수상스키장의 서비스품질지각이 고객만족, 고객태도 및 고객충성도에 미치는 영향

최청락(Choi, Cheong-Rak),신명수(Shin, Myung-Soo) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.6

The purpose of this study was to find out the effect of water ski firms’ service quality on customer satisfaction, customer attitude and customer loyalty. For this purpose, the study collected questionnaires of 268 customers of 8 water ski firms located in Gyeonggi Province by convenient sampling method, excluded inappropriate data, and processed the final data that were analyzable using PASW WIN 18.0 and AMOS 18.0. The results are as follows; First, service quality affected customer satisfaction significantly. Second, service quality had a significant effect on customer attitude. Third, service quality had a significant effect on customer loyalty. Fourth, customer’s satisfaction had a significant effect on customer attitude. Fifthly, custome satisfaction did not have a significant effect on customer loyalty. Sixth, customer attitude had a significant effect on customer loyalty.

태권도 수련생들의 여가만족도와 생활만족도가 행복감에 미치는 영향

최청락(Choi, Cheong-Rak),진승태(Chin, Seung-Tae) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.6

The purpose of this study was to analyze the effect of leisure and life satisfaction on euphoria for Taekwondo students. The measurement method was based on a questionnaire through convenience sampling method, A total of 500 questionnaires were distributed to several Taekwondo studios located in Seoul and Gyeonggi-do and 422 copies were used as final subjects of this study. After processing the data T-test, analysis of frequency, correlation analysis, regression analysis using the SPSSWIN PASW 18.0 the result was as follow. First, Leisure (Physical and environmental) satisfaction has a significant influence on Life style satisfaction. Second, Leisure (Physical, psychological and environmental) satisfaction has a significant influence on euphoria. Third, Life style satisfaction has a significant influence on euphoria. Fourth, Among leisure satisfaction, only environmental satisfaction was significantly different between gender.

골프연습장 이용자들에 대한 마케팅믹스 전략이 지각된 품질과 고객만족, 재구매의도에 미치는 효과

최청락(Cheong Rak Choi),허철무(Chul Moo Heo) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.48

The purpose of this study was to examined the effect of marketing mix on perceived service quality, customer satisfaction and repurchase intention to participants of golf practice range. Total of 322 participants were sampled from the customer for the golf practice range by convenience sampling method. The resulting data were processed by exploratory-confirmatory factor analysis, correlation analysis, reliability analysis and structure model analysis using SPSS 15.0 and AMOS 7.0 program. The obtained findings were as follows: First, product and price among marketing mix strategy had positive influence on perceived service quality. second, product and price among marketing mix strategy had positive influence on customer satisfaction, third, perceived service quality had positive influence on customer satisfaction. Fourth, customer satisfaction had positive influence on repurchase intention.

야구 동호회 참여가 행복감에 미치는 영향

최청락(Choi, Cheong-Rak),서희정(Seo, Hee-Jung) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.4

The purpose of this study is to analysis the effect of happiness for the members of social baseball club. In order to accomplish the goal of this research on the basic of literature with a couple of baseball and academic experts, and ten members of the baseball club. This study was used as the foundation of qualitative research techniques. The research method was based on literature research, data collected by survey research and verified by experts in the field three times. The data was collected by interview, reflection. And the study analyzed by using content analysis method. The study was classified data by inductive content analysis and analyzes into subject encoding, category of the meaning and conceptualization. To draw a conclusion from this study without prejudice of an author, go through validation progress with experts. The interview got permission beforehand. The data was collected by participation observation, interview. And the analyzed by using constant comparison method.

추구편익에 따른 국민체육센터 이용객의 장세분화에 관한 연구

최청락(Choi, Cheong-Rak) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.4

The purpose of this study was to draw implications on marketing strategy for maximizing profitability of public sports facilities and improving management efficiency by segmentation according to customers’ benefit sought on national sports center. 575 participants were sampled from the customer for national sports centers, and the resulting data were processed by frequency analysis, factor analysis, and reliability analysis using SPSSWlN 15.0 program. The differences among segmented groups were proved by oneway ANOVA and chi-square after extracting subdivision groups by cluster analysis. The obtained findings were as follows: First, the customers’ demographic characteristics had significant differences of sex, income level, and health status according to benefit sought cluster. Second, the recent statistics using national sports center had significant differences of period and sport in using according to benefit sought cluster. Third, facility satisfaction level of national sports center had significant differences derived from program factor, facility factor, service factor and convenience factor according to benefit sought cluster. Fourth, the determinant factor of sports center had significant differences derived from price, facility level, recommendations according to benefit sought cluster.

골프 스폰서십에 의한 기업이미지, 스폰서 기업에 대한 태도, 브랜드인지도 및 제품 구매의도 간의 인과관계

최청락(Cheong Rak Choi),허철무(Chul Moo Heo) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.51

The purpose of this study was to investigate the relationship among corporate image, attitude toward sponsor enterprise, brand awareness and purchase intention of golf consumer. The sample of this study were 296 golf consumer. Factor analysis, t-test, correlation analysis, reliability analysis and structural equation model analysis used by SPSS 15.0 and IBM AMOS version 20 program. The findings of this study were as follows. First, male group in golf consumer showed high scores on the image of corporate social responsibility. Second, corporate image of sponsor enterprise had positive influence on attitude toward sponsor enterprise and brand awareness. Third, attitude toward sponsor enterprise had not influence significantly on purchase intention.

