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네이티브 광고의 브랜드 및 제품 노출이 수용자의 광고 인지와 태도, 공유 의도에 미치는 영향
이수범(Lee, Soo?Bum),송민호(Song, Min?Ho),문원기(Moon, Won?Ki),신명희(Shin, Myoung?Hee) 한국광고홍보학회 2016 광고연구 Vol.0 No.111
본 연구는 60명을 대상으로 아이트래킹과 실험연구를 병행하여 네이티브 광고의 효과를 파악하기 위해 네이티브 광고에 대한 인지, 수용자 태도, 공유 의도를 검증하였다. 구체적으로 네이티브 광고를 콘텐츠와 브랜드 및 제품의 노출 형태(직접 노출/간접 노출)를 고려하여 두 유형의 네이티브 광고에 대한 시각적 주의가 피험자들의 광고 인지에 미치는 영향을 비교하였다. 또한 두 유형의 네이티브 광고에 대한 태도(콘텐츠 태도, 브랜드 태도, 공유 의도)를 측정하여 각 유형에 따른 차이를 비교하였다. 분석결과, 직접 노출 형태의 네이티브 광고의 구성 요소 중 콘텐츠 본문에 브랜드 관련 문구를 포함하였을 때 피험자들의 광고 인지에 긍정적인 영향을 미치는 것으로 나타났다. 또한 각 노출 유형별 콘텐츠 태도의 차이는 유의미하지 않았으나, 직접 노출일 때 브랜드 태도가 더 호의적인 것으로 나타났다. 마지막으로 직접 노출일 때 네이티브 광고의 공유 의도는 상대적으로 높게 나타났다. 이러한 결과를 종합하여 네이티브 광고 제작을 위한 실무적 제언을 담았다. This study explored the effects of native advertising on readers’ recognition, attitude, and sharing intention. This study used both quasiᐨexperiment and eyeᐨtracking for 60 participants to analyze advertising effectiveness (Attitudes toward contents/brands, and sharing intention) of two types native advertisements such as brand exposure (direct/indirect). According to the result of this study, direct exposure type ads had a high advertisement recognition that included brand wording in ad contents. In addition, there was no significant difference of attitudes toward contents among each ad types but direct exposure type ads had more favorable brand attitude than indirect type ads. Finally, this study also showed that the sharing intention of direct exposure type ads were higher than indirect type ads. Based on the findings, this study provided a practical implication for the production of native advertising.
하태선,이태수,차은종,박범수,한헌석,채수일 충북대학교 의과대학 충북대학교 의학연구소 1993 忠北醫大學術誌 Vol.3 No.1
본원 소아과 입원환자의 퇴원요약 기록을 전산관리하는 시스템을 개발하였다. 소아과 환자관리에 적합하도록 퇴원요약지를 설계하였고 개인용 컴퓨터를 사용하여 관리하도록 구성하였다. 주 기억장치 4MB와 보조기억 장치 120MB HDD을 장착한 PC-386DX 시스템을 기반으로 개발하였고 소프트웨어로는 FoxPro v2.0을 사용하였다. pull-down menu 방식과 window방식을 적용하여 비전문가라 할지라도 손쉽게 사용할수 있도록 하였고 정보입력 및 수정시 사용자 편의를 최대한 반영하고자 하였다. "AND"와 "OR"연산자를 사용하여 다양한 검색이 가능하였다. 본 시스템은 현재 본원 소아과에서 실무에 적용하고 있으며 향후 통계분석과 임상연구에 크게 활용할 수 있으리라 생각된다. A PC-based system was developded to manage discharge summary records of pediatric patients. It is based on a PC-386DX system equipped with 4MB memory and 120MB HDD, and its software was written in FOXPRO V2.0. Any users unfamiliar with computer can make an easy access to the data through pull-down menu and windows system. Logical operators of "AND" and/or "OR" enabled a flexible and various search conditions. The present system is being under clinical use in the Department of Pediatrics, and warrants future applications to statistical analysis as well as clinical research projects.
