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호텔기업이 제공하는 관계혜택이 고객만족에 미치는 영향에 관한 연구
우성근 ( Sung Keun Woo ),이규숙 ( Kyu Sook Lee ),김현주 ( Hyun Ju Kim ) 한국호텔리조트카지노산학학회 2004 호텔리조트연구 Vol.3 No.2
The purposes of this study are to see (1) if customers` complaining behavior while being satisfied with hotel services is related to relational benefit, (2) if there is a difference in the type and level of complaining behavior between satisfied customers and unsatisfied ones. It is considered exceedingly important for hotel marketers in customer relation management to determine whether it is possible to give reasonable explanations for customers` paradoxical behaviors, which have been previously regarded as abnormal. The population of this study was tourists who had recently stayed at a hotel registered under the Tourism Promotion Law. Collected data was analyzed through frequency analysis, reliability analysis, factorial analysis, multiple regression analysis, and t-test using SPSS VER10. Major findings of this study are regard to the relationship between satisfaction and complaining behavior, it was found that when satisfied customers perceive psychological benefits and customization benefits they tend to complain. This shows that, at a certain level of satisfaction, psychological and customization benefits may partly explain satisfied customers` complaining behavior. Accordingly, hotel marketers need to make efforts to provide reliable, confident and up-graded services that reflect the individuality and discretion of services in order to establish a long-term relationship with satisfied customers.
외식부문논문 : 테마레스토랑의 서비스품질과 고객만족에 관한 연구
최웅 ( Woong Choi ),이규숙 ( Kyu Sook Lee ) 한국호텔리조트카지노산학학회 2005 호텔리조트연구 Vol.4 No.1
This purpose of the study is to find out the intention about service of theme restaurants and the satisfaction of subsequently getting the service through domestic theme restaurants. To get the achievement of study, selecting 342customers who are used specific theme restaurants, which are high rank of the net sales and the prominence, and to know about the relative influence of pre-studies over assessing factors which are subsequently using the restaurant. The data were analyzed by using the SPSS/PC ver. 10.0 program in term of frequency analysis, t-test, ANOVA and regression analysis. The results of the study are as follows; (1)When choosing a restaurant, specific exterior or interior views, a taste of food, a promptitude of service and cleanliness in a restaurant highly affect the choosing a theme restaurant. (2)Many customers have considerations about choosing restaurants and perceiving degree after using restaurant, because there are much differences, therefore it needs to distinguish a marketing strategy. (3)To meet customer`s flavor and to distinguish other restaurants in addition to highly skilled services and variously events, they should develop special menus. (4)You need to reflect something in the managemental strategy which are to examine customer`s perceiving degree about service quality factors in theme restaurant by managers and marketers.
외식부문 : 패밀리레스토랑의 선택속성과 구매행동에 관한 연구
최웅 ( Woong Choi ),이규숙 ( Kyu Sook Lee ) 한국호텔리조트카지노산학학회 2005 호텔리조트연구 Vol.4 No.2
The purpose of this paper is to find customers` choice attributes and purchasing behavior in the family restaurant and propose marketing programs which meet customers` needs and wants. SPSS for Windows Version 11.0 was adopted to run frequency tests, factor analyses, one-way ANOVA. The results of the study showed that menu development, personnel management, and differentiated strategies by customers` characteristics are necessary for successful marketing programs.
최웅 ( Woong Choi ),장태진 ( Tae Jin Jang ),이규숙 ( Kyu Sook Lee ) 한국호텔리조트카지노산학학회 2003 호텔리조트연구 Vol.2 No.1
Unless the remarkable development of food service industry, the domestic food service companies are under the premodern status in the aspect of management. Especially many customers are confusing the differences of a taste, a price, an atmosphere, a service and so on according to the area or even the similar line of business. To solve this kinds of problem, increase the credibility and standardize the service, the grade valuation system for domestic food service companies is required. That makes them not only to prepare for changing of national and international business environment actively but also to increase their competitiveness.
최웅(Woong Choi),이미향(Mi Hyang Lee),이규숙(Kyu Sook Lee) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.1
This study aims to achieve the highest point through customers` satisfaction and revisit to hotel and hold of the relation with the intention for satisfaction, re-purchase, relational benefits and word of mouth effect and the aim on a type of relational benefits about customers at the hotel restaurant. As a result, a relational benefits affects positively the customers` satisfaction, and the relational benefit also has a positive influence on the intention for re-purchase, and word of mouth effect. The most influential factors on the satisfaction from customers are psychological benefit, economic benefit, customization benefit, and social benefit, consequently. Also the factors which influence mostly on the intention for re-purchase and word of mouth effect are customization benefit, psychological benefit, and economic benefit in a row. The satisfaction from the customers affects positively the intention for re-purchase and word of mouth effect, and they have a positive relation with it. Consequently, It is necessary for hotel to contact with customers to maximize customers`re-purchase and word of mouth effect through customers`satisfaction.
李圭淑 건국대학교 1987 장안지리 Vol.2 No.3
1) Generally, urban temperature tended to increase with urbanization and industralization. Especially, average annual temperature, average minimum temperature, and average monthly temperature of January tended to increase. 2) Temperature variations of passing year of Seoul, Pusan, and Daegu, which are greatly urbanized, were greater than those of ulungdo and Mokpo. 3) Increasing rates of urban temperature tended to increase with those of population. 4) A tendency of temperature variation had reverse relationship with variation of agricultural area. From this frets, it might mean that changes of land use ears affect heat belance. 5) It could be deduced that the anthropogenic heat which is released by the urban population, such as the exaust gas by automobiles, might be parameter of increasing urban temperature. So increasing fate of automobiles for these big 3 cities was much greater than those of others.