장애인 스포츠 참여자의 물리적 환경이 스포츠 활동 참여 동기 및 생활만족에 미치는 영향

황철상(Hwang, Cheol-Sang) 한국체육과학회 2021 한국체육과학회지 Vol.30 No.1

This study was conducted to investigate the effect of physical environment on participation motivation during exercise of sports participants with disabilities. The tool used in the study was a questionnaire, and 200 copies were distributed and the questionnaire used for the final analysis was a total of 136 copies. Data processing methods include frequency analysis, exploratory factor analysis, cronbach" analysis, correlation analysis, and multiple regression analysis using the IBM SPSS 22.0 statistical package program. Was carried out. The following results were derived through this analysis method, and the conclusion and discussion through the derived results are as follows. First, it was found that the exclusive facility factor, which is the sub-factor of the importance of the facility, and the convenience factor for the facility have a statistically positive effect on the health-seeking factor in the case of the exclusive facility factor. Second, it was found that the exclusive facility factor, which is the sub-factor of the importance of the facility, and the effect of the convenience factor for the facility, on the pursuit of pleasure, which is the sub-factor of participation motivation, also have a positive effect on the exclusive facility factor. Third, it was found that the factor of dedicated facility, which is the sub-factor of facility importance, and the factor of convenience for use, have a positive effect on the achievement factor, whereas the factor of use convenience has a positive effect on the achievement factor. Fourth, in the case of facility accessibility factors, the accessibility of exclusive facilities was found to have an effect on the health and pleasure-seeking factors of the motivation for participation.

대학생의 인터넷 스포츠 쇼핑몰 이용시 외적동기 요인과 내적 동기 요인이 구매 의도에 미치는 영향

황철상(Hwang, Cheol-Sang),황의룡(Hwang, Eui-Ryong) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.3

To empirically investigate the effects of external motive factors and internal motive factors of university students who purchase sport merchandise by using internet shopping malls upon their purchasing intention, this study selected 280 students out of the university student group as a sample and performed a statistical analysis with it. Of the data collected, 14 copies of questionnaire answers with insufficient entries and little reliance were excluded, and 262 copies of questionnaire answers were used in the analysis of the results of this study. After the data collected were coded, this study yielded the following conclusion through frequency analysis, factor analysis, reliability analysis and multiple regression analysis. First, the external factor showed no statistically significant difference in the factor of product extroversion purchase intension. Second, the external factor showed statistically significant difference in the factor of product practice regarding product, price, and facilitation stimulation. Third, the attitude factor out of internal behavior factors showed statistically significant difference in the factor of product extroversion purchase intension. Fourth, the attitude and subjective discipline factor out of internal behavior factors showed statistically significant difference in the factor of product practice purchase intension.

직업전문학교 재학생들의 라이프스타일에 따른 스포츠 소비 욕구와 구매행동에 관한 연구

황철상(Hwang Cheol-Sang) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.4

The objective of this study was to explain the relation between vocational training school students’ sports participation desire and purchase behavior according to their lifestyle characteristics. In order to test the relation empirically, we sampled 228 subjects from vocational training school students. Collected data were analyzed through frequency analysis, factor analysis, reliability analysis, correlation analysis and multiple regression analysis, and conclusions were drawn as follows. First, among lifestyle characteristics, those affecting personal differentiation and desire for the expression of individuality were goal oriented type, health oriented type, and nihilistic type. Second, among lifestyle characteristics, those affecting desire for health maintenance were goal oriented type, health oriented type, and nihilistic type. Third, among lifestyle characteristics, those affecting desire for emotional purification were goal oriented type and health oriented type. Lastly, among lifestyle characteristics, those affecting desire to maintain social relations were health oriented type and nihilistic type. Next, when purchase behavior was examined according to sports participation desire, the group having desire for sports participation in order to achieve personal differentiation and individuality showed a negative correlation with substantial values of products such as quality, function, scarcity and design, and a positive correlation with external values of products such as trademark, fashion, and advertisement. In addition, the group participating having desire to participate in sports for health tended to attach importance to the substantial values of products.

