논문편 : 지역에 따른 섭식태도 및 영양섭취 실태에 관한 조사연구 - 서울 , 전남 일부지역을 중심으로 -

황혜선,손경희 ( Hye Sun Hwang,Kyung Hee Sohn ) 대한가정학회 1988 Family and Environment Research Vol.26 No.1

기업의 고객관계관리활동에 대한 소비자인식, 편익 및 만족

황혜선(Hwang, Hye Sun),홍정민(Hong, Jeong Min),우한길(Woo, Han Gil),방지혜(Bang, Ji Hye) 동국대학교 사회과학연구원 2016 사회과학연구 Vol.23 No.2

본 연구는 소비자만족을 위한 고객관계관리(CRM)전략 수립의 기초자료를 제공하기 위해 현재의 CRM에 대한 소비자의 인식은 어떠하며 소비자의 경험과 그에 따라 인식되는 편익 및 만족도를 살펴보고자 하였다. 분석결과, 관계형성활동, 관계유지활동, 관계강화활동 중에서 적립활동과 가격혜택과 같이 소비자가 경제적 효과를 체감하는 활동들로 구성된 관계유지활동 요인의 소비자 인식이 가장 높은 것으로 나타났다. CRM활동에 대한 소비자의 경험을 살펴본 결과 효용중심경험에 비해 소통중심경험의 수준이 낮게 나타나, 소비자들이 직접적인 혜택을 체감하는 활동을 위주로 경험하고 있음을 확인하였다. 소비자가 느끼는 편익을 경제적 편익, 사회적 편익, 심리적 편익, 고객화 편익으로 구분하여 조사한 결과 경제적 편익이 전반적으로 높게 인식되고 있었다. CRM활동의 유형별로 소비자가 느끼는 편익의 차이를 살펴보면 관계강화활동에서 전반적인 편익이 높게 인식된 반면 관계형성활동에서 가장 낮게 인식되고 있는 것으로 나타났다. CRM활동에 대한 소비자만족에 영향을 미치는 변수는 CRM활동 유형에 따라 다르게 나타나 소비자와 기업의 관계 발전과정에 따라 기업의 대응전략이 달라져야 한다는 것이 확인되었다. 관계형성활동의 경우 소득과 효용중심경험, 심리적 편익이 만족에 영향을 미치는 것으로 나타났으며, 관계유지활동의 경우 성별, 소비지출수준, 효용중시경험이 만족에 영향을 미치는 것으로 나타났다. 관계강화활동의 경우 소비지출수준이 높은 경우, 효용중시경험과 소통중시경험이 높을수록 심리적 편익을 높게 인식할수록 만족이 높아지는 것으로 나타났다. 본 연구는 소비자의 욕구에 부합하는 기업의 CRM활동 전략을 도출함으로써 소비자의 만족을 높이기 위한 방향을 제안하는 의의가 있다. This study aimed to examine consumers’ perception, benefit and satisfaction of CRM practices to suggest consumer-centered CRM strategies. CRM practices were classified into three categories: relationship formation, relationship retention and relationship consolidation. Among three categories, relationship formation was lowest for the consumers’ perception. Consumer experience of CRM practices were classified into two factors: utility-oriented and communication-oriented experience. Consumers were more likely to join utility-oriented practices that provide immediate benefits. The benefits of CRM practices were classified into four types: economic, social, psychological and customization benefit. In general, economic benefit was perceived highest. According to the category of CRM practices, the benefit of relationship formation was perceived lowest while benefit of relationship consolidation was perceived highest. The effects of CRM experiences and perceived benefit on consumers’ satisfaction of CRM practices were analyzed by a regression model. The result showed that income, utility-oriented experience and psychological benefit had effects on the consumer satisfaction with relationship formation practices. For relationship retention practices, female, higher level of expenditure and utility-oriented experience had positive effects on consumer satisfaction. The variables of level of expenditure, utility- and communication-oriented experiences, psychological benefit had positive effect on consumer satisfaction of relationship consolidation practices.

