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Cristina Oliveira,S?rgio Moro,Ana Brochado 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
In consumer perception, sensory marketing plays a key role in promoting hedonic consumption and influencing customer experience. This relationship should be even more emphasized in services such as tourism. Due to its diversity, Cape Verde, a small island developing state (SIDS) according to OECD, has recently been promoted by its national tourist office as an archipelago of the islands of the senses. As such, this study aims to identify the main dimensions of tourist experience in one of the islands, Santo Ant?o, based on user generated content (UGC). Social media, namely online travel reviews, have been reported not only to influence consumer decision making but also to exert the strongest impact on behavior intention (Aye, Au & Law, 2013). Moreover, online reviews have been increasingly used in tourism services as well as considered by tourists as most useful and trustworthy (Au, Buhalis & Law, 2014). Taking into account the recognized limitations of traditional research methods, such as surveys, and the opportunities given by Web 2.0 sites, this research collected data of online reviews on that island of the senses from TripAdvisor, totaling 111 web reviews from its 10 most important tourist attractions. Data was subjected to content analysis by using Leximancer software in order to extract and organize information on words, concepts and themes stemming from visitor narratives. This lead to the generation of a concept map showing thirteen as the most common themes by their level of importance. The most frequently mentioned ones were crater and view, followed by hike. Place, landscape, island and sea came next. These were then followed by clouds, people, guide, taxi, mountain and water. This study analyses these findings bringing academic literature to the discussion. The current study was performed to add value to existing scientific research by fostering a deeper understanding of tourist experience in island destinations and focusing on an under researched country like Cape Verde. Management from national tourism organizations will likely benefit from this research since by implementing our text mining procedure to online reviews they can significantly improve their monitoring capabilities and be responsive to tourist feedback. These study´s limitations trigger the need to extend this research to other Cape Verde islands with the goal of identifying additional dimensions characterizing the diversity of this archipelago. This will also be matched with a thorough analysis of demographic and psychographic characteristics of the reviewers.
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Lima, Tiago Ronimar Ferreira,Gallo, Sarita Bonagurio,Rosa, Alessandra Fernandes,Silva, Saulo da Luz e,Brochado, Thais,Bezerra, Helena Viel Alves,Putrino, Soraia Marques,Martins, Marcela Buosi,Leme, Pa Asian Australasian Association of Animal Productio 2020 Animal Bioscience Vol.33 No.6
Objective: The objective of this experiment was to compare conventional antioxidants and plant extracts for oxidative stress control in lambs fed a high-concentrate diet. Methods: Forty-eight male Dorper×Santa Ines lambs with an initial weight of 20±1.49 kg and 60 days of age, were used to evaluate the effects of feeding a combination of Macleaya cordata and Magnolia officinalis plant extracts (0 vs 320 mg/kg dry matter [DM]) in combination with selenium+vitamin E (0 vs 100 IU/kg DM of vitamin E and 0.1 mg/kg DM of selenium) in a completely randomized block design in a 2×2 factorial arrangement. The animals were housed in individual pens and received a high-concentrate diet consisting of 80% whole corn and 20% protein pellet for 60 days. The animals were weighed at the beginning of the experiment and every 14 days for performance monitoring. Three blood samplings were performed during the experimental period for the evaluation of oxidative and protein parameters. Results: The treatments with vitamin E and selenium as additives had a positive influence on final weight, daily weight gain, carcass weight, and selenium content in longissimus muscle (p = 0.01). Plant extracts tended to improve final weight (p = 0.064) and daily weight gain (p = 0.059), showing similar effect as selenium and vitamin E. There was no effect of treatment on blood proteins, indicating that the animals were healthy throughout the experiment. Conclusion: The use of plant extracts had a similar effect as the addition of selenium and vitamin E, with dietary inclusion of additives resulting in better performance of lambs but both supplements did not have strong influence on oxidative stress.
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