당뇨병 환자에서 혈장 Thrombin-Antithrombin Ⅲ 및 Plasmin-α_2-Plasmin Inhibitor 복합체의 임상적 의의
김경욱,김은숙,정상수,윤수지,박우일,이준희,남수연,안철우,문병수,김경래,차봉수,송영득,임승길,이현철,허갑범 대한당뇨병학회 2002 Diabetes and Metabolism Journal Vol.25 No.5
연구배경:당뇨병 환자에서 혈액응고 및 섬유소용해 체계의 이상경향이 있어 그 결과로 여러 혈관합병증의 발생위험이 높다는 사실은 널리 알려져 있다. 그 기전은 아직 확실히 밝혀지지 않았으나, 고혈당으로 인한 혈장 단백질들의 비효소성 당화작용이나 산화성 스트레스로 인한 유리 라티칼 작용으로 응고항진이나 섬유소용해 활성의 저하를 유발하는 것으로 생각되고 있다. 최근 응고 및 용해인자와 그 억제자의 복합체들의 증가가 이 상태를 비교적 예민하게 반영한다고 알려져 있다. 방법:본 연구에서는 당뇨병 환자 101명과 정상 대조군 20명에서 혈장내 thrombinantithrombin complex(TAT)와 plasminα₂plasmin inhibitor complex(PIC)를 측정하여 비교하고, 당뇨병 환자에서 미세혈관 합병증과 대혈관합병증의 유무에 따른 차이와, 이미 혈관 질환의 위험인자로 알려져 있는 인자들간의 상관성을 알아보고자 하였다. 결과:1. 환자의 분포를 살펴보면 혈관합병증이 있는 군은 85명, 혈관합병증이 없는 군은 16명이었고, 평균연령은 각각 57.9±14.1세, 49.9±16.6세로 혈관 합병증이 있는 군에서 더 나이가 많았고, 체질량지수는 23.2±3.4㎏/㎡, 24.1±3.4㎏/㎡로 두 군간 유의한 차이는 없었다. 또 두 군간의 혈압 및 HbA1c, 공복혈당 및 인슐린과 Cpeptide, 총 콜레스테롤, 중성지방, HDL콜레스테롤, Lp⒜는 유의한 차이가 없었고, 미세혈관합병증이 있는 군에서 당뇨병의 유병기간이 길었다. 2. TAT 및 PIC의 농도는 정상 대조군에서는 2.8±1.2 ng/mL, 240.4±69.7 ng/mL이었고, 당뇨병 환자군에서는 9.5±22.6 ng/mL, 472.2±258.7 ng/mL이었다. TAT와 PIC 모두 당뇨병 환자군에서 정상 대조군에 비해 유의하게 증가되어 있었고(p<0.001), TAT/PIC ratio는 두 군간 차이가 없었다. 3. 당뇨병 환자의 혈관합병증에 따른 TAT 및 PIC, fibrinogen 농도는 합병증이 없는 군은 각각 4.1±2.4ng/mL, 362.2±272.0ng/mL, 322.7±102.4mg/mL으로 PIC와 fibrinogen의 증가를 보였으나, 연령을 보정한 후에는 통계학적 유의성은 없었다. 또 대혈관 합병증군에서는 각각 6.0±4.9 ng/mL, 507.4±321.6 ng/mL, 427.1±194.7 mg/dL이었으며 미세·대혈관 합병증군에서는 10.4±6.4 ng/mL, 484.8±269.7 ng/mL, 388.4±132.4 mg/dL으로 TAT의 증가를 보였으나 역시 연령을 보정한 후에는 통계학적 유의성은 없었다. 4. 미세혈관합병증군에서 HbA1c(>8%)가 높은 군의 PIC 농도가 유의하게 높았고(p=0.049), 대혈관합병증군에서 HbA1c(>8%)가 높은 군의 총 콜레스테롤 농도가 유의하게 높았다(p=0.042). 5. 총 당뇨병 환자군에서 PIC는 fibrinogen과 HbA1c와 양의 상관관계를, BMI와 음의 상관관계를 보였으며(r=0.47, 0.31,-0.25), 혈관 합병증이 없는 당뇨병 환자군에서만 TAT는 HbA1c와 양의 상관관계를 보였다(r=0.67). 결론:이상의 결과에서 혈장 TAT 및 PIC 농도는 당뇨병 환자에서 정상 대조군에 비해 의미있게 증가되어 있었고, 당뇨병 환자군에서는 연령의 증가와 유병기간이 혈액응고항진 및 용해의 장애에 큰 역할을 함을 알 수 있었으며, 총 당뇨병 환자군에 PIC와 HbA1c와 양의 상관관계를, BMI와 음의 상관관계를 보였으며 혈관 합병증이 없는 당뇨병 환자군에서만 TAT는 HbA1c와 양의 상관관계를 보였다. 따라서 당뇨병 환자에서 혈액응고 및 용해의 장애가 동반되어 있다고 볼 수 있으며, 혈장 TAT 및 PIC는 혈관합병증으로의 진행을 예측하는 지표로서 유용하리라 생각된다. 또 혈당조절정도와 상관성이 있으므로 혈당조절후에 추적검사를 시행하여 합병증의 예방이 가능한지 추후 연구가 필요하리라 생각된다. Background : Abnormality of coagulation and fibrinolystic system is known as a predisposing factor of vascular complication in diabetes. Although the pathogenesis is not well known, non-enzymatic glycation reaction and the increase in production of free radicals due to an increased oxidative stress may be linked to the hypercoagulibility and hypofibrinolytic activity. As indices of abnormality in coagulation and firinolysis in peripheral blood, plasma thrombin-antithrombin Ⅲ complex (TAT) and plasmin-α_2-plasmin inhibitor complex (PIC) were measured. The purpose of this study was to clarify whether hypercoagulability exists in diabetic patients with or without vascular complication. Methods : In our study, we measured plasma thrombin-antithrombin Ⅲ compelx (TAT) and plasmin-α_2-plasmin inhibit or complex (PIC) in 101 diabetic subjects and 20 controls. Comparing TAT and PIC levels in diabetic microvascular complication group, diabetic macrovascular complication group and controls, we examined correlation between risk factors associated with diabetic vascular complication. Results : 1. The group with diabetic vascular complication was older than group without complication. There was no significant difference in BMI, blood pressure, HbA_ic, blood sugar level, insulin, C-peptide, serum creatinine, total cholesterol, triglyceride, HDL-cholesterol, Lp (a) between two groups. The group with diabetic microvascular complication had longer duration of diabetes. 