현대 소비자의 소비자정보역량: 전자제품 구매 시 정보탐색 효율성 및 효과성에 미치는 영향

황혜선 ( Hye Sun Hwang ),김기옥 ( Kee Ok Kim ) 대한가정학회 2012 Human Ecology Research(HER) Vol.50 No.6

This study aimed to measure consumer information competency, which indicates consumers` general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external information search. The model was verified with related prior knowledge as a moderator variable in order to understand holistic consumer information search activity. The result of the study is as follows. First, the concept of consumer information competency was constructed with four sub-abilities: define, search, extract, and synthesis & use. The ability of define was the highest, as opposed to the ability of extract, which was the lowest. Second, consumer information competency was lower for women as well as for low family income. The sub-abilities of search and synthesis & use were lower for aging consumers. Third, consumer information competency has positive effects on information search efficiency and effectiveness. Moreover, the efficiency influences the effectiveness positively. Fourth, prior knowledge moderates the effect of consumer information competency to the efficiency. Only for consumers with high knowledge the efficiency has the effect of mediating between consumer information competency and the effectiveness.

마켓메이븐 성향이 소비생활만족에 미치는 영향

황혜선(Hwang, Hye Sun),김기옥(Kim, Kee-Ok) 한국소비문화학회 2014 소비문화연구 Vol.17 No.3

본 연구는 시장정보에 민감하고 능동적인 정보탐색자로서의 마켓메이븐 성향이 소비자 정보탐색활동과 어떠한 관계를 가지며, 소비생활의 질 향상에 기여하는 바가 어떠한지 살펴보고자 하였다. 본 연구의 결과는 크게 두 가지 측면으로 요약할 수 있다. 첫째, 마켓메이븐 성향에 따른 소비자 정보탐색활동을 분석한 결과, 마켓메이븐 성향이 높은 집단에서 사용하는 정보원천의 수, 지속적 탐색 및 구매시 탐색수준, 원천별 탐색빈도의 수준이 높은 것으로 나타났다. 이는 소비생활에 필요한 다양한 종류의 정보에 민감하게 반응하는 마켓메이븐 성향이 높은 집단이 단지 많은 양의 정보를 획득하는 것이 아니라 활용하는 정보원천을 다각화함으로써 각 정보원천이 가지는 장점을 최대로 활용하고, 구매시에 필요한 정보탐색 뿐만 아니라 평소의 정보탐색 역시 활발하게 하고 있음을 의미한다. 둘째, 소비자의 마켓메이븐 성향이 정보태도와 정보탐색역량에 따라 어떻게 달라지며 궁극적으로 소비생활만족도에 어떠한 영향을 미치는지 살펴보기 위해 구조방정식 모형분석을 실시하였다. 그 결과, 정보탐색의 중요성에 대한 태도는 적절한 정보탐색역량이 갖추어졌을 때 마켓메이븐 성향으로 이어지며, 그 결과 소비생활만족도가 높아지는 것을 확인하였다. 또한 마켓메이븐 성향과 정보탐색역량의 경로계수를 비교하였을 때 마켓메이븐 성향의 계수가 더 큰 것으로 나타났다. 이는 소비자가 정보탐색역량만을 갖추었을 때보다 다양한 정보를 지속적으로 탐색하고 이를 다른 사람에게 전달할 수 있을 정도로 정교화하여 가지려는 성향을 보일 때 소비생활에 긍정적인 영향이 더 큰 것으로 이해할 수 있다. This study aimed to examine the relationship between consumer information search activity and market maven tendency (MMT). Based on this relationship, it was analyzed whether MMT contributes to consumption life satisfaction. Market maven tendency indicates consumers' propensity to search market information actively. The main results of this study are as follows. First, market maven tendency is related to consumer information search activity. Consumers who have higher market maven tendency use various information sources more frequently and they search more information not only for prepurchase situation but also for ongoing search. Market maven consumers not only search more information but also they diversify information sources they use to magnify merits of each source. It would be concluded to well-balanced information search. Second, a structural equation model was constructed to analyze the effect of market maven tendency on consumer life satisfaction with two precedence information search constructs: information search attitude and information search competency. Information search attitude has a significant effect on market maven tendency when it is mediated by information search competency. Information search competency and market maven tendency has positive effects on consumer life satisfaction. Compared to information search competency, the coefficient of market maven tendency was higher. It means when consumers search various information consistently and they have elaborated information which is enough to be disseminated to other consumers, their consumer life satisfaction can be more greatly improved compared to the case they have high information search competency only.

