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Color Congruency between Text and Graphics Improves Reading Fluency and Comprehension
Pei-Chen, Wang,Tsuei-Ju, Hsieh,Da-Lun, Tang 한국색채학회 2017 AIC 2017 Jeju Vol.2017 No.10
In layout design, color helps not only to decorate but also to index important messages across texts. In this study, we used eye movement data and a reading comprehension test to examine how different color schemes could affect reading behavior when applied in various infographics composed graphics and corresponding explanation text. Three types of infographics were designed: a tour map, a data diagram and an explanatory graph. Each infographic was varied in four coloring schemes that used in highlighting important messages mutually in the texts and the graphics within a infographic. The messages appear in both graphic and the explanatory text were colored in gray scale (no color highlights), a single red color, multiple colors congruently highlight the text and graphics, and multiple colors incongruently highlight the text and graphics. Twenty participants were recruited for the tests. Two-way ANOVA and analyses indicated that different coloring schemes of highlights in text and graphics would impact the readers comprehending process, as well as use different coloring schemes in different information types.
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