평창동계올림픽 빙상시설 사후활용 방안

서원재 ( Won Jae Seo ),박성희 ( Seong-hee Park ),김남수 ( Nam-su Kim ),한승진 ( Seung-jin Han ) 중앙대학교 국가정책연구소 2016 국가정책연구 Vol.30 No.4

본 연구는 평창동계올림픽 빙상시설의 사후활용 방안에 대한 정책우선순위를 분석하고 시사점을 도출하기 위해 전문가 의견수렴과 AHP분석 방법을 적용하여 실증적 분석을 실시하였다. 사후활용방안에 대한 중요도 분석결과, 정책적 우선순위는 빙상생활체육 저변확대와 지역사회 복지와 같은 공익적 활용과 함께, 빙상 생활체육 및 엘리트 대회나 리그 유치 등을 통한 수익성 제고 방안도 함께 고려되어야 할 요소로 분석되었다. 이상의 연구결과를 토대로 도출된 정책적 시사점은 다음과 같다. 스피드 스케이트장과 남자 아이스하키장의 사후활용에 있어서 공익과 수익을 함께 추구하는 정책적 방향이 요구된다. 특히 사후활용 방안으로서 두 가지 모델이 검토될 필요가 있다. 첫째, 공익중심 수익 연계모델이다. 국내 기반이 약한 빙상 생활체육과 엘리트 체육의 육성을 위한 활용에 방점을 두고 각종 관련 교육프로그램 및 대회 유치를 통해 수익을 추구하는 방식이다. 둘째, 수익중심 공익 연계모델이다. 이는 국내외 생활체육 대회 및 엘리트 대회 및 리그 집중유치, 해외 빙상팀 전지훈련장 대여, 유료 빙상교육프로그램 제공, 여가문화행사 유치 등의 수익사업을 중심으로 운영하되 지역복지와 빙상 참여인구의 확대를 위한 공익적 측면을 함께 고려하는 방식이다. 올림픽 시설로서의 상징적 가치를 유지 보존하기 위해서는 공익성 추구와 함께 막대한 사후관리 비용마련과 수익창출을 위한 세부방안들에 대한 지속적인 논의와 정책적 결정이 요구된다. The study is to analyze relative importance and priority of policy for post-event usage of Pyeong-Chang 2018 Winter Olympic venues. The study developed the policies and gave their priority by employing Analytic Hierarchy Process(AHP). The results shows that priority of policy should be given for public use such as facilitating ice-sport for all and promoting public welfare for community, as well as for revenue generation such as hosting ice-sport competitions and related events at the level of elite and amateur. Given the findings, the study proposed two significant perspectives: the public-centered revenue generation model and revenue-centered public use model. The study discussed issues for post-event usage of olympic venues in the proposed models. Directions for future research were discussed.

아웃도어 스포츠 참여자의 SNS 커뮤니티 활동이 사회적 자본 형성과 구전의도에 미치는 영향

차재혁 ( Cha Jae-hyuk ),장경로 ( Chang Kyungro ),서원재 ( Seo Won Jae ) 한국스포츠산업경영학회 2018 한국스포츠산업경영학회지 Vol.23 No.2