한국과 일본 소비자의 디지털문화콘텐츠의 저작권인식과 소비의도

황혜선 ( Hye Sun Hwang ),이경희 ( Kyunghee Lee ),김기옥 ( Kee Ok Kim ) 한국소비자학회 2013 소비자학연구 Vol.24 No.1

본 연구는 상대적으로 디지털문화콘텐츠 산업이 큰 일본과 비교해 디지털문화콘텐츠 저작권인식과 소비의도에 대한 차이를 살펴보고 디지털문화콘텐츠의 합법적인 소비의사결정에 영향을 미치는 요인을 규명하고자 하였다. 먼저합리적 행동이론을 바탕으로 디지털문화콘텐츠의 소비태도와, 주관적 소비규범이 소비의도에 영향을 미치는 것으로 연구모형을 수립하였으며, 이때 저작권인식이 디지털문화콘텐츠의 소비태도와, 소비의도에 각각 영향을 미치는 것으로 모형을 설정하였다. 실증분석 결과, 한국소비자의 경우 일본에 비해 저작권인식이 높았으나 이를 바탕으로 형성된 긍정적인 소비태도가 합법적 소비의도에 미치는 영향력이 상대적으로 작게 나타나고 있었다. 디지털문화콘텐츠 소비의도의 구조방정식모형 분석결과, 한국과 일본 두 모형의 통계적 차이는 없어 한국과 일본의 디지털문화콘텐츠 소비의도가 형성되는 양상이 비슷한 것으로 나타났다. 이는 양국 산업규모의 차이에도 불구하고 한국과 일본의 합법적 소비의도를 형성하는 요인의 구조가 크게 차이가 없음을 의미한다. 또한 한국의 저작권인식 수준이 일본에 비해 높게 나타났다는 점은 한국의 디지털문화콘텐츠 시장이 성숙될 수 있는 기반은 마련되어 있으나, 이를 실제 합법적 소비행위로 이끌 수 있는 요인이 부족함을 보여준다. 본 연구는 디지털문화콘텐츠의 소비행위를 합리적 행동이론에 근거하여 설명하면서 소비자의 저작권인식 수준을 모형에 포함함으로써 디지털문화콘텐츠의 소비와 관련된 소비자의 지식과 태도, 행위를 하나의 모형에서 확인하였다는 점에서 의의를 가진다. This study aimed to examine the differences in recognition of copyright and consumption intention between Korean and Japan consumers and to identify the factors affecting legal consumption decision of digital cultural contents. The result of this study would contribute to general understanding of digital cultural contents consumption. The results of this study are as follows. First, based on the theory of planned behavior, the study model was established that the attitudes of digital culture content, subjective norm, perceived behavioral had an impact on consumption intention. It was also set that the recognition of copyright had an effect on the attitudes of digital culture content and consumption intention. According to the empirical analysis, it showed that Korean consumers had higher recognition than the Japanese consumers but the effect of positive consumption attitudes formed based on this on legal consumption intention was relatively small. This study analyzed the structural equation model of consumption intention of digital cultural content between Korean and Japanese consumers. The results showed that there was no statistical difference between the two models and consumption intention of digital cultural content was similarly formed between Korea and Japan. It can be said that the foundation was established for the development of the digital cultural content market in Korea but there is a shortage of factors leading this by practical legal consumption behaviors in that there was not much difference in the structure of factors that form legal consumption intention in Korea and Japan regardless of the difference in industrial scale of both countries and Korean consumers showed higher level of recognition rather than the Japanese consumers. This study is significant that the consumers`` knowledge, attitude and behavior related to consumption of digital cultural content were confirmed in one model by including the level of recognition of copyright in the model while explaining the consumption behavior of digital cultural content based on the theory of planned behavior.

