Customer Satisfaction at Tiki.vn E-Commerce Platform

GIAO, Ha Nam Khanh Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.4

This study has four objectives: (1) Identifying factors that affect customer satisfaction on online service quality of Tiki.vn, (2) Measuring the level of impact of the factors, (3) Testing the difference in satisfaction among groups of customers with different characteristics in terms of gender, age, income, academic level, and occupation, and (4) Proposing some managerial implications to improve the quality of online services by interviewing directly and online 200 individual customers who have shopped at Tiki.vn E-commerce platform for at least the last six months, using the convenient sampling method. This study analyzes the reliability of the scale through the Cronbach's alpha coefficient, Exploratory factor analysis, and Linear regression analysis. The findings identified four factors that influence positively customer satisfaction regarding the quality of online services in Tiki.vn E-commerce platform in the order of descending strength: (1) Trust, (2) Customer service, (3) Web design and (4) Safety. In addition, the results show no difference in customer satisfaction according to different academic levels, but in terms of occupation and income, gender, and age. The results show that the factors influencing most customer satisfaction are Reliability and Customer Service. Some managerial implications are then proposed to improve the quality of online shopping services at Tiki.vn.

How Destination Image Factors Affect Domestic Tourists Revisit Intention to Ba Ria-Vung Tau Province, Vietnam

GIAO, Ha Nam Khanh,NGAN, Nguyen Thi Kim,PHUC, Nguyen Pham Hanh,TUAN, Huynh Quoc,HONG, Ha Kim,ANH, Huynh Diep Tram,NHU, Duong Thi Huynh,LAN, NgoThi Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.6

This research examines the affect of destination image factors on revisit intention of domestic tourists at Ba Ria Vung-Tau (BRVT), by questioning directly 510 domestic tourists. The convenient sampling method is used in dividing the crowds into four groups; the four main surveyed areas in BRVT are: Vung Tau, Long Hai-Phuoc Hai, Xuyen Moc and Con Dao. A combination of qualitative and quantitative methodologies were utilized.A focus group of 10 domestic tourists wasset up to review and explore the variousfactors as well as the conceptual model. An in-depth interview with 12 participants was developed to fine-tune measurement items. The questionnaire applied a 5-point Likert scale. Checking the reliability by Cronbach's Alpha, exploratory factor analyzing and linear multiple regression were used with the SPSS program. The results show that there are eight main destination image factors affecting domestic tourists revisit intention to BRVT using linear regression and arranged by decreasing importance: Infrastructure, Variety Seeking, Accessibility, Local food, Atmosphere, Environment, Price Value, Leisure and Entertainment. From that, the research offers some suggestions and policy recommendations for the tourism business and provincial policy-makers to identify the main issues and develop better customer services to increase domestic tourists'revisit intention.

Design Suggestions for Concurrent Urban Transformation in a Developing Country

Giao, Quynh Ngoc Pham,Lee, Mihyang,Han, Seung Hoon American Scientific Publishers 2017 Advanced science letters Vol.23 No.4

Selective Encryption Algorithm for 3D Printing Model Based on Clustering and DCT Domain

Giao N. Pham,Ki-Ryong Kwon,Eung-Joo Lee,Suk-Hwan Lee 한국정보과학회 2017 Journal of Computing Science and Engineering Vol.11 No.4

Three-dimensional (3D) printing is applied to many areas of life, but 3D printing models are stolen by pirates and distributed without any permission from the original providers. Moreover, some special models and anti-weapon models in 3D printing must be secured from the unauthorized user. Therefore, 3D printing models must be encrypted before being stored and transmitted to ensure access and to prevent illegal copying. This paper presents a selective encryption algorithm for 3D printing models based on clustering and the frequency domain of discrete cosine transform. All facets are extracted from 3D printing model, divided into groups by the clustering algorithm, and all vertices of facets in each group are transformed to the frequency domain of a discrete cosine transform. The proposed algorithm is based on encrypting the selected coefficients in the frequency domain of discrete cosine transform to generate the encrypted 3D printing model. Experimental results verified that the proposed algorithm is very effective for 3D printing models. The entire 3D printing model is altered after the encryption process. The decrypting error is approximated to be zero. The proposed algorithm provides a better method and more security than previous methods.

Selective Encryption Algorithm for GIS Vector Map Using Geometric Objects

Giao Pham Ngoc,Suk-Hwan Lee,Ki-Ryong Kwon 보안공학연구지원센터 2015 International Journal of Security and Its Applicat Vol.9 No.2

This paper presents the novel selective encryption algorithm for vector map protection for storage, transmission, distribution to authorized users. In proposed algorithm, we just select some values of polylines and polygons in DCT domain to encrypt by random algorithms and cryptography. Experimental results verified that proposed algorithm is effectively and security. Maps are changed whole after encryption process, and unauthorized users cannot access to copy or use them. Encrypted maps do not alter the size of file and not have loss accuracy. The error between original map and decrypted map is approximate zero.

