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ONLINE JANUSIAN BRAND PERSONALITY: HOW MUCH DO CLIENTS AND HOTELIERS CONVERGE?
Flavio Tiago,Jos? Manuel Ver?ssimo,Teresa Borges-Tiago,Tiago Silva 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
In a virtual world, firms and individuals are connected through multiple devices and channels, whereby both act as content creators. The relevance of customer co-creation for brand-building in digital environments requires further research (Ramaswamy and Ozcan, 2016). From a growing body of research, a stream suggests that technology is changing the way consumers and firms interact, whereby consumers perceive brand image to be the sum of all brand online and offline information. Another stream assumes that consumers perceive brands as having personality characteristics, which are used to differentiate them from competitors. For this latter approach, Aaker’s (1997) model is widely used to analyse brand personality (BPS). However, no evidences has been found regarding to what extent firms and customers communicate the same brand values. We accomplish this by analysing the brand personality dimensions communicated online by two international hotel chains (Pestana & FourSeasons) and their clients, using two different digital channels, namely: 12 websites and 600 TripAdvisor comments. A content analysis was carried out using the BPS dictionary of WordStat software, created by Opoku et al. (2006), which contains 833 words, divided into the five BPS categories. The results show that most of the content was created by clients (89% of messages). FourSeasons hotels communicate Excitement and Sophistication, whereas Pestana hotels communicate Sincerity and Sophistication. Sincerity is the highest tagged dimension of the BPS references, both for FourSeasons and for Pestana, which suggests that clients tend to perceive both brands as being reputable. In summary, although clients and hotels converge with regards to hotel brand personality traits, distinctive brand personalities emerge.
Flavio Avila Correia Martins,Juan Pablo Julca Avila,Marcelo Araujo da Silva 한국강구조학회 2019 International Journal of Steel Structures Vol.19 No.4
The implementation of a new linear method to optimum weight design of trussed structures subjected to external and selfweight loads is proposed. Design variables are the cross-section areas of the members. Inequality constraints are written based on the force-method for isostatic structures considering maximum and minimum axial stress criteria. The novelty of the proposed approach is the benefi t created from the combination of a linear inequality-constrained formulation with interior-point methods to tunnel the solution rapidly and monotonically towards the minimum value through feasible space, also eliminating the need to directly explore the fi nite-element model. To evaluate the performance of the algorithm, trusses are subject to optimization processes based on diff erent techniques: (i) the proposed method, called by “indirect-method”; (ii) a design problem with constraint evaluated directly from the fi nite-element model; (iii) optimization based on Genetic Algorithms. The three methods are compared using trusses with 10, 37 and 1240 bar-elements. The results showed that the indirect-method was able to provide great performance for complex topologies, returning weight designs up to 70 times lighter in 1% of the time required by a Genetic Algorithm.
Flavio A. GEISSHUESLER 동국대학교 불교문화연구원 2020 International Journal of Buddhist Thought & Cultur Vol.30 No.1
The Great Perfection (rdzogs chen) is both one of the most famous and one of the most controversial Buddhist traditions of Tibet. Forming part of the Ancient School (rnying ma), Dzogchen boasts a contemplative system in which practices are said to be effortless and liberation consists solely in the revelation of our already perfected Buddha-nature. This contribution focuses on controversial ideas such as this, and explores their origin, their place within the world of Indo-Tibetan Buddhism, and their underlying mode of functioning. As for the origin of the Dzogchen teachings, this paper argues that they must be located in two collective traumas that affected the founders of the Ancient School during the tradition’s formative years, namely the collapse of the Tibetan empire (ninth century CE) and the marginalization suffered after the rise of the New Schools (gsar ma) in the subsequent centuries. As for the tradition’s position within the religious landscape of the Himalayas, it should not only be explored in relationship to other “crisis cults,” such as the Kālacakra Tantra that emerged during the advent of Muslim rule in India, but also to the treasure tradition (gter ma). Finally, this study explores the key underlying functioning of the doctrine of effortless enlightenment by means of the concept of the “ground” (gzhi / sa), which is central to both Dzogchen and Terma. Reading the Dzogchen myth of the “epiphany of the ground” side by side with accounts of how “earth treasures” (sa gter) are unearthed out of the Tibetan soil, the paper shows that the ground was fundamental to the success of Nyingmapa Buddhism. By allowing its adherents to infuse the present with past energy, the repetition of old narratives with innovative meanings, and the attitude of receptivity with agency, the mythicalhistorical ground of the Ancient School is not only a means to overcome its collective traumas, but also laid the foundation for the teaching of effortless enlightenment that marks the tradition until today.
Flavio Andrea Govoni,Nicola Felici,Matteo Ornelli,Vincenzo Antonio Marcelli,Emilia Migliano,Bruno Andrea Pesucci,Roberto Pistilli 대한악안면성형재건외과학회 2023 Maxillofacial Plastic Reconstructive Surgery Vol.45 No.-
Background The need for whole mandibular bone reconstruction and bilateral joint replacement is fortunately rare, but it is an extremely challenging topic in maxillofacial surgery, due to its functional implications. CAD-CAM techniques development has opened new broad horizons in the surgical planning of complex maxillofacial reconstructions, in terms of accuracy, predictability, and functional cosmetic results. The review of the literature has revealed a small number of scientific reports on total mandibulectomy including the condyles, with only eleven cases from 1980. Most of the works describe reconstructions secondary to dysplastic or inflammatory diseases affecting the lower jaw. The aim of this work, reporting a rare case of massive fibrous dysplasia of the whole mandible, is to share our experience in the management of extended mandibular and bilateral joint reconstruction, using porous titanium patientspecific implants. Case presentation The authors present a 20-year-old male patient suffering from massive bone fibrous dysplasia of the mandible. The mandibular body and both the rami and the condylar processes had been involved, causing severe functional impairment, tooth loss, and facial deformation. The young patient, after repeated ineffective conservative surgical treatments, has required a biarticular mandibular replacement. Using virtual surgical planning (VSP) software, the authors, in collaboration with medical engineers, have created a custom-made original titanium porous mandibular implant, suspended from a bilateral artificial temporomandibular joint. The mandibular titanium implant body has been specifically designed to support soft tissues and to fix, in the alveolar region, a free fibular bone graft, for delayed dental implant prosthetic rehabilitation. Conclusion The surgical and technical details, as well as the new trends in mandibular reconstructions using porous titanium implants, are reported, and discussed, reviewing literature reports on this topic. Satisfactory functional and cosmetic restorative results have been obtained, and no major complications have occurred. The patient, currently in the 18th month clinical and radiological follow-up, has recently completed the functional restoration program by an implant-supported full-arch dental prosthesis.
Flavio S. Correa da Silva,Frederico P. Costa,Antonio F. Iemma 한국통신학회 2020 ICT Express Vol.6 No.3
In the present article the relationship between machine learning and medicine is reviewed, in order to assess the potential for the practical use of machine learning for diagnosis and therapy advice. The considerations built herein are particularly suitable for oncology, in which early diagnostics is particularly important for the success of treatments, and therapy is often based on chemotherapy and radiotherapy, which have harmful side effects.