Generative Tools를 활용한 소비자니즈의 추출과 분석

황혜선 ( Hye Sun Hwang ),김기옥 ( Kee Ok Kim ) 한국소비자학회 2012 소비자학연구 Vol.23 No.2

본 연구에서는 소비자의 잠재된 니즈에 접근할 수 있는 Generative Tools를 활용하여 소비자니즈를 추출하고 이를 분석할 수 있는 모형을 제안하고자 하였다. 이를 위하여 먼저 이론적 고찰을 통해 소비자니즈가 발생하는 배 경과 구체적으로 형성되는 과정에 근거한 소비자니즈의 분석을 위한 연구모형을 수립하였다. 연구모형은 소비자니즈가 형성되기까지의 과정에 영향을 미치는 소비자의 개인적·환경적 요인으로 구분하여 구성하였다. 소비자니즈의 형성과정에 영향을 미치는 개인적 요인은 소비자가 평가하는 자신의 자원(대처자원)이고, 환경적 요인은 자신을 둘 러싼 심리적 환경(경험맥락)에 대한 평가이다. 대처자원과 경험맥락의 평가는 각각 주관적 측면의 평가와 객관적 측면의 평가로 구분되었다. 다음으로 소비자니즈의 추출 및 분석을 위해 두 단계로 구분된 조사 1과 조사 2를 진행 하였다. 조사 1에서는 Generative Tools를 활용하여 소비자의 마음 속 깊은 곳에 존재하는 니즈까지 추출하기 위 한 조사 및 분석을 수행하였다. 구체적인 조사 1의 조사 주제는 서로 다른 특징을 가진 세 가지 소비자 생활영역으 로 개인적 생활영역, 가족생활영역, 가족 및 타인과의 여가생활영역에서 한 가지씩의 주제를 선정하였다. 각각 선정 된 주제는 학습, 주방, 촬영기기 관련 활동이다. 세 주제영역에서 추출된 니즈의 공통성을 분석한 결과 두 개의 축 으로 구성된 소비자니즈의 유형이 도출되었다. 두 축은 자아관련-타인관련의 축과 기능관련-감성관련의 축이다. 조 사 2에서는 조사 1에서 조사된 네 가지 유형의 니즈가 형성되기까지의 과정에 영향을 미치는 소비자의 개인적·환경 적 요인을 구조방정식모형으로 분석하였다. 소비자니즈의 분석은 각 생활영역에 대해 대처자원과 경험맥락에 대한 주관적·객관적 평가의 요소로 구성되는 연구모형을 통해 세 가지 주제영역에서 각각 도출된 네 가지 유형의 소비자 니즈에 영향을 미치는 요인이 무엇인지 규명하였다. This study aimed to construct a framework of consumer needs for systematical research and analysis to develop products based on the needs. Producing what consumers really want is the primary way to enhance consumer welfare not only directly but also indirectly. For the former instance, consumers can choose the products which meet their needs, thereby maximizing the satisfaction. Not only this but also product developers as companies may concentrate on producing products according to the needs, which concludes effective and efficient distribution of resources. Finally, consumer welfare would be raised with need-oriented production. For this perspective, consumer needs should be treated as the most crucial issue in the development process of products and analyzed thoroughly. Nowadays, most of companies are trying to apply consumers` needs to their products by researching them with surveys, interviews, observations, or other techniques. The methods generally used in consumer research, however, cannot approach to tacit and latent needs which exist deep inside the consumers` mind. Consumer needs which cannot be articulated by words may not be expressed with verbal techniques such as surveys or types of interviews. Even the techniques researching consumers by observing what they do have another limitation catching only behavioral expressions. Furthermore, many companies design consumer research from their perspectives as which attempting to research consumer needs within their product categories or business fields. This tendency precludes consumers from expressing their needs freely, but locking in the given boundaries. On the other hand, product developers may not be familiar with the circumstance of consumers, which makes them hard to understand why consumers want something. The products developed without sufficient understanding of consumers` life cannot resonate with consumers. This study aimed to suggest a model to analyze consumer needs by applying a technique, Generative Tools, which approaches even to latent needs. A model suggested on this study is to be used as a framework of analysis of consumer needs. For this purpose, a two-step research was conducted: Research 1 by Generative Tools and Research 2 by a structural equation model. In Research 1, consumer needs were extracted from three themes(learning, kitchen, and imaging device). The consumer needs were researched by Generative Tools to apply to the theoretical consumer needs analysis model. The needs research themes were selected according to the consumer life domains as origins of consumer needs. Three themes were selected: learning activities for personal life domain, kitchen activities for family life domain, and activities using image capturing devices for leisure life domain with family and others. The consumer needs structured into a common 2-axis typology of consumer needs: self-oriented/others-oriented axis and functional/emotional axis. Based on the 2-axis typology, consumer needs were classified into four consumer needs types. These four types of consumer needs were applied to the structural equation model of Research 2 to verify the consumer needs analysis model. From Research 1, four types of consumer needs combined by the typology were analyzed by a structural equation model in Research 2. The model was designed to indentify different needs development and elaboration by a three-stage appraisal model, which is "consumer needs analysis model." The model was based on theoretical studies including Lewin`s field theory and cognitive appraisal and interaction studies. The consumer needs analysis model was constructed theoretically with the dualistic structure of consumer needs origin and elaboration. The consumer needs origin consists of interaction between person and psychological environment. A person`s characteristics are affected by surroundings which are related to his/her life called psychological environment. Reversely, a person can also change the surroundings. The interaction between a person and his/her psychological environment is the origin of consumer needs, which are elaborated by an appraisal process of the both: a person and the environment. The appraisal of a person is composed of evaluation of the personal coping resource, and the environment is appraised by evaluating the experience context surrounding consumers as a psychological environment. The experience context is appraised by goal relevance, goal congruence, and possibility of development with both objective and subjective criterion. The coping resource is composed of objective and subjective resources which intervene in the appraisal of the experience context, which affects the process of consumer needs elaboration indirectly. As a result, the consumer needs analysis model differentiates the characteristics of the life domains and the distinguishing types of the consumer needs. Consumer needs of learning are generally affected by subjective appraisal about one`s possibility of development, whereas objective appraisal about the possibility of development has negative effect to self-oriented consumer needs. All the types of consumer needs about kitchen are positively affected by objective goal relevance. It means the housewives have more needs about better kitchen when they regard their kitchen as a place they are required to work for a job. Also, the more they evaluate their subjective possibility of development the more self-oriented functional needs are extracted. It is a difference between learning and kitchen themes that housewives have their needs based on objective evaluations because kitchen is a place to share with other family members and to work for housewives while learning is one of the personal life domain. From the theme of imaging device, four types of consumer needs are positively affected by objective goal relevance, whereas negatively affected by subjective goal relevance. It means that the imaging device users care about other people because the activity using an imaging device is observable. The results from the three themes show that the model elucidates the process of consumer needs elaboration based on the theories, and predicts the different types of the consumer needs by identifying what variables have influence. This result proposes a guideline to research and analyze consumer needs by a more consumer-centered research method in depth.