본 연구는 아웃도어 스포츠 SNS 커뮤니티 참여자의 SNS 커뮤니티 활동이 사회적 자본 형성과 구전의도에 미치는 영향을 검증하는 데 목적이 있다. 구체적으로 스포츠 SNS 커뮤니티 활동이 아웃도어 스포츠 참여에 대한 긍정적 구전에 미치는 영향을 분석하고 이들 간의 관계에서 사회적 자본의 매개효과를 검증하고자 하였다. 이를 위해 아웃도어 스포츠 관련 SNS 커뮤니티의 참여자를 대상으로 편의표본추출법과 눈덩이 표본추출법을 통해 설문조사를 실시하여 총 278명의 유효 표본을 확보하였다. 수집된 자료를 바탕으로 빈도분석, 신뢰도 분석, 확인적 요인분석, 상관관계분석, 구조방정식 모형분석을 실시하였다. 분석결과, 아웃도어 스포츠 참여자의 SNS 커뮤니티 활동은 연결적, 결속적 사회 자본 형성과 구전의도에 정(+)적인 영향을 미치는 것으로 나타났으며, 사회적 자본 중 연결적 사회 자본만이 구전의도에 정(+)적인 영향을 미치는 것으로 나타났다. 또한, SNS이용과 긍정적 구전의도 간의 관계에서 사회적 자본의 매개 효과를 검증한 결과, 연결적 사회 자본만이 부분 매개 효과가 있는 것으로 나타났다. 연구결과를 토대로 학술적, 실무적 시사점을 논의하였다. The purpose of this study is to examine the effects of SNS community activities of outdoor sport SNS community participants on social capital and word-of-mouth(WOM). Specifically, we explored the mediating effect of social capital on the relationship between outdoor sports SNS use and WOM. For this purpose, we conducted a questionnaire survey on the participants of outdoor sports using convenience sampling method and snowball sampling method to obtain 278 valid samples. Based on the collected data, frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis, and structural equation model analysis were employed to examine the proposed hypotheses. Results showed that SNS community use directly enhanced bridging and bonding social capital of participants, and increased intention to spread positive words about outdoor sports. Furthermore, bridging social capital has a positive association with WOM. However, the effect of bonding social capital on WOM was not observed. The study also confirmed the partial mediating effects of bridging social capital in the relationship between use and WOM. Implications for sport industry and academia were discussed.

한국 프로야구단 공식 홈페이지의 컨텐츠 만족도, 소비자 충성도, 그리고 재 방문 의사의 관계

최병호(Choi Beung Ho),서원재(Seo Won Jae) 한국스포츠산업경영학회 2003 한국스포츠산업경영학회지 Vol.8 No.1

본 연구의 목적은 한국 프로야구단 공식 홈페이지의 컨텐츠 만족도 및 소비자 충성도가 재 방문 의사에 미치는 영향을 규명하는데 있다. 따라서 프로야구단 공식 홈페이지 등록 회원을 대상으로 인터넷 조사를 실시하였으며, 연구자의 인터넷 홈페이지 전자 메일로 실시간 접수된 자료 중에서 불성실한 응답 27부를 제외한 층 1,124부를 조사 자료로 선정하였다. 조사 도구는 Smith가 개발한 「인터넷 정보 평가 기준 척도」, Funk가 개발한 「팬 충성도 척도」, 그리고 「재 방문 의사 척도」를 본 연구의 목적에 맞게 재구성 하였다. 수집된 자료는 SPSS/win program 10.0 통계 패키지를 이용하여 빈도분석. t-검증, 일원변량분석, 중다회귀분석 등을 실시하였다. 그 결과 다음과 같은 결론을 도출하였다. 첫째, 10대 및 20대 학생층과 미혼자 및 다량 수용자를 중심으로 '참여유도성' 만족도가 높게 형성되고 있다. 그리고 10대 및 20대 학생층과 다량 및 중량 수용자를 중심으로 행동적ㆍ태도적 충성도 및 재 방문 의사가 높게 형성되고 있다. 둘째, 컨텐츠 만족도의 하위변인인 탐색편리성, 구조간결성, 그리고 정보충실성은 행동적 충성도를 매개변인으로 재 방문 의사에 간접 효과를 미친다. 특히 참여유도성은 행동적ㆍ태도적 충성도 모두에 영향을 미치는 중요한 요인이며, 탐색편리성은 행동적 충성도에 영향을 미치는 요인 중에서 가장 영향력이 크다. 또한 탐색편리성, 정보충실성, 그리고 참여유도성은 재 방문 의사에 직접 효과를 미친다. The main purposes of the study were to (1) identify demographic variables of Korea professional baseball official web-site's user, and (2) investigate the relationship of contents satisfaction, web-site loyalty and revisitation intention. The data were collected by internet and directly sent to the investigator's e-mail(chuiangor@eorgio.net). The subjects(male:830, female:294) were members who voluntarily answered the questionnaire linked to 'fan forum' of each team's web-site. The questionnaire was composed of 'contents satisfaction', 'web-site consumer loyalty' and 'revisitation intentions'. SPSS/win was performed to analyse data. Factor analyses and reliability analyses were performed to determine a validity and reliability of questionnaires. One-way ANOVA and t-test were performed for looking over the difference among demographic characteristics. Multi-Regression was conducted to determine whether each variable had relationship. The results of the study were as follows. (1) The respondents under age 30s and heavy users who navigated team web-site for the more 2 hours a week showed strong 'pursue of pleasure', on the other hand weak 'cognition of risk'. (2) The respondents under age 30s, unmarried subjects and heavy users showed strong satisfaction of 'communication contents'. (3) The respondents under age 30s, heavy and middle users(navigation from 1 to 2 hours a week) showed strong behavioral, attitudinal loyalty and revisitation intentions. (4) There were both direct and indirect effects among contents satisfaction, web-site loyalty and revisitation intentions.

