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TESTING THE INFLUENCE OF INERTIA ON POST-RECOVERY BEHAVIOR
Christian Brock,Markus Blut,Heiner Evanschitzky 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
During the last decade, customer complaint management received considerable attention in marketing literature, e.g., researchers examined the consequences of a negative incident on customer attitudes towards the provider and the associated behavioral intention such as self-reported repurchase intentions ( e.g. Evanschitzky, Brock, and Blut, 2011; Smith and Bolton, 2002; van Doorn and Verhoef, 2008). However, this stream of research has not examined actual purchase behavior after the complaint (e.g., de Matos, Henrique, and Rossi, 2007). Hence, it is unclear whether service recovery only affects self-reported outcomes (i.e., purchase intention) or actual purchase behavior. Moreover, recent research has indicated that customer inertia explains a large proportion of the variance of a customer’s repurchase behavior (e.g. van Doorn and Verhoef, 2008). So far, no research has assessed the impact of inertia in the service recovery context. It is indicated that the relationship between the provider and the customer is strongly affected by the service failure (van Doorn and Verhoef, 2008), but as of now, the role of past behavior has not been investigated. This study contributes to the complaint management literature by (1) analyzing the effects of service recovery on actual purchase behavior after recovery and (2) by assessing the role of inertia in situations of service recovery. Results indicate that complaint satisfaction has a significant positive impact on post complaining purchase behavior while overall satisfaction has no such effect. Furthermore, past purchase behavior has the strongest impact; thus, inertia plays a substantial role in complaint management.
World-Indexed Descriptivism and the Spurious Problem of Referring Names
Stuart Brock(스튜어트 브록) 한국분석철학회 2006 철학적 분석 Vol.0 No.14
필자는 2004년의 논문에서 고유명사에 대한 세계-색인-기술 이론이 지시체가 없는 이름에 대한 우리의 직관을 제대로 설명할 수 없다고 논증하였다. 본 논문에서 필자는 김세화에 의해 제기된 중요한 반론에 대한 답변으로써 이 논증을 보다 명료화하고 수정하고자 한다. In an earlier paper (Brock 2004) I argued that world-indexed descriptivists about proper names are not in a position to account for our intuitions about empty names. In this paper I clarify and amend that argument in response to an important objection raised by Seahwa Kim.
Brock, G.,Heiselman, D.,Maggi, M.,Kim, S.W.,Rodriguez Vallejo, J.M.,Behre, H.M.,McGettigan, J.,Dowsett, S.A.,Hayes, R.P.,Knorr, J.,Ni, X.,Kinchen, K. Williams and Wilkins Co 2016 The Journal of urology Vol.195 No.3
<P>Purpose: We determined the effect of testosterone solution 2% on total testosterone level and the 2 symptoms of hypogonadism, sex drive and energy level. Materials and Methods: This was a randomized, multicenter, double-blind, placebo controlled, 16-week study to compare the effect of testosterone and placebo on the proportion of men with a testosterone level within the normal range (300 to 1,050 ng/dl) upon treatment completion. We also assessed the impact of testosterone on sex drive and energy level measured using SAID (Sexual Arousal, Interest and Drive scale) and HED (Hypogonadism Energy Diary), respectively. A total of 715 males 18 years old or older with total testosterone less than 300 ng/dl and at least 1 symptom of testosterone deficiency (decreased energy and/or decreased sexual drive) were randomized to 60 mg topical testosterone solution 2% or placebo once daily. Results: Of study completers 73% in the testosterone vs 15% in the placebo group had a testosterone level within the normal range at study end point (p < 0.001). Participants assigned to testosterone showed greater baseline to end point improvement in SAID scores (low sex drive subset p < 0.001 vs placebo) and HED scores (low energy subset p = 0.02 vs placebo, not significant at prespecified p < 0.01). No major adverse cardiovascular or venous thrombotic events were reported in the testosterone group. The incidence of increased hematocrit was higher with testosterone vs placebo (p = 0.04). Conclusions: Once daily testosterone solution 2% for 12 weeks was efficacious in restoring normal testosterone levels and improving sexual drive in hypogonadal men. Improvement was also seen in energy levels on HED though not at the prespecified p < 0.01. No new safety signals were identified.</P>