외식사회적 기업형 카페에 대한 소비자의 이용실태 및 대중화 발전방안

안혜영,김수민,황혜선,홍완수,Ahn, Hye-Young,Kim, Soo-Min,Hwang, Hye-Sun,Hong, Wan-Soo 한국식품조리과학회 2016 한국식품조리과학회지 Vol.32 No.1

The purpose of this study was to investigate the consumer's current use and recognition for foodservice social enterprises type cafe. During the research, problems regarding the developmental directions of foodservice social enterprises type cafe. A one-to-one survey method was used for data collection, and 301questionnaires among the 309 distributed questionnaires to consumers were analyzed (97.4% response rate). The main results of the study were as follows : with reference to the awareness of the foodservice social enterprise type cafe, a majority of respondents (81.1%) replied that they had knowledge related to the business of social enterprise. Furthermore, regarding how customers came to know about the foodservice social enterprise type cafe results showed that 28.2% of respondents knew about the cafe by acquaintances such as friend, co-worker, family, 23.2% by mass media, and 27.2% by others. Data concerning a companion when visiting the cafe, revealed that more than half of the respondents (80.0%) had visited with friend and co-worker. On problems with using the cafe, approximately 46.2% of the respondents replied that there was lack of public relation and 28.9% replied that it was an uncommon store. Since the findings suggested that the major problem is a lack of promotion, foodservice social enterprises type cafe should prepare organized brochures and guide system to attract customers with various purposes and values. Finally, the promotion for foodservice social enterprise type cafe requires a guidance map.