한국 프로야구 구단 웹사이트 등록회원의 컨텐츠 만족도와 재방문 의사의 관계

조규정(Cho Kuy Chung),서원재(Seo Won Jae) 한국스포츠산업경영학회 2003 한국스포츠산업경영학회지 Vol.7 No.2

본 연구의 목적은 프로야구 구단 웹사이트 소비자의 컨텐츠 만족도와 웹사이트 재방문 의사의 관계를 규명하는데 있다. 이에 따라 프로야구 구단 공식홈페이지 등록회원을 대상으로 인터넷 조사를 실시하였으며, 연구자의 홈페이지 이메일함으로 실시간 접수된 총 492부의 설문응답중 불성실하게 응답한 17부를 제외한 475부를 분석대상으로 확정하였다. 질문지구성은 사회인구학적 특성관련 문항, Smith(1997)가 개발한 웹사이트 컨텐츠 평가척도를 본 연구목적에 맞게 수정한 컨텐츠 만족도 문항, 그리고 재방문 의사관련 문항으로 구성되었다. 질문지의 신뢰도와 내적 타당도 검증을 위해 신뢰도분석과 요인분석을 실시하였으며(예비조사 130명), 수집된 자료는 연구목적에 맞게 SPSS Win program 10.0 통계패키지를 이용하여 빈도분석, 일원변량분석, 중다회귀분석을 실시하였다. 연구결과 다음과 같은 결론을 얻었다. 첫째, 프로야구 웹사이트 등록회원의 사회인구학적 특성중 10대와 20대와 미혼자를 중심으로 참여유도성 만족도가 높게 형성되어 있었다. 둘째, 실물경제시장에서 검증된 만족과 재방문의사간의 패턴이 스포츠 인터넷이란 온라인 소비시장에서도 동일하게 적용되고 있음을 보여주었다. 특히, 컨텐츠 만족도의 하위요인중 탐색편리성과 참여유도성 만족도가 이용자의 재방문의사에 정적인 영향을 미치는 것으로 나타났다. With the emergence of the internet as the latest communication medium, professional sports teams are looking to capitalize on ways to market their products and services. Professional sport teams also recognize that internet could perform very important role for Public Relations with community. In this regards, most professional sport teams develop the team's website to provide informations that fans are looking for. This new approach to communicate and distribute information to sport fans via internet has transformed the fundamental dynamics behind many sport organizations. Although the swift development and increasing use of the internet as both an information-seeking and an electronic commerce tool, there were few research conducted regarding sport internet marketing in Korea. Especially, It was difficult to find the study on consumer behaviors of Sport internet users. Therefore, this study was designed for comparison of relationships between the satisfaction and revisitation intentions that were usually investigated in consumer behavior researches. The purpose of the study was to investigate the relationship of contents satisfaction and revisitation intentions in the professional baseball web site market. The study used a random sample of 475subjects(male : 364, female: 111) obtained from a total populations of member who registered the korean professional baseball official web site. The survey instrument included 'a evaluation scale of website's contents' developed by Smith(1997). A pilot study of the instrument was undertaken for the validity and reliability. SPSS/win(version 10.0) was performed to analyse data. Factor analysis and reliability analysis were performed to determine a validity and reliability of questionnaires. One way ANOVA is for looking over the difference among demographics. Multi-regression was conducted to determine whether each variable had relationship. The results were as following; Firstly, the respondents under age 30s and unmarried subjects showed stronger satisfaction of 'communication contents'. Secondly, there were relationship between contents satisfaction and revisitation intentions. Expecially, 'Navigation convenience' and 'communication' affected revisitation intentions strongly.