T. Brock Symons,Jinho Park,Joo Hyun Kim,Eun Hye Kwon,Jesse Delacruz,Junghoon Lee,Yoonjung Park,Eunhee Chung,이석호 한국한의학연구원 2023 Integrative Medicine Research Vol.12 No.2
Background: Accelerated skeletal muscle wasting is a shared trait among many pathologies and aging. Acupuncture has been used as a therapeutic intervention to control pain; however, little is known about its effects on skeletal muscle atrophy and function. The study's purpose was to compare the effects of acupuncture, electro-acupuncture, and electrical stimulation on cast-induced skeletal muscle atrophy. Methods: Forty female Sprague Dawley rats were randomly divided into groups: Control, casted (CAST), CAST+Acupuncture (CAST-A), 4) CAST+Electro-acupuncture (CAST-EA), and CAST+Electrical stimulation (CAST-ES) (n = 8). Plaster casting material was wrapped around the left hind limb. Acupuncture and electro-acupuncture (10 Hz, 6.4 mA) treatments were applied by needling acupoints (stomach-36 and gallbladder-34). Electrical stimulation (10 Hz, 6.4 mA) was conducted by needling the lateral and medial gastrocnemius muscles. Treatments were conducted for 15 min, three times/week for 14 days. Muscle atrophy F-box (MAFbx), muscle RING finger 1 (MuRF1), and contractile properties were assessed. Results: Fourteen days of cast-immobilization decreased muscle fiber CSA by 56% in the CAST group (p = 0.00); whereas, all treatment groups demonstrated greater muscle fiber CSA than the CAST group (p = 0.00). Cast-immobilization increased MAFbx and MuRF1 protein expression in the CAST group (p<0.01) while the CAST-A, CAST-EA, and CAST-ES groups demonstrated lower levels of MAFbx and MuRF1 protein expression (p<0.02) compared to the CAST group. Following fourteen days of cast-immobilization, peak twitch tension did not differ between the CAST-A and CON groups (p = 0.12). Conclusion: Skeletal muscle atrophy, induced by 14 days of cast-immobilization, was significantly attenuated by acupuncture, electro-acupuncture, or electrical stimulation.
Reductionism, Fictionalism, and the Objects of Thought
Stuart Brock 한국분석철학회 2015 철학적 분석 Vol.0 No.33
In this paper I evaluate Tim Crane’s distinctive form of reductivism and compare the view to fictionalism. Both reductionism and fictionalism have been put forward as ontologically modest proposals for accommodating our intuitions about fictional objects and objects of error. In Objects of Thought, Crane puts forward a vigorous case for reductionism and suggests that it compares favorably to fictionalism. In this paper I explore this contrast in more detail and conclude tentatively that fictionalism is the better of the two views.
Web Ethics : an Antidote to Computer Corruption on Campus
Patricia Ann Brock 한국부패학회 1999 한국부패학회보 Vol.4 No.1
This paper is an adaptation of the "Web Ethics" chapter in a new book manuscript entitled: "S.P.I.D.E.R.S. on the Web : Societal Perspectives : Intelligence, Diversity and Ethics with Research Sources". This work speaks directly to the target audience: college or university students. As any technology, computers are neutral machines that can have both positive and negative effects on society. Both positive and negative effects are determined not only by computer designers, but by computer users. The purpose of this paper is to examine some ethical concerns about computer usage of college and university students. The focus of this paper is one particular use of the computer : The Internet. Issues examined through this Web-ethics filter include :defining concerns. examining policies and suggesting solutions. A self-assessment survey, a list of controversial discussion topics, some relevant web sites and references are also presented. Inarguably, web sites are links to global resources both human and media-based. In either case, you must realize an important factor about accessing Web sites : Internet is no nirvana, no Garden of Eden. ... Like all other aspects of life, traffic on the Internet can be mundane, boring, uncivil, offensive, trite, and truly inessential. The Internet, in short, is Like life itself, and that means, of course, that the judicious person cannot only avoid its pitfalls, but also benefit greatly by its virtues. (Clark. 1997). "Pitfalls" and "virtues" are defined within a Western world cultural context : the concept of ethics.