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See Hyung Kim(김시형) 한양대학교 관광연구소 2011 觀光硏究論叢 Vol.23 No.3
국제관광객의 관광 방문지에 대한 인식은 다양한 요인이 방문지 평가에 영향을 미칠 수 있다. 본 연구에서는 국제관광객의 출신 국가에 따른 요소가 여행지에서 경험한 네 가지 평가요소에 미치는 영향에 관해 고찰하였다. 여행 방문 대상국인 홍콩에 대한 인지된 서비스 품질, 인지된 가치, 전반적인 만족도, 그리고 재방문 의향에 관한 설문조사를 7개국 방문객을 대상으로 실시하였다. 네 가지 요인들 간에는 통계적으로 유의한 관계가 입증되었으며, 방문객들은 국적에 따라서 여행지 평가에 관한 네 가지 요인에 상대적으로 상이한 의미를 부여하고 있었다. 결론적으로, 미국과 호주, 그리고 유럽 방문객의 여행 목적지인 홍콩에 대한 서비스 품질, 인지된 가치, 전반적인 만족도, 그리고 재방문 의사에 관한 전반적인 평가는 아시아 국가(중국, 대만, 싱가폴, 말레이시아)의 방문객 보다 상대적으로 높게 나타났다. 하지만 네 가지 평가 기준에 따른 개별 요인의 평가 결과는, 전반적인 평가 결과와는 달리 방문객의 출신 국가에 따라서 비교적 다양한 반응이 형성되어 방문객의 국적을 바탕으로 동서양의 문화권을 공통분모로 일관된 해석을 적용하기 보다는 특정 국가의 문화적 배경 뿐 만이 아니라 국제 여행에 직접적으로 혹은 간접적으로 영향을 행사하는 요인에 관해서도 고려해야 하겠다. The purpose of this study was to examine the differences in the evaluation of international travelers` experience based on their origin of country. Foreign visitors from seven countries were asked the four product evaluation variables (perceived service quality, perceived value, level of satisfaction, and revisit intention) after visiting Hong Kong. The relationship among the four product evaluation variables was significant and there were significant differences among foreign travelers based on their country of origin. In sum, visitors from Western countries inclined to evaluate their experience higher than those from Eastern countries. However, the relative significance of evaluation was not consistent across countries.
서비스 종사원의 관리 요소가 업무환경에 따른 직무만족 및 서비스접점에 미치는 영향에 관한 연구
김시형(See Hyung Kim) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.1
Internal marketing motivates and improves job satisfaction of employees, and as a result enhances the service quality for the customers. From the management perspective, it is essential to achieve optimal performance in hotel industries by providing an ideal working environment through interpersonal interactions. The purpose of this study was to maximize customersatisfaction by utilizing effective internal marketing activities so as to improve service quality towards customers. The results of this study demonstrated that the management efforts of downward communication, employee education, rewards, career opportunities, and various types of fringe benefits are the salient factors for employee satisfaction. Accordingly, effective internal marketing contributes to improved service quality and customer satisfaction. In particular, the effectiveness of communication, such as open expression of ideas, interdepartmental idea transmissions, and peer-to-peer acceptance of free flowing ideas, was investigated by conducting market surveys. From a long term strategic perspective, among internal marketing components including communication, education, rewards, career opportunities, and benefits, communication is particularly important for employee job satisfaction and service quality.
김시형,조재호,박복환 영남대학교 의과대학 2002 Yeungnam University Journal of Medicine Vol.19 No.2
Background: In patients with endometrial carcinoma, preoperative evaluation of exact staging has important prognostic and therapeutic implications. The incidence of pelvic and aortic lymph node involvement in endometrial carcinoma depends on grade of tumor differentiation and depth of myometrial invasion. Material and method: To evaluate whether MRI provides a preoperative assessment for staging of endometrial carcinoma, MRI was undertaken in 28 patients, a few weeks before operation. Myometrial invasion was devided in three categories, and involvement of cervix, adnexa, and pelvic cavity were classified. Result: The results of MR imaging were compared with these of pathology. The preoperative MRI staging of endometrial carcinoma was correct in 22 out of 28 patients. In the evaluation of myometrial invasion, the MR imaging underestimated in 4 cases and overestimated in 1 case. Conclusion: In patients with endometrial carcinoma, MR imaging is very useful in the assessment of the depth of myometrial invasion, stromal invasion of cevix, lymphatic & pelvic metastases and extent of the lesion.