대학생의 여가태도와 생활만족의 관계 분석

최청락(Choi, Cheong-Rak),허철무(Heo, Chul-Moo),김범(Kim, Buom) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

The purpose of this study is to investigate the relationship among leisure attitude, leisure constraint, leisure continuation and life satisfaction in university students. The sample consisted of 258 students who participate in physical education class from 3 Universities located in Seoul. Data for this study were obtained by using convenience sampling technique and a self-administered survey. The data were recorded and analyzed using the SPSS Ver 19.0 statistical computer package. The results of this research can be summarized as following. First, justice attitude and conduct attitude which are sub-factor of leisure attitude had significant impact on convenience constraint. Second, justice attitude and conduct attitude had significant impact on intrinsic continuation, conduct continuation subcomponent in the leisure continuation. Third, conduct attitude subcomponent in the leisure attitude had significant impact on life satisfaction. Fourth, convenience constraint subcomponent in the leisure constraints had significant impact on intrinsic continuation subcomponent. Finally, leisure continuation had not significant impact on life satisfaction.

프로스포츠 이벤트-자아 일치성이 충성도에 미치는 영향

최청락(Choi Cheong-Rak),서희정(Seo Hee-Jung) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.2

That is the purpose of this study is to analyze the effects of professional sport -event congruity of spectators on spectators' loyalty after attending and viewing professional sports. Target of this study is college students who have experiences of attending and viewing professional sports during the first semester in 2008. Sample group was extracted utilizing convenient sampling method and questionnaire was prepared through self-administration. Out of a total 241 answer sheets, 203 answers were used as data processing excluding 38 answers who did not attend and view professional sport. The data was analyzed in frequency analysis, factor analysis, Cronbach's a test, and simple & multiple regression analysis using SPSSWIN Ver. 14.0, this study is to find out methods for spectators of professional sports to come back to stadiums again. The contents of results from the study are as the follows: First, professional sport -event congruity showed a meaningful effect on satisfaction of viewing. Second, professional sport -event congruity did not show a meaningful effect on satisfaction of viewing. Third, professional sport -event congruity showed no meaningful effect on loyalty. Fourth, viewing devotion showed a meaningful effect on satisfaction of viewing. Fifth, viewing devotion showed a meaningful; effect on loyalty. Sixth, satisfaction of viewing showed a meaningful effect on loyalty.

Economic injury levels and recommendation for pest control of Tetranychus kanzawai Kishda(Acarina, Tetranychidae) in Rubus coreanus Miquel

Ju Rak Lim,Ju Kim,Seong Soo Cheong,Dong chil Choi,Chang yeon Hwang 한국응용곤충학회 2009 한국응용곤충학회 학술대회논문집 Vol.2009 No.10

This study was conducted for establishment of Economic injury levels(EILs) of the tea red spider mite, Tetranychus kanzawai on Rubus coreanus. T. kanzawai was innoculated on May 7 in differently 0, 5, 10, 20 and 40 adults per plant. And pesticide was treated in late April, early May, middle May and late May, respectively. After inoculated of T. kanzawai, the density was increased until the mid-June and decreased gradually in all plots. And higher inoculation density were increased higher than lower inoculation density. Growth variables were not different among experimental plots except number of fruit set, but the number of fruit set and yields were decreased with increasing initial mite density. Densities of T. kanzawai on treated time of pesticide was lower in later treatment time than early treatment time. The late April treatments were not effective of pesticide in harvesting season. The rates of yield loss increased with increasing initial mite density. The relationship between initial T. kanzawai densities and yield losses was well described by a linear regression, Y = 0.6545X + 3.0425, R2=0.9313. Based on the relationship, the number of adults per plant which can cause 5% loss of yield was estimated to be approximately 3.0. And EILs was estimated to be approximately 8.3 adults/leaf in mid-May.

프로스포츠 관중의 지지를 받는 타이틀스폰서의 브랜드자산 효과에 따른 구단의 역할분석

최청락(Choi, Cheong-Rak),서희정(Seo, Hee-Jung) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.6

The purpose of this study is to analyze a sports club’s role consequent on professional sports spectators, and a title sponsor’s brand equity effect. To this end, this study conducted a survey after preparing survey questions through literature research, in-depth interviews and interviews with experts. This study composed the survey questions with brand personality, brand attitude, brand image, brand satisfaction and brand loyalty. This study set the spectators supporting Hyundai Oilbank in the 2013 K-League as its survey target, adopted purposive sampling as a sampling method, and got the surveyed to prepare the questionnaire using the self-administration method, and did sampling of 523 copies of questionnaires in total. As for data processing, this study made a frequency analysis, cross analysis, correlation analysis and structural equation modeling analysis. The study results are as follows: First, the sub-variables of brand personality were found to partially have a significant influence on brand attitude, brand image, brand satisfaction and brand loyalty. Second, brand attitude was found to have a significant influence on brand image and brand satisfaction. Third, brand image was found to have a significant influence on brand satisfaction and brand loyalty. Fourth, brand satisfaction was found to have a significant influence on brand loyalty.