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      • KCI등재후보

        20대 중국여대생의 외모관리가 한국화장품 구매행동에 미치는 영향

        요애걸(Aijie Yao),서현숙(Hyun-Suk Seo),이은희(Eun-Hee Lee) 한국화장품미용학회 2015 한국화장품미용학회지 Vol.5 No.2

        This study looks into how appearance management of Chinese university womens students in their twenties would influence Korean cosmetics purchase behavior in order to offer not only basic information that multinational companies might need when they try to challenge the cosmetics markets in China but also other references that would contribute to the companies’ marketing strategies. The study designed a survey with findings of a preliminary research to understand both of appearance management and Korean cosmetics purchase behavior of Chinese university womens students in their twenties. The study then analyzed differences and effects of purchase behavior focusing on general characteristics and appearance management of the research participants and Korean cosmetics. Results that had been gained through a series of research procedures are presented as below. The analysis on the demographic characteristics of the research participants reported that the differences significantly vary depending on if the participants are in relationships and if they have worked part-time as well as how much they get as monthly pocket money on average and how much money they spend on purchasing Korean cosmetics. The result confirmed that before trying to do cosmetics marketing in the future, the multinational companies should first come up with any differentiated marketing strategies targeting these Chinese university womens students who will grow to be their potential key consumers. Second, the findings of the research on how the demographic characteristics would affect differences in appearance satisfaction and Korean cosmetics purchase behavior revealed that as for if the research participants are in relationships and if they have worked part-time, they resulted in significant differences in a sub-factor of appearance management, skin care but in terms of the monthly pocket money and the Korean cosmetics purchasing costs, they brought about impressively significant differences in all these factors related to skin care and appearance style management. Based on the result, the study learned that feelings about the opposite gender are definitely led the females to these acts that would help them improve their beauty and that how much the research participants are financially relaxed and secured also causes differences in the appearance management. Third, the study observed effects of the appearance management on the Korean cosmetics purchase behavior and noticed highly significant relations of skin care and appearance style management with brand awareness and product quality awareness. The study also learned that skin care and appearance style management have statistically significant connections with promotion awareness and media awareness, respectively. When it comes to Chinese university womens students, they are described as a generation that has not experienced financial difficulties and, they mind the least foreign cultures and Korean culture. Various categories of Hallyu the Korean Wave have had positive influences on young Chinese university womens students and particularly, in case of Korean cosmetics, they were so popular that they even became wannabe items. This study discussed Korean cosmetics purchase behavior of Chinese university womens students who will become the most important next-generation consumers in the Chinese cosmetics market and improved understanding on the students’ diverse needs in relation to purchase. What the study had found out from the discussion helped the study talk about conditions that could be actually used for marketing and promotion. In the light of that, the study now believes that as significant references, the findings of the research will be used for creation of any different marketing strategies targeting female college students in the Chinese cosmetics market in the future.

      • KCI등재

        Renewable biomass derived hierarchically porous carbonaceous sponges and their magnetic nanocomposites for removal of organic molecules from water

        Hongwei Zhou,Bo Yan,Jialiang Lai,Hanbin Liu,Aijie Ma,Weixing Chen,Xilang Jin,Weifeng Zhao,Gai Zhanga 한국공업화학회 2018 Journal of Industrial and Engineering Chemistry Vol.58 No.-

        This work describes the preparation, characterization and removal capability of a novel biomass derived carbonaceous sponges (CS) and their nanocomposites. The CS has hierarchically porous structure which is composed of lamellar structures and secondary porous structures. The pore size is on a scale from 1 nm to 200 μm. Utilizing the CS as adsorbents, rapid removal of model organic molecules, including methylene blue (MB), methyl orange (MO) and crystal violet (CV), from their aqueous solutions can be completed within 1 min with the assistance of pressure and the removal efficiency reaches up to 100%, 81% and 98%, respectively. The removal capabilities for CS towards MB, MO and CV are 0.0769 g/g, 0.2218 g/g and 1.0384 g/g, respectively and 0.0635 g/g, 0.0977 g/g and 0.8634 g/g, respectively for CS nanocomposites.

      • KCI등재

        THE NEW INDEPENDENT VOTER AND THE EVOLVING JAPANESE PARTY SYSTEM

        Aiji Tanaka,Sherry Martin 경남대학교 극동문제연구소 2003 ASIAN PERSPECTIVE Vol.27 No.3

        Independent voters currently exceed fifty percent of the Japanese electorate and hold the potential to realign the party system. Yet, the Liberal Democratic Party continues to capture the largest share of votes. We find that the continue success of the LDP and the challenges that new conservative parties face can be attributed to the fact that the former continues to draw support from a firm base of organized supporters while the latter must harness the energies of unorganized independent voters. However, disorganization does not suggest that independent voters cannot be defined as a distinct group with shared social characteristics, attitudes, and policy orientations that make them susceptible to future mobilization attempts.

      • KCI등재후보
      • SSCISCOPUSKCI등재

        THE NEW INDEPENDENT VOTER AND THE EVOLVING JAPANESE PARTY SYSTEM

        Tanaka, Aiji,Martin, Sherry 경남대학교 극동문제연구소 2003 ASIAN PERSPECTIVE Vol.27 No.3

        Independent voters currently exceed fifty percent of the Japanese electorate and hold the potential to realign the party system. Yet, the Liberal Democratic Party continues to capture the largest share of votes. We find that the continued success of the LDP and the challenges that new conservative parties face can be attributed to the fact that the former continues to draw support from a firm base of organized supporters while the latter must harness the energies of unorganized independent voters. However, disorganization does not suggest that independent voters cannot be defined as a distinct group with shared social characteristics, attitudes, and policy orientations that make them susceptible to future mobilization attempts.

      • KCI등재

        The Patterns of Party Polarization in East Asia

        Russell J. Dalton,Aiji Tanaka 동아시아연구원 2007 Journal of East Asian Studies Vol.7 No.2

        The alignment of parties within a party system shapes the nature of electoral competition, the process of representation, and potentially the legitimacy of the system. This article describes the distribution of parties and the levels of party polarization in the party systems of East Asian democracies. We examine the publics perceptions of party positions on a Left-Right scale to map the pattern of party competition. The evidence is based on two waves of surveys from the Comparative Study of Electoral Systems (CSES). We describe considerable variation in the polarization of Asian party systems, which has direct implications for the clarity of party choice and the behavior of voters. We conclude with a discussion of the implications of our findings.

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