국내스포츠및아웃도어의류산업의브랜드확장전략에대한고찰 :

Ji –,SeonKim(김지선),Seo-RyeongJeong(정서령),Min –,SunAnn(안민선),Won-Jae Seo(서원재) 융합관광콘텐츠학회 2016 융합관광콘텐츠연구 (JCTC) Vol.2 No.2

Today, brand extension is apparent in sport and outdoor apparel industry in Korea. The study was conducted in three stages. First, prior studies were reviewed to produce conceptual insights about brand extension strategy of sport and outdoor apparel brands in Korea. Second, the current situation of domestic sport and outdoor apparel industry was reviewed. In this phase, brand extension strategies of Korean apparel brands were categorized into six types: Sport to outdoor, sport to casual, outdoor to sport, outdoor to casual, casual to outdoor, and casual to sport. Finally, given the literature review, apparel markets were segmented and ideal brand extension strategies were discussed. Directions for future research are discussed

참여 스포츠관광 동기에 관한 탐색적 연구

한승진(Seung-Jin Han),서원재(Won-Jae Seo),문보영(Bo-Young Moon) 융합관광콘텐츠학회 2018 융합관광콘텐츠연구 (JCTC) Vol.4 No.2

The purpose of this study is to explore the motives of participation sport tourism. The study reviewed prior literature including related reports and journal papers in the field of sport, tourism, and sport tourism. The results indicated that motives for participation sport tourism consisted of internal factor, external motive, and socio-relational benefits. The study further identified twenty-two sub motives for respective motivational factors. For internal factor, thrill, rush, overcoming fear, control, skill, achievement, fitness, risk, sensation seeking, competition, escape, relaxation, novelty seeking, and nostalgia were found. External factor included nature, art, and attraction. Friendship, self-image, enriching life, spiritual experience, and ritual were found to reflect socio-relational benefit. Contributions of the study and future research were discussed.

국내외 도시 대표축제 사례분석 - 성남시 대표축제 시사점 도출을 중심으로 -

박현정 ( Park Hyun-jung ),서원재 ( Seo Won-jae ) 한국호텔리조트학회 2021 호텔리조트연구 Vol.20 No.6

The purpose of this study was to provide the development implications of Seongnam city's representative festival through the analysis of successful cases of representative festivals in domestic and overseas with the functional perspective. This study explored a pure function of the city's representative festival, and discussed the regional and environmental characteristics of Seongnam city. In addition, the current festival status and problems being held in Seongnam city were analyzed. As a research method, this study employed a qualitative approach using a multiple-case/holistic design that analyzes cases by similar conditions such as domestic and overseas representative festivals in overall units by a purposive case selection. Based on this method, this study analyzed a total of six domestic and overseas cases by selecting recurring festivals, which have been periodically held in downtown and urban area and were judged to have historical value and active cultural interactions. Given the findings, this study discussed strategic insights for the development of Seongnam city's representative festival. Further suggestions for future studies were discussed.