스포츠 인터넷 쇼핑몰 이용 대학생들의 지각된 위험과 쇼핑가치가 구매행동에 미치는 영향

황철상(Hwang Cheol-Sang) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.2

This study purposed to examine the effects of perceived risk and shopping value on buying behavior in university students using sports Internet shopping malls, and for this purpose, we sampled 242 people from university students who had experience in purchasing sports goods through the Internet. Collected data were analyzed through frequency analysis, factor analysis, reliability test, and multiple regression analysis. In addition, hierarchical regression analysis was made in order to determine the relative influence of factors showing statistically significant difference. Results from these analyses were as follows. First, perceived risk factors affecting the consumers' buying intention were product related risk and time loss. Second, perceived risk factors affecting the consumers’ purchase satisfaction were product related risk and time loss. Third, shopping value factors affecting the consumers’ buying intention were pleasure value and practical value. Fourth, shopping value factors affecting the consumers’ purchase satisfaction were pleasure value and practical value. Lastly, according to the results of hierarchical regression analysis for testing the relative influence of perceived risks and shopping values on the consumers’ buying behavior, practical value was found to be most influential on buying intention among perceived risk and shopping value factors affecting the consumers’ buying intention. In addition, time loss had the highest relative influence in purchase satisfaction among variables affecting purchase satisfaction.

스포츠 상품 소비자의 사회규범의 일치성과 준거집단의 기준이 소비태도에 미치는 영향

황철상(Hwang Cheol-Sang) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.1

The objective of this study was to explain the effects of consistency in sports goods consumers’ social norms and the reference group’s standards on consumption behavior and to provide basic information on consumers’ loyalty to products. For this study, we distributed a total of 480 questionnaires to those sampled through non?probability sampling from people living in small and medium cities including Seoul and having experience in the purchase of sports goods. Of the questionnaires, 470 (97.9%) were recovered, and excluding 24 questionnaires inadequately answered or not reliable, we used 456 questionnaires as the valid sample for analysis. Collected data were coded and entered into the computer, and statistically processed using SPSS Statistics 18. In order to analyze the effects of the reference group’s standards and consistency in social norms on consumers’ attitude as purposed by this study, we analyzed social?statistical characteristics through frequency analysis, factor analysis, correlation analysis and multiple regression analysis. According to the results, first, social consistency affecting trust in products among consumption attitudes was the reference group’s standards and consistency in social norms. Second, the variable influencing loyalty to products among consumption attitudes was the reference group’s standards, and consistency in social norms did not have a statistically significant effect. Third, the effect of satisfaction with products and trust in products on loyalty to products was statistically significant.

인터넷 스포츠 상품 쇼핑몰 이용자의 개인기호관여 및 제품속성관여가 충동구매 경향에 미치는 영향

황철상(Hwang, Cheol-Sang),김태형(Kim, Tai-Hyung) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.4

This study is to identify the effects of personal preference involvement and product involvement of internet sports product shopping mall users on impulse buying behaviors. For the purpose of this study, 231 samples were selected from those who have had purchased sports products through Internet sports product shopping mall. Collected data were statistically treated using 18.0 statistics package, and the analysis methods used in this study were frequency analysis, searching factor analysis, reliability analysis using Cronbah’s α, and multiple regression analysis. Through such statistical analyses, the following conclusions were made. First, personal preference involvement and product property involvement showed statistically significant difference in negative mood avoiding type out of impulse purchase tendencies. Second, personal preference involvement and product property involvement made statistically significant influence on neighbor suggestion type impulse purchase tendency. Third, while product property involvement made significant influence on image unified type impulse purchase tendency, personal preference involvement did not make significant influence on image unified type impulse purchase tendency. Fourth, personal preference involvement made statistically significant influence on non-planned type impulse purchase tendency, but product property involvement did not make significant influence on non-planned type impulse purchase tendency. Fifth, personal preference involvement and product property involvement made significant influence on positive mood maintenance type impulse purchase tendency.