Customer Satisfaction with Less than Container Load Cargo Services in HoChiMinh City, Vietnam

GIAO, Ha Nam Khanh,THY, Nguyen Thi Anh,VUONG, Bui Nhat,TU, Tran Ngoc,VINH, Pham Quang,LIEN, Le Thi Phuong Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.8

This research has four specific objectives: (1) identifying factors that affect customer satisfaction with less than container load (LCL) cargo services of logistics companies in HoChiMinh City (HCMC), (2) measuring the level of impact of the factors, (3) testing the difference in satisfaction among groups of customers with different characteristics in terms of type of business and time of using LCL cargo services, and (4) proposing some management implications to improve the quality of LCL cargo services. Researchers interviewed 210 customers who enjoyed the LCL cargo service in HCMC for at least the last six months, using the convenient sampling method. SPSS 20 was used to analyze the reliability of the scale through the Cronbach's alpha coefficient, then exploratory factor analysis and multiple linear regression analysis were used. The results identified the six factors that influence positively customer satisfaction of LCL cargo services of logistics companies in HCMC, by decreasing importance: service process, image, resource, price, management, and outcomes. The results show that there is no difference in customer satisfaction with LCL cargo services by types of business as well as time of using services. The research suggests some implications for the management of logistics companies in HCMC to enhance customer satisfaction.

Combining Object Detection and Hand Gesture Recognition for Automatic Lighting System Control

Giao N. Pham,Phong H. Nguyen,Ki-Ryong Kwon 한국멀티미디어학회 2019 The journal of multimedia information system Vol.6 No.4

Recently, smart lighting systems are the combination between sensors and lights. These systems turn on/off and adjust the brightness of lights based on the motion of object and the brightness of environment. These systems are often applied in places such as buildings, rooms, garages and parking lot. However, these lighting systems are controlled by lighting sensors, motion sensors based on illumination environment and motion detection. In this paper, we propose an automatic lighting control system using one single camera for buildings, rooms and garages. The proposed system is one integration the results of digital image processing as motion detection, hand gesture detection to control and dim the lighting system. The experimental results showed that the proposed system work very well and could consider to apply for automatic lighting spaces.

Vietnamese Consumer Attitudes towards Smartphone Advertising

GIAO, Ha Nam Khanh,VUONG, Bui Nhat Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.5

This research examines four specific objectives: (1) identifying factors that affect Vietnamese consumer attitudes towards smartphone advertising, (2) measuring the level of impact of the factors, (3) testing the difference of attitudes among groups of consumers with different characteristics in terms of gender, age, income, and academic level, and (4) proposing some managerial implications to have better Vietnamese consumer attitudes towards smartphone advertising. The study uses the online survey form via e-mail and Facebook in a convenience sampling method; the subjects surveyed are between the ages of 18 and 35, and all are in urban areas in Vietnam, and are using smartphones and accessing the internet and other phone applications. A sample of 490 respondents were valid and used for processing. The study employs a combination of qualitative and quantitative methods to analyze exploratory factors and linear multiple regression. The results reveal that there are five main factors affecting Vietnamese consumer attitudes towards smartphone advertising positively, arranged by reduced importance: entertainment, informativeness, credibility, non-irritation, permission and control. From that, the study offers some managerial suggestions for smartphone advertisers to improve their strategies and tatics to enhance their customer service, so that the smartphone advertising can attract people and help Vietnamese consumer in their buying behavior.

Tourists' Satisfaction towards Bao Loc City, Vietnam

GIAO, Ha Nam Khanh,HANG, Tran Dieu,SON, Le Thai,KIEM, Dinh,VUONG, Bui Nhat Korea Distribution Science Association 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.7

Bao Loc City is the new tourism destination in Lam Dong province, Vietnam, where more and more tourists have been drawn to pay a visit. This study aims to test the correlative impact of tourism service quality factors on satisfaction of the tourists who have visited Bao Loc City. The key theory used in this study is SERVQUAL scale. The survey sample consists of 350 tourists who stayed overnight in Bao Loc City in the last quarter of 2019; 315 valid survey questionnaires could be used for the analysis. The research applied Cronbach's Alpha, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM), and bootstrap test. The results show that the satisfaction of the tourists who have visited Bao Loc City has been affected statistically by three factors: (1) Responsiveness; (2) Reliability; and (3) Empathy, which were ranked by descending importance. Surprisingly, the research found that Tangibles and Assurance do not have an impact on tourists' satisfaction towards Bao Loc City. The research formulates some suggestions to the city policy-makers and the tourism businesses management in Bao Loc City in order to enhance tourists' satisfaction through improving the tourism service quality at Bao Loc City.

Selective Encryption Algorithm Based on DCT for GIS Vector Map

Giao, Pham Ngoc,Kwon, Gi-Chang,Lee, Suk-Hwan,Kwon, Ki-Ryong Korea Multimedia Society 2014 멀티미디어학회논문지 Vol.17 No.7

With the rapid interest in Geographic Information System (GIS) contents, a large volume of valuable GIS dataset has been distributed illegally by pirates, hackers, or unauthorized users. Therefore the problem focus on how to protect the copyright of GIS vector map data for storage and transmission. At this point, GIS security techniques focusing on secure network and data encryption have been studied and developed to solve the copyright protection and illegal copy prevention for GIS digital map. But GIS vector map data is very large and current data encryption techniques often encrypt all components of data. That means we have encrypted large amount of data lead to the long encrypting time and high complexity computation. This paper presents a novel selective encryption scheme for GIS vector map data protection to store, transmit or distribute to authorized users using K-means algorithm. The proposed algorithm only encrypts a small part of data based on properties of polylines and polygons in GIS vector map but it can change whole data of GIS vector map. Experimental results verified the proposed algorithm effectively and error in decryption is approximately zero.