방사선취급감독자면허 경력인정과정에 대한 교육만족도 분석

남종수,김웅기,황혜선,Nam, Jong Soo,Kim, Woong Ki,Hwang, Hye Sun 대한방사선방어학회 2014 방사선방어학회지 Vol.39 No.4

원자력안전법에는 방사성동위원소 등의 취급에 관하여 방사성동위원소취급자일반면허, 특수면허 및 감독자면허 등 3종의 면허가 있다. 이들 면허시험 응시자격은 학력과 교육훈련을 포함한 경력으로 구분된다. 원자력안전위원회는 경력의 내용 및 산출방법을 정하여 고시한다. 본 논문에서는 과거에 운영된 방사선취급감독자면허 교육과정 종료 후 시행된 교육만족도 및 운영에 관한 설문조사 자료를 분석하여 개선점을 도출하였다. 교육과정을 개선하기 위하여 학습평가를 도입하여 운영하였으며, 개선된 교육과정과 기존 교육과정을 만족도 측면에서 비교하여 기술하였다. 학습평가를 도입한 교육과정은 기존 교육과정에 비해 만족도, 현업적용도 등에서 4.0점(5.0 만점 기준) 이상의 평가 결과를 나타냈다. 이러한 결과를 바탕으로 방사선취급감독자면허 교육과정뿐만 아니라 방사성동위원소취급자일반면허 교육과정에도 학습평가를 적용하는 것이 바람직하다고 본다. Nuclear Safety Act had described the three types of licenses on radioisotope handling, such as a general license, a special license and a supervisory license. Applicants should be qualified by careers and qualifications for the education and training to acquire the licenses. In particular, the information on the estimation for the career is notified by Nuclear Safety and Security Commission(NSSC). In this paper, we suggest an improvement by analyzing survey data at the end of the education course on a license for the supervisor of radiation handling. We applied the learning evaluation to improve the education course. The level of satisfaction with the improved curriculum was compared with the existing curriculum. The improved curriculum with the learning evaluation has shown high grades of performance, i.e. above 4.0 points (full mark: 5.0 points) on the level of satisfaction and field application. The learning evaluation should be applied to the basic education course on a general license for radioisotope handling.

서울 및 경기지역 식육판매업소의 위생관리 실태분석 - HACCP 지정업소와 미지정업소 비교를 중심으로 -

이주연,백진경,황혜선,이주은,신원선,김현욱,백현동,홍완수,Lee, Joo-Yeon,Paik, Jin-Kyoung,Hwang, Hye-Sun,Lee, Joo-Eun,Shin, Weon-Sun,Kim, Hyoun-Wook,Paik, Hyun-Dong,Hong, Wan-Soo 한국축산식품학회 2010 한국축산식품학회지 Vol.30 No.2

Considering the increasing trends of the consumption of livestock products in Korea, proper hygienic management and policies for ensuring their safety to protect public health and strengthen consumer confidence are demanded. It is particularly important to manage the livestock distribution processes to provide safe meat and meat products. This study was conducted to examine factors related to the hygiene management of livestock products and to check out the condition of hygienic management in meat markets. To accomplish this, 156 meat markets divided into HACCP-certified and non certified and evaluated for five factors, which received the following scores: facility and equipment management (1.00/2.0 points, 50.0%), storage and transport management (1.93/2.0 points, 96.5%), work place management (0.76/2.0 points, 38.0%), personal hygiene management (0.75/2.0 points, 37.5%), and inspection management (0.22/2.0 points, 11.0%). The results revealed that the scores of HACCP-certified meat markets were significantly higher than those of the non certified markets (p<0.05, p<0.01, p<0.001). These findings suggest that meat markets that are not HACCP-certified must improve hygienic management conditions and educate their employees to improve the safety of livestock products during distribution.

영유아대상 물티슈 소비자 이용행태

유현정(Hyun Jung Yoo),황혜선(Hye Sun Hwang) 환경독성보건학회 2013 한국독성학회 심포지움 및 학술발표회 Vol.2013 No.10