Human-induced crisis - impacts on tourism and recovery progress

Chemli. Samiha 대한관광경영학회 2018 觀光硏究 Vol.33 No.4

This research study aims principally to analyse the short and medium-term institutional strategies implemented by tourism bodies to overcome a human-induced crisis, to pinpoint the impact of the latter on tourism, and their following levels of success or failure, along with the ongoing adverse events. The methodology consists of a compilation of qualitative methods, defalcated in three different phases. The first stage is the ethnographic research based on participant observation, in the premises of the Ministry of tourism in Tunisia. The second part is the study of similar happenings in selected countries and the duly applied strategies. Finally, a deductive analysis is used to bring to light both the success and lack of success of the formerly identified strategies. This paper maintains the notion of ‘learn from others’ experiences’, and confirms the fluctuations existing between the different scenarios according to external factors differing from one state to another.

The Awakening Dragon of Africa, ways to success and potential economic impacts on neighboring countries

Chemli. Samiha,Nunes. Sara 대한관광경영학회 2018 觀光硏究 Vol.33 No.4

The study’s aim is twofold: to give insights to policymakers and destination managers on developing tourism destinations’ ways to success, through the right alternative scenarios; and to enrich knowledge in economic impacts on neighboring mature destinations. The application is made on 11, North African and closer countries to Algeria. The methodology consists of two complementary appraisals: a benchmarking analysis; and a qualitative study on management and development strategies implemented by the sample. This paper maintains the notion of ‘learn from others’ experiences’, and confirms the high risk to converge to mass unsustainable tourism, as a result of regulations’ alleviations.

Perceived image of a tourism destination, impact on the motivation to visit

Chemli Samiha,Nunes Sara 대한관광경영학회 2017 觀光硏究 Vol.32 No.5

This paper focuses on the importance of perceived images and motivation factors on tourists’ behaviour and their intention to select a destination for future holidays. A better understanding of these elements may help to produce the right promotional layouts of the country. Therefore, and in order to achieve this aim, an empirical study has been applied on European behaviour and perceptions of Tunisia. The key markets selected are French, German, Italian and British, as being the main incoming external European tourists to the country. The methodology used consists of two complementary stages. The first is a study of the European perceived images of Tunisia, which comes out with a mental mapping spread through five clusters of Tunisian tourism products’ components. Then the second phase is an estimation of the relationship between European tourists’ intention to visit Tunisia and variables linked to perceptions and motivation factors, using a regression econometric binary model ‘Logit’. The results of this research study conclude that French, German, Italian and British behave relatively differently in respect of travelling to Tunisia as a tourism destination. The latter is positively linked to their perceptions of the country.

The disparity of man-made crises’impacts on tourism destinations

( Chemli Samiha ) 대한관광경영학회 2018 觀光硏究 Vol.33 No.8

This actual work studies the impact of the Arab spring and specific-related human-induced attacks, regarding tourists’ arrivals, on selected tourism destinations. The methodology consists of qualitative research using content analysis applied to a corpus of online data selected from the main news media, during 2015. A double issue arose in this study, the first is the immediate terrorism impact on tourism volume indexes, and the second is the direct connexion between the level of crises’ impacts and the prior-crisis notoriety of the tourism destination.

The disparity of man-made crises’ impacts on tourism destinations

Samiha Chemli 대한관광경영학회 2018 觀光硏究 Vol.33 No.8

This actual work studies the impact of the Arab spring and specific-related human-induced attacks, regarding tourists’ arrivals, on selected tourism destinations. The methodology consists of qualitative research using content analysis applied to a corpus of online data selected from the main news media, during 2015. A double issue arose in this study, the first is the immediate terrorism impact on tourism volume indexes, and the second is the direct connexion between the level of crises’ impacts and the prior-crisis notoriety of the tourism destination.