RTDS를 이용한 영구자석형 동기발전기를 갖는 풍력발전시스템의 과도현상 해석

황철상(Chulsang Hwang),김경훈(Gyeong-Hun Kim),김남원(Namwon Kim),이효근(Hyo-Guen Lee),서효룡(Hyo-Ryong Seo),박정도(Jung-Do Park),이동영(Dong-Young Yi),이상진(Sangjin Lee),박민원(Minwon Park),유인근(In-Keun Yu) 대한전기학회 2011 전기학회논문지 Vol.60 No.3

The operation of permanent magnet synchronous generator (PMSG) type wind power generation system (WPGS) can be affected by the utility condition. Consequently, transient condition of utility should be analyzed for the safe and reliable operation of WPGS. This paper presents transient analysis results of a PMSG type WPGS using real time digital simulator (RTDS). A fault condition was applied to the transient analysis of PMSG type WPGS as the transient grid condition. The simulation results were analyzed to show the operational characteristic of PMSG type WPGS under the transient phenomenon of utility.

스포츠상품 소비자의 충동구매의 유형 구매 후, 행동 및 후회 행동과의 관계

황철상(Hwang, Cheol-Sang),오영훈(Oh, Young-Hun) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.6

The purpose of this study was to delve into the relationship between sport consumer"s impulse buying type, post behavior and regret behavior. The questionnaires were given out to people in 20"s in ‘J’ city, who have experienced purchasing sport product by using convenience sampling method. A total of 304 questionnaires were used as a final validity sample. For data analysis, SPSS 18.0 and AMOS 18.0 were used for frequency analysis, exploratory factor analysis, confirmatory factor analysis, reliability analysis, correlation analysis and multiple regression analysis. And results are as follow. First, among the sub factors of impulse buying type, “pureness”, “allusion”, and “stimulation” have influenced on positive behavior. Second, among the sub factors of impulse buying type, “allusion”, and “stimulation” have influenced on negative behavior. Third, only “allusion”, the sub factor of impulse buying type had influenced on regret and regret solution effort of post purchasing behavior. Fourth, regret and regret solution effort of post purchasing behavior have influenced on positive behavior. Fifth, regret solution effort of post purchasing behavior had influenced on negative behavior.

고등학교 재학생들의 학교체육활동 참여동기와 체육활동만족이 학교적응행동에 미치는 영향

황철상(Hwang, Cheol-Sang),박병훈(Park, Byoung-Hoon) 한국체육과학회 2015 한국체육과학회지 Vol.24 No.4

The objective of this study is to specify that the motive of involvement in school sports activities and the satisfaction level that can feel by involvementin school sport activities influence on the school adaptation of high school students. In order to empirically specify the objective, the high school students in S city were considered as a parent population and the B high school was selected and the data were collected from 700 of high school students as samples. The collected data were coded after eliminating the poor responses and poorly credible data and then the conclusions reached as follows through the frequency analysis, the factorial analysis, the credibility analysis, the corelation analysis and the multiple regression analysis. First, it showed that a motive of participation in school sports activities influenced on academic adaptation, social adaptation and emotional adaptation. Second, it showed that the satisfaction to teachers through sports activities, the satisfaction to the effect caused by sports activities, the satisfaction to the environment in sport activities influenced on the academic adaptation behavior.

레저 스포츠 상품 소비자의 라이프 스타일이 관계형 시장 행동에 미치는 영향

황철상(Hwang Cheol-Sang) 한국체육과학회 2010 한국체육과학회지 Vol.19 No.3

This study examined how leisure sports goods consumers’ lifestyle influences relational market behavior. This study is meaningful in that it contributed to the efficient application of relationship marketing, which is focused on the development and maintenance of relationship with customers, by identifying factors affecting relational market behavior. In order to achieve the objective, we conducted a questionnaire survey with people who were living in a small or medium?size city and had experienced the purchase of leisure sports goods. A total of 519 valid questionnaires were analyzed through multiple regression analysis, and conclusions were drawn as follows. Product satisfaction behavior was affected by self restraint type and health display type, reward expectation behavior by fashion pursuing type, health display type and goal?oriented type, product trust behavior by goal?oriented type, self restraint type and health display type, reference group agreement behavior by goal oriented type, self restraint type and health display type, and product loyalty behavior by fashion pursuing type, goal?oriented type and health display type.