory.
( Gaetano Alfano ),( Annachiara Ferrari ),( Francesco Fontana ),( Giacomo Mori ),( Giulia Ligabue ),( Silvia Giovanella ),( Riccardo Magistroni ),( Marianna Meschiari ),( Erica Franceschini ),( Marian 대한신장학회 2021 Kidney Research and Clinical Practice Vol.40 No.2
Background: The prognostic value of within-day sCr variation serum creatinine variation is unknown in the setting of the novel coronavirus disease 2019 (COVID-19). We evaluated the prognostic significance of 24-hour serum creatinine variation in COVID-19 patients. Methods: A monocentric retrospective analysis was conducted in COVID-19 patients not admitted to the intensive care unit. Three groups were subdivided based on 24 hours serum creatinine variation from admission. In the stable kidney function group, 24-hour serum creatinine variation ranged from +0.05 to -0.05 mg/dL; in the decreased kidney function group, 24-hour serum creatinine variation was >0.05 mg/dL; in the improved kidney function group, 24-hour serum creatinine variation was <-0.05 mg/dL. Results: The study population included 224 patients with a median age of 66.5 years and a predominance of males (72.3%). Within 24 hours of admission, renal function remained stable in 37.1% of the subjects, whereas it displayed improved and deteriorated patterns in 45.5% and 17.4%, respectively. Patients with decreased kidney function were older and had more severe COVID-19 symptoms than patients with stable or improved kidney function. About half of patients with decreased kidney function developed an episode of acute kidney injury (AKI) during hospitalization. Decreased kidney function was significantly associated with AKI during hospitalization (hazard ratio [HR], 4.6; 95% confidence interval [CI], 1.9-10.8; p < 0.001) and was an independent risk factor for 30-day in-hospital mortality (HR, 5.5; 95% CI, 1.1-28; p = 0.037). Conclusion: COVID-19 patients with decreased kidney function within 24 hours of admission were at high risk of AKI and 30-day in-hospital mortality.
COUNTERFEITING, BRAND AND PRODUCT VALUE: TOWARD A METHODOLOGY FOR NPD PROCESS IN THE LUXURY MARKET
Gaetano Aiello,Romeo Bandinelli,Raffaele Donvito,Rinaldo Rinaldi 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
The luxury market is surely one of the most affected areas by the counterfeiting phenomenon. The presence of fake goods means very often a financial loss for companies, both in terms of reduced turnover, but also in terms of intangible losses (i.e. brand value reduction). This phenomenon has led companies, in the last years, to ask their New Product Development (NPD) division if and how it was possible to develop unique products, difficult or even impossible to replicate, and how to help customers in the identification of authentic goods versus fake ones. The authors propose a model to support fashion companies for developing anti-counterfeiting solutions since the NPD phases in order to deal with the effect of black and grey market and preserve their brand and products values.
Gaetano Aiello,Raffaele Donvito,Valentina Mazzoli,Diletta Acuti 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
The aim of this research is to investigate firms network of sustainability and fashion management, considering two different perspectives: the provider of waste and the user of waste point of views. This paper, based on a multiple case analysis, tries to find out an integrated way to reduce the environmental impact of fashion firm activities, exploiting a networked supply chain and different subjects along the value chain. This work finally provides two different approaches to sustainability linked to the different business models of the two firms analysed. According to authors’ perspective these two actors represent meaningful examples of successful networked supply chains members showing how an enterprise could reduce its environmental impact becoming an active part of a networked scenario.