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의복스타일 선호에 신체만족도와 이성적인 신체이미지의 중요성이 미치는 영향 연구
황진숙,Hwang, Jin-Sook 배재대학교 자연과학연구소 1999 自然科學論文集 Vol.11 No.1
본 연구의 목적은 의복 스타일 선호에 신체만족도와 이상적인 신체이미지의 중요성이 미치는 영향을 규명하는 것이다. 신체만족도와 이성적인 신체이미지의 중요성은 신체 5부위(얼굴, 상체, 하체, 신장, 체중) 각각에 대해 측정되었고, 의복스타일 선호는 섹시스타일에 대한 선호, 타이트한 정도에 대한 선호, 어두운 색상에 대한 선호, 허리 강조에 대한 선호로 측정되었다. 결과로 특정 부위에 대한 신체만족도와 이상적인 신체이미지의 중요성은 그 부위에 관련된 의복스타일 선호와 관계가 있었다. The purpose of this study was to investigate the effects of body-cathexis and importance of meeting the ideal cody image on clothing style preferences. Body-cathexis and importance of meeting the ideal body image were measured for five areas of body parts: head/upper body, lower body, height, weight and torso. Clothing style preferences consisted of clothing preferences for sexy styles, waist emphasis, tight fit, and dark colors. The results showed that there were significant effects of body-cathexis and importance of meeting the ideal body image on clothing style preferences.
남자대학생의 라이프 스타일 요인이 의복의 구매동기 , 정보원활용 , 의복선택기준에 미치는 영향 연구
황진숙(Jin Sook Hwang),이기춘(Ki Choon Lee) 한국복식학회 2000 服飾 Vol.50 No.4
The purpose of this study was to investigate the effect of lifestyle factors on clothing purchase motives, information use, and selection criteria in male college students. The sample included 241 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that lifestyle consisted of six factors: clothing interest, self-confidence, social participation, planned clothing purchase, family-orientation, and conservativeness. Clothing purchase motives consisted of conspicuous consumption motives, fashion and individuality motives, and economic motives, Clothing information use consisted of four factors: paper/display, personal advice, fashion show/clothing observation, and electronic media. Finally, clothing selection criteria consisted of practicability, fashion/individuality, and conformity. Multiple regression revealed that there were significant effects of lifestyle factors on clothing purchase motives, information use, and selection criteria. For example, self-confidence factor had a negative impact on conspicuous consumption motive, personal advice information use, and fashion/individuality criteria. The relative importance of lifestyle factors were different according to different dimensions of clothing purchase motives, information use, and selection criteria.
한국적 이미지 추구혜택에 따른 한국적 이미지 연상과 의복 선호
황진숙(Hwang Jin-Sook),하지수(Ha Jane) 한복문화학회 2010 韓服文化 Vol.13 No.3
The purpose of this research is to investigate the effect of Korean image benefits sought on Korean image associations and Korean image preferences. The subjects are 668 male and female consumers who are residents in Seoul. The data are analyzed by factor analysis, cluster analysis, ANOVA, Scheffe test, and chi-square test. The results are as follows. There are five kinds of Korean image benefit sought: impression improvement/fashion orientation, individuality, Korean image expression, brand, and comfort. Korean image association consist of five factors of traditional culture, current societal image, traditional spirit, sports, and Korean wave. Korean image clothing evaluative criteria consist of function, size/color, design, and advertisement/brand. Korean style preference has three factors of daring/showy, active/simple, and elegant images. The store evaluative criteria has service, brand/entertainment, and convenience factors. The subjects are categorized into three groups by Korean image benefit sought. The three groups are different in regard to Korean image association, Korean image clothing evaluative criteria, Korean style preference, store evaluative criteria, and purchase intention. The consumers who seek benefit of impression improvement and individuality prefer daring/showy image, and consider design as an important evaluative criterion, and have an intention to purchase the clothing with Korean image.
한국과 중국 소비자의 의복소비가치 및 패션브랜드 선호 차이
황진숙(Hwang Jin-Sook),조재정(Cho Jae-Jeong) 한복문화학회 2012 韓服文化 Vol.15 No.1
The purpose of this research is to investigate the differences in regard to clothing consumption value and preferences of fashion brand with Korean and Chinese consumers. The subjects were 457 male and female consumers who were residents in Seoul and 551 male and female who resided in Beijing and Shanghai. The data were analyzed by factor analysis, t-test, ANOVA, Duncan test, and chi-square test. The results were as follows. There were four factors of clothing consumption value: practicality, expression, conformity/fashion, and personality. The fashion brands were categorized into Korean brand, American/European brand, and Japanese brand. The statistical analyses showed that Korean and Chinese consumers were significantly different in regard to clothing consumption value and preferences of fashion brand. According to the result Chinese consumers had higher practicality and conformity/fashion of clothing consumption value than Korean consumers. Futhermore, Korean consumers preferred Korean fashion brands and Japanese fashion brands but Chinese consumers preferred American/European fashion brands. In conclusion, each country consumer's clothing consumption value based on demographics was differed significantly.