Intention to reuse of high-end hotels in Seoul - online opinion mining

Samiha Chemli,Sara Nunes,Michalis Toanoglou 한국서비스디자인학회 2023 한국서비스디자인학회 학술대회자료집 Vol.2023 No.1

Regarding hotels, the intention to reuse, and willingness to recommend the product are essential success indicators of business performance. However, existing studies tend to focus on online e-opinion about hotels with no targeted starring. This greatly limits the generaHzability of their findings. Through content analysis of online opinions, this study examined the main variables explaining e-satisfaction, the links of the latter to e- direct and indirect loyalty of high-end hotels in Seoul. One-tailed correspondence and link analyses are applied to a corpus of 750 online reviews collected from one of the largest hospitality and tourism platforms, booking.com, sampled from a total of 26459 e-generated opinions and 23 premium five stars hotels in Seoul, coded manually. The work concludes that specific hotels’ attributes, major vectors with similar orientations, are preeminent factors to be considered by managers in addition to the scoring criteria presented by the database itself.

Alternative Tourism in a rural region, Diagnosis and Marketing Actions, The case of the South-East of Tunisia

Samiha Chemli 대한관광경영학회 2017 觀光硏究 Vol.32 No.4

Alternative tourism and regional tourism development are paramount for the competitiveness and the sustainability of tourism destination. This paper focuses on future potential strategies to promote alternative tourism in a naturally, archeologically, and culturally rich but neglected region, in terms of well-structured tourism products, the case of the South-East of Tunisia (the three governorates of Tataouine, Medenine, and Gabes). The methodology used consists of three complementary stages. An in-depth diagnosis of the selected regions’ potentials and values, a benchmarking evaluation, of similar international regions and a content analysis of the previously collected data, to pinpoint the mostly adequate strategies to be implemented in the South-East of Tunisia. The main results conclude that the three governorates of the South-East of Tunisia, which are completely under-positioned, need to be promoted as complementary but unique tourism products under the positioning of ‘Original’ and ‘Durable’ destination, and each governorate needs to be considered as ‘a tourism destination’, on its own right and as a ‘must see destination even for short hauls’.

Destination Personality a path towards Faultless promotion

Samiha Chemli,Sara Nunes 대한관광경영학회 2018 觀光硏究 Vol.33 No.1

Due to the fierce competition between tourism destinations; the continuous changes in today’s world, impacting directly on tourism; and the importance of this sector, economically, for several countries worldwide, it is crucial to provide a clear identity and a perceivable personality for each destination. Thus, to clear any confusions regarding positioning. Therefore, The brand personality of a tourism destination, through online and offline content analysis, would be a way to find the gap between operators’ positioning of a destination and the one applied by destination’s marketers. In this study, the Aaker (1997)’s model, of Brand Personality Scale (BPS), has been modified and applied to a tourism destination. The findings conclude clear disparities between Governmental and operators’ positioning of the selected country, most of which are accepted as part of ‘a supplementing positioning strategy’, and few may be considered as errors. Thus, this article presents insights to tourism professionals and responsible bodies on the way to fill the gaps through a supplementing strategy.

A study of Chinese Tourist5s Shopping Behavior and Loyalty The Case Study of South Korea

Meng Lei,Samiha Chemli 한국서비스디자인학회 2023 한국서비스디자인학회 학술대회자료집 Vol.2023 No.1

Generating Tourists’ Loyalty in Destinations through Mass Customization, Applied Ordered Logistic Regression

Sara Nunes,Samiha Chemli 대한관광경영학회 2017 觀光硏究 Vol.32 No.8

Tourists’ loyalty is one major and common objective to all competing destinations and tourism companies. Accordingly, this study aims to bring to light the usefulness to pinpoint variables influencing loyalty to tourism destinations, in today’s changing environment. The methodology consists of the application of an ordered logit model, considering loyalty as the dependent variable, to the case of a North African tourism destination with four incoming European markets. Due to the enormous differences identified between selected markets, the study concludes that responsible bodies could select and focus on specific factors impacting on each market, to optimize potential ‘confirmed’ fidelity of tourists to their destinations. Thus, the aim is to generate loyalty through the mass personalization of products.