2. Concentration of TAT and PIC were 2.8±1.2 ng/ mL, 240.4±69.7 ng/ mL in controls and 9.5±22.6 ng/ mL, 472.2±258.7 ng/ mL in diabetic patients, respectively. TAT and PIC were significantly higher in diabetic patients than in control (p<0.001). But TAT/PIC ratio was no significant difference between two groups. 3. In diabetic patients, concentration of TAT and PIC and fibrinogen were respectively 4.1±2.4 ng/ mL, 362.2±272.0 ng/ mL, 322.7±102.4 mg/ dL in group without vascular complication and 5.3±4.1 ng/ mL, 529.5±258.7 ng/ mL, 374.9±106.2 mg/ dL in group with microvascular complication, which group had increase in PIC and Fibrinogen but no significance after correction of age. Concentration of TAT and PIC and Fibrinogen were 60.±4.9 ng/ mL, 507.4±321.6 ng/ mL, 427.1±194.7 mg/ dL in macrovascular complication, and 10.4±6.7 mg/ mL, 484.8±269.7 ng/ mL, 388.4±132.4 mg/ dL in combined vascular complication which group showed increase of TAT but also had no significant increase after correction of age. 4. In diabetic microvascular complication patients, group of high HbA_1c (>8%) (p=0.049) had significant high PIC concentration. In diabetic macrovascular complication patients, group of high HbA_1c (>8%) (p=0.042) had significant high total cholesterol concentration. 5. In all diabetic patients, PIC was positively correlated with fibrinogen and HbA_1c and negatively correlated BMI (r=0.47, 0.31, -0.25). Only in daibetic patients without angiopathy, TAT was positively correlated with HbA_1c (r=0.67). Conclusion : In this study, plasma TAT and PIC concentration significantly increased in diabetic patients compared with controls, and PIC was increased in group with microvascular complication, TAT were increased in group with combined micro macrovascular complication. However, there was no significance relationship existed when correctinf for age. PIC was correlated with HbA_1c. TAT was correlated with HbA_1c only in the group without angiopathy. Abnormality of coagulation and fibrinolysis were combined in diabetes, plasma TAT and PIC can be used as an index of vascular complication. Also we found the correlation with the degree of the blood glucose control. Therefore we need follow up study for the possibility of prevention of vascular complication after controlling the blood glucose to age-matched patients (J Kor Diaabetes Asso 25:354~363, 2001).
에지특징에 근거한 이미지영역 분리와 DCT를 이용한 얼굴 인식
박수봉,이인범 東新大學校 1998 論文集 Vol.10 No.-
In this paper, we propose a face recognition algorithm which extract characteristics of image using edge and DCT(Discrete Cosine Transform). In this algorithm, training vectors of neural networks is the extracted data. With the same luminesce and distance, the fixed CCD camera, human face was captured. Edge characteristics of face images is concentrated in eye bows and mouth. Therefore, using edge characteristics of face images, it was segmented with square region. we determined this area to the characteristics region of face images, and contains eye bows, eyes, nose and mouth. Also, after executing DCT for this square region, we extracted feature vector. This feature vector was normalized and set the input vector of neural networks. Simulation results show 100% recognition for 30 face images when face images were learned and 94% recognition rate when face images weren't learned. Also, in case of DCT processing, the proposed algorithm reduced 55% operation time than to process all face images.