스포츠관광 직무분석

Bo-Yong Moon(문보영),Won-Jae Seo(서원재) 융합관광콘텐츠학회 2016 융합관광콘텐츠학회지 Vol.2 No.1

The purpose of the study is to generate basis of developing curriculum for the education of sport tourism experts. The study employed a systematic job analysis method to subdivide jobs of contemporary sport tourism industry into elements, and to develop job description. The study was conducted in three phases. First, the systematic procedure for job analysis was developed through literature review and expert meeting. Given the procedure, second, in-depth interviews were conducted with expert practitioners of sport tourism industry. Third, DACUM process was employed to develop job profiles in sport tourism. In this phase, DACUM workshops were conducted four times with 4 to 12 expert workers and professors in the field of sport leisure, sport industry, tourism, and education. DACUM panels discussed such topics as elements of sport tourism occupation, their description, the specific knowledge and skills required by workers in order to effectively perform their tasks as described. Finally, the study produced a job model for sport tourism, duty and tasks, and the specific knowledge and skills for competence of workers. More specific, the study developed five duties including planning and coordination, event and product design, marketing, facility management, and organizational management, and presented 35 specific tasks. The limitations and directions for future research are discussed.

어린이 수영 등급제 선진사례 연구

문황운(Moon, Hwang-Woon),서명석(Seo, Myoung-Suok),소민영(Sho, Min-Young),서원재(Seo, Won-Jae) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.6

Purpose: Swimming industry is improving faster than the other types of sport industries and populations of participating swimming are promptly increasing. In particular, kid swimming education is obtaining huge concerns partially due to Sewallho accident. Currently, swimming education for kids including elementary schoolchild has not established a systematic curriculum and evaluation criteria. Prior studies posits that a sense of achievement and challenge are a significant motives of kids promoting their participation in sports. Given this, overseas countries have developed and adopted a systematic swimming programs and evaluation indicators. This study is to generate strategic insights in terms of development of kid swimming evaluation system. Research design, data, and methodology: The study employed multiple case-holistic designs to analyze overseas’ cases. Given the selection criteria, cases of German, Japan, USA, and England were selected and their swimming evaluation contents were analyzed. Results: The study found that selected cases has developed systematic programs at elementary school level and effectiveness of the programs were evaluated through the inter-connected assessment test. Moreover, overseas’ cases has established official programs and assessment systems to improve swimming ability at elementary school level. Conclusions: Valid swimming programs and assessment tools need to be developed and they need to be inter-connected to effectively manage its programs and evaluation systems. Further implications and directions were discussed. Key words: Swimming Ability, Assessment, multiple case-holistic designs

스크린 야구장 안전점검표 개발

문보라(Moon, Bo-Ra),김미옥(Kim, Mi-Ok),서원재(Seo, Won-Jae) 한국스포츠사회학회 2022 한국스포츠사회학회지 Vol.35 No.1

본 연구는 스크린 야구장의 효율적인 안전관리 체계를 구축하고 안전한 이용환경을 조성하기 위하여 스크린 야구장 시설의 특성을 고려한 안전점검표를 개발하였다. 이러한 연구 목적을 달성하기 위해 수정 델파이 기법을 활용하였다. 문헌고찰과 전문가협의를 통하여 스크린 야구장의 안전관리 요인과 항목을 담은 1차 델파이 질문지를 구성하였으며, 12명의 현장 및 학계 전문가 패널을 선정하여 2차에 걸쳐 델파이 조사를 실시하였다. 2차 델파이 조사 결과, 모든 세부항목이 평균값 5.0 이상, 중앙값 5.0 이상, CVR .54이상, CV .5미만으로 타당성이 확보되고 전문가들의 높은 수준의 합의가 이루어졌다. 이상의 분석과정을 통해 스크린 야구장 안전점검표 8개 영역 40개 세부항목을 도출하였다. The purpose of this study is to develop safety check lists for screen baseball facility. To achieve the aim, this study adopted modified delphi technique. Through literature review and expert consultation, the first Delphi questionnaire was composed. Delphi survey was conducted twice by 12 expert panel. As a result of the 2nd Delphi survey, validity was secured, and a high level of agreement was reached among experts, with all detailed items having an average value of 5.0 or more, a median value of 5.0 or more, a CVR of .54 or more, and a CV of less than .5. Safety check list for screen baseball facility with 40 detailed items in 8 areas were developed.