민범일,배철웅,최연수 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.2
The purpose of this study is to compare the differences in the effect of ion drink and plum drink, the Korea traditional drink, on the human body during treadmill training. For the purpose, this study sample 6male basketball players of university: The subjects were made to drink 500㎖, of the plum drink and the ion drink in each 20minutes before they began Treadmill training. The findings are as follows; 1. The ion drink and the plum drink had the biggest effets on the pressure, myocardial oxygen demand, and lactate right after the training was ended the effets gradually diminish. In the particular, there was a significant difference in the effects of the ion drink and the plum drink on the blood pressure, myocadial oxygen demand and lactate(P<.05), when they were measured at the above-mentioned measureing times. However, there was no significent difference in the effects of the two drinks on the blood pressure at the measuring times. 2. The effects of the ion drink and the plum drink on experied gas volume was the hightes 1minute before the all-out training was ended, and then gradually dismised. there was a significent differance in the effects of the two drinks at the measuring times(P<05), bur there was no difference in the two drinks. 3. The effects of the ion drink and the plum drink on the heart rate were the heighest after the training was finished and then gradually diminished. There was a significant(P<.05) in the effects at the measuring times, but there was no difference in the two drinks. The results showed that the effects of the plum drink and the ion drink on the body during the treadmill training were same and that the natural plum drink was considered to be more helpful comparing to the artifical ion drink from the viewpoint of nutrition.
박범수,박승열 서울교육대학교 2000 한국초등교육 Vol.12 No.1
The the sacrifice service is one of the most important cultural inheritances, which only belongs th the human. Service has lasted in all ages and countries. The various forms of it are being held in the primitive societies and the civilized. In Korea, the history of service began before the age of th Three Kingdoms. Since the age of the Chosun Dynasty, it has been more diverse in type, and more complicated in procedure. To the present, on this, the improvement of service has been required, in any method. This study started with this critical mind. The summary of study is this; The first, this study annotated about the traditional sacrifice service forms based on records and literatures. The second, this study suggested the reformed contents and procedures of service appropriate to the present-day trend, retaining its original state. The third, this study suggested the service model exposed in th minimum form.
근관내 잔존 Calcium Hydroxide제재가 치근단 미세누출에 미치는 영향
신수일,조용범 대한치과보존학회 2001 Restorative Dentistry & Endodontics Vol.26 No.1
The purpose of this in vitro study was to compare the apical leakage in extracted teeth filled with gutta-percha subsequent to dressing with one of three different calcium hydroxide preparations. Thirty six extracted teeth with single canal were sued in this study. After working length determination, canals were prepared with K flexo files to a #40 at the working length. Step-back flaring was produced by using #45, #50 K flexo files and #2, #3, #4 Gates Glidden burs. The teeth were randomly divided into 3 groups of 10 each: the remaining six teeth were used for negative and positive leakage control: Group 1, dressed with pure calcium hydroxide power (Sigma, USA) mixed with distilled water; Group 2, dressed with Metapaste (Metadent, Korea); Group 3, dressed with Vitapex (Neo Dental, Japan). Teeth were sealed with Caviton (GC, Japan) and incubated in 100% humidity, at 37℃ for 1 wk. All kinds of calcium hydroxide were removed from the canal with a MAF and 5% NaOCI. The canals were filled with AH-26 sealer and gutta-percha using lateral condensation technique, incubated in 100% humidity, at 37℃ for 2 days for the sealer to be set. The teeth were coated twice with nail varnish except for an area of approximately 2mm surrounding the apical foramen. All specimens were placed in 2% mthylene blue solution for 2 days. The root were sectioned longitudinally, the amount of apical leakage was measured to the most coronal part of the root canal to which the dye had penetrated. The independent measurements were made for each root using a stereomicroscope (x 40 magnification) and the average was recorded for statistical analysis. The results were as follows; 1.The mean of apical leakage in group of pure calcium hydroxide ranged 0.102±0.156mm, in Metapaste ranged 0.062±0.069mm, and in Vitapex ranged 0.067±0.072mm. 2.Group of pure calcium hydroxide exhibited more leakage than those of 2manufactured calcium hydroxide preparations, but it was not statistically significant. 3.Group of water-based Mtapaste showed lesser leakage than that of oil-based Vitapex, but